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GM’s Mary Barra stands by Cruise’s cautious strategy amid Tesla’s full self-driving push

(Credit: GM Cruise)

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7 years ago

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A recent interview with GM CEO Mary Barra from Axios has provided some of the executive’s insights about full self-driving solutions, competition from Tesla, and the Detroit-based company’s strategy for the deployment of its autonomous driving tech. Barra proved conservative, emphasizing that GM will not deploy its full self-driving suite until it is safer than a human driver.

The emergence of full self-driving technologies is all but inevitable at this point, with companies such as Waymo and electric car makers such as Tesla actively pursuing the development and refinement of autonomous driving solutions. Among the industry’s players, Tesla appears to have the momentum, as the company has the largest amount of real-world driving data gathered from hundreds of thousands of vehicles currently on the road. Augmented by the rollout of Tesla’s custom self-driving computer, Elon Musk has been optimistic with the company’s full self-driving rollout plans. Musk has stated that the company’s FSD suite will be “feature complete” by the end of 2019, and that it will have around a million vehicles capable of being used as autonomous “robotaxis” next year.

When asked by the publication about the competition from Tesla and if it is essential for a company to be the first to deploy an autonomous driving system, the GM CEO response was cautious. “We want to be safe. And so that’s what’s motivating us. We understand this is life-changing technology,” Barra said, later adding that “there are so many different ways that we can improve our customers’ lives by having this technology, not only from a safety, but from a productivity (standpoint), what they can do. But what they do, we want to make sure they do safely.”

Barra’s rather conservative statements in her recent interview feature a rather different tone than her previous forecasts for GM’s full self-driving solutions. Speaking at the Dealbook conference last November, Barra stated that GM was on schedule to deploy its full self-driving technology in 2019. “We’re on track, with our rate of learning, to be able to do that next year,” she said. During her segment, Barra noted that GM had a strategy to show that its vehicles are safer than human drivers. She also mentioned that GM Cruise’s autonomous cars were already capable of running safely at around 30 mph, though the service was limited to a small area.

GM eventually softened its stance on its 2019 target release. In a statement to The Detroit News in April, GM noted that Cruise’s driverless taxi service would be “gated by safety” when it goes get deployed. A report from The Information published this June also suggested that in April, GM Cruise’s full self-driving technology experienced a massive failure in the presence of Honda Motor CEO Takahiro Hachigo, a major investor in the company. During the demo, the vehicle’s autonomous driving system reportedly stopped, forcing the car’s backup driver to take control. The vehicle then refused to reactivate, forcing the Honda CEO to wait until he was picked up by an operational GM Cruise autonomous car.

Amidst these reports, Barra did not commit to a launch date for the company’s driverless vehicle service. Nevertheless, in her Axios interview, Barra stated that she does not regret the company’s aggressive 2019 target. “It’s a rallying cry. And I think it’s been motivational,” she said.

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While GM Cruise might have less real-world miles compared to Tesla and Waymo, the self-driving unit of the Detroit-based carmaker has attracted a notable number of investors nonetheless. In its latest fundraising round alone, GM Cruise was valued at $19 billion on its own. That’s quite impressive, considering the company’s progress with its technology so far. Tesla, on the other hand, is valued at $39 billion as of writing, and that covers the company’s electric vehicle and energy storage business, as well as its full self-driving technology. This was addressed in a previous note from Morgan Stanley analyst Adam Jonas, who noted that TSLA investors are “undervaluing” the company’s autonomous driving systems. “We believe investors underappreciate/undervalue Tesla’s Autonomy business. Many investors to whom we speak do not explicitly include Tesla’s Autonomy business in their valuation of the company,” Jonas said.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Roadster’s new patent preps white-knuckle speeds, keeping it grounded

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3 hours ago

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September 29, 2026

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Credit: @BLKMDL3/Twitter

Ahead of its highly anticipated unveiling, Tesla’s upcoming Roadster received a new patent that aims to keep it grounded while enabling white-knuckle speeds.

The patent, which was granted on September 29, is titled “Electric Car Fan,” bluntly stating its design but not its purpose, which is further detailed in the text of the application. Interestingly, it comes two weeks before the Roadster event, which was delayed due to unfavorable weather on Thursday, which could cause issues, as Tesla revealed the event must be held outdoors.

The purpose is to solve a problem that is relatively unique to high-performance electric cars. Instant motor torque is useless if the tires cannot plant that force, and conventional wings and underbody tunnels generate downforce only when air is already rushing past the car. At launch, in slow corners, and under hard braking from modest speed, passive aerodynamic additions contribute essentially very little to downforce.

Tesla’s filing says that its fans can produce the downforce needed, independent of vehicle velocity, then ease off so the same hardware does not pile on drag at highway speeds, an issue that can come from excessive body modifications.

The hardware outlined in the patent is a ducted-fan package that is placed into the rear of the vehicle. An underbody inlet between the rear wheels feeds a duct that rises to a wide outlet in the diffuser. In that outlet are four axial fans, which are divided by vertical strakes. They will pull air from under the floor and press the chassis onto the pavement.

