News
Russia quietly shelves development of sole SpaceX Falcon 9-competitive rocket
Russian space agency Roscosmos has indefinitely suspended development of the Proton Medium rocket, once expected to help the country compete with the meteoric rise of SpaceX and the growing field of interested entrants in the commercial launch industry.
As Russia makes a greater push toward Angara rockets, it is sidelining development of Proton Medium, a vehicle ILS hoped would compete head on with SpaceX's Falcon 9. https://t.co/BD6AOusalK
— Caleb Henry (@ChenrySpace) August 30, 2018
The (probable) death of a rocket
In an extraordinary feat of double-speak, freshly appointed Roscosmos director general Dmitry Rogozin – likely a primary source of Proton Medium’s paused development – explained that Russia’s national rocket program would likely experience the “financial collapse of [its] enterprise” if it chose to build “both old and new heavy-duty rockets” simultaneously. Rogozin clearly implied that Angara – a Russian rocket that has flown once (successfully) in 2014 and has a commercial demand about as close to near-zero as possible – was the “new” rocket that Roscosmos ought to solely pursue.
Indeed, upon analyzing the public specifications of Angara A5 and Proton Medium, the two rockets have near-identical theoretical performance characteristics, with higher geostationary transfer orbit payload capabilities (5-6 tons) roughly comparable to Falcon 9 in the SpaceX rocket’s drone ship recovery configuration. As a result, it certainly would make very little sense for Russia to fund and build two rockets with nearly indistinguishable utility – Rogozin certainly is correct in that regard.
However, the space agency director is dumbfoundingly off-base in his suggestion that Angara – not Proton Medium or other proposed alternatives – is the way forward to a financially sustainable Roscosmos. As he himself notes, “eternal state support [of launch vehicles] is impossible and inefficient,” seemingly indicating that he believes any viable state-funded rocket must eventually become a serious commercial competitor, a necessity for a launch vehicle if it’s to sustain itself beyond subsidies (i.e. guaranteed government launch contracts).
https://twitter.com/runnymonkey/status/1030356053882544129
The “old” versus the “new”
The Proton family of rockets – past and present – may not have the most reliable track record or a consistent launch cadence, but nearly any rocket on Earth can lay claim to a more storied launch career when placed next to Angara. Despite the fact that the Russian government itself has funded the development and production of Angara rockets, just a single orbital mission has been launched, and only with a mass simulator (dead weight) as its payload. Since that one-off 2014 launch debut, not even the Russian government itself has chosen to fly state satellites on Angara, instead siding with other successful vehicles in the country’s fleet, including Proton Breeze M and Soyuz-2.
This is almost without a doubt because Angara A5 is the most expensive rocket Russia currently operates, reportedly 30-40% more expensive than Proton M, estimated in 2017 by the US Government Accountability Office to cost roughly $65 million per launch. At roughly a third more than that, an Angara A5 launch presumably costs ~$90 million in a best-case scenario, given that the manufacturing apparatus required to construct the rocket has been maintained on a manifest of exactly zero launches since 2014. In fact, the vehicle was estimated by Russia itself to cost roughly $95 to $105 million per launch back in 2015.
https://twitter.com/runnymonkey/status/1032371653668261888
In an interview with SpaceNews in late 2017, the president of the commercial wing of Russia’s space launch program (known as ILS) frankly stated that “[ILS] needs to target something between $65 [million] and $55 million as the price point [for Proton Medium], and the Angara 5 vehicle will not be able to do that.” In the same interview, the ILS president even went so far as to imply that “Proton Medium was being designed as a purely commercial competitor to SpaceX’s Falcon 9.”
While there is a very slim chance that Proton Medium’s development will be revived after Roscosmos’ internal review, it’s far safer to presume that the vehicle is dead, thus killing Russia’s only tenuous hope of fielding a rocket capable of competing with the likes of SpaceX and Blue Origin. While Roscosmos’ goal is to make Angara (an entirely expendable rocket, might I add) more affordable, it anticipates that the rocket would become cost-competitive with Proton no earlier than 2025.
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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