

News
Elon Musk to young entrepreneurs: “Do you like minting money? The Lithium business is for you.”
Elon Musk advised young entrepreneurs to get into the Lithium business. During the Q1 2022 live Q&A webcast, Tesla talked about some of the challenges it is still facing, particularly regarding raw materials and logistics.
Musk teased some “exciting announcements” about raw materials later this year. He noted that as Tesla reaches the production level when it makes 10, 15, or 20 million cars per year, it will need to look at the macro tonnage of raw materials it needs. He specifically mentioned the tonnage of Nickel, Graphite, and Lithium Tesla would need to build cars at that level.
He explained that Tesla is thinking of the limiting factors that could affect production in the future and is trying to address them. Currently, Tesla thinks mining and refining Lithium appears to be a limiting factor.
Musk shared that Lithium is responsible for “quite a bit of” cost growth in battery cells, elaborating that it is the “single biggest cost growth” factor for Tesla at the moment. Although, he did clarify that Lithium makes up 2% to 3% of the battery cell or just about 5 kg per car. The cell’s most expensive and heaviest item is the cathode, which is the nickel or iron phosphate part.
“We’re looking carefully at all of the raw materials and trying to figure out how we can accelerate the total amount of raw materials needed to transition the world to sustainability,” Musk said.
Later in the earnings call Musk said: “So, we think we’re going to need to help the industry on this front, but the — I mean, the industry is very fast. And I certainly encourage entrepreneurs out there who are looking for opportunities to get into the lithium business. The lithium margins right now are practically software margins.”
“I mean — correct me if I’m wrong — but I think we’re seeing cases where the spot lithium price is 10 times higher than the cost of extraction. So, like we’re talking 19% margins here. Can more people please get into the lithium business? Do you like minting money? Well, the lithium business is for you,” he advised.
Tesla Price Increases and Raw Material exposure
Tesla CFO Zachary Kirkhorn noted that 10% to 15% of the company’s cost structure is exposed to raw materials.
“We’ve been experiencing increases in costs in general, but also raw materials for a number of quarters now. That pace picked up in Q1, so last quarter. And what we’re seeing for Q2 is slightly higher than that as well,” Kickhorn clarified.
He added that the rising costs do not affect Tesla immediately or directly as the company has prepared somewhat. For example, Tesla has signed several Lithium supply deals with a few different companies, including Core Lithium and Liontown Resources in Australia. Tesla also secured a supply deal with the world’s top Lithium company, China-based Ganfeng Lithium Co Ltd.
Kirkhorn explained that as Tesla’s supply deals expire, there can be a lag as the company renegotiates new contracts. He also shared that some raw material contracts directly reflect raw material prices in some cases.
“And so, to Elon’s point, what we’re trying to do here because it is quite an unprecedented situation of raw material movement and all of these various lags and all this uncertainty around renegotiating contracts is we’re trying to anticipate where things will go and make sure that the pricing that we have in place at the time that the raw material costs increases hit us, that they align, and that the company can remain financially healthy in various scenarios as we look out over the next four quarters,” elaborated Kirkhorn.
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News
SpaceX’s Crew-11 mission targets July 31 launch amid tight ISS schedule
The flight will lift off from Launch Complex 39A at Kennedy Space Center in Florida.

