News
SpaceX Falcon Heavy rocket rolls to pad for Tuesday launch, dual booster landing
A SpaceX Falcon Heavy rocket has rolled out to Kennedy Space Center Pad 39A for its first launch (and dual booster landing) in almost three and a half years.
Missing its payload fairing and the US Space Force’s classified USSF-44 payload, SpaceX’s fourth Falcon Heavy rocket rolled out to Pad 39A for the first time on October 25th. On the 27th, the rocket successfully fired up all 27 of its first-stage Merlin 1D engines, reasserting its status as the most powerful operational rocket in the world. On October 30th, SpaceX finally brought Falcon Heavy horizontal and rolled the rocket back to Pad 39A’s integration hangar, where the USSF-44 mission’s several payloads – safely stowed inside a payload fairing – were installed on the rocket.
24 hours later, Falcon Heavy – now fully assembled – departed the hangar again. According to the US Space Systems Command (SSC), despite the exceptionally late rollout on October 31st, SpaceX is on track to launch Falcon Heavy no earlier than (NET) 9:41 am EDT (13:41 UTC) on Tuesday, November 1st.
As previously discussed on Teslarati, USSF-44 will be SpaceX’s first attempt at a direct launch to a geostationary orbit (GEO) some ~36,000 kilometers (~22,400 mi) above Earth’s surface, where spacecraft can hover motionless over their region of choice. To accomplish that feat, Falcon Heavy’s upper stage will need to survive a roughly six-hour coast in the harsh vacuum of space, likely making USSF-44 one of the most challenging missions SpaceX has ever attempted.
“Long orbital coasts of six or so hours are necessary for some of the most challenging launch trajectories. Direct-to-geostationary launches are the most common mission requiring long coast capabilities and are often demanded by the US military. When Falcon’s upper stage gets too cold, its kerosene fuel – which freezes at a much higher temperature than Falcon’s liquid oxygen oxidizer – becomes viscous and slush-like before it becomes solid. If ingested in Falcon’s Merlin Vacuum engine, slushy fuel would likely prevent ignition or outright destroy it.“
Teslarati.com – October 10th, 2022
Simultaneously, while worrying about kerosene fuel getting too cold, SpaceX must also ensure that the Falcon upper stage’s cryogenic liquid oxygen (LOx) oxidizer doesn’t boil into gas. If too much LOx warms up and has to be vented out as it turns to gas, the Falcon upper stage could find itself without enough propellant to complete its geostationary orbit circularization burn.
LOx is far less stable, which makes it a bit ironic that the upper stage’s fuel tank bares the only visible sign of the tweaks needed to survive a long coast. To keep the RP1 fuel warmer in orbit, SpaceX has added a layer of grey paint to the RP1 tank, increasing the amount of heat that can be absorbed through unfiltered sunlight. The uninsulated LOx tank, meanwhile, benefits from the unintuitive fact that a cryogenic liquid can stay liquid for a surprisingly long time because some of it warms up and boils off as a gas, sacrificing a small quantity to keep the rest cool.
According to the US Space Force, USSF-44 will carry several “various payloads” attached to the second Northrop Grumman “Long Duration Propulsive EELV (Evolved Expendable Launch Vehicle) Secondary Payload Adapter” or LDPE-2 – essentially a long-duration kick stage. Cataloged on EverydayAstronaut.com, the payloads include two Lockheed Martin LINUSS-A cubesats that will demonstrate a handful of new technologies and capabilities; TETRA-1, a microsat built by Millenium Space Systems to test on-orbit maneuverability; and a communications satellite prototype called USUVL. Spaceflight Now reports that LPDE-2 will carry three hosted payloads and deploy three satellites.
Finally, a recent Space Systems Command press release [PDF] mentioned a mysterious “Shepard demonstration” – likely a second propulsive kick stage – for the first time, which almost nothing is known about. It’s unclear if there is a main classified satellite the mission revolves around or if USSF-44 is simply a collection of various rideshare payloads headed to GEO.
Regardless, to launch them directly into geostationary orbit, USSF-44 will mark the first time SpaceX intentionally expends a Falcon Heavy booster. Over three previous launches, SpaceX only managed to land a Falcon Heavy center core once, but that core then tipped over and was destroyed at sea. Two other attempts resulted in failed landings. USSF-44 will continue that trend. Falcon Heavy’s twin side boosters will attempt to continue a more positive trend of simultaneous side-by-side landings and boost back to Florida to touch down at SpaceX’s LZ-1 and LZ-2 pads. SpaceX will also attempt to recover both halves of Falcon Heavy’s payload fairing a record-breaking 1410 kilometers (876 mi) off the Florida coast.
SpaceX says weather is 90% favorable for Falcon Heavy’s November 1st launch attempt. Stay tuned for a link to the company’s official webcast.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
What is Digital Optimus? The new Tesla and xAI project explained
