As the Full Self-Driving beta continues to roll out to more Tesla owners, the EV automaker’s value as a tech stock seems to becoming more evident to some people in Wall Street. In a research note published last week, Morgan Stanley’s Adam Jonas stated that Tesla seemed to be following Apple’s playbook and becoming a software-based service provider in the future.
Jonas explained that Apple CEO Tim Cook made his mark in the company by growing the tech giant’s revenues through software-based services. The Morgan Stanley analyst believes Tesla will follow a similar path in the future.
“Tesla is on the verge of a profound model shift from selling cars (volume x price) to generating high-margin, recurring software and services revenue,” he wrote in his November 18 note.
Jonas expanded on his theory, adding: “Services transformed the narrative on Apple from a stock that used to be perceived as a cyclical hardware stock fully valued at 15x earnings to one where target multiples increasingly approach 30x+ today.
“It is becoming clearer that, like many other technology firms, Tesla is using its growing fleet of hardware in services to ‘turn on’ new revenue opportunities…services that are far-reaching, high-margin, regularly recurring, and services that ultimately improve the user experience and stickiness of the platform,” the Morgan Stanley research note said.
Long-time Tesla bulls will not be surprised by Jonas’ new perspective of Tesla functioning like a tech giant. TSLA bulls have argued for a long time that the company should not be perceived as an automaker alone, especially considering its Tesla Energy division or the fact that the company makes its own chips and develops software, like Full Self-Driving (FSD).
For example, Business Insider calculated that FSD’s $10,000 price tag was about 20% of the Model 3 Long Range’s cost. Morgan Stanley estimated Tesla could earn close to 100% profit margin if customers added FSD to their Model 3 LR purchase.
When considered a tech company, TSLA’s upcoming inclusion into the S&P 500 index and its $544 billion market cap makes more sense. It also explains why Tesla owners are very loyal to the company. Offering an array of services can attract new users to Tesla, like it does for Apple. It could also generate strong loyalty to a brand, which explains why Apple users find it difficult to leave the company’s ecosystem.

Elon Musk
Canaccord reaffirms Tesla’s price target of $404 after Giga Texas visit

Canaccord Genuity reaffirmed its price target of $404 for Tesla after a visit to Gigafactory Texas. The investment firm sees an optimistic future for Tesla in the long term despite near-term headwinds.
Canaccord analysts reiterated its “Buy” rating for TSLA stock and revised Tesla’s Q1 2025 delivery estimates from ~331,000 vehicles to ~362,000 units. The firm’s first-quarter delivery estimates for Tesla reveal its optimistic take on the company’s future, even though it is still below the consensus estimate of ~417,000 vehicles.
“Our estimate is informed by our opinion that some consumers are delaying vehicle purchases to access the new Model Y and 4Q24 earnings call commentary regarding Model Y-related factory retooling limiting production…We wonder whether purchase decision delays and production limitations are being misinterpreted as halted overall momentum for Tesla. While we do suspect there has been some macroeconomic/brand impact, we, again, do estimate 1Q25 deliveries are mostly being impacted by supply constraints–as well as some demand factors,” Canaccord Genuity noted.
Canaccord analysts recently visited Tesla Giga Texas and left with optimism for the American electric vehicle (EV) maker.
“It’s hard not to be impressed with how future-forward Tesla is–whether it’s vehicle design or manufacturing. Consistently rethinking the status quo,” Canaccord Genuity analysts commented.
Analysts highlighted Tesla’s progress with Full Self-Driving, specifically version 13.2.8. They noted that Tesla’s unboxed manufacturing strategy would boost production efficiencies. Canaccord Genuity analysts also mentioned that Tesla’s robotaxi services will launch in Austin in the summer.
“For investors with duration and grit, there is a silver-linings playbook,” the Canaccord Genuity analysts concluded.
Canaccord Genuity reflects Elon Musk’s recent stock market advice during the Tesla All-Hands keynote. Musk advised investors to invest in companies with products they love, highlighting that Tesla has a few great products and will continue to launch more.
“Tesla stock goes up and goes down, but actually, it’s still the same company,” Musk noted.
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Florida man charged after trying to hit Tesla protestors with car
Tesla protestors were nearly struck with the man’s car, though authorities say no one was injured.

