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Ford slashes EV prices in Australia by up to AUD$15k

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Ford recently slashed its electric vehicle (EV) prices in Australia by up to AUD$15,000 for some units. Ford EV price cuts follow a trend in Australia right now, where automakers are reducing EV prices left and right. 

Ford entered Australia’s EV market late last year with the all-electric Mustang Mach-E SUV and the E-Transit van. The car manufacturer reduced the price of its all-electric van by $15,000. The E-Transit van now starts at AUD$89,990 from $104,990.

The legacy automaker already reduced the price of the Mach-E before starting deliveries in Australia. Since its release in Australia last year, the company has dropped the price of the Mach-E even more by $8,000, for a total reduction of $15,000. 

As of this writing, the Ford Mustang Mach-E starts at $64,990 for the Select variant. Meanwhile, the top-tier Mach-E GT variant starts at just under $1000,000. Below are Ford’s Mach-E prices after reductions reported by The Driven

  • Mach-E Select – $64,990 before on-roads (down $8,000)
  • Mach-E Premium – $79,990 before on-roads (down $7,000)
  • Mach-E GT – $97,990 before on-roads (down $7,000)

Local reports suggest that EV prices in Australia have plunged dramatically, seemingly “overnight.” Automakers have cut EV prices by up to AUD$20,000 in some cases. For example, the Nissan Leap’s price went down from AUD$50,990 to AUD$39,990. The popular Tesla Model Y now costs $55,000 from its peak of $72,000. 

According to car expert Paul Maric, introducing Chinese EVs has spurred Australia’s EV price cuts. 

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“It’s all been spurred on by Chinese brands who have started bringing in much more affordable electric vehicles to what we’re used to, and typically what happens with volume brands is they don’t really adjust their pricing after it’s set. 

“But we’ve seen brands like Peugeot take like $20,000 out of some of their electric cars, which is unheard of and it also gives you an idea of how much margin they actually had built into them,” Maric told Yahoo Finance.

If you have any tips, contact me at maria@teslarati.com or via X @Writer_01001101. 

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla Robotaxi rollout proves that Elon Musk still delivers, even if it’s late

Tesla is also still the company that makes the impossible feel late.

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Credit: Tesla

It took a long time, but Tesla has finally successfully rolled out its dedicated Robotaxi service in Austin this weekend. The initial rollout only involved a small fleet of cars operating in a small geofenced area in Texas, but it is still significant. 

It does, if any, prove that Elon Musk is still capable of delivering on his promises, even if they are late. Tesla is also still the company that makes the impossible feel late.

Finally, a Rollout

Elon Musk has been predicting a Robotaxi rollout for years, so much so that even avid Tesla supporters have grown quite wary of his constant predictions. After a while, Elon Musk himself admitted that he has become the boy who cried FSD, though he still maintained that self-driving was really just around the corner.

This past weekend, Musk’s predictions finally came true. Actual paying customers used Tesla’s dedicated Robotaxi service for a small flat fee of $4.20 per ride. Elon Musk seemed quite happy with the Robotaxi’s initial launch, as evidenced by his congratulatory message to the Tesla AI team on X.

https://twitter.com/elonmusk/status/1936876178356490546
https://twitter.com/aelluswamy/status/1936865682810946035

No More Tesla Vision Debates

One thing that is evident in Tesla’s initial Robotaxi rollout in Austin was the fact that the debate surrounding Tesla’s vision-only approach is completely gone now. With actual Robotaxis operating around Austin, there are no more questions about whether cars can navigate city streets on their own using only AI and cameras. They can, and safely too, at least based on Tesla’s initial fleet of Robotaxis.

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https://twitter.com/ItsKimJava/status/1936927640268484909
https://twitter.com/SawyerMerritt/status/1936997202880081950

The Beauty of Normalcy

The Robotaxi rides from Tesla owners who were fortunate enough to experience the first driverless rides from the EV maker’s fleet were quite uneventful. Comments on social media platforms such as X observed that the Robotaxis operated safely and cautiously, and their driving was actually smoother than some human drivers. 

That may not sound very exciting at all, but that’s the beauty of it. Tesla’s Robotaxi service is designed to look and feel natural to people. And so far, it appears that Tesla is accomplishing this with its Robotaxi rollout.

https://twitter.com/DrKnowItAll16/status/1936992009685700663
https://twitter.com/DirtyTesLa/status/1936999390100496443
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Tesla officially launches Robotaxi service with no driver

Tesla launches its driverless Robotaxi in Austin, marking the first time the company has offered its ride-hailing service anywhere in the world.

