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Panasonic deepens ties with Tesla and bets big on Auto Tech

Tesla Model X on display at Panasonic's booth at CES [Source: Business Wire]

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The following post was originally published on EVANNEX

As the inevitability of a major disruption in the auto industry becomes clearer, we’ve been reading (and writing) a lot about the companies that seem likely to lose out – Big Oil, incumbent automakers, some parts suppliers. But who will be the winners? Battery-makers obviously, but also providers of “auto tech.” This term includes the electronics that make electric powertrains go – motor controllers, inverters, chargers and the like – as well as self-driving hardware and software, and customer-facing components such as touchscreens, head-up displays and infotainment systems.

Tech companies are infiltrating the automotive space, making acquisitions and alliances to position themselves for profits under the new order. Last year, GM paid a billion bucks for Cruise Automation and invested half a billion in Lyft. Intel is putting its recent acquisition, Mobileye, to work in a partnership with BMW to build self-driving vehicles. Google is working with Fiat Chrysler on self-driving cars and providing display systems for Volvo. Israeli startup Otonomo is competing with Google and Apple to sell user data to Daimler and other automakers.

No company is better placed to thrive in the electric, automated future than Panasonic, which is steadily redirecting its focus from consumer electronics to auto tech. In February, Panasonic named Tom Gebhardt Chairman and CEO of its North American operations. Gebhardt’s former post was leading the company’s Automotive Systems subsidiary.

“Our business has evolved… from purely a consumer business to a B2B business,” Gebhardt recently told Business Insider. “There’s a number of reasons for that: The commoditization of consumer products [and] the unfavorability in some of the cost models led us to look for better values in in-vehicle technologies.”

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Gebhardt said Panasonic is devoting more resources to digital cockpits and vehicle entertainment systems as self-driving vehicles get closer to reality. “If the scenario says the car drives itself, it’s similar to sitting in an airplane seat, because you’re no longer actively driving,” he said. “We see that as an evolution of the space that has infinite possibilities for us.”

Panasonic offered several glimpses of those possibilities at CES in January. Fiat Chrysler’s semi-autonomous Portal concept car featured a Panasonic touchscreen with facial and voice recognition. Panasonic also revealed a new system with a head-up display and augmented reality that’s designed to replace the traditional instrument cluster and many of the car’s physical controls. Some speculated that it was a preview of Model 3’s user interface. A few days later, Panasonic CEO Kazuhiro Tsuga said in an interview, “We are deeply interested in Tesla’s self-driving system. We are hoping to expand our collaboration by jointly developing devices for that, such as sensors.”

Meanwhile, Panasonic’s collaboration with Tesla on batteries gives it a large stake in the potential profits as electrification gathers momentum. Panasonic is one of the largest battery manufacturers in the world, and it plans to invest $1.6 billion in Tesla’s Gigafactory. And looking back, in 2007 Panasonic began working with Tesla on the Roadster and has established a strong track record supporting Tesla over the past decade — even investing $30 million with Tesla at a critical juncture (in 2010) in order to develop lithium-ion battery cells for its forthcoming Model S sedan.

A lot has changed since those early days. Nevertheless, global electric vehicle sales are still hovering around 1% of the market. That said, there are many reasons to expect a breakout soon. Orders for Tesla’s upcoming Model 3 keep growing, and legacy automakers from VW to BMW to Ford are responding with plans for new electric models.

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“The future is definitely electric, no question in my mind,” Gebhardt said. “What is the future timeline? Is it 10 years, 15 years, 40 years? It’s just a matter of what the adoption hits at the scale that makes this a slam dunk… We’re pretty bullish on the fact that this is a space that will continue to grow and there’s value there.”

Gebhardt conceded that EV adoption is slow in the US, a trend that may continue now that the federal government has shifted from supporting electrification to trying to revive the elderly fossil fuel industries. However, he characterizes this as “a short-term problem,” and points out that it’s a very different scene in China, the world’s largest car market. “If they adopt in a big way, that changes the balance of where electric is today versus where it will be going.”

Panasonic’s increasing investment in auto tech is already paying off, according to Nikkei Asian Review. At a recent financial briefing, President Kazuhiro Tsuga said the company is expecting an increase in net profit in fiscal year 2017, its first gain in two years, largely because of strong growth in EV batteries and other auto tech-related products. “We are confident we can achieve increases both in sales and profit for the year through March 2018 and later years,” he said.

Infographic

What auto tech opportunities are coming in the next decade? Check out this infographic for a few possibilities…

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Sources: Business Insider, Nikkei Asian Review / Infographic: Futurism

Elon Musk

Tesla investors will be shocked by Jim Cramer’s latest assessment

Jim Cramer is now speaking positively about Tesla, especially in terms of its Robotaxi performance and its perception as a company.

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Credit: CNBC Television/YouTube

Tesla investors will be shocked by analyst Jim Cramer’s latest assessment of the company.

When it comes to Tesla analysts, many of them are consistent. The bulls usually stay the bulls, and the bears usually stay the bears. The notable analysts on each side are Dan Ives and Adam Jonas for the bulls, and Gordon Johnson for the bears.

Jim Cramer is one analyst who does not necessarily fit this mold. Cramer, who hosts CNBC’s Mad Money, has switched his opinion on Tesla stock (NASDAQ: TSLA) many times.

He has been bullish, like he was when he said the stock was a “sleeping giant” two years ago, and he has been bearish, like he was when he said there was “nothing magnificent” about the company just a few months ago.

Now, he is back to being a bull.

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Cramer’s comments were related to two key points: how NVIDIA CEO Jensen Huang describes Tesla after working closely with the Company through their transactions, and how it is not a car company, as well as the recent launch of the Robotaxi fleet.