A man in Florida has been charged with assault after attempting to drive into protestors outside of a Tesla store over the weekend, coming as the latest in ongoing protests and vandalism against CEO Elon Musk.
On Saturday, 44-year-old Andrew Tutil attempted to drive into protestors with his Nissan Pathfinder at the West Palm Beach Tesla store, although no one was injured, according to a report from Palm Beach Daily News. The store had around 150 protestors outside around 1:00 p.m., and Tutil reportedly drove slowly into the crowd before parking on the sidewalk and getting out.
“He drove into a crowd of senior citizens,” said Mark Offerman. “Everybody was able to move out, but two older women were really almost clipped. We immediately called the cops.”
After parking on the sidewalk where protestors had to jump out of the way, Tutil, a retired U.S. Army Captain, civil engineer, and supporter of Donald Trump, claimed that he was an employee of the Tesla store and that his brakes and electronics had malfunctioned, according to Offerman.
Palm Beach County records show that Tutil was later arrested and charged with first-degree felony aggravated assault with a deadly weapon without intent after police questioned Tutil and surrounding witnesses and reviewed photos and video footage.
The news comes as a wave of protests, acts of vandalism, and some violent encounters such as this one have been increasingly targeting Tesla stores in recent weeks against Musk and the Trump administration. Additionally, Musk’s work with Trump’s newly created “government efficiency” division has been a central theme in protests at Tesla stores, as federal workers have expressed criticism for the administration’s approach to “eliminating fraud and waste.”
🚨 President Trump on Tesla protests and vandalism:
— TESLARATI (@Teslarati) March 11, 2025
READ MORE ON TESLA PROTESTS: I went to an anti-Musk protest at a Tesla store in Colorado—here’s what I experienced
The widespread protests began in January, after Musk performed what many said looked like a Nazi salute at Trump’s inauguration ceremony, and after he spoke at a campaign event for the far-right German party Alternative for Germany (AfD). During the rally, Musk said that there was “too much of a focus on past guilt and we need to move beyond that,” which many claimed was in reference to Nazi Germany.
The so-called “Tesla Takedown” movement launched over the past several weeks is targeting around 500 separate protests across 277 stores around the U.S. The Palm Beach protest on Saturday was just one of a handful in Florida alone, including those in Gainesville, Jacksonville, Merrit Island, and Sarasota, to name a few.
One protestor at a Tesla store in Colorado earlier this month told Teslarati that she was protesting Musk because she was “highly concerned that our Constitution is being ignored,” adding that “it’s dangerous to have power rest in a handful of ultra-wealthy people.”
Others at the event highlighted Musk and Trump’s attacks on queer, trans, and non-binary people, as well as the administration’s recent controversies with Ukraine President Volodymyr Zelenskyy, and claims that the President is aligning with Russia President Vladimir Putin, as a few of the major reasons they were protesting at the Loveland Tesla store.
Musk has mostly deflected and made light of claims of his alignment with Nazis, while the public has been polarized on defending or condemning these and other actions.
The Tesla CEO was defended by Israel Prime Minister Benjamin Netanyahu, who said he was being “falsely smeared” immediately following the inauguration event. While the Anti-Defamation League (ADL) also went on to defend the action as an “awkward gesture,” the group has since condemned some of Musk’s more recent posts making light of genocide.
Earlier this month, Musk reposted then deleted a screenshot shared by X user Rothmus claiming that “Stalin, Mao and Hitler didn’t murder millions of people,” but that “their public sector workers did.”
“It is deeply disturbing and irresponsible for someone with a large public platform to elevate the kind of rhetoric that serves to undermine the seriousness of these issues,” the ADL wrote in a response on X.

Credit: Rothmus/Alice Smith (via Elon Musk repost on X)
In addition to what have largely appeared to be peaceful protests at Tesla stores, a number of acts of vandalism, including graffiti, arson, and some even more violent assaults involving weapons, have been targeting the automaker’s locations around the world.
Multiple people were taken into custody following repeated arson and graffiti at a Tesla store in Colorado within the past few weeks, while multiple Tesla vehicles have been set on fire at stores, and one Tesla store has been shot at. Owners of Tesla’s vehicles have also been targeted in public, with some being captured on Sentry Mode keying or tagging the vehicles.
The Trump administration has also started labeling such attacks against Tesla as “domestic terrorism,” and the Federal Bureau of Investigation (FBI) has started investigating several of the events, including one involving two Cybertrucks that were set on fire in Seattle and another at a store in Oregon that was shot at twice in a few weeks.
Tesla’s Giga Berlin director responds to anti-Musk criticism
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Tesla Megapack project in NSW reaches $260M financial close
The latest Tesla Megapack project to be announced in Australia, with a $260 million financial backing.

Partners involved in yet another Tesla Megapack project in Australia have reached a financial close, as the upcoming site also begins construction.
On Monday, renewables provider Equis Australia announced closing on the $260 million deal for 138 two-hour Megapack units in Tamworth, New South Wales (NSW), set to back a 250MW/500MWh battery energy storage system (BESS). Dubbed the “Calala” BESS, Equis says the project will store enough power to supply electricity for as many as 115,000 homes during peak usage.
The Calala project is expected to become fully operational by 2027, and it will be constructed in two independent project phases, bringing 100MW and an additional 150MW online in sequence. Located about 5.8 kilometers (~3.6 miles) to the southeast of the Tamworth town centre, the Calala battery will be connected to the NSW grid using an underground cable leading to Tamworth’s 330kV Substation.
172 Megapacks and over a million solar panels 🤯 https://t.co/c5Ym3joxYw
— TESLARATI (@Teslarati) March 17, 2025
READ MORE ON TESLA MEGAPACKS: Tesla and Arevon team up on 172-Megapack solar plus project
The BESS is also expected to create around 170 new roles during construction, and as many as seven ongoing positions upon launching operations. The first 100MW portion of the Calala project will be devoted to supplying a partnership with provider Smartest Energy, while Tesla’s Autobidder real-time trading and control platform will be used to manage and oversee energy transactions to make the 150MW project a merchant BESS.
The financial deal includes the sale of $260 million in non-recourse debt financing package from lenders Westpac, Societe Generale, and the Sumitomo Mitsui Banking Corporation. The agreement will also include a Voluntary Planning Agreement (VPA) for the Calala project to contribute a total of $2 million to the Tamworth Regional Council over time.
Equis Australia also has several other BESS projects, primarily located near its headquarters in Melbourne, along with those scattered around the Sydney and Brisbane areas. The company’s Australia branch says it has 16 BESS projects in its portfolio, along with 11 onshore wind projects, together which total 9.6GW of renewable energy capacity.
The renewable provider is also nearing completion of a massive 600MW/1,600MWh BESS outside of Melbourne sporting 444 Tesla Megapack units, which is expected to become operational later this year.
Currently, Tesla produces most of its Megapacks in Lathrop, California, though the company recently shipped its first units from a new Megafactory in Shanghai, China to Australia. The manufacturer has also begun building a third Megafactory in Waller County, Texas, just a couple of hours east of Tesla’s Gigafactory Texas.
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