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European EV market expected to slow as buyers await affordable models
Several parties are echoing concerns about the European electric vehicle (EV) market as some buyers await new, more affordable models that are just a few years out — and as significant economic uncertainty remains.
Sales of battery-electric vehicles (BEVs) jumped 47 percent in Europe throughout the first nine months of this year, according to Reuters. However, automakers including Mercedes-Benz, Volkswagen and Tesla have aired concerns about high interest rates putting off consumers and slowing EV growth.
According to AutoTrader, EVs in Britain are still roughly 33 percent more costly than their fossil fuel alternatives. Last week, Tesla announced plans to produce its next model, a €25,000/$25,000 EV, at its Gigafactory outside of Berlin, Germany. With the long-anticipated “affordable EV” on its way, some customers may be inclined to wait to buy, along with holding out for what they expect to be better products.
Volkswagen’s EV orders, as one example, were just half of what they were in 2022 during the same nine-month period. On Thursday, Volkswagen announced hopes to build a sub-$35,000 EV in the U.S. within the next three to four years.
Like many automakers, Tesla reported a slight delivery miss in Q3 compared to analyst expectations. However, the company had warned about sales slowing during the third quarter in its Q2 earnings call, and the company has still maintained its lofty delivery goal for Q4, which seems like a good sign.
-->Even beyond the economic environment and hopes for an affordable EV, data analysis firms and dealerships warn that buyers are holding off until they feel convinced that the technology meets their needs. Thomas Niedermayer, owner of a Bavarian dealership that has been in business for 45 years, notes that the fast-moving technology advancements may have some holding out for more future-proof EV options.
Credit: Reuters
“The main problem is uncertainty,” Niedermayer said. “Many assume that the technology will improve and would rather wait three years for the next model than buy a vehicle now that will quickly lose value.”
Flavia Garcia and Tom Carvell in Edinburgh, Scotland, are in the market for a new vehicle as their 15-year-old Toyota Auris requires replacement. Ahead of gas car sales bans, the couple says they would consider purchasing an EV if it weren’t for fears of charging infrastructure deficiency, battery life and sticker price.
“You want to do the right thing for the environment, but it feels like you’re setting yourself up for a very expensive investment that will make your life that bit more complicated,” Garcia told Reuters. “We’ll probably get a hybrid first.”
EV sales also slowed in September, and Felipe Munoz of JATO Dynamics says the slowdown will remain until affordable EVs are released.
Meanwhile, Tesla’s Model Y was the top-selling vehicle across Europe in September, and the company last month announced it had delivered one million vehicles across the continent. The U.S. EV maker is also rolling out its Model 3 Highland in Europe, set to continue over the next couple of quarters.
-->Other U.S. automakers, including Ford and General Motors (GM), have recently announced plans to delay the launch of more affordable EVs and to cut back on EV spending as they cite low demand. Over the weekend, it was reported that Ford will no longer build a plant with LG in Turkey, with the slowed pace of EV adoption being the main reason for the canceled plans.
“From a regulatory standpoint, they don’t have to push product out right now – they can afford to focus on profitability,” says Alistair Bedwell, GlobalData’s head of powertrain forecasting. “But they need to have an eye on Tesla and the Chinese brands, because they don’t want to get too far behind.”
Credit: Reuters
According to a poll from the consumer research firm The Langston Co, hopes to buy an EV in Germany have remained steady in the past year, though rising sales suggest that some automakers have finally caught up to supply chain bottlenecks, according to Insights Manager Ben DuCharme.
Philip Nothard, insight director at dealer services firm Cox Automotive, says that concerns around low residual values have also lowered customer sentiment, with many choosing vehicle purchases based on what they think they can resell in a few years.
“We call it the valley of death, which we will be going through in 2024 to 2027: low residual values, high supply, and low demand,” Nothard said.
Tesla Model 3 and Y still dominating U.S. EV market, shows data
-->What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
News
Tesla FSD Supervised ride-alongs in Europe begin in Italy, France, and Germany
The program allows the public to hop in as a non-driving observer to witness FSD navigate urban streets firsthand.
Tesla has kicked off passenger ride-alongs for Full Self-Driving (Supervised) in Italy, France and Germany. The program allows the public to hop in as a non-driving observer to witness FSD navigate urban streets firsthand.
The program, detailed on Tesla’s event pages, arrives ahead of a potential early 2026 Dutch regulatory approval that could unlock a potential EU-wide rollout for FSD.
Hands-Off Demos
Tesla’s ride-along invites participants to “ride along in the passenger seat to experience how it handles real-world traffic & the most stressful parts of daily driving, making the roads safer for all,” as per the company’s announcement on X through its official Tesla Europe & Middle East account.
Sign-ups via localized pages offer free slots through December, with Tesla teams piloting vehicles through city streets, roundabouts and highways.
“Be one of the first to experience Full Self-Driving (Supervised) from the passenger seat. Our team will take you along as a passenger and show you how Full Self-Driving (Supervised) works under real-world road conditions,” Tesla wrote. “Discover how it reacts to live traffic and masters the most stressful parts of driving to make the roads safer for you and others. Come join us to learn how we are moving closer to a fully autonomous future.”
