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NASA’s Mars Rover blasts off on ULA rocket for mission to the red planet

The mighty United Launch Alliance Atlas V 541 successfully launches NASA's Perseverance Mars mission. (Richard Angle)

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The summer of worldwide Mars missions saved the best for last with the successful launch of NASA’s most advanced rover ever. Following on the heels of the successful launches of China’s Tianwen-1 Mars spacecraft and the United Arab Emirates Hope Mars mission, NASA joined the 309 million miles (497 million kilometers) interplanetary journey to the Red Planet with the successful launch of the Mars 2020 Perseverance mission. Safely secured to the top of a mighty United Lunch Alliance Atlas V 541 rocket and Centaur upper stage, NASA’s car-sized Perseverance rover – and accompanying Ingenuity helicopter – left Earth on Thursday morning (July 30) in spectacular fashion. Getting off this planet, however, is only the beginning.

The two-chamber RD-180 engine and four solid rocket motors of the United Launch Alliance Atlas V 541 rocket propels NASA’s Perseverance Mars mission into space on the morning of Thursday, June 30th from SLC-41 at Cape Canaveral Air Force Station. (Richard Angle)

Why go to Mars again?

The Mars 2020 Perseverance mission is perhaps NASA’s most ambitious Mars mission. Formally announced in 2012, the then-unnamed Mars 2020 rover would be tasked with studying the Red Plane in a way that had never been attempted before. It would be collecting samples for eventual return to Earth in search of finding evidence of ancient microbial life.

NASA’s 2012 Curiosity mission uncovered the fact that Mars was rich in material that could have potentially supported microbial life once upon a time. Now, eight years later, the Perseverance mission will hunt for and collect the evidence to back up that claim.

NASA’s Mars 2020 rover will store rock and soil samples in sealed tubes on the planet’s surface for future missions to retrieve, as seen in this illustration. (Credit: NASA/JPL-Caltech)

A rover tasked with such an important astrobiological mission required NASA to develop the most technologically advanced range of scientific instruments that had ever been sent to Mars. As described by NASA, Perseverance is outfitted with seven different “state-of-the-art tools for acquiring information about Martian geology, atmosphere, environmental conditions, and potential signs of life (biosignatures).” Perseverance will be the first rover to collect and cache samples of the Martian surface to later be collected and eventually returned to Earth by future joint NASA and European Space Agency missions.

This diagram shows the science instruments for NASA’s Mars 2020 rover mission.
Credit: NASA

It is also the first rover to travel to Mars with a vast array of high-definition cameras with advanced imaging capability. Perseverance will also carry high-definition microphones with it, allowing, for the first time, the sounds of Mars to be captured. This will include the ability to hear entry, descent, and landing from the point of view of the rover, as well as the sound of what it’s like to drive over the Martian terrain.

The mighty United Launch Alliance Atlas V 541 is seen midflight launching the NASA Perseverance Mars mission on its initial trajectory to Mars. (Richard Ange)

Perseverance also carries with it two demonstration missions. Onboard is MOXIE, or the Mars Oxygen ISRU Experiment, designed to test technology that can convert carbon dioxide in the Martian atmosphere into oxygen – an important precursor experiment to one day sending humans to Mars. Also aboard is Ingenuity, the first-ever rotorcraft – or helicopter – designed to fly on another planet. Ingenuity will test the effectiveness of rotorcrafts on other planets with different atmospheric and gravitational makeup than Earth to perhaps one day serve as planetary observational crafts or delivery systems.

Leaving Earth was the easy part, sort of

A major challenge that faced the Mars 2020 mission was completing final integrations during the global Coronavirus pandemic, which required most NASA and JPL personnel to work from home. NASA LSP senior launch director, Omar Baez, stated that “I never would have thought that a launch director would be working from home and I’ve done that for the last five months.” He went on further to state that “It’s humbling to see how our whole team from the range, to our partners at JPL, to our partners at ULA, to our folks at headquarters – how we all had to adjust to work in this environment, to work electronically.” Although challenging, the Mars 2020 mission persevered to overcome the obstacles and meet the targeted launch date.

The United Launch Alliance Atlas V 541 rocket hurdles NASA’s Perseverance Mars mission into space on the morning of Thursday, June 30th from SLC-41 at Cape Canaveral Air Force Station. (Richard Angle)

The Mars 2020 mission initially targeted a July 18th liftoff at the very opening of the available one-month interplanetary launch window. The mission did suffer a few minor setbacks during the integration phase when ULA had to take a few days to address an issue with a crane at the Vertical Integration Facility pushing the launch date to July 22nd. Then, as explained in a statement provided by NASA the launch date suffered another delay, this time eight days to July 30, “due to launch vehicle processing delays in preparation for spacecraft mate operations.”