The language in the patent claims it can cut drag rather than add to it while simultaneously increasing downforce.

Tesla Roadster event requires restricted airspace, and the FAA obliges

The fans run from the high-voltage battery and a vehicle control system, so output can be modulated rather than left on as a fixed penalty.

There are additional strengths that can come from this design, like extra tire load at low speed, which can contribute to even more face-melting acceleration rates, decrease stopping distance, and sharper turn-in before a wing has air to work with. Adjustable fan speed lets the car add grip only when needed, so it can be catered to the force of a turn or acceleration.

These designs were previously used, and banned, in some competitive settings. The Brabham BT46B was banned in F1 competition for using a similar fan design and being labeled as too effective.

Tesla still lists the Roadster as having a sub-two-second 0-60 MPH time and a 250-plus-MPH top speed, and there are expectations for a SpaceX cold-gas thruster package that could not only increase acceleration but potentially cause the vehicle to hover.

It is important to note that a patent is not a production part, and packaging four fans in a rear diffuser, managing noise, and potential debris are all things Tesla must consider. With that being said, the patent being granted shows Tesla is designing the Roadster to go fast, but it is also attempting to use unique strategies to combat any issues it might have at those speeds.

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Investor's Corner

Tesla showrooms picked clean ahead of Q3 end as demand looks strong

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4 hours ago

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September 29, 2026

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Credit: @thaichiminh1907/X

Tesla (NASDAQ: TSLA) showrooms have been picked clean ahead of the end of the third quarter of the year, as demand looks to be strong and delivery estimates for new vehicles are pushed into late 2026 and early 2027.

Tesla appears to have sold out of many of its Model 3 and Model Y trim levels in the United States, as only the Model Y RWD and Model Y All-Wheel-Drive are available for delivery before the end of the year.

Additionally, many showrooms are either completely empty or void of all but just one demo unit within the buildings themselves in an effort to bolster what could be one of Tesla’s best quarters in vehicle deliveries in recent memory.

Additionally, when I spoke to the guys at Tesla Mechanicsburg two weeks ago, when I returned the Model Y L, their third hauler of the week had just arrived, and every vehicle on it, along with every vehicle in their delivery lot, was accounted for and had a name attached to it for delivery.

Tesla saw a 25 percent increase in deliveries in Q2 compared to the same quarter the year before. The vast majority of the 480,126 units it delivered, 467,762 vehicles to be exact, were the Model 3 and Model Y.

In Q3 2025, Tesla delivered 497,099 vehicles, once again a figure that was dominated by the company’s two mass-market vehicles. Analysts have unusually wide predictions for this quarter, likely because so many firms missed the Q2 delivery figure by such a substantial margin; Wall Street predicted 408,000 cars, while Tesla delivered 480,000.

Goldman Sachs has Tesla slotted for 435,000 deliveries in Q3, while JPMorgan said it anticipates 482,000. The median guess is about 449,000 deliveries for Q3.

Interested in ordering a Tesla? Use my referral code for three free months of Full Self-Driving (Supervised) here.

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Lifestyle

Watch Tesla’s “guardian angel” FSD feature take over for collision evasion

Published

18 hours ago

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September 28, 2026

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Tesla’s Automatic Collision Evasion feature can be seen in one of the first owner videos of it in action.

Tesla owner Spencer (@scotsrule08) posted on Monday that the feature “worked flawlessly,” saying FSD reengaged itself just as he was about to hit a curb. Ashok Elluswamy, who leads Tesla’s AI team, shared the clip and wrote, “A guardian angel always looking out for you.”

The video arrives in the middle of a staged rollout. Tesla first shipped Automatic Collision Evasion with FSD (Supervised) v14.3.9 in software update 2026.27.6 earlier this month, which Teslarati covered as it reached cars. Update 2026.27.10, which began going out on September 19, carried the feature improvements with FSD v14.3.10, according to release notes tracked by Not a Tesla App. The newer 2026.27.11 build is now reaching another wave of vehicles.


The feature only runs on HW4 vehicles, and it requires an active FSD purchase or subscription with both FSD (Supervised) and Automatic Emergency Braking enabled. HW3 owners receive FSD v14.2 Lite in the same updates, but that build does not include collision evasion.

Tesla’s release notes describe two triggers. The first is an imminent frontal collision that braking alone may not prevent, in which case the car can activate FSD to steer, brake or accelerate around the hazard. That scenario is limited to highways below 85 mph, with no pedestrians or cyclists detected and no slippery road surface. The second covers a driver who appears inattentive, such as reaching into the back seat, or who seems to have switched off FSD by accident. Spencer’s curb clip appears to fall into that second category.

Tesla plans big safety improvements for Full Self-Driving v15

Once the system takes over, the accelerator is muted and light brake input will not cancel the maneuver. Drivers need to apply firm, deliberate steering force to take back control, and the car chimes to hand control back once the danger has passed.

Elluswamy recently noted that earlier hazard prediction, faster reaction time and better collision avoidance would arrive with FSD v15, the next major version.

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