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SpaceX CEO Elon Musk’s hat is safe after ULA Vulcan rocket launch slips to 2023
In the latest unfortunate development for SpaceX competitor United Launch Alliance’s next-generation Vulcan Centaur rocket, it looks like CEO Elon Musk may have been right all along when he forecast major delays more than three years ago.
In February 2018, even before SpaceX had flown Falcon Heavy for the first time, detractors with axes to grind were already busy attempting to downplay the rocket’s capabilities. On February 6th, Falcon Heavy lifted off for the first time, launching a several-ton Tesla Roadster car into interplanetary space and marking the first debut of a super heavy-lift rocket since the 1980s. That successful launch also meant that ULA’s last bastion of competitive advantage – the Delta IV Heavy rocket, fittingly by way of monopoly – was no longer alone.
Indeed, mere months after its near-flawless debut, Falcon Heavy had already secured its first operational US military launch contract. Delta IV Heavy, on the other hand, had already been preparing for retirement as part of ULA’s plan to replace two complex rockets (Delta and Atlas) with Vulcan.
Musk mercilessly took to task ULA’s heavy-lift rocket when commenters brought it up, noting that Falcon Heavy is largely comparable in a partially-reusable configuration but completely outclasses Delta IV Heavy – while still being dramatically cheaper – if all boosters are expended. The SpaceX CEO estimated that Delta IV Heavy launches would cost ULA significantly more than $400M after the company had effectively announced the end of Delta IV Medium production, though ULA CEO Tory Bruno still claimed a launch price of ~$350M.
In response to a reply noting that ULA’s plan was to replace Atlas V and Delta IV with Vulcan Centaur for launches “after 2020,” Musk pulled no punches, stating that he would “seriously eat [his] hat with a side of mustard if [Vulcan] flies a national security spacecraft before 2023.” At the time, ULA’s CEO did not exactly seem to share Musk’s shocking appraisal of the situation, which was out of left field even for major SpaceX proponents.
At the time, ULA’s party line touted Vulcan Centaur lifting off for the first time in late 2019 – the very next year. Ironically, weeks after Musk threw down his hat-eating gauntlet, ULA announced that Vulcan’s first launch had slipped to “mid-2020” – with a second flight later the same year – to give the company time to move straight to a larger upper stage originally meant to debut later on. Six months later, ULA announced yet another delay for Vulcan, this time pushing the rocket’s launch debut from mid-2020 to no earlier than (NET) April 2021.
Three years later, April 2021 has come and gone and ULA’s latest public Vulcan launch target is now “late 2021,” though that is all but guaranteed to slip into early 2022. In the latest (not-so-) shocking development for ULA’s next-generation rocket, the company has now requested and received permission from the US military to swap out Vulcan for an Atlas V rocket on what would have been the vehicle’s first military launch.
Exercising a contract loophole that had to have been explicitly designed to give ULA – and ULA alone – the option to fall back on its Atlas V or Delta IV rockets if Vulcan were to experience major delays, Atlas V will now take over the ULA’s USSF-51 mission. As a result, Vulcan Centaur’s first dedicated ‘national security’ launch is now officially scheduled no earlier than 2023, saving Elon Musk from having to eat his hat.
As of May 2021, ULA has now replaced one Vulcan launch with an Atlas V and inexplicably closed nine Atlas V launch contracts with Starlink competitor Amazon, bringing into question whether the company is ever actually going to simplify its rocket production lines. Given that ULA no longer appears to be planning on reusing parts of Vulcan, the only possible way Vulcan will end up more affordable than the rockets its replacing is if it quickly becomes the only rocket ULA produces, which was originally the plan. With ULA now apparently going out of its way to sell Atlas V commercially instead of Vulcan Centaur, it’s difficult to argue that the company has any interest at all in lowering the cost of access to space or offering SpaceX serious competition outside of lobbying and greasing the hinges of revolving doors.
SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.
Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.
The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.
Watch Falcon 9 launch 24 @Starlink satellites to orbit from California https://t.co/meDwb05qOE
— SpaceX (@SpaceX) June 15, 2026
This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.
The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.
As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.
SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.
Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.
As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
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