News
Russia quietly shelves development of sole SpaceX Falcon 9-competitive rocket
Russian space agency Roscosmos has indefinitely suspended development of the Proton Medium rocket, once expected to help the country compete with the meteoric rise of SpaceX and the growing field of interested entrants in the commercial launch industry.
As Russia makes a greater push toward Angara rockets, it is sidelining development of Proton Medium, a vehicle ILS hoped would compete head on with SpaceX's Falcon 9. https://t.co/BD6AOusalK
— Caleb Henry (@ChenrySpace) August 30, 2018
The (probable) death of a rocket
In an extraordinary feat of double-speak, freshly appointed Roscosmos director general Dmitry Rogozin – likely a primary source of Proton Medium’s paused development – explained that Russia’s national rocket program would likely experience the “financial collapse of [its] enterprise” if it chose to build “both old and new heavy-duty rockets” simultaneously. Rogozin clearly implied that Angara – a Russian rocket that has flown once (successfully) in 2014 and has a commercial demand about as close to near-zero as possible – was the “new” rocket that Roscosmos ought to solely pursue.
Indeed, upon analyzing the public specifications of Angara A5 and Proton Medium, the two rockets have near-identical theoretical performance characteristics, with higher geostationary transfer orbit payload capabilities (5-6 tons) roughly comparable to Falcon 9 in the SpaceX rocket’s drone ship recovery configuration. As a result, it certainly would make very little sense for Russia to fund and build two rockets with nearly indistinguishable utility – Rogozin certainly is correct in that regard.
However, the space agency director is dumbfoundingly off-base in his suggestion that Angara – not Proton Medium or other proposed alternatives – is the way forward to a financially sustainable Roscosmos. As he himself notes, “eternal state support [of launch vehicles] is impossible and inefficient,” seemingly indicating that he believes any viable state-funded rocket must eventually become a serious commercial competitor, a necessity for a launch vehicle if it’s to sustain itself beyond subsidies (i.e. guaranteed government launch contracts).
https://twitter.com/runnymonkey/status/1030356053882544129
The “old” versus the “new”
The Proton family of rockets – past and present – may not have the most reliable track record or a consistent launch cadence, but nearly any rocket on Earth can lay claim to a more storied launch career when placed next to Angara. Despite the fact that the Russian government itself has funded the development and production of Angara rockets, just a single orbital mission has been launched, and only with a mass simulator (dead weight) as its payload. Since that one-off 2014 launch debut, not even the Russian government itself has chosen to fly state satellites on Angara, instead siding with other successful vehicles in the country’s fleet, including Proton Breeze M and Soyuz-2.
This is almost without a doubt because Angara A5 is the most expensive rocket Russia currently operates, reportedly 30-40% more expensive than Proton M, estimated in 2017 by the US Government Accountability Office to cost roughly $65 million per launch. At roughly a third more than that, an Angara A5 launch presumably costs ~$90 million in a best-case scenario, given that the manufacturing apparatus required to construct the rocket has been maintained on a manifest of exactly zero launches since 2014. In fact, the vehicle was estimated by Russia itself to cost roughly $95 to $105 million per launch back in 2015.
https://twitter.com/runnymonkey/status/1032371653668261888
In an interview with SpaceNews in late 2017, the president of the commercial wing of Russia’s space launch program (known as ILS) frankly stated that “[ILS] needs to target something between $65 [million] and $55 million as the price point [for Proton Medium], and the Angara 5 vehicle will not be able to do that.” In the same interview, the ILS president even went so far as to imply that “Proton Medium was being designed as a purely commercial competitor to SpaceX’s Falcon 9.”
While there is a very slim chance that Proton Medium’s development will be revived after Roscosmos’ internal review, it’s far safer to presume that the vehicle is dead, thus killing Russia’s only tenuous hope of fielding a rocket capable of competing with the likes of SpaceX and Blue Origin. While Roscosmos’ goal is to make Angara (an entirely expendable rocket, might I add) more affordable, it anticipates that the rocket would become cost-competitive with Proton no earlier than 2025.
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Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
Elon Musk
SpaceX (SPCX) IPO is live today at $135: Here’s exactly what you need to know
SpaceX priced its historic IPO at $135 per share today, raising a record $75 billion.
SpaceX officially priced its initial public offering at $135 per share, offering 555,555,555 shares of Class A common stock and raising $75 billion in what is the largest IPO in stock market history. Shares are set to begin trading on the Nasdaq Global Select Market on Friday, June 12, under the ticker symbol SPCX. The previous record holder was Saudi Aramco’s 2019 offering at $29 billion, followed by Alibaba’s $22 billion offering in 2014.
At $135 per share and roughly 555.6 million shares, the implied valuation sits near $1.75 trillion, which would make SpaceX roughly the seventh largest company in the United States, just above Tesla’s current market cap. Regular investors can request shares at the IPO price through Robinhood, Fidelity, Charles Schwab, SoFi, and E*TRADE, though the deal is heavily oversubscribed and most retail allocations will be partial or unfilled. Once trading opens June 12, anyone with a brokerage account can buy SPCX on the open market.
SpaceX’s amended S-1 is sparking a major Tesla merger conversation
The valuation is anchored primarily by Starlink. Starlink crossed 10 million subscribers as of February 2026 and is adding 750,000 to 1.5 million new users per month, with the connectivity segment already posting a $1.19 billion profit last quarter. The offering also bundles in xAI following SpaceX’s all-stock merger earlier this year, adding Grok and the Colossus supercomputer to the investment thesis. As Teslarati reported, Starlink ended 2025 with $10 billion in revenue, a figure analysts project could reach $24 billion by end of 2026.
Wedbush analyst Dan Ives has been vocal in his support. “I think the time is right,” Ives said, adding that the offering expands the Elon Musk ecosystem rather than competing with Tesla. An average 12-month price target of $165 per share represents roughly 22% upside from the IPO price. Not everyone agrees – Motley Fool noted xAI is spending $1 billion per month playing catch-up to OpenAI and Anthropic.
Musk founded SpaceX in 2002 with a single stated purpose. “Elon founded SpaceX with a goal to change humanity, to make us a multi-planet species,” CFO Bret Johnsen said in the company’s retail roadshow video this week. Musk himself has been more direct: “We are building the systems and technologies necessary to provide global connectivity on Earth and beyond, to understand the true nature of the universe, and to extend the light of consciousness to the stars.”
Musk’s biggest bettor Ron Baron reveals massive SpaceX IPO bet
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