NASA and SpaceX are targeting July 31 for the launch of Crew-11, the next crewed mission to the International Space Station (ISS). The flight will lift off from Launch Complex 39A at Kennedy Space Center in Florida, using the Crew Dragon Endeavour and a Falcon 9 booster.
Crew Dragon Endeavour returns
Crew-11 will be the sixth flight for Endeavour, making it SpaceX’s most experienced crew vehicle to date. According to SpaceX’s director of Dragon mission management, Sarah Walker, Endeavour has already carried 18 astronauts representing eight countries since its first mission with NASA’s Bob Behnken and Doug Hurley in 2020, as noted in an MSN report.
“This Dragon spacecraft has successfully flown 18 crew members representing eight countries to space already, starting with (NASA astronauts) Bob (Behnken) and Doug (Hurley) in 2020, when it returned human spaceflight capabilities to the United States for the first time since the shuttle retired in July of 2011,” Walker said.
For this mission, Endeavour will debut SpaceX’s upgraded drogue 3.1 parachutes, designed to further enhance reentry safety. The parachutes are part of SpaceX’s ongoing improvements to its human-rated spacecraft, and Crew-11 will serve as their first operational test.
The Falcon 9 booster supporting this launch is core B1094, which has launched in two previous Starlink missions, as well as the private Ax-4 mission on June 25, as noted in a Space.com report.
The four-members of Crew-11 are NASA astronauts Zena Cardman and Mike Fincke, as well as Japan’s Kimiya Yui and Russia’s Oleg Platonov.
Tight launch timing
Crew-11 is slated to arrive at the ISS just as NASA coordinates a sequence of missions, including the departure of Crew-10 and the arrival of SpaceX’s CRS-33 mission. NASA’s Bill Spetch emphasized the need for careful planning amid limited launch resources, noting the importance of maintaining station altitude and resupply cadence.
“Providing multiple methods for us to maintain the station altitude is critically important as we continue to operate and get the most use out of our limited launch resources that we do have. We’re really looking forward to demonstrating that capability with (CRS-33) showing up after we get through the Crew-11 and Crew-10 handover,” Spetch stated.
Lifestyle
EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.
The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry.
A strategic fit
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.
That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.
“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”
Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”
Enabling the next wave
Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.
“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.
The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.
Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.
In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”
News
Tesla debuts hands-free Grok AI with update 2025.26: What you need to know
All new Tesla vehicles delivered on or after July 12, 2025, will include Grok AI out of the box

Tesla has begun rolling out Grok, an in-car conversational AI assistant developed by xAI, to eligible vehicles starting July 12. The feature marks the most direct integration yet between Elon Musk’s artificial intelligence startup and Tesla’s consumer product lineup, offering drivers hands-free access to a chat-style companion while on the road.
Grok comes pre-installed on new vehicles
According to Tesla’s FAQ page for the feature, all new vehicles delivered on or after July 12, 2025, will include Grok AI out of the box. Owners of older vehicles may gain access through an over-the-air update, provided their vehicle meets a few hardware and software requirements.
Specifically, Grok is currently only supported on Tesla models equipped with an AMD infotainment processor and running vehicle software version 2025.26 and higher. Compatible models include the Model S, Model 3, Model X, Model Y, and Cybertruck. A Premium Connectivity subscription or active Wi-Fi connection is also required.
Tesla notes that additional vehicle compatibility may arrive in future software updates.
Grok’s features and limitations for now
Drivers can engage with Grok using the App Launcher or by pressing and holding the voice command button on the steering wheel. Grok is designed to answer questions and hold conversations using natural language, offering responses tailored to its chosen personality—ranging from “Storyteller” to the more eccentric “Unhinged.”
For fun, Tesla posted a demonstration of Grok likely running on “Unhinged” talking about what it would do to Optimus when they are on a date, much to the shock of the humanoid robot’s official social media account.
It should be noted, however, that Grok cannot currently issue commands to the vehicle itself, at least for now. Traditional voice commands for tasks like climate control, navigation, or media remain separate from Grok as of writing.
The feature is being released in Beta and does not require a Grok account or xAI subscription to activate, although that policy may change over time.
Grok privacy and in-car experience
Tesla emphasizes that interactions with Grok are securely processed by xAI and not linked to a user’s Tesla account or vehicle. Conversations remain anonymous unless a user signs into Grok separately to sync their history across devices.
Tesla has also begun promoting Grok directly on its official vehicle webpages, showcasing the feature as part of its in-car experience, further highlighting the company’s increasing focus on AI and infotainment features on its all-electric vehicles.
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