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Credit: Tesla

Tesla has officially launched its Robotaxi service platform with no driver in Austin, Texas. This is the first time Tesla has allowed driverless Robotaxis to pick up members of the public and take them around via the ride-sharing service the company has been developing for several years.

Teslarati had a first-hand look at the launch of the Robotaxi service in Austin, as we are part of the Early Access group, which is a limited group of people that will be able to hail a driverless Model Y in the geofenced area in Texas.

The Robotaxi platform is currently geofenced in a small portion of South Austin. It is roughly thirty minutes from end to end, and Tesla’s strategy is prioritizing safety through a number of safeguards that are implemented in this early program.

There is a fixed price of just $4.20 for any ride, regardless of duration, at this time. This will not always be the case, however. When a wider customer base is allowed to hail Robotaxis, ride fares will vary on things like travel distance, length of trip, and potentially time of day.

The first rides kicked off at around 2 p.m. local time in Austin. They are confined to the back row of the Model Y, while a Tesla safety monitor sits in the passenger seat. Passengers will have their personal media and streaming settings available to them as the car will sync with their driver profiles.

Rides are requested through a Robotaxi addition on the regular Tesla iOS app:

The safety monitor is only there to ensure things go smoothly with each ride. They do not have pedals or a steering wheel on their side. The car is doing everything during these Robotaxi rides.

The big takeaway from Robotaxi’s launch is that Tesla will begin generating additional revenue through this new stream. As concerns over demand and annual growth rate continue to take focus from doubters, Tesla’s continuous rollout of the Robotaxi fleet will expand potential revenue opportunities, potentially creating billions upon trillions of dollars in value.

This is something Tesla permabulls like Cathie Wood of ARK Invest and Dan Ives of Wedbush have talked about for years: the launch of a driverless Robotaxi fleet that generates new income streams for Tesla.

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First Look at Tesla’s Robotaxi App: features, design, and more

Tesla is using a Robotaxi section of its normal smartphone application to enable access to driverless vehicles roaming around Austin.

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Tesla has officially launched the Robotaxi platform to a limited number of people, giving them the ability to ask for a ride from a driverless Model Y in Austin, Texas. But how do you hail a ride?

Through the Tesla Robotaxi app, which officially launched on June 22 as the company initiated the first rides for non-employees, people can request rides from driverless cars that are traveling around Austin. Teslarati gained access to the app as we are members of the Early Access Rider program.

There are only a very limited number of vehicles operating within the fleet currently, as Tesla has said the number is between 10 and 20 vehicles.

Tesla is using a Robotaxi section of its iOS smartphone app for the launch, confirming what the company said prior to the program’s maiden voyage: there would not be a separate app for the Robotaxi.

First Look at the Robotaxi App

The Tesla Robotaxi app, similar to the official Tesla App, features a simple interface that should be familiar to anyone who has used a ride-sharing app in the past. Downloading the app brings users to a sign-in page, which features a Tesla Model Y Robotaxi as a header image. Users can then log in or create an account to access the service.

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A Clean, Simple UI

Upon logging in, users are presented with a clean user interface that allows them to select a destination and pickup point. Upon booking, users are provided with a real-time update on when their Robotaxi will arrive. Users could also select some settings for their upcoming ride, such as their preferred temperature in the cabin.

Smart Suggestions

If there is one evident thing about Tesla’s Robotaxi App, it is the fact that it is smart and designed to make driverless ride sharing services feel as normal as possible. While waiting for their ride, customers are presented with a number of tips that should help them understand their robotaxi better.

These include tips on how to use the Model Y’s door handles, as well as information about the vehicle’s light signals. The app also includes smart suggestions on destinations that riders can visit using their Robotaxi. These include cafes, restaurants, parks, shopping centers, and other pertinent locations.

Credit: @BLKMDL3/X

Cybercab Theme

Another thing that is evident with the Robotaxi App is its Cybercab-inspired color theme. This is evident from the login page, which already features the golden hues of the dedicated two-seater autonomous car. The golden Cybercab color theme is used to great effect inside the app itself as well.

No Tips, at Least for Now

As observed by Tesla owner-enthusiast @BLKMDL3, Tesla is not accepting anything more than the service’s flat $4.20 rate per ride for now. If customers wish to leave a tip for the service, they would be presented with a page featuring Tesla’s hedgehog mascot saying “Just Kidding.”

Tips will likely be an option in the future, but for this stage of the Robotaxi rollout, it appears that the service really will follow a flat rate system.

 

 

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