News
Filmmaker offers influencers $100 to bash Tesla, Elon Musk.
In an emailed tip sent to Teslarati, a reader shared that a filmmaker is hiring 75-100 social media influencers to record themselves bashing Elon Musk and Tesla. According to the tip, which included the screenshot below, the casting call is asking for influencers to bash Tesla, Elon Musk, and autonomous driving.
The short film, titled Man Versus. Musk, is seeking “75-100 actors with a strong social media presence/following to read and self-record a new 10-15 minute monologue.” According to the casting call, which you can find here, the pay will be a flat rate of $100 for an estimated one hour of work.
Influencers will need to record themselves reading the script and upload the video to social media before receiving the $100 payment. At the time of this writing, there are only two influencers who have read and uploaded the script which starts out as
“Hey Everybody! How’s it going? Thanks for coming. I’m Jordan. Welcome to “Man Versus Musk” A show. A comedy. A call to action. A political movement that requires our attention and focus. More on the Musk matter later,”
The script that the influencers record themselves reading claims that Elon Musk has been intentionally tone-deaf to distracted driving.
“Fact, he has built his empire disempowering drivers from the ability to pay attention and keep their car on the road,” the script reads.
According to the script, Tesla’s Ludicrous Mode is the greatest champion of distracted driving the world has ever seen. It says that Elon Musk has no interest in stopping what it calls destructive driving which would require drivers not to play on their phones while driving and change their behavior while behind the wheel.
“He is the billionaire promoter of distracted driving. He’s built his wealth and reputation on the promise of the self-driving car. Over and over, Musk has declared that truly autonomous driving is nearly here! The day when a Tesla could drive itself — which it turns out is much further away than previous estimations. Extolling the virtues of auto-pilot, leading drivers to falsely believe that it is safe to keep their eyes off the road,” the script reads.
It should be noted that Tesla has always emphasized that drivers pay attention and be prepared to take over when Autopilot and FSD Beta are engaged.
My 2.5¢
As someone who has actually met Elon Musk, witnessed FSD Beta stop for cyclists and pedestrians, and has interviewed Tesla owners and read stories by owners whose lives have been saved by their cars, I find this film lacking in facts.
I think the filmmaker does want to do good and see themself as doing good, but their actions are based upon misinformation and quite frankly, Tesla FUD (fear, uncertainty, and doubt) that is often spread by the mainstream media.
I think the focus should be on distracted driving and include facts and statistics such as the National Highway Traffic Safety Administration’s (NHTSA) recent estimates of the fatality rate per 100 million vehicle miles traveled (VMT) and compare those with Tesla’s own data.
According to the NHTSA, in 2021 there were a total of 38,824 fatalities per 100 million VMT. Tesla published its own vehicle safety report for 2021 for each quarter and includes data showing whether or not a vehicle had Autopilot engaged. According to Tesla per quarter:
Q1 2021
- 1 accident for every 4.19 million miles driven with Autopilot engaged.
- 1 accident for every 2.05 million miles driven without Autopilot engaged but with Tesla’s active safety features.
- 1 accident for every 978,000 miles driven without Autopilot and without Tesla’s active safety features.
Q2 2021
- 1 accident for every 4.41 million miles driven with Autopilot engaged and Tesla’s active safety features engaged.
- 1 accident for every 1.2 million miles driven without Autopilot and without Tesla’s active safety features.
Q3 2021
- 1 accident for every 4.97 million miles driven with Autopilot engaged and Tesla’s active safety features engaged.
- 1 accident for every 1.6 million miles driven without Autopilot and without Tesla’s active safety features.
Q4 2021
- 1 accident for every 4.31 million miles driven with Autopilot engaged and Tesla’s active safety features engaged.
- 1 accident for every 1.59 million miles driven without Autopilot and without Tesla’s active safety features.
For each quarter, Tesla said,
“By comparison, NHTSA’s most recent data shows that in the United States there is an automobile crash every 484,000 miles.”
Although Tesla documented accidents and the NHTSA documented fatalities, Tesla’s numbers show that with its Autopilot and active safety features engaged, there are fewer incidents than without.
Personally, I find it sad and disheartening that this filmmaker isn’t using facts or data and is manipulating young people into spreading misinformation about Tesla, Elon Musk, and autonomous driving for an easy $100.
Note: Johnna is a Tesla shareholder and supports its mission.
Your feedback is important. If you have any comments, or concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
