News
SpaceX prioritizes Starship test flights, pauses plans for floating launch pads
President and COO Gwynne Shotwell says that SpaceX has temporarily abandoned plans for floating Starship launch platforms to ensure it’s fully focused on gaining flight experience with the next-generation rocket.
On February 13th, a NASASpaceflight.com forum member reported that a pair of oil rigs were scheduled to leave a Mississippi port for an unknown destination. At one point, those oil rigs – christened Deimos and Phobos after Mars’ moons – were owned by SpaceX. In mid-2020, SpaceX bought the former half-billion-dollar oil rigs for just $7 million. Around the same time, CEO Elon Musk tweeted that SpaceX was “building floating, superheavy-class spaceports for Mars, moon & hypersonic travel around Earth.”
SpaceX’s oil rig purchase was publicly uncovered in January 2021. Since then, however, the company has done very little to Phobos or Deimos. Phobos’ deck was half-cleared in fitful bursts of work, but Deimos was left almost untouched. Now, according to SpaceNews, SpaceX’s second in command says the company sold Phobos and Deimos and has paused work on offshore Starship launch platforms.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
In August 2021, Musk added some additional insight, revealing that the platforms were not a priority and that the only visible work done was the result of SpaceX hiring third parties to clear Phobos’ deck. Ultimately, the project may have been a false start. Speaking in February 2023, Shotwell told reporters that while SpaceX had sold the rigs, she was still confident that “sea-based [launch] platforms” would become a crucial asset in the future.
Perhaps even exceeding CEO Elon Musk’s infamously lofty ambitions, Shotwell said that SpaceX has “designed Starship to be as much like aircraft operations as we possibly can get” in the hopes of enabling “dozens of launches a day, if not hundreds of launches a day.” No rocket family in history has launched more than 61 times in one calendar year, making Shotwell’s Starship cadence target hundreds or even thousands of times more ambitious than a 1980s rocket record that’s still standing four decades later.
It’s unclear if the FAA’s stringent environmental reviews would ever allow SpaceX to get close to that kind of launch cadence using pads built on US soil. SpaceX fought long and hard to receive approval for up to five orbital Starship launches per year out of Boca Chica, Texas. SpaceX has also received approval [PDF] for up to 24 Starship launches per year out of a NASA Kennedy Space Center pad in Cape Canaveral, Florida. And SpaceX is permitted to launch [PDF] up to 70 much smaller Falcon rockets per year from its two existing Cape Canaveral pads.
“Dozens” to “hundreds” of Starship launches per day would be two or three orders of magnitude beyond the highest cadences the FAA has ever permitted. Shotwell’s continued interest in floating platforms is thus unsurprising, as they may be the only way SpaceX can realistically achieve airline-like Starship operations while still coexisting with US regulators.
According to SpaceNews, Shotwell said that SpaceX “really need[s] to fly [Starship] to understand it – to get to know this machine – and then we’ll figure out how we’re going to launch it.” That disciplined focus could be just the thing the Starship program needs. More than eighteen months after SpaceX first fully stacked a two-stage Starship, the rocket still hasn’t attempted an orbital launch. SpaceX has, nonetheless, put a vast amount of money and effort into building, expanding, and optimizing factories and launch facilities for Starship, an orbital rocket that has yet to even partially demonstrate itself.
In essence, SpaceX has made huge gambles on the assumption that a version of Starship mostly resembling what the company is building today will be highly successful, reusable, and reliable. SpaceX’s success with Falcon 9, Falcon Heavy, Dragon, and suborbital Starship testing suggests that it will ultimately be successful, in time. Nonetheless, Shotwell’s apparent desire to conduct orbital Starship launches and gather data before making major investments in new infrastructure (and, hopefully, big design changes and “optimizations”) is a welcome change of pace. Shotwell reportedly assumed oversight of Starbase and Starship in late 2022.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
