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SpaceX’s Starlink satellite internet gains 750,000 subscribers in nine months
SpaceX says its Starlink satellite internet service has surpassed one million active subscribers just two years after its first limited beta release.
SpaceX began launching operational Starlink satellites in November 2019. A little over three years later, the company has successfully launched more than 3600 Starlink satellites, of which some 3000 are operational and ready to serve customers. That network expansion – unprecedented in the history of spaceflight and producing a satellite constellation a magnitude larger than the next largest – has also allowed SpaceX to significantly increase the number of active users it can serve.
In June 2022, CEO Elon Musk reported in an all-hands meeting that SpaceX’s Starlink internet had “nearly” 500,000 users. Just six months later, SpaceX says that figure has doubled to “more than 1,000,000 active subscribers,” indicating an average of roughly 2600 new subscribers per day throughout the second half of 2022. In the relatively tiny world of satellite broadband internet service, a million subscribers makes SpaceX directly comparable to companies that have been serving satellite internet for decades just two years after its first offering entered beta.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
In the US, Hughes Network is SpaceX’s largest competitor and currently has a bit less than 1.3 million subscribers in the Americas. Cloudflare data suggests that only half of Starlink’s far more international customer base is located in the United States, indicating that SpaceX has secured almost 40% as many subscribers after offering its competing service for just two years. That growth – roughly 250,000 new subscribers per quarter since March 2022 – is the exact opposite of what virtually every other satellite internet provider has been experiencing for the last several years, most of which are slowly losing subscribers instead of gaining them.
Comments from CEO Elon Musk and actions made by SpaceX indicate that the company is unlikely to drastically slow that growth anytime soon. In 2021, Musk noted that SpaceX would only truly struggle with congestion once Starlink had “several million” subscribers. In late 2020, SpaceX also applied for FCC permission to operate up to five million user terminals (dishes that connect to Starlink) just in the United States.
Starlink’s design makes prioritizing a country or region essentially impossible. Instead of the large geostationary satellites most competitors operate tens of thousands of kilometers above Earth’s surface, where they more or less hover above a region of choice, Starlink satellites operate just 550 kilometers (~340 mi) up. At that altitude, each satellite orbits the Earth every 95 minutes and only spends a few minutes (or even seconds) over any given country. That strongly encourages SpaceX to serve customers in as many countries as possible, each of which has its own painful market entrance process for a new communications provider.
After years of work, SpaceX’s government relations team has secured permission to operate Starlink in roughly a quarter of all countries on Earth. Combined, those countries represent more than 1.5 billion people, 19% of the global population.
But Starlink likely only needs to convert a minuscule fraction of those people into customers to be a worthwhile and financially sustainable pursuit for SpaceX. The total capacity of the first 4405-satellite Starlink constellation can only be guessed at, but roughly estimating SpaceX’s total Starlink revenue is much easier. The cost of a subscription varies widely from country to country but Cloudflare indicates that the vast majority of subscribers live in countries where it costs around $100-110 per month and around $600 for a subsidized dish. Even accounting for SpaceX footing some of the bill for Starlink service in Ukraine, the network is almost certainly already generating more than a billion dollars of revenue per year
While the FCC is making it far from easy, SpaceX is already preparing to begin building a second-generation Starlink Gen2 constellation with nearly 30,000 satellites, each of which could launch with almost a magnitude more usable bandwidth than Gen 1 satellites. If SpaceX can continue to find new customers around the world, a million subscribers using Starlink Gen1 while the network is less than 70% complete imply that the most capable version of Starlink Gen2 could serve roughly 10-12 million subscribers at minimum. Assuming SpaceX does not substantially lower its revenue, the recurring revenue from 12 million Gen2 subscribers could be $14.5 billion per year.
Reaching Starlink profitability will be an even bigger challenge – and one that CEO Elon Musk has (perhaps overzealously) indicated could bankrupt SpaceX if the company attempts to do so with its Gen1 design. But securing a million active subscribers in two years and some 750,000 in the last nine months arguably indicates that SpaceX is on a good path and should allow the company to either decrease its fundraising burden or increase the reach of future spending on R&D and expansion.
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Tesla CEO Elon Musk outlines expectations for Cybercab production
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.
Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.
Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised
This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.
However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.
With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.
With the important caveat that initial production is always very slow and follows an S-curve.
The speed of the production ramp is inversely proportionate to how many new parts and steps there are.
For Cybercab and Optimus, almost everything is new, so the early production…
— Elon Musk (@elonmusk) January 20, 2026
The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.
Musk said back in October 2024:
“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”
When April comes, we will find out exactly how things will move forward with Cybercab production.
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.
Tesla CEO Elon Musk outlines expectations for Cybercab production
Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
