

News
Tesla up 19 spots in 2023 World’s Top 25 Most Valuable Brands rankings
Since Elon Musk’s turbulent takeover of Twitter, sentiments among Tesla supporters and critics suggested that the EV maker’s brand had suffered greatly in the past year. As per the results of Brand Finance’s 2023 World’s Most Valuable Brands rankings, however, such sentiments may not exactly be accurate.
Headquartered in the City of London, Brand Finance is an independent brand valuation and strategy consultancy, and it has helped clients quantify the financial value of their respective brands since 1996. As per the firm’s most recent rankings, Tesla is currently ranked 9th among the World’s Top 25 Most Valuable Brands. For comparison, Tesla was ranked 28th place in last year’s rankings.
“In the automotive sector, the American brand Tesla (brand value up 44% to US$66.2 billion) sold the most electric cars globally in 2022, which contributed to its status as one of the ranking’s fastest growing brands. Observers of Tesla’s share price over the last few months may be surprised by its result in our table this year, however, it remains one of the lowest brand values in proportion to overall business value, at only 16.8%, in comparison to Mercedes-Benz at 32.1% at time of publication.
“Other brands may be getting into gear to compete with the pre-eminent EV producer, but the public still sees Tesla as significantly more innovative and sustainable in Brand Finance’s Global Brand Equity Monitor study, a fact that outweighs the latest headlines about Tesla’s mercurial CEO,” Brand Finance noted in its report.
A closer look at Brand Finance’s report shows that Tesla actually saw an increase of 433% in brand value over the past three years. With this in mind, it would appear that Elon Musk’s antics on Twitter, even during his turbulent takeover of the social media platform last year, appears to have not “killed” Tesla’s brand and reputation at all — or at least not to the degree that critics would suggest.
Brand Finance’s 2023 World’s Most Valuable Brands rankings report can be viewed here.
The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.

News
Tesla Unveils Model Y RWD 110 customized for Singapore

Tesla unveiled the Model Y RWD 110 for Singapore’s Category A certificate of entitlement (COE) rules. This custom SUV tweaks the updated Model Y, which was launched in Singapore in January.
Tesla tuned the Model 3 RWD 110 for Singapore before, and that customized version’s success spurred this Model Y adaptation. The Model Y RWD 110 runs at 110kW, down from 255kW in the standard RWD. It qualifies for Singapore’s Category A COE, unlike the Model Y 255kW version, which sits in Category B.
Category A COEs are for mass-market cars. They score lower premiums than Category B COEs. BMW and Mercedes-Benz register vehicles as Category A COEs in Singapore as well.
In Singapore, buyers need to pay the COE to register a car. The latest tender showed an SGD 22,388 gap between Category A and B premiums.
The Model Y RWD 110’s road tax is significantly reduced from SGD 3,478 to SGD 1,562 yearly. The Strait Times calculated that the cheaper Model Y in Singapore would save SGD 19,160 over a 10-year COE.
The Model Y RWD 110 matches the 255kW version otherwise. The more affordable Model Y’s battery size holds steady. Its energy use, equipment, and design stay the same.
Tesla prices the Model Y RWD 110 at SGD 103,476 before COE. The Model Y RWD 110 costs SGD 3,026 less than the 255kW version, excluding COE costs. It uses a 62.5kWh lithium iron phosphate battery.
Tesla has released cheaper versions of its cars before. For instance, it rolled out a more affordable Model 3 in Mexico last year. The cheaper Tesla Model 3 in Mexico did not use the same materials and had different features to reduce costs.
Tesla might consider releasing custom, cheaper versions of its vehicles in other countries. Industry sources in China hint at a “lower-priced Model Y” for the Chinese auto market, which keeps the Juniper’s battery and chassis
News
Tesla US Gigafactories shields from Trump’s 25% Tariffs
Tesla US Gigafactories Shielded from Trump’s 25% Tariffs

Tesla stocks climbed after U.S. President Donald Trump announced tariffs on imported cars and auto parts, standing out in the United States auto industry.
Automaker stocks tanked after President Trump slapped 25% tariffs on foreign autos and parts. Tesla slightly dodged the tariff blow thanks to local production. Its gigafactories in China and Germany don’t supply Tesla vehicles to the United States market. The company builds all U.S.-sold EVs in Fremont, California, or at Giga Austin in Texas.
TD Cowen analyst Itay Michaeli sees the American EV automaker as a winner in Trump’s tariffs games.
“Tesla [is] a relative beneficiary given [its] 100% U.S. production footprint, substantial U.S. sourcing, and with Model Y competing in a midsize crossover segment where close to ~50% of vehicles could be subject to tariffs,” Michaeli wrote on Thursday.
Rivian and Lucid also make all vehicles sold in the United States domestically. Ford hits 77% U.S. production, while Stellantis sits at 57%. Nissan and GM each clock in at 52%.
Trump’s 25% tariff on non-U.S.-made vehicles kicks in next week, on April 2, 2025. Elon Musk confirmed that Trump’s tariff will still affect Tesla, despite its plants in America.
Musk posted on X about tariff impacts. He said foreign-sourced parts will drive up costs. It’s not a small hit. Tesla warned of this in a letter to the U.S. Trade Representative. “Certain parts and components are difficult or impossible to source within the United States,” the letter stated, even with “aggressive localization.”
News
Nikola Motor founder Trevor Milton given full pardon by President Trump

Nikola Motor founder Trevor Milton has been given a full pardon by U.S. President Donald Trump in an unprecedented turn of events.
Trevor Milton Media announced late Thursday that the formerly jailed founder of the all-electric automaker that President Trump had “pledged to end the political weaponization of the Justice Department. This pardon marks a step toward fulfilling that commitment.”
Milton was sentenced to four years in prison in December 2023 after being found guilty of multiple counts of fraud.
Nikola founder Trevor Milton sentenced to four years in prison
“I was not a very seasoned CEO,” Milton said after his sentencing. Questions about the legitimacy of some Nikola product demonstrations and several statements that were found to be misleading regarding the company’s progress on its vehicles brought Milton to U.S. Federal Court to face two counts of wire fraud and one count of securities fraud.
Now, he is free.
Milton said in a statement:
“This pardon is not just about me—it’s about every American who has been railroaded by the government, and unfortunately, that’s a lot of people. It is no wonder why trust and confidence in the Justice Department has eroded to nothing. I wish judges would stop believing whatever the prosecutors feed them so Americans could trust the justice system again. Until that happens, our justice system will continue to erode until there is nothing left. The 90+% conviction rate in New York is appalling and is a result of prosecutors getting whatever they want and putting innocent people in prison. I saw firsthand the tactics they use to achieve those guaranteed convictions. I am incredibly grateful to President Trump for his courage in standing up for what is right and for granting me this sacred pardon of innocence.”
Milton will now launch a documentary that is available for preview here.
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