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SpaceX's workhorse Falcon 9 rocket expected to reach major launch milestone in 2020
Hours after SpaceX launched its 240th new Starlink satellite into orbit, Elon Musk took to Twitter to cryptically reveal that the company’s workhorse Falcon 9 rocket could “reach triple digits this year” if everything goes according to plan.
Designed and built by SpaceX in the late 2000s, the Falcon 9 rocket launched for the first time in June 2010. Developed for the unfathomably low price of $300 million from clean-sheet design to first orbital launch, the original single-core Falcon 9 rocket – known as V1.0 – was about 48m (160 ft) tall, weighed 333 metric tons (735,000 lb) fully fueled, and was capable of launching almost 10.5 metric tons (23,000 lb) into low Earth orbit (LEO). Famously, when provided with Falcon 9’s basic specifications and characteristics, an independent NASA study estimated that the rocket’s development would have cost the agency anywhere from $1.7 billion to $4 billion to design and build.
NASA came to this conclusion in 2011, less than a year after Falcon 9’s first launch, and that the disconnect between the status quo held by NASA and the broader US spaceflight industry and what SpaceX tangibly achieved came to almost perfectly symbolize the rocket’s first six or so years of operations. Although SpaceX stumbled hard with two catastrophic rocket failures in June 2015 and September 2016, the company ultimately picked itself up, learned from those still-agonizing lessons, and has since shaped Falcon 9 into one of the most capable, reliable, reusable, and prolific launch vehicles ever flown. That latter characteristic – the sheer volume of launches Falcon 9 has come to represent – is what CEO Elon Musk was referring to earlier this week.
Specifically, after Wednesday’s flawless launch, Falcon 9 has now launched 80 times in its 9.5-year career, while Starlink V1 L3 marked the workhorse rocket’s 52nd consecutive success of 79 total. Impressively, while those 52 launches represent almost 65% of all of Falcon 9’s missions, SpaceX has dramatically improved the rocket’s reliability and availability over the last few years. In short, Falcon 9 has completed 52 consecutively successful launches in exactly 36 months (January 2017 to January 2020), meaning that nearly two-thirds of its lifetime launches have occurred in less than a third of the time Falcon 9 has been operational.

Put a different way, since the start of 2017, SpaceX has – on average – launched Falcon 9 more than four times (1.4 launches/month) as often as the rocket managed in its first 6.5 years of operations (1 launch every 2.7 months). Tweeting on January 29th, 2020 in response to an overview of the number of launches performed by each operational US rocket, CEO Elon Musk hinted that he believes “Falcon 9 will achieve triple digits” in 2020.
In other words, Musk thinks that SpaceX’s workhorse Falcon 9 rocket will be able to reach more than 100 lifetime launches by the end of 2020 — a feat that will require at least 20 additional Falcon 9 launches over the next 11 months. Speaking hours after SpaceX completed its third launch in January 2020 alone, it’s not hard to imagine – assuming, as Musk did, that “all goes well – that Falcon 9 will manage another 20 launches this year.



Averaged out, SpaceX has performed a launch every 9.7 days in January. Extrapolated to the rest of the year and assuming no improvement, SpaceX could theoretically perform as many as 37 launches in 2020. It’s worth noting, however, that SpaceX’s third launch of the month was ready for flight as early as January 21st but was delayed more than a week by bad weather – obviously out of the company’s control. Had weather permitted, SpaceX even had a fourth launch planned this month – a Starlink mission that is now expected sometime in early February.
In simple terms, it would take one or several major upsets to prevent Falcon 9 from reaching >100 lifetime launches later this year. Even if every single customer launch abruptly slips into 2021, SpaceX has still said that it has plans for 20-24 dedicated Starlink launches in 2020 alone, potentially singlehandedly carrying Falcon 9 over the 100-launch crest.
Falcon 9’s next launch – the fourth Starlink v1.0 mission – is currently scheduled no earlier than (NET) early February, followed by another Starlink mission later that month and Cargo Dragon’s final space station resupply mission NET March 2nd.
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Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.