Tesla has fallen behind a few points on a recently published owner satisfaction study, with others such as Rivian, Porsche, and Jaguar landing some of the index’s top spots.
J.D. Power published its 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study last week, which measured owner satisfaction with their vehicles after 90 days of ownership. The index looked at responses from 99,144 owners of 2024 model year vehicles, noting that satisfaction for mainstream brands has increased from not resonating well with consumers in past years.
Tesla had an overall score of 870 in the evaluation, dropping from its 878 score in the 2023 APEAL Study. Meanwhile, OEMs like Porsche, BMW, Dodge, Ram, and several others saw their scores jump year over year.
Tesla is no longer just a luxury brand, says major auto outlet
“Traditional manufacturers have listened to the Voice of the Customer,” notes J.D. Power Senior Director of Auto Benchmarking Frank Hanley. “They’re launching enhanced vehicles that are more in line with what customers want, including improved interior storage and higher quality materials, as well as ensuring features have ease of use.
“For BEVs, recent launches from traditional manufacturers have surpassed perennial leader Tesla when it comes to owners’ level of emotional attachment and excitement with their new vehicle,” Hanley said.
J.D. Power also notes that the study took place from July 2023 through May 2024, based on vehicles registered from April 2023 through February 2024. The APEAL is now in its 29th year with the 2024 publication, requesting that vehicle owners consider their satisfaction with 37 separate vehicle factors.
Infotainment systems were the lowest-ranking across all the categories evaluated with an average of 823, though the figure still marked a 5-point improvement from last year. Vehicles using Android Auto or Apple CarPlay generally ranked better, with averages of 832 and 840, respectively.
Despite Rivian and Tesla gaining high scores on the overall evaluation, these automakers and Polestar were not awarded, due to the brands not meeting study award criteria.
“Since J.D. Power is prohibited by Tesla, Polestar and Rivian from sampling owners in all states, we are not able to include their models with rank eligible models from other manufacturers.” explains Hanley.
J.D. Power’s top-ranked vehicle brands in the 2024 APEAL Study
Top 10 premium brands by owner satisfaction
- Rivian (900)*
- Porsche (891)
- Jaguar (886)
- Land Rover (882)
- BMW (881)
- Mercedes-Benz (876)
- Lincoln (874)
- Genesis (873)
- Tesla (870)*
premium segment average (870) - Cadillac (868)
Top 10 mass-market brands by owner satisfaction
- MINI (858)
- Ram (854)
- Kia (853)
- Hyundai (846)
- GMC (845)
- Volkswagen (844)
- Buick (842)
- Chevrolet (841)
mass-market segment average (838) - Dodge (837)
- Honda (836)
*These brands did not meet the criteria for the APEAL Study’s awards, meaning that they were not rank-eligible, according to J.D. Power.
Other recent assessments from J.D. Power
Last month, Tesla, Rivian, and Polestar were given low ranks in the J.D. Power Initial Quality Study for 2024, as many battery-electric vehicles (BEVs) were reportedly found to require more repairs, in part due to including newer technology.
In May, J.D. Power ranked Tesla’s mobile app the best among several automakers, just ahead of Mercedes, BMW, and Genesis. The firm also said earlier this year that Mercedes-Benz and Tesla have the best websites in the industry.
Updated 7/29/24: Added second quote from Frank Hanley detailing the exclusion of Tesla, Rivian, and Polestar from awards.
RELATED:
Tesla urged to rethink unorthodox vehicle controls by traffic safety expert
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
News
Tesla rolls out new, more affordable trim of the Model Y Juniper in U.S.
Two months after launching the new Model Y with the Launch Series, Tesla has brought out an All-Wheel-Drive configuration of the ‘Juniper’ build.
Tesla has finally rolled out a new trim level of the new Model Y “Juniper” in the United States, bringing a more affordable option of the revitalized version of its best-selling vehicle to market.
On Friday, Tesla officially launched the Long Range All-Wheel-Drive version of the new Model Y in the United States. Before the $7,500 federal tax credit, the configuration starts at $48,990.
🚨 BREAKING: Tesla has OFFICIALLY launched the new Model Y in a Long Range All-Wheel-Drive trim that starts at $48,990 before incentives!