An illustration provided by United Launch Alliance depicts the major milestones of the Atlas V 541’s Mars mission flight profile. (United Launch Alliance)

The ULA Atlas V in its 541 configuration consisting of a common core booster and four solid rocket motors fully stacked with the precious payload stood 197 feet (60 meters) tall. The Atlas V 541 provided 2 million lbs of thrust rocketing the spacecraft east away from Florida over the Atlantic Ocean. After approximately ninety seconds of flight, the solid rocket motors burned out, separating away from the booster followed quickly by stage separation. The Centaur upper-stage was the workhorse of the mission left to deliver the Mars 2020 payload to its Earth parking orbit.

The United Launch Alliance Atlas V 541 rocket hurdles NASA’s Perseverance Mars mission into space on the morning of Thursday, June 30th, from SLC-41 at Cape Canaveral Air Force Station. (Richard Angle)

After a coast phase lasting about 30 minutes, the upper-stage Centaur performed another eight-minute long nominal burn delivering the payload to a heliocentric – or solar bound, rather than Earthlocked – orbit for the Trans Mars Injection maneuver lining it up to intercept with Mars in February 2021. Upon spacecraft separation and successfully propelling the Perseverance mission onward to Mars, the Centaur upper-stage performed what is called a blowdown maneuver for planetary protection, ensuring that it would miss Mars. Twenty minutes later, the Perseverance spacecraft initiated its transmitter to communicate with Earth, and a good acquisition of signal was received by NASA’s international array of giant radio antennas, the Deep Space Network.

The Perseverance rover and Ingenuity helicopter are expected to continue on the journey to the Red Planet and attempt entry, descent, and landing on February 18, 2020.

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Elon Musk

Why SpaceX just made a $60 billion bet on AI coding ahead of historic IPO

SpaceX has secured an option to acquire Cursor AI for $60 billion ahead of its historic IPO.

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SpaceX announced today it has struck a deal with AI coding startup Cursor, securing the option to acquire the company outright for $60 billion later this year, while committing $10 billion for joint development work in the interim. The announcement described the partnership as building “the world’s best coding and knowledge work AI,” and comes just days after Cursor was separately reported to be raising $2 billion at a valuation above $50 billion.

The move makes strategic sense given where each company currently stands. Cursor currently pays retail prices to Anthropic and OpenAI to the same companies competing directly against it with Claude Code and Codex. That means every dollar of revenue Cursor earns partially funds its own competition. With SpaceX bringing computational infrastructure to the Cursor platform, that could reduce Cursor’s dependence on OpenAI and Anthropic’s Claude AI as its providers. Access to SpaceX’s Colossus supercomputer, with compute equivalent to one million Nvidia H100 chips, gives Cursor the infrastructure to run and train its own models at a scale it could never afford independently. That one change restructures the entire unit economics of the business.

Elon Musk teases crazy outlook for xAI against its competitors

Cursor’s $2 billion in annualized revenue and enterprise reach across more than half of Fortune 500 companies gives SpaceX something its xAI subsidiary currently lacks, which is a proven, fast-growing software business with real enterprise distribution.

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For Cursor, SpaceX’s $10 billion in joint development funding is transformational. Cursor raised $3.3 billion across all of 2025 to reach that $2 billion in revenue. A single $10 billion commitment from SpaceX, even as a development payment rather than an acquisition, dwarfs everything Cursor has raised in its entire existence. That capital accelerates product development, enterprise sales infrastructure, and proprietary model training simultaneously.

The timing is deliberate. SpaceX filed confidentially with the SEC on April 1, 2026, targeting a June listing at a $1.75 trillion valuation, in what would be the largest public offering in history. The company is expected to begin its roadshow the week of June 8, with Bank of America, Goldman Sachs, JPMorgan, and Morgan Stanley serving as underwriters. Adding Cursor to the portfolio before that roadshow gives IPO investors a concrete enterprise software revenue story to price in, alongside rockets and satellite internet.

The deal also addresses a weakness that became visible after February’s xAI merger. Several xAI co-founders departed following that acquisition, and SpaceX had already hired two Cursor engineers, signaling where its AI talent strategy was heading. Cursor, for its part, faces a pricing disadvantage competing against Anthropic’s Claude Code.

