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First look at Tesla’s booth at the 2018 LA Auto Show

[Credit: Christian Prenzler/Teslarati]

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Stepping inside the halls of the 2018 LA Auto Show, it is evident that the electric car revolution is gaining ground. Plug-in hybrids are abounding, and vehicles from upstart companies such as Rivian are present. Right at the entrance of the LA Convention Center’s South Hall, though, lies Tesla’s booth, showcasing the company’s electric cars and its energy products.

Just like its exhibits last year, Tesla brought over its three electric car offerings to the 2018 LA Auto Show — a white Model S, a red Model 3, and a midnight silver Model X. Amidst the new electric cars and plug-in hybrids from other manufacturers, Tesla’s electric car lineup carried an air of experience and authority, seemingly invoking the idea that while the company is but a neophyte in the automotive market, it is a veteran in the EV sphere.

The Tesla Model S, Model 3, and Model X grace the 2018 LA Auto Show. [Credit: Christian Prenzler/Teslarati]

Apart from its lineup of electric vehicles, Tesla’s “House of the Future” also returned to the LA Auto Show. The section of Tesla’s booth showcased the company’s residential energy products such as solar panels and the Powerwall 2. The mock model home also serves as a backdrop for the Model S, 3, and X.

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Also notable in Tesla’s booth is the presence of the Solar Roof tiles. During Elon Musk’s appearance at the Recode Decode podcast earlier this month, he noted that the shingles, which are currently being produced at the Gigafactory 2 in Buffalo, NY, are now installed in about “a few hundred roofs” today, with production set to ramp soon. For its booth this year, Tesla opted to showcase the smooth and textured variants of the solar shingles.

Tesla’s energy products are showcased at the 2018 LA Auto Show. [Credit: Christian Prenzler/Teslarati]

The presence of Tesla’s entire lineup of consumer products in the LA Auto Show hints at the company’s upcoming production ramp for both its electric cars and energy solutions. Musk has noted, for one, that 2019 would likely see the unveiling of Tesla’s next vehicle, the Model Y, which he curiously referred to as a “midsize SUV” during the Recode Decode podcast. In the third quarter earnings call, Musk stated that the Solar Roof tiles would see a production ramp in 2019 as well.

“We’ll also start going into volume production of the solar tile roof next year. That’s quite a long development cycle for — because anything that’s roof has got to last 30 years. So even if you do accelerate life testing as fast as possible, there’s still a minimum amount of time required to do that. And there’s a lot of engineering that goes into how do you put on the solar tile roof with a — and not be really labor-intensive in doing so. So there’s a lot of engineering not just in the tile but in the way it’s done,” Musk said.

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Tesla’s booth at the 2018 LA Auto Show is located near the entrance to the LA Convention Center’s South Hall, beside the booths of Audi and Genesis. Tickets to the event could be accessed here.

See a preview of the 2018 LA Auto Show in the video below.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Semi involved in first known fatal crash in Nevada

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Credit: Tesla

A Tesla Semi was involved in a fatal collision on U.S. Highway 50 in Dayton, Nevada, on Sunday, June 28, 2026, marking the first known fatal crash involving the electric Class 8 truck. The incident occurred around 7:20 a.m. at the intersection with Traditions Parkway, approximately 40 miles east of Reno and close to Tesla’s Gigafactory Nevada.

According to the Lyon County Sheriff’s Office and the Nevada State Police Highway Patrol, a semi-truck struck two passenger vehicles stopped at a traffic signal. The truck hit the vehicles from behind. Two people were pronounced dead at the scene, and a third person suffered life-threatening injuries and was flown to a hospital, Forbes reported.

Preliminary statements gathered at the scene by the Lyon County Sheriff’s Office suggested the truck driver may have fallen asleep at the wheel. However, the Nevada Highway Patrol, which is leading the investigation, stated that the official cause has not yet been determined.

Additional information is expected to be released early the following week. The truck was seized for evidence as part of the ongoing probe.

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Responders at the scene included deputies from the Lyon County Sheriff’s Office, personnel from the Nevada Highway Patrol, Central Lyon County Fire Department, and the Nevada Department of Transportation. The crash led to the temporary closure of U.S. 50 in both directions.

The Tesla Semi is Tesla’s battery-electric heavy-duty truck, produced at the nearby Gigafactory in Nevada. Authorities initially described the vehicle as a semi-truck; its make was subsequently confirmed through reporting and scene identification; an interesting bit of information here, as the Semi is not yet available publicly and many do not know that Tesla builds electric trucks.

