News
Russia quietly shelves development of sole SpaceX Falcon 9-competitive rocket
Russian space agency Roscosmos has indefinitely suspended development of the Proton Medium rocket, once expected to help the country compete with the meteoric rise of SpaceX and the growing field of interested entrants in the commercial launch industry.
As Russia makes a greater push toward Angara rockets, it is sidelining development of Proton Medium, a vehicle ILS hoped would compete head on with SpaceX's Falcon 9. https://t.co/BD6AOusalK
— Caleb Henry (@ChenrySpace) August 30, 2018
The (probable) death of a rocket
In an extraordinary feat of double-speak, freshly appointed Roscosmos director general Dmitry Rogozin – likely a primary source of Proton Medium’s paused development – explained that Russia’s national rocket program would likely experience the “financial collapse of [its] enterprise” if it chose to build “both old and new heavy-duty rockets” simultaneously. Rogozin clearly implied that Angara – a Russian rocket that has flown once (successfully) in 2014 and has a commercial demand about as close to near-zero as possible – was the “new” rocket that Roscosmos ought to solely pursue.
Indeed, upon analyzing the public specifications of Angara A5 and Proton Medium, the two rockets have near-identical theoretical performance characteristics, with higher geostationary transfer orbit payload capabilities (5-6 tons) roughly comparable to Falcon 9 in the SpaceX rocket’s drone ship recovery configuration. As a result, it certainly would make very little sense for Russia to fund and build two rockets with nearly indistinguishable utility – Rogozin certainly is correct in that regard.
However, the space agency director is dumbfoundingly off-base in his suggestion that Angara – not Proton Medium or other proposed alternatives – is the way forward to a financially sustainable Roscosmos. As he himself notes, “eternal state support [of launch vehicles] is impossible and inefficient,” seemingly indicating that he believes any viable state-funded rocket must eventually become a serious commercial competitor, a necessity for a launch vehicle if it’s to sustain itself beyond subsidies (i.e. guaranteed government launch contracts).
https://twitter.com/runnymonkey/status/1030356053882544129
The “old” versus the “new”
The Proton family of rockets – past and present – may not have the most reliable track record or a consistent launch cadence, but nearly any rocket on Earth can lay claim to a more storied launch career when placed next to Angara. Despite the fact that the Russian government itself has funded the development and production of Angara rockets, just a single orbital mission has been launched, and only with a mass simulator (dead weight) as its payload. Since that one-off 2014 launch debut, not even the Russian government itself has chosen to fly state satellites on Angara, instead siding with other successful vehicles in the country’s fleet, including Proton Breeze M and Soyuz-2.
This is almost without a doubt because Angara A5 is the most expensive rocket Russia currently operates, reportedly 30-40% more expensive than Proton M, estimated in 2017 by the US Government Accountability Office to cost roughly $65 million per launch. At roughly a third more than that, an Angara A5 launch presumably costs ~$90 million in a best-case scenario, given that the manufacturing apparatus required to construct the rocket has been maintained on a manifest of exactly zero launches since 2014. In fact, the vehicle was estimated by Russia itself to cost roughly $95 to $105 million per launch back in 2015.
https://twitter.com/runnymonkey/status/1032371653668261888
In an interview with SpaceNews in late 2017, the president of the commercial wing of Russia’s space launch program (known as ILS) frankly stated that “[ILS] needs to target something between $65 [million] and $55 million as the price point [for Proton Medium], and the Angara 5 vehicle will not be able to do that.” In the same interview, the ILS president even went so far as to imply that “Proton Medium was being designed as a purely commercial competitor to SpaceX’s Falcon 9.”
While there is a very slim chance that Proton Medium’s development will be revived after Roscosmos’ internal review, it’s far safer to presume that the vehicle is dead, thus killing Russia’s only tenuous hope of fielding a rocket capable of competing with the likes of SpaceX and Blue Origin. While Roscosmos’ goal is to make Angara (an entirely expendable rocket, might I add) more affordable, it anticipates that the rocket would become cost-competitive with Proton no earlier than 2025.
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News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
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