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Tesla’s proven anti-pandemic safety plan has fallen on deaf ears amid an anti-Elon Musk narrative
One of the most remarkable things that one can witness is the birth and spread of a narrative. Narratives are powerful, as they are capable of affecting and perhaps even changing the perception of people on a particular person or topic. Such a narrative is forming in the Tesla-sphere today: one that completely ignores a company’s proven efforts to battle the coronavirus, and one that brands the electric car maker’s CEO as a de facto villain that cares not for his employees.
Amidst the ongoing issues surrounding the reopening of the Fremont factory, Tesla publicly shared a Return to Work Playbook that it will be using to protect and prevent its workers from contracting the coronavirus. The strategies outlined in the playbook are modeled after the company’s efforts in Gigafactory Shanghai, which successfully battled the virus when it was ravaging China. Tesla’s Shanghai plant was barely affected by the pandemic, and it is back in full operations today.
Alameda County officials have not given Tesla the green light to resume operations in the Fremont plant, a factor that has resulted in heated online discussions between Elon Musk, TSLA critics and supporters, and local government officials. County officials argue that Tesla is yet to meet certain guidelines that would allow its formal approval to reopen the Fremont factory, but no details about these criteria have been released thus far. This has resulted in a rather sticky situation. The county says Tesla is not fulfilling safety guidelines, but it would not specify which.
Strangely enough, Alameda County has also not discussed which parts of Tesla’s Return to Work Playbook are inadequate. A look at the playbook shows several intensive safety protocols that the company will be adopting to prevent the spread of the virus. But even the existence of the playbook itself, and more importantly, its contents, do not seem to be acknowledged by representatives of Alameda County when they speak against the electric car maker’s intentions to reopen the Fremont plant.
CEO Elon Musk has ordered Tesla’s Fremont factory to reopen despite opposition from Alameda County officials. Musk even noted that if anyone were to be arrested due to the factory’s reopening, it should only be him. Such a move has triggered a wave of negative coverage on the CEO, with some articles claiming that Musk is “asking” to be arrested, or “daring” law enforcement to apprehend him. A narrative has also formed suggesting that Tesla and Musk are “forcing” Fremont’s employees to build cars without any regard for public safety. A report from The Washington Post even quoted a Fremont factory worker who reportedly stated that “we are extremely frustrated, angry, scared, that Elon is putting his cars before his workers.”
Such a narrative is compelling, of course, and it makes for a good story. Every tale needs a villain, and Musk, with his outspoken, controversial remarks about the ongoing lockdown, is the perfect target. What is missing from this narrative is the fact that Musk himself has been quoted time and time again, in both spoken and written form, that workers at the plant are not forced to come to work at all. “I’d like to be super clear that if you feel the slightest bit ill or even uncomfortable, please do not feel obligated to come to work. I will personally be at work, but that’s just me. Totally ok if you want to stay home for any reason,” Musk wrote back in March.
A look at the social media feeds from Fremont factory workers paint a much less controversial picture amidst the facility’s reopening as well. Inasmuch as mainstream reports today are running with a narrative that suggests Tesla is forcing employees to catch the virus or perish for the sake of Musk’s pockets, such sentiments do not seem universal for the company’s workforce. Some workers at the factory have noted that they appreciate that work is being resumed, and that the company is indeed following through with its stringent anti-pandemic strategies.
But such a scenario does not paint a narrative that is as compelling as a Machiavellian CEO forcing thousands of employees to perish for his personal profits. If Tesla is simply using a playbook that is tried and tested in Shanghai, and if workers are actually appreciative of the factory’s reopening, the anti-Elon Musk narrative gets lost. If there are no evil CEOs and mass numbers of employees being abused, Tesla’s Fremont facility becomes just a regular car production facility that is reopening its doors after a shutdown: one that is no different than car factories that are already open or are poised to reopen in the coming days.
Unfortunately, the draw of Musk and Tesla and their surrounding narratives are simply too tempting to ignore.
Tesla Return to Work Playbook by Simon Alvarez on Scribd
News
Tesla cleared in Canada EV rebate investigation
Tesla has been cleared in an investigation into the company’s staggering number of EV rebate claims in Canada in January.
Canadian officials have cleared Tesla following an investigation into a large number of claims submitted to the country’s electric vehicle (EV) rebates earlier this year.
Transport Canada has ruled that there was no evidence of fraud after Tesla submitted 8,653 EV rebate claims for the country’s Incentives for Zero-Emission Vehicles (iZEV) program, as detailed in a report on Friday from The Globe and Mail. Despite the huge number of claims, Canadian authorities have found that the figure represented vehicles that had been delivered prior to the submission deadline for the program.
According to Transport Minister Chrystia Freeland, the claims “were determined to legitimately represent cars sold before January 12,” which was the final day for OEMs to submit these claims before the government suspended the program.
