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SpaceX CEO Elon Musk’s hat is safe after ULA Vulcan rocket launch slips to 2023
In the latest unfortunate development for SpaceX competitor United Launch Alliance’s next-generation Vulcan Centaur rocket, it looks like CEO Elon Musk may have been right all along when he forecast major delays more than three years ago.
In February 2018, even before SpaceX had flown Falcon Heavy for the first time, detractors with axes to grind were already busy attempting to downplay the rocket’s capabilities. On February 6th, Falcon Heavy lifted off for the first time, launching a several-ton Tesla Roadster car into interplanetary space and marking the first debut of a super heavy-lift rocket since the 1980s. That successful launch also meant that ULA’s last bastion of competitive advantage – the Delta IV Heavy rocket, fittingly by way of monopoly – was no longer alone.
Indeed, mere months after its near-flawless debut, Falcon Heavy had already secured its first operational US military launch contract. Delta IV Heavy, on the other hand, had already been preparing for retirement as part of ULA’s plan to replace two complex rockets (Delta and Atlas) with Vulcan.
Musk mercilessly took to task ULA’s heavy-lift rocket when commenters brought it up, noting that Falcon Heavy is largely comparable in a partially-reusable configuration but completely outclasses Delta IV Heavy – while still being dramatically cheaper – if all boosters are expended. The SpaceX CEO estimated that Delta IV Heavy launches would cost ULA significantly more than $400M after the company had effectively announced the end of Delta IV Medium production, though ULA CEO Tory Bruno still claimed a launch price of ~$350M.
In response to a reply noting that ULA’s plan was to replace Atlas V and Delta IV with Vulcan Centaur for launches “after 2020,” Musk pulled no punches, stating that he would “seriously eat [his] hat with a side of mustard if [Vulcan] flies a national security spacecraft before 2023.” At the time, ULA’s CEO did not exactly seem to share Musk’s shocking appraisal of the situation, which was out of left field even for major SpaceX proponents.
At the time, ULA’s party line touted Vulcan Centaur lifting off for the first time in late 2019 – the very next year. Ironically, weeks after Musk threw down his hat-eating gauntlet, ULA announced that Vulcan’s first launch had slipped to “mid-2020” – with a second flight later the same year – to give the company time to move straight to a larger upper stage originally meant to debut later on. Six months later, ULA announced yet another delay for Vulcan, this time pushing the rocket’s launch debut from mid-2020 to no earlier than (NET) April 2021.
Three years later, April 2021 has come and gone and ULA’s latest public Vulcan launch target is now “late 2021,” though that is all but guaranteed to slip into early 2022. In the latest (not-so-) shocking development for ULA’s next-generation rocket, the company has now requested and received permission from the US military to swap out Vulcan for an Atlas V rocket on what would have been the vehicle’s first military launch.
Exercising a contract loophole that had to have been explicitly designed to give ULA – and ULA alone – the option to fall back on its Atlas V or Delta IV rockets if Vulcan were to experience major delays, Atlas V will now take over the ULA’s USSF-51 mission. As a result, Vulcan Centaur’s first dedicated ‘national security’ launch is now officially scheduled no earlier than 2023, saving Elon Musk from having to eat his hat.
As of May 2021, ULA has now replaced one Vulcan launch with an Atlas V and inexplicably closed nine Atlas V launch contracts with Starlink competitor Amazon, bringing into question whether the company is ever actually going to simplify its rocket production lines. Given that ULA no longer appears to be planning on reusing parts of Vulcan, the only possible way Vulcan will end up more affordable than the rockets its replacing is if it quickly becomes the only rocket ULA produces, which was originally the plan. With ULA now apparently going out of its way to sell Atlas V commercially instead of Vulcan Centaur, it’s difficult to argue that the company has any interest at all in lowering the cost of access to space or offering SpaceX serious competition outside of lobbying and greasing the hinges of revolving doors.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
