News
SpaceX prioritizes Starship test flights, pauses plans for floating launch pads
President and COO Gwynne Shotwell says that SpaceX has temporarily abandoned plans for floating Starship launch platforms to ensure it’s fully focused on gaining flight experience with the next-generation rocket.
On February 13th, a NASASpaceflight.com forum member reported that a pair of oil rigs were scheduled to leave a Mississippi port for an unknown destination. At one point, those oil rigs – christened Deimos and Phobos after Mars’ moons – were owned by SpaceX. In mid-2020, SpaceX bought the former half-billion-dollar oil rigs for just $7 million. Around the same time, CEO Elon Musk tweeted that SpaceX was “building floating, superheavy-class spaceports for Mars, moon & hypersonic travel around Earth.”
SpaceX’s oil rig purchase was publicly uncovered in January 2021. Since then, however, the company has done very little to Phobos or Deimos. Phobos’ deck was half-cleared in fitful bursts of work, but Deimos was left almost untouched. Now, according to SpaceNews, SpaceX’s second in command says the company sold Phobos and Deimos and has paused work on offshore Starship launch platforms.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
In August 2021, Musk added some additional insight, revealing that the platforms were not a priority and that the only visible work done was the result of SpaceX hiring third parties to clear Phobos’ deck. Ultimately, the project may have been a false start. Speaking in February 2023, Shotwell told reporters that while SpaceX had sold the rigs, she was still confident that “sea-based [launch] platforms” would become a crucial asset in the future.
Perhaps even exceeding CEO Elon Musk’s infamously lofty ambitions, Shotwell said that SpaceX has “designed Starship to be as much like aircraft operations as we possibly can get” in the hopes of enabling “dozens of launches a day, if not hundreds of launches a day.” No rocket family in history has launched more than 61 times in one calendar year, making Shotwell’s Starship cadence target hundreds or even thousands of times more ambitious than a 1980s rocket record that’s still standing four decades later.
It’s unclear if the FAA’s stringent environmental reviews would ever allow SpaceX to get close to that kind of launch cadence using pads built on US soil. SpaceX fought long and hard to receive approval for up to five orbital Starship launches per year out of Boca Chica, Texas. SpaceX has also received approval [PDF] for up to 24 Starship launches per year out of a NASA Kennedy Space Center pad in Cape Canaveral, Florida. And SpaceX is permitted to launch [PDF] up to 70 much smaller Falcon rockets per year from its two existing Cape Canaveral pads.
“Dozens” to “hundreds” of Starship launches per day would be two or three orders of magnitude beyond the highest cadences the FAA has ever permitted. Shotwell’s continued interest in floating platforms is thus unsurprising, as they may be the only way SpaceX can realistically achieve airline-like Starship operations while still coexisting with US regulators.
According to SpaceNews, Shotwell said that SpaceX “really need[s] to fly [Starship] to understand it – to get to know this machine – and then we’ll figure out how we’re going to launch it.” That disciplined focus could be just the thing the Starship program needs. More than eighteen months after SpaceX first fully stacked a two-stage Starship, the rocket still hasn’t attempted an orbital launch. SpaceX has, nonetheless, put a vast amount of money and effort into building, expanding, and optimizing factories and launch facilities for Starship, an orbital rocket that has yet to even partially demonstrate itself.
In essence, SpaceX has made huge gambles on the assumption that a version of Starship mostly resembling what the company is building today will be highly successful, reusable, and reliable. SpaceX’s success with Falcon 9, Falcon Heavy, Dragon, and suborbital Starship testing suggests that it will ultimately be successful, in time. Nonetheless, Shotwell’s apparent desire to conduct orbital Starship launches and gather data before making major investments in new infrastructure (and, hopefully, big design changes and “optimizations”) is a welcome change of pace. Shotwell reportedly assumed oversight of Starbase and Starship in late 2022.
SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.
Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.
The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.
Watch Falcon 9 launch 24 @Starlink satellites to orbit from California https://t.co/meDwb05qOE
— SpaceX (@SpaceX) June 15, 2026
This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.
The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.
As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.
SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.
Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.
As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
SpaceX soars with its first launch as a public company, marking a new era
Musk’s biggest bettor Ron Baron reveals massive SpaceX IPO bet