Whether SpaceX exercises the full acquisition option before its IPO or after remains the open question. Either way, this deal reshapes what investors will be buying into when SpaceX goes public.

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How much of SpaceX will Elon Musk own after IPO will surprise you

SpaceX’s IPO filing confirms Musk will maintain his voting power to make key decisions for the company.

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Rendering of Elon Musk overlooking a Starship fleet (Credit: Grok)

Elon Musk will retain dominant voting control of SpaceX after it goes public, according to the company’s IPO prospectus that was filed with the SEC. The filing reveals a dual-class equity structure giving Class B shareholders 10 votes each, concentrating power with Musk and a handful of other insiders, while Class A shares sold to public investors carry one vote.

Musk holds approximately 42% of SpaceX’s equity and controls roughly 79% of its votes through super-voting shares. He will simultaneously serve as CEO, CTO, and chairman of the nine-member board after the listing. Beyond that, the filing includes provisions that may limit shareholders’ influence over board elections and legal actions, forcing disputes into arbitration and restricting where they can be brought.

The case for Musk holding this level of control is grounded in SpaceX’s actual history. The company’s most important bets, from reusable rockets to a global satellite internet constellation, were decisions that ran against conventional aerospace thinking and would likely have faced resistance from a board accountable to investor gains. Fully reusable rockets were considered economically irrational by established industry players for years. Starlink, which now generates over $4 billion in annual operating profit, was widely dismissed as financially unviable when it was proposed. The argument for concentrated founder control seems straightforward, and the decisions that built SpaceX into what it is today required someone willing to ignore consensus and absorb years of losses.

SpaceX files confidentially for IPO that will rewrite the record books

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For context, Musk’s position is significantly more dominant than Zuckerberg’s at Meta. The comparison with Tesla is also worth noting. When Tesla did its IPO in 2010, it did not issue dual-class shares. Musk has only recently pushed for enhanced voting protection, proposing at least 25% control at Tesla in 2024 after selling shares to fund his Twitter acquisition left him with around 13%.

SpaceX has clearly learned from that experience and structured the IPO differently by planning to allocate up to 30% of shares to retail investors, roughly three times the typical norm for a large offering. The roadshow is expected to begin the week of June 8, with a Nasdaq listing rumored to be a $1.75 trillion valuation and a $75 billion raise.

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ARK’s SpaceX IPO Guide makes a compelling case on why $1.75T may not be the ceiling

ARK Invest breaks down six reasons SpaceX’s $1.75 trillion IPO valuation may be justified.

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ARK Invest, which holds SpaceX as its largest Venture Fund position at 17% of net assets, has published a detailed investor guide to why a SpaceX IPO may be grounded in a $1.75 trillion target valuation.

The financial case starts with Starlink, SpaceX’s satellite internet constellation, which has surpassed 10 million active subscribers globally as of early 2026, with 2026 revenue projected to exceed $20 billion. ARK’s research puts the total satellite connectivity market opportunity at roughly $160 billion annually at scale, and Starlink is adding customers faster than any telecom network in history. That growth alone would justify a substantial valuation.

Additionally,  ARK notes that SpaceX has reduced the cost per kilogram to orbit from roughly $15,600 in 2008 to under $1,000 today through reusable Falcon 9 hardware. A fully operational Starship targeting sub-$100 per kilogram would represent a significant cost decline and open markets that do not currently exist. SpaceX executed a staggering 165 missions in 2025 and now accounts for approximately 85% of all global orbital launches. That infrastructure position took decades to build and would be nearly impossible to replicate at comparable cost.

SpaceX officially acquires xAI, merging rockets with AI expertise

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The February 2026 merger with xAI added a layer to the valuation that straightforward financial models struggle to capture. ARK argues that at sub-$100 launch costs, orbital data centers could deliver compute roughly 25% cheaper than ground-based alternatives, without power grid delays, permitting friction, or land constraints. Musk has stated a goal of deploying 100 gigawatts of AI computing capacity per year from orbit.

The $1.75 trillion figure itself is not a conventional earnings multiple. At roughly 95x trailing revenue, it prices in Starlink’s adoption curve, Starship’s cost trajectory, and the orbital compute thesis together. The public S-1 prospectus, due at least 15 days before the June roadshow, will give investors their first complete look at the financials to test those assumptions. ARK’s position is that the track record earns the benefit of the doubt. Fully reusable rockets were considered unrealistic for years. Starlink was considered financially unviable. Both happened on timelines that surprised skeptics.

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