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SpaceX Falcon 9 Block 5 booster ends launch #2 with spectacular dawn return
SpaceX Falcon 9 booster B1049 has completed its second successful launch and landing with a spectacular dawn return to Port of Los Angeles, where engineers and technicians will work to remove the rocket’s grid fins and landing legs and prepare the vehicle for transport to the company’s Hawthorne, CA factory and refurbishment facilities.
Once post-recovery processing is complete and B1049 is safe and snug inside one of SpaceX’s refurbishment facilities, the booster can be expected to be ready to perform its next (third) orbital-class mission perhaps just 2-3 months from now, whether or not there is a mission that needs its support.
Just Read the Instructions has now docked, carrying twice-flown Iridium-8 booster. Beautiful sunrise arrival. #spacex pic.twitter.com/OAi77wm3XT
— Pauline Acalin (@w00ki33) January 13, 2019
Just ~48 hours after the Block 5 booster’s second successful launch and landing, this time aboard drone ship Just Read The Instructions (JRTI) after supporting the historic Iridium-8 mission, JRTI pulled into Port of Los Angeles with Falcon 9 in tow, backlit by a picturesque California sunrise. In September 2018, the same booster (B1049) successfully completed its launch debut from SpaceX’s LC-40 launch pad in Cape Canaveral, Florida before landing safely aboard drone ship Of Course I Still Love You (OCISLY).
This marks the second time ever that a Falcon 9 booster has launched from both coasts (Cape Canaveral, FL and Vandenberg, CA) and landed on both SpaceX drone ships (JRTI and OCISLY), an event that will likely become increasingly common as the company’s growing fleet of Falcon 9 Block 5 boosters become increasingly flexible and interchangeable. It’s also equally possible that – over time – a sort of regional fleet of Falcon 9s will ultimately accumulate at each of SpaceX’s three launch pads, ensuring that there is always a rocket ready and waiting to launch a customer payload with short notice and minimal production or refurbishment-related delays.
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- Falcon 9 B1049 and a few SpaceX recovery technicians serve as an excellent since of scale for launch photos. (Pauline Acalin)
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- Falcon 9 B1049 returned to Port of Los Angeles after its second successful launch and landing in four months. (Pauline Acalin)
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- Falcon 9 B1049 seen vertical at SLC-4E prior to its second launch, the eighth and final Iridium NEXT mission. (SpaceX)
Among many of Falcon 9’s almost sculpture-like qualities, Teslarati photographer Pauline Acalin’s photos of the booster’s return exemplify just how reliably unperturbed Block 5 appears after performing multiple orbital-class launches, far from a rocket that traveled to ~90 km (~56 mi) while reaching speeds of 1.9 kilometers per second (6830 km/h, 4300 mph). SpaceX now reliably reuses Falcon 9’s titanium grid fins and landing legs with little to no refurbishment or touching up between launches and should eventually be able to retract the rocket’s legs after recovery, further cutting down on processing and refurbishment times.
Greater reusability, greater reliability?
As of today, it’s unclear how big of a role Falcon 9 Block 5 booster refurbishment has played into several hardware-readiness-related delays to several recent flight-proven Falcon 9 launches (SSO-A, SAOCOM 1A, and Iridium-8), but it is ultimately a fundamental reality of all manufacturing that rushing or ‘expediting’ work will typically hurt product quality and reliability and generally widen the cracks that mistakes can slip through. Interestingly, having a truly large fleet of flight-proven Falcon 9 Block 5 rockets on hand could dramatically improve the overall launch-readiness of Falcon 9 and Falcon Heavy and minimize chances of processing delays across the board.
SpaceX employees may already be to a point where they can plausible take stock of the company’s already-significant fleet of flight-proven Falcon 9s (B1046-B1049) to decide which booster is closest to launch-readiness before assigning it to a given mission. With four proven boosters on hand as of January 2019, options are fairly limited and regionality is likely to factor heavily into which booster launches which mission – there is no real cushion if problems arise with a given rocket or its preceding launch suffers its own delays. However, once that Falcon fleet grows to something like 10 or 15 booster, SpaceX could conceivably be able to guarantee booster availability regardless of prior launch delays or a given rocket’s condition after landing.
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- (Pauline Acalin)
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- A bittersweet sunrise as Falcon 9 B1049 arrives in port. (Pauline Acalin)
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- (Pauline Acalin)
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- (Pauline Acalin)
This may well be far less sexy than SpaceX’s ultimate goal of drop-of-the-pin, 24-hour reusability for Falcon and BFR boosters, but the fundamental fact of the matter is that the company may well be able to derive a vast majority of that practice’s value by simply having a large, well-kept fleet of Falcon 9 boosters that are at least moderately reusable. For a hefty chunk of the probable near-term future, a large fleet of rockets each capable of launching every 30-60 days would likely be able to support launch cadences that are currently unprecedented for a single company or rocket (i.e. dozens of launches per year).
Time is money, of course, so minimizing the turnaround time of Falcon boosters will ultimately remain a major priority, especially as the prospect of Starlink launches loom.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