-->Building trust towards an FSD Unsupervised rollout
Tesla’s FSD (Supervised) ride-alongs could be an effective tool to build trust and get regular car buyers and commuters used to the idea of vehicles driving themselves. By seating riders shotgun, Tesla could provide participants with a front row seat to the bleeding edge of consumer-grade driverless systems.
FSD (Supervised) has already been rolled out to several countries, such as the United States, Canada, Australia, New Zealand, and partially in China. So far, FSD (Supervised) has been received positively by drivers, as it really makes driving tasks and long trips significantly easier and more pleasant.
FSD is a key safety feature as well, which became all too evident when a Tesla driving on FSD was hit by what seemed to be a meteorite in Australia. The vehicle moved safely despite the impact, though the same would likely not be true had the car been driven manually.
News
Swedish union rep pissed that Tesla is working around a postal blockade they started
Tesla Sweden is now using dozens of private residences as a way to obtain license plates for its vehicles.
Two years into their postal blockade, Swedish unions are outraged that Tesla is still able to provide its customers’ vehicles with valid plates through various clever workarounds.
Seko chairman Gabriella Lavecchia called it “embarrassing” that the world’s largest EV maker, owned by CEO Elon Musk, refuses to simply roll over and accept the unions’ demands.
Unions shocked Tesla won’t just roll over and surrender
The postal unions’ blockade began in November 2023 when Seko and IF Metall-linked unions stopped all mail to Tesla sites to force a collective agreement. License plates for Tesla vehicles instantly became the perfect pressure point, as noted in a Dagens Arbete report.
Tesla responded by implementing initiatives to work around the blockades. A recent investigation from Arbetet revealed that Tesla Sweden is now using dozens of private residences, including one employee’s parents’ house in Trångsund and a customer-relations staffer’s home in Vårby, as a way to obtain license plates for its vehicles.
Seko chairman Gabriella Lavecchia is not pleased that Tesla Sweden is working around the unions’ efforts yet again. “It is embarrassing that one of the world’s largest car companies, owned by one of the world’s richest people, has sunk this low,” she told the outlet. “Unfortunately, it is completely frivolous that such a large company conducts business in this way.”
-->Two years on and plates are still being received
The Swedish Transport Agency has confirmed Tesla is still using several different workarounds to overcome the unions’ blockades.
As noted by DA, Tesla Sweden previously used different addresses to receive its license plates. At one point, the electric vehicle maker used addresses for car care shops. Tesla Sweden reportedly used this strategy in Östermalm in Stockholm, as well as in Norrköping and Gothenburg.
Another strategy that Tesla Sweden reportedly implemented involved replacement plates being ordered by private individuals when vehicles change hands from Tesla to car buyers. There have also been cases where the police have reportedly issued temporary plates to Tesla vehicles.
News
Czech Deputy excited for Tesla FSD, hints at Transport Committee review
The ANO party lawmaker shared his thoughts about FSD in a post on social media platform X.
Martin Kolovratník, a Czech Republic Chamber of Deputies member, has expressed his excitement for Tesla’s Full Self-Driving (FSD) after an apparent constituent called for a quick approval for the advanced safety system.
The ANO party lawmaker, who drives both diesel and EV, shared his thoughts about the matter in a post on social media platform X.
The official’s initial statements
Kolovratník kicked off the exchange with a post outlining his coalition’s efforts to scrap highway toll exemptions for electric vehicles and plug-ins starting in 2027.
“Times have changed. Electric vehicles are no longer a fringe technology, but a full-fledged part of operations. And if someone uses the highway network, they should follow the same rules as everyone else. That’s the basis of fairness,” he wrote.
He emphasized equity over ideology, noting his personal mix of diesel and electric driving. “For this reason, there is no reason to continue favoring one technology at the expense of another… It’s not about ideology, it’s about equal conditions. That’s why we clearly agreed within the new coalition: the exemption for electric vehicles and plug-ins will end in 2027. The decision is predictable, understandable, and economically sound.”
-->Tesla FSD enthusiasm
The conversation pivoted to Tesla’s FSD when X user @robotinreallife, who seems to be one of the official’s constituents, replied that other matters are more important than ending highway exemptions for EVs.
“I’m happy to pay for the highway, but I have a question about a much more fundamental matter: The Netherlands will approve the operation of Tesla FSD in February 26, a technology that has been proven to reduce accidents. The Czech Republic has the option to immediately recognize this certification. Do you plan to support this step so that we don’t unnecessarily delay?” the X user asked.
Kolovratník responded promptly, sharing his own excitement for the upcoming rollout of FSD. “I know about it. I like it and it seems interesting to me. Once we set up the committees and subcommittees, we’ll open it right away in that transport one. Thanks for the tip, I’ll deliver the report,” the official noted in his reply on X.
Kolovratník’s nod to FSD hints at the system’s potentially smooth rollout to Czechia in the coming year. With the Netherlands possibly greenlighting FSD (Supervised) in early 2026, Kolovratník’s commitment could accelerate cross-border certification, boosting FSD’s foray into Europe by a notable margin.
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Tesla FSD Supervised ride-alongs in Europe begin in Italy, France, and Germany
Swedish union rep pissed that Tesla is working around a postal blockade they started