The investigation remains active, with no further official details on contributing factors or vehicle systems released as of early July 2026.

This incident highlights ongoing scrutiny of commercial vehicle safety on Nevada highways, particularly involving fatigue. Law enforcement continues to gather evidence and witness statements.

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Tesla expands Robotaxi to Florida, marking its third state for autonomy

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Credit: Tesla

Tesla has expanded its Robotaxi program to Miami, Florida, marking the third state the autonomous ride-hailing platform has made its way to since launching last Summer.

Tesla announced today that the Robotaxi suite would now officially launch rides in a geofence in Miami:

The first geofence in Miami covers approximately 10 to 14 square miles. The area appears to be focused on western and central Miami, including Miami International Airport (MIA). It also includes popular routes like SR 826 (Palmetto Expressway), US 41 (Tamiami Trail), and connectors such as SR 968, 953, 959, and 972.

This is Tesla’s initial Miami launch zone, smaller and more targeted than some competitors’ areas (for example, Waymo’s initial rollout was broader in eastern neighborhoods). It prioritizes high-traffic, airport-linked routes before wider expansion.

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The expansion is a huge signal for Tesla that it is now operating in Florida, a heavy-traffic state with many tourist areas, including Fort Lauderdale, Palm Beach, and the Boynton area, all of which are coastal and will attract perhaps millions of tourists in any given year.

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The Tesla Robotaxi network launched last year on June 22, in Austin, Texas, beginning limited commercial operations in that city. It expanded shortly thereafter into the San Francisco Bay Area of California in late July 2025, marking entry into a second state with service covering key areas such as San Francisco, San Jose, and Berkeley.

Full commercial service was achieved in Austin by November 18, 2025, strengthening its presence within Texas before further growth.

In 2026, the network continued expanding across Texas with the addition of Dallas and Houston on April 18, significantly broadening its footprint in the state. This new launch into Miami marks Tesla entering a new state and bringing active locations to include Austin, Dallas, Houston, San Antonio in Texas, and the Bay Area in California.

These sequential expansions have steadily increased the network’s reach across major metropolitan areas in Texas, California, and Florida, focusing on scaling operations city by city and state by state since the initial Austin debut.

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Elon Musk outlines Tesla Optimus production expectations

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Credit: Grok Imagine

Tesla CEO Elon Musk has tempered expectations for the company’s humanoid robot Optimus, emphasizing that initial production will ramp up slowly despite recent progress on the manufacturing line. In a July 1 reply on X, Musk responded to optimistic community speculation by stating, “No, Optimus production will be extremely slow at first, as everything is new. This is not like making a car.”

The comment came in response to a post theorizing that Tesla had accelerated Optimus V3 development and might soon unveil an impressive demonstration with multiple units already in meaningful production. Musk’s clarification highlights the fundamental differences between scaling a novel humanoid robot and Tesla’s established automotive operations, which benefit from over a century of refined supply chains, tooling, and processes.

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Recent updates show tangible advancement. Musk shared a photo of himself walking the Optimus production line at Fremont, where Tesla is converting former Model S/X manufacturing space. According to Q1 2026 earnings commentary, limited production is slated to begin in late July or August 2026 on this converted line.

Tesla Optimus project fires up as Musk sees production line progress

Musk previously noted that Optimus features roughly 10,000 unique parts, making early output rates “literally impossible to predict” and describing them as “quite slow.” A larger dedicated factory at Giga Texas is under construction, targeting higher-volume production around summer 2027 with long-term annual capacity potentially reaching millions of units.

Some experts point out that pioneering humanoid robotics demands inventing new automation techniques, actuator supply chains, and quality-control standards in real time. Unlike vehicles, where components and assembly methods are mature, every element of Optimus—from dexterous hands to AI-integrated movement—requires fresh engineering solutions. Early units are expected to handle simple factory tasks before expanding to more complex roles.

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This cautious approach aligns with Tesla’s history of under-promising and over-delivering on complex technologies. While enthusiasts hoped for rapid deployment, Musk’s message underscores a deliberate strategy: prioritize reliability and iterative improvement over rushed volume.

Analysts suggest the S-curve ramp typical of new manufacturing will eventually accelerate once foundational issues are resolved, positioning Optimus as a potential trillion-dollar product line.

Musk has long envisioned Optimus transforming labor markets, assisting in homes, factories, and hazardous environments. By setting realistic timelines, Tesla aims to build sustainable momentum rather than risk disappointment. As the Fremont line comes online this summer, investors and fans will watch closely for the first production metrics and capability demonstrations.

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