Jensen Huang’s Tesla Narrative

Cramer says that the narrative on quarterly and annual deliveries is overblown, and those who continue to worry about Tesla’s performance on that metric are misled.

“It’s not a car company,” he said.

He went on to say that people like Huang speak highly of Tesla, and that should be enough to deter any true skepticism:

“I believe what Musk says cause Musk is working with Jensen and Jensen’s telling me what’s happening on the other side is pretty amazing.”

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Tesla self-driving development gets huge compliment from NVIDIA CEO

Robotaxi Launch

Many media outlets are being extremely negative regarding the early rollout of Tesla’s Robotaxi platform in Austin, Texas.

There have been a handful of small issues, but nothing significant. Cramer says that humans make mistakes in vehicles too, yet, when Tesla’s test phase of the Robotaxi does it, it’s front page news and needs to be magnified.

He said:

“Look, I mean, drivers make mistakes all the time. Why should we hold Tesla to a standard where there can be no mistakes?”

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It’s refreshing to hear Cramer speak logically about the Robotaxi fleet, as Tesla has taken every measure to ensure there are no mishaps. There are safety monitors in the passenger seat, and the area of travel is limited, confined to a small number of people.

Tesla is still improving and hopes to remove teleoperators and safety monitors slowly, as CEO Elon Musk said more freedom could be granted within one or two months.

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Tesla launches ultra-fast V4 Superchargers in China for the first time

Tesla has V4 Superchargers rolling out in China for the first time.

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Credit: Tesla

Tesla already has nearly 12,000 Supercharger piles across mainland China. However, the company just initiated the rollout of the ultra-fast V4 Superchargers in China for the first time, bringing its quick-charging piles to the country for the first time since their launch last year.

The first batch of V4 Superchargers is now officially up and running in China, the company announced in a post on Chinese social media outlet Weibo today.

Tesla China teases arrival of V4 Superchargers in 2025

The company said in the post:

“The first batch of Tesla V4 Superchargers are online. Covering more service areas, high-speed charging is more convenient, and six-layer powerful protection such as rain and waterproof makes charging very safe. Simultaneously open to non-Tesla vehicles, and other brands of vehicles can also be charged. There are more than 70,000 Tesla Superchargers worldwide. The charging network layout covers 100% of the provincial capitals and municipalities in mainland China. More V4 Superchargers will be put into use across the country. Optimize the charging experience and improve energy replenishment efficiency. Tesla will accompany you to the mountains, rivers, lakes, and seas with pure electricity!”

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The first V4 Superchargers Tesla installed in China are available in four cities across the country: Shanghai, Zhejiang, Gansu, and Chongqing.

Credit: Tesla China

Tesla has over 70,000 Superchargers worldwide. It is the most expansive and robust EV charging network in the world. It’s the main reason why so many companies have chosen to adopt Tesla’s charging connector in North America and Europe.

In China, some EVs can use Tesla Superchargers as well.

The V4 Supercharger is capable of charging vehicles at speeds of up to 325kW for vehicles in North America. This equates to over 1,000 miles per hour of charging.

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Elon Musk

Elon Musk hints at when Tesla could reduce Safety Monitors from Robotaxi

Tesla could be reducing Safety Monitors from Robotaxi within ‘a month or two,’ CEO Elon Musk says.

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Credit: Joe Tegtmeyer | X

Elon Musk hinted at when Tesla could begin reducing Safety Monitors from its Robotaxis. Safety Monitors are Tesla employees who sit in the front passenger seat during the driverless rides, and are there to ensure safety for occupants during the earliest rides.

Tesla launched its Robotaxi fleet in Austin last Sunday, and after eight days, videos and reviews from those who have ridden in the driverless vehicles have shown that the suite is safe, accurate, and well coordinated. However, there have been a few hiccups, but nothing that has put anyone’s safety in danger.

A vast majority — close to all of the rides — at least according to those who have ridden in the Robotaxi, have been performed without any real need for human intervention. We reported on what was the first intervention last week, as a Safety Monitor had to step in and stop the vehicle in a strange interaction with a UPS truck.

Watch the first true Tesla Robotaxi intervention by safety monitor

The Tesla and UPS delivery truck were going for the same street parking space, and the Tesla began to turn into it. The UPS driver parallel parked into the spot, which was much smaller than his truck. It seemed to be more of an instance of human error instead of the Robotaxi making the wrong move. This is something that the driverless cars will have to deal with because humans are aggressive and sometimes make moves they should not.

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The Safety Monitors have not been too active in the vehicles. After all, we’ve only seen that single instance of an intervention. There was also an issue with the sun, when the Tesla braked abnormally due to the glare, but this was an instance where the car handled the scenario and proceeded normally.

With the Robotaxi fleet operating impressively, some are wondering when Tesla will begin scaling back both the Safety Monitors and Teleoperators that it is using to ensure safety with these early rides.

CEO Elon Musk answered the inquiry by stating, “As soon as we feel it is safe to do so. Probably within a month or two.”

Musk’s response seems to confirm that there will be fewer Teleoperators and Safety Monitors in the coming months, but there will still be some within the fleet to ensure safety. Eventually, that number will get to zero.

Reaching a point where Tesla’s Robotaxi is driverless will be another significant milestone for the company and its path to fully autonomous ride-sharing.

Eventually, Tesla will roll out these capabilities to consumer-owned vehicles, offering them a path to generate revenue as their car operates autonomously and completes rides.

For now, Tesla is focusing on perfecting the area of Austin where it is currently offering driverless rides for just $4.20 to a small group of people.

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