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Tesla up 19 spots in 2023 World’s Top 25 Most Valuable Brands rankings

Credit: Tesla Asia/Twitter

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Since Elon Musk’s turbulent takeover of Twitter, sentiments among Tesla supporters and critics suggested that the EV maker’s brand had suffered greatly in the past year. As per the results of Brand Finance’s 2023 World’s Most Valuable Brands rankings, however, such sentiments may not exactly be accurate. 

Headquartered in the City of London, Brand Finance is an independent brand valuation and strategy consultancy, and it has helped clients quantify the financial value of their respective brands since 1996. As per the firm’s most recent rankings, Tesla is currently ranked 9th among the World’s Top 25 Most Valuable Brands. For comparison, Tesla was ranked 28th place in last year’s rankings.

“In the automotive sector, the American brand Tesla (brand value up 44% to US$66.2 billion) sold the most electric cars globally in 2022, which contributed to its status as one of the ranking’s fastest growing brands. Observers of Tesla’s share price over the last few months may be surprised by its result in our table this year, however, it remains one of the lowest brand values in proportion to overall business value, at only 16.8%, in comparison to Mercedes-Benz at 32.1% at time of publication. 

“Other brands may be getting into gear to compete with the pre-eminent EV producer, but the public still sees Tesla as significantly more innovative and sustainable in Brand Finance’s Global Brand Equity Monitor study, a fact that outweighs the latest headlines about Tesla’s mercurial CEO,” Brand Finance noted in its report. 

A closer look at Brand Finance’s report shows that Tesla actually saw an increase of 433% in brand value over the past three years. With this in mind, it would appear that Elon Musk’s antics on Twitter, even during his turbulent takeover of the social media platform last year, appears to have not “killed” Tesla’s brand and reputation at all — or at least not to the degree that critics would suggest. 

Brand Finance’s 2023 World’s Most Valuable Brands rankings report can be viewed here. 

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

Elon Musk

Tesla Board takes firm stance on Elon Musk’s political involvement in pay package proxy

But there was one driving factor that was considered critical to Tesla: “Receive assurances that Musk’s involvement with the political sphere would wind down in a timely manner.”

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The Tesla Board of Directors announced yesterday that it had established a new pay package for CEO Elon Musk, as it believes it is “critical” to secure his long-term commitment to the position.

However, the Board made it clear about Musk’s political involvement in its proxy filing, which announced the new pay package, and it seems the company is addressing it directly.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

The proxy announced the massive pay package, which could give Musk $1 trillion if he achieves various goals that would help Tesla grow as an automaker, energy provider, and in the Robotics and AI sectors.

There are also some details about the Board’s decision, which we went over yesterday, as it felt that Musk was the right person to continue to lead Tesla for the foreseeable future.

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It appears that there were four primary reasons behind the decision to retain Musk with this substantial pay package.

Tesla sought to secure Musk’s commitment to the company by offering him a path to increased ownership; if he were to achieve all tranches, he would hold approximately 27 percent ownership.

Another was to let Musk develop the newest Master Plan, which was released last week. Additionally, there needs to be a “meaningful framework for long-term succession planning led by the Board with Musk’s active participation.”

But there was one driving factor that was considered critical to Tesla: “Receive assurances that Musk’s involvement with the political sphere would wind down in a timely manner.”

It is far from a secret that Musk’s involvement with President Donald Trump during his election campaign and after he was voted in rubbed many people the wrong way.

Musk was part of President Trump’s White House, serving as the Head of the Department of Government Efficiency (DOGE) and also acting as a Special Advisor.

The White House, Public domain, via Wikimedia Commons

 President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)

Musk’s political involvement impacted sales, but by how much is unknown.

It appears the Board is truly ready to move on from politics and focus on what matters: expanding AI, Robotics, and sustainable energy. For what it’s worth, Musk has backed away from politics significantly compared to how it was during election season.

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Tesla launches new Supercharger program that business owners will love

“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”

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Credit: Tesla

Tesla has officially launched a new Supercharger program in the United States, catering to business owners who are sure to love it.

Tesla’s Supercharger Network is the world’s most expansive electric vehicle charging network, with over 70,000 locations worldwide. EV owners can also access other networks, making the charging experience well-rounded and available at nearly every location imaginable.

The company is now taking things a step further by launching “Supercharger for Business,” a new way to enable fast-charging for Teslas and other EVs through stalls that are owned by you but managed by the company.

