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SpaceX's workhorse Falcon 9 rocket expected to reach major launch milestone in 2020
Hours after SpaceX launched its 240th new Starlink satellite into orbit, Elon Musk took to Twitter to cryptically reveal that the company’s workhorse Falcon 9 rocket could “reach triple digits this year” if everything goes according to plan.
Designed and built by SpaceX in the late 2000s, the Falcon 9 rocket launched for the first time in June 2010. Developed for the unfathomably low price of $300 million from clean-sheet design to first orbital launch, the original single-core Falcon 9 rocket – known as V1.0 – was about 48m (160 ft) tall, weighed 333 metric tons (735,000 lb) fully fueled, and was capable of launching almost 10.5 metric tons (23,000 lb) into low Earth orbit (LEO). Famously, when provided with Falcon 9’s basic specifications and characteristics, an independent NASA study estimated that the rocket’s development would have cost the agency anywhere from $1.7 billion to $4 billion to design and build.
NASA came to this conclusion in 2011, less than a year after Falcon 9’s first launch, and that the disconnect between the status quo held by NASA and the broader US spaceflight industry and what SpaceX tangibly achieved came to almost perfectly symbolize the rocket’s first six or so years of operations. Although SpaceX stumbled hard with two catastrophic rocket failures in June 2015 and September 2016, the company ultimately picked itself up, learned from those still-agonizing lessons, and has since shaped Falcon 9 into one of the most capable, reliable, reusable, and prolific launch vehicles ever flown. That latter characteristic – the sheer volume of launches Falcon 9 has come to represent – is what CEO Elon Musk was referring to earlier this week.
Specifically, after Wednesday’s flawless launch, Falcon 9 has now launched 80 times in its 9.5-year career, while Starlink V1 L3 marked the workhorse rocket’s 52nd consecutive success of 79 total. Impressively, while those 52 launches represent almost 65% of all of Falcon 9’s missions, SpaceX has dramatically improved the rocket’s reliability and availability over the last few years. In short, Falcon 9 has completed 52 consecutively successful launches in exactly 36 months (January 2017 to January 2020), meaning that nearly two-thirds of its lifetime launches have occurred in less than a third of the time Falcon 9 has been operational.
Put a different way, since the start of 2017, SpaceX has – on average – launched Falcon 9 more than four times (1.4 launches/month) as often as the rocket managed in its first 6.5 years of operations (1 launch every 2.7 months). Tweeting on January 29th, 2020 in response to an overview of the number of launches performed by each operational US rocket, CEO Elon Musk hinted that he believes “Falcon 9 will achieve triple digits” in 2020.
In other words, Musk thinks that SpaceX’s workhorse Falcon 9 rocket will be able to reach more than 100 lifetime launches by the end of 2020 — a feat that will require at least 20 additional Falcon 9 launches over the next 11 months. Speaking hours after SpaceX completed its third launch in January 2020 alone, it’s not hard to imagine – assuming, as Musk did, that “all goes well – that Falcon 9 will manage another 20 launches this year.
Averaged out, SpaceX has performed a launch every 9.7 days in January. Extrapolated to the rest of the year and assuming no improvement, SpaceX could theoretically perform as many as 37 launches in 2020. It’s worth noting, however, that SpaceX’s third launch of the month was ready for flight as early as January 21st but was delayed more than a week by bad weather – obviously out of the company’s control. Had weather permitted, SpaceX even had a fourth launch planned this month – a Starlink mission that is now expected sometime in early February.
In simple terms, it would take one or several major upsets to prevent Falcon 9 from reaching >100 lifetime launches later this year. Even if every single customer launch abruptly slips into 2021, SpaceX has still said that it has plans for 20-24 dedicated Starlink launches in 2020 alone, potentially singlehandedly carrying Falcon 9 over the 100-launch crest.
Falcon 9’s next launch – the fourth Starlink v1.0 mission – is currently scheduled no earlier than (NET) early February, followed by another Starlink mission later that month and Cargo Dragon’s final space station resupply mission NET March 2nd.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