Upon initial reporting of the Tesla claims submitted in January, it was estimated that they were valued at around $43 million. In March, Freeland and Transport Canada opened the investigation into Tesla, noting that they would be freezing the rebate payments until the claims were found to be valid.
READ MORE ON ELECTRIC VEHICLES: EVs getting cleaner more quickly than expected in Europe: study
Huw Williams, Canadian Automobile Dealers Association Public Affairs Director, accepted the results of the investigation, while also questioning how Tesla knew to submit the claims that weekend, just before the program ran out.
“I think there’s a larger question as to how Tesla knew to run those through on that weekend,” Williams said. “It doesn’t appear to me that we have an investigation into any communication between Transport Canada and Tesla, between officials who may have shared information inappropriately.”
Tesla sales have been down in Canada for the first half of this year, amidst turmoil between the country and the Trump administration’s tariffs. Although Elon Musk has since stepped back from his role with the administration, a number of companies and officials in Canada were calling for a boycott of Tesla’s vehicles earlier this year, due in part to his association with Trump.
News
Tesla Semis to get 18 new Megachargers at this PepsiCo plant
PepsiCo is set to add more Tesla Semi Megachargers, this time at a facility in North Carolina.
Tesla partner PepsiCo is set to build new Semi charging stations at one of its manufacturing sites, as revealed in new permitting plans shared this week.
On Friday, Tesla charging station scout MarcoRP shared plans on X for 18 Semi Megacharging stalls at PepsiCo’s facility in Charlotte, North Carolina, coming as the latest update plans for the company’s increasingly electrified fleet. The stalls are set to be built side by side, along with three Tesla Megapack grid-scale battery systems.
The plans also note the faster charging speeds for the chargers, which can charge the Class 8 Semi at speeds of up to 1MW. Tesla says that the speed can charge the Semi back to roughly 70 percent in around 30 minutes.
You can see the site plans for the PepsiCo North Carolina Megacharger below.
Credit: PepsiCo (via MarcoRPi1 on X)
Credit: PepsiCo (via MarcoRPi1 on X)
READ MORE ON THE TESLA SEMI: Tesla to build Semi Megacharger station in Southern California
PepsiCo’s Tesla Semi fleet, other Megachargers, and initial tests and deliveries
PepsiCo was the first external customer to take delivery of Tesla’s Semis back in 2023, starting with just an initial order of 15. Since then, the company has continued to expand the fleet, recently taking delivery of an additional 50 units in California. The PepsiCo fleet was up to around 86 units as of last year, according to statements from Semi Senior Manager Dan Priestley.
Additionally, the company has similar Megachargers at its facilities in Modesto, Sacramento, and Fresno, California, and Tesla also submitted plans for approval to build 12 new Megacharging stalls in Los Angeles County.
Over the past couple of years, Tesla has also been delivering the electric Class 8 units to a number of other companies for pilot programs, and Priestley shared some results from PepsiCo’s initial Semi tests last year. Notably, the executive spoke with a handful of PepsiCo workers who said they really liked the Semi and wouldn’t plan on going back to diesel trucks.
The company is also nearing completion of a higher-volume Semi plant at its Gigafactory in Nevada, which is expected to eventually have an annual production capacity of 50,000 Semi units.
Tesla executive teases plan to further electrify supply chain
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Tesla sales soar in Norway with new Model Y leading the charge
Tesla recorded a 54% year-over-year jump in new vehicle registrations in June.
Tesla is seeing strong momentum in Norway, with sales of the new Model Y helping the company maintain dominance in one of the world’s most electric vehicle-friendly markets.
Model Y upgrades and consumer preferences
According to the Norwegian Road Federation (OFV), Tesla recorded a 54% year-over-year jump in new vehicle registrations in June. The Model Y led the charge, posting a 115% increase compared to the same period last year. Tesla Norway’s growth was even more notable in May, with sales surging a whopping 213%, as noted in a CNBC report.
Christina Bu, secretary general of the Norwegian EV Association (NEVA), stated that Tesla’s strong market performance was partly due to the updated Model Y, which is really just a good car, period.
“I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need. What Norwegians need, a large luggage space, all wheel drive, and a tow hitch, high ground clearance as well. In addition, quite good digital solutions which people have gotten used to, and also a charging network,” she said.
Tesla in Europe
Tesla’s success in Norway is supported by long-standing government incentives for EV adoption, including exemptions from VAT, road toll discounts, and access to bus lanes. Public and home charging infrastructure is also widely available, making the EV ownership experience in the country very convenient.
Tesla’s performance in Europe is still a mixed bag, with markets like Germany and France still seeing declines in recent months. In areas such as Norway, Spain, and Portugal, however, Tesla’s new car registrations are rising. Spain’s sales rose 61% and Portugal’s sales rose 7% last month. This suggests that regional demand may be stabilizing or rebounding in pockets of Europe.
Tesla cleared in Canada EV rebate investigation
Tesla Semis to get 18 new Megachargers at this PepsiCo plant
Tesla sales soar in Norway with new Model Y leading the charge
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