News
European EV market expected to slow as buyers await affordable models
Several parties are echoing concerns about the European electric vehicle (EV) market as some buyers await new, more affordable models that are just a few years out — and as significant economic uncertainty remains.
Sales of battery-electric vehicles (BEVs) jumped 47 percent in Europe throughout the first nine months of this year, according to Reuters. However, automakers including Mercedes-Benz, Volkswagen and Tesla have aired concerns about high interest rates putting off consumers and slowing EV growth.
According to AutoTrader, EVs in Britain are still roughly 33 percent more costly than their fossil fuel alternatives. Last week, Tesla announced plans to produce its next model, a €25,000/$25,000 EV, at its Gigafactory outside of Berlin, Germany. With the long-anticipated “affordable EV” on its way, some customers may be inclined to wait to buy, along with holding out for what they expect to be better products.
Volkswagen’s EV orders, as one example, were just half of what they were in 2022 during the same nine-month period. On Thursday, Volkswagen announced hopes to build a sub-$35,000 EV in the U.S. within the next three to four years.
Like many automakers, Tesla reported a slight delivery miss in Q3 compared to analyst expectations. However, the company had warned about sales slowing during the third quarter in its Q2 earnings call, and the company has still maintained its lofty delivery goal for Q4, which seems like a good sign.
Even beyond the economic environment and hopes for an affordable EV, data analysis firms and dealerships warn that buyers are holding off until they feel convinced that the technology meets their needs. Thomas Niedermayer, owner of a Bavarian dealership that has been in business for 45 years, notes that the fast-moving technology advancements may have some holding out for more future-proof EV options.

Credit: Reuters
“The main problem is uncertainty,” Niedermayer said. “Many assume that the technology will improve and would rather wait three years for the next model than buy a vehicle now that will quickly lose value.”
Flavia Garcia and Tom Carvell in Edinburgh, Scotland, are in the market for a new vehicle as their 15-year-old Toyota Auris requires replacement. Ahead of gas car sales bans, the couple says they would consider purchasing an EV if it weren’t for fears of charging infrastructure deficiency, battery life and sticker price.
“You want to do the right thing for the environment, but it feels like you’re setting yourself up for a very expensive investment that will make your life that bit more complicated,” Garcia told Reuters. “We’ll probably get a hybrid first.”
EV sales also slowed in September, and Felipe Munoz of JATO Dynamics says the slowdown will remain until affordable EVs are released.
Meanwhile, Tesla’s Model Y was the top-selling vehicle across Europe in September, and the company last month announced it had delivered one million vehicles across the continent. The U.S. EV maker is also rolling out its Model 3 Highland in Europe, set to continue over the next couple of quarters.
Other U.S. automakers, including Ford and General Motors (GM), have recently announced plans to delay the launch of more affordable EVs and to cut back on EV spending as they cite low demand. Over the weekend, it was reported that Ford will no longer build a plant with LG in Turkey, with the slowed pace of EV adoption being the main reason for the canceled plans.
“From a regulatory standpoint, they don’t have to push product out right now – they can afford to focus on profitability,” says Alistair Bedwell, GlobalData’s head of powertrain forecasting. “But they need to have an eye on Tesla and the Chinese brands, because they don’t want to get too far behind.”

Credit: Reuters
According to a poll from the consumer research firm The Langston Co, hopes to buy an EV in Germany have remained steady in the past year, though rising sales suggest that some automakers have finally caught up to supply chain bottlenecks, according to Insights Manager Ben DuCharme.
Philip Nothard, insight director at dealer services firm Cox Automotive, says that concerns around low residual values have also lowered customer sentiment, with many choosing vehicle purchases based on what they think they can resell in a few years.
“We call it the valley of death, which we will be going through in 2024 to 2027: low residual values, high supply, and low demand,” Nothard said.
Tesla Model 3 and Y still dominating U.S. EV market, shows data
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
Elon Musk
Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet
Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.
Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”
Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”
The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.
Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.
The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.
Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.
News
NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded
NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.
NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.
SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.
We’re excited for Falcon 9 and Dragon to launch @NASA’s Crew-15, 16, and 17 missions to the @Space_Station from Florida https://t.co/Qm16vVK9F3 pic.twitter.com/drg3s7GtuM
— SpaceX (@SpaceX) September 18, 2026
The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.
Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.
Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.
Investor's Corner
New drone video shows Tesla’s Optimus Factory reaching a turning point
New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.
Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.
The Giga Texas Optimus Factory latest update … construction keeps moving fast!
Steel assembly is now only about 5 column grids from the north perimeter beam. Concrete is going in on the three upper floors, rebar is still being laid for more pours, and footing / grade-beam work… pic.twitter.com/qvFPvwnYzW
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) September 17, 2026
Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.
Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.
Tesla Giga Texas to feature massive Optimus V4 production line
The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.
Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.