Tesla Superchargers get massive nod in new study showing reliability

“Purchase and install Superchargers at your business,” Tesla writes on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

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There are several advantages to this program that benefit owners, customers, and employees alike. It is truly a great opportunity for everyone involved.

For company owners, the presence of Superchargers is extremely beneficial for customers, as it can be a convenient way to attract people to your business. It will also provide your employees who drive EVs with a fast and convenient way to charge at work, making your business a more attractive place to work.

The stalls are also customizable, and can have your company’s logo placed on the charger:

For customers, they will be able to pull up to your business for a meeting or a visit and charge during their stop. EV owners know how convenient this would be.

For employees, they can now fast-charge at work. It is a huge benefit to have this available. It can also be more convenient than typical chargers at offices, which usually have a lower power output and take hours to gain range. In a pinch, the Superchargers will be more convenient.

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Businesses also have the ability to control everything they want with the Superchargers, including pricing, while also benefiting from Tesla’s management and maintenance of the stalls:

“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”

With EVs becoming more popular every year, this is something that many businesses will take advantage of to not only gain customers, but also potentially sway an employee to their company for employment.

Not to mention, this is a great advertising opportunity for businesses.

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Tesla board reveals reasoning for CEO Elon Musk’s new $1 trillion pay package

“Yes, you read that correctly: in 2018, Elon had to grow Tesla by billions; in 2025, he has to grow Tesla by trillions — to be exact, he must create nearly $7.5 trillion in value for shareholders for him to receive the full award.”

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(Credit: Tesla)

Tesla’s Board of Directors has proposed a new pay package for company CEO Elon Musk that would result in $1 trillion in stock offerings if he is able to meet several lofty performance targets.

Musk, who has not been meaningfully compensated since 2017, completed his last pay package by delivering billions in shareholder value through a variety of performance-based “tranches,” which were met and resulted in the award of billions in stock.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

However, Musk was unable to claim this award due to a ruling by the Delaware Chancery Court, which deemed the payout an “unfathomable sum.”

Now, the company is taking steps to ensure Musk gets paid, as the Board feels that it is crucial to retain its CEO, who has been responsible for much of the company’s success.

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This is not a statement to undermine the work of all of Tesla’s terrific employees, but a ship needs to be captained by someone, and Musk has proven he is the right person for the job.

The Board also believes that, based on a statement made by the company in its proxy, various issues will be discussed during the upcoming Shareholder Meeting.

Robyn Denholm and Kathleen Wilson-Thompson recognized Musk’s contributions in a statement, which encouraged shareholders to vote to approve the payout:

“We’re asking you to approve the 2025 CEO Performance Award. In designing the new performance award, we explored numerous alternatives. Ultimately, the new award aims to build upon the success of the 2018 CEO Performance Award framework, which ensure that Elon was only paid for the performance delivered and incentivized to guide Tesla through a period of meteoric growth. The 2025 CEO Performance Award similarly challegnes Elon to again meet a series of even more aspirational goals, including operational milestones focused on reaching Adjusted EBITDA targets (thresholds that are up to 28 times higher than the 2108 CEO Performance Award’s top Adjusted EBITDA milestone) and rolling out new or expanded product offerings (including 1 million Robotaxis in commercial operation and delivery of 1 million AI Bots), all while growing the company’s market capitalization by trillions of dollars.

Yes, you read that correctly: in 2018, Elon had to grow Tesla by billions; in 2025, he has to grow Tesla by trillions — to be exact, he must create nearly $7.5 trillion in value for shareholders for him to receive the full award.

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In addition to these unprecedented performance milestones, the 2025 CEO Performance Award also includes innovative structural features, born out of the special committee’s considered analysis and extensive shareholder feedback. These features include supercharged retention (at least seven and a half years and up to 10 years to vest in the full award), structural protections to minimize stock price volatility due to administration of this award and, thereafter, incentives for Elon to participate in the Board’s continued development of a framework for long-term CEO Succession. If Elon achieves all the performance milestones under this principle-based 2025 CEO Performance Award, his leadership will propel Tesla to become the most valuable company in history.”

Musk will have a lot of things to accomplish to receive the 423,743,904 shares, which are divided into 12 tranches.

However, the Board feels he is the right person for the job, and they want him to remain the CEO. This package should ensure that he stays with Tesla, as long as shareholders feel the same way.

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