This is the first time Tesla has launched a non-Launch Series version of the new Model Y in the United States! pic.twitter.com/EhJ34PdKRN
— TESLARATI (@Teslarati) April 4, 2025
Just a few days ago, we reported on Tesla ramping up production of non-Launch Edition configurations of the new Model Y at Gigafactory Texas. While the company initiated sales of these trim levels in other countries, the U.S. was still waiting for more affordable options to become available.
The Launch Series version of the new Model Y had 327 miles of range, a top speed of 125 MPH, and a 4.1-second 0-60 MPH acceleration rate. The Long Range All-Wheel-Drive trim of the new Model Y has nearly identical specs: it offers the same 327-mile range rating with the same top speed of 125 MPH. However, it has a 4.6-second 0-60 MPH acceleration rate.
The Launch Series also came with Full Self-Driving included. The new, more affordable trim does not, so owners will have to pay $8,000 for FSD if they’d like to purchase it outright. There is also a monthly subscription service that costs $99/mo.
Now that the new Model Y has a new, more accessible configuration available and Tesla has already started ramping production, this could be a good sign of things to come for the company as Q2 kicks off.
Tesla reported lower-than-expected delivery figures for Q1 earlier this week, with the company stating that the shutdown of production lines to changeover to the new Model Y design impacted “several weeks” of manufacturing.
Inventory levels for Tesla were also high, as production outpaced deliveries by a margin of nearly 22,000 vehicles. This could be due to the number of units that have not made their way to delivery centers quite yet, but more information on this will likely be shed by Tesla during its earnings call on April 22.
Investor's Corner
“Nothing Magnificent about Tesla (TSLA),” claims Jim Cramer
Cramer shared his thoughts about the matter in a comment to CNBC.
Tesla (NASDAQ:TSLA) is one of the stocks in the “Magnificent Seven,” which is comprised of U.S. tech companies that have driven notable market growth. But as per finance veteran Jim Cramer, electric vehicle maker Tesla no longer qualifies for the group’s moniker.
Cramer shared his thoughts about the matter in a comment to CNBC.
Not “Magnificent” Anymore
The Magnificent Seven (Mag 7) stocks are comprised of Apple, Microsoft, Amazon, Alphabet, Meta Platforms, Tesla, and Nvidia. The companies are known for their large market caps, innovation, and domination in their respective fields. As per Cramer in his recent comments, however, there are essentially no Mag 7 stocks anymore amid the fallout of U.S. President Donald Trump’s tariffs.
“You can buy some low multiple techs, industrials, and banks here. We did that for the charitable trust today, right under the teeth of the selloff. I would not jump back into the Magnificent 7 because, as of tonight, there is no ‘Mag 7’ anymore. I came up with that name, and I’m scrapping it right now — no moniker fits the two or three that remain viable. And I’m not going to put it out there — there’s nothing magnificent about Tesla or Nvidia,” Cramer noted.
Trump Tariffs
Donald Trump’s tariffs are expected to affect a variety of industries, including automakers like Tesla. Despite this, Tesla’s domestic factories such as Gigafactory Texas and the Fremont Factory should shield Tesla to some degree. As per TD Cowen analyst Itay Michaeli, “Tesla (is) a relative beneficiary given [its] 100% U.S. production footprint, substantial U.S. sourcing, and with Model Y competing in a midsize crossover segment where close to ~50% of vehicles could be subject to tariffs.”
Elon Musk, however, has noted that the effects of Trump’s tariffs to Tesla are no joke. “To be clear, this will affect the price of parts in Tesla cars that come from other countries. The cost impact is not trivial,” Musk wrote in a post on X.
Tesla is planning to build a new UFO-inspired Supercharger in the heart of Alien country — Roswell, New Mexico.
Back in 1947, a crash of debris led to rumors of an alleged crash of a UFO just 75 miles north of Roswell near Corona, New Mexico. The crash was officially noted as the recovery of a military balloon, but over the years, speculation persists that the “flying disc” many saw might have been extraterrestrials trying to make contact with Earth.
As a result of the 1947 crash, Roswell has adopted it and used it as the inspiration for much of its tourism. As Tesla is planning to build a Supercharger in the area, it is using the same sort of inspiration for the location, which will feature just eight charging stalls located under a CyberCanopy.
It was first spotted by MarcoRP, a noted Supercharger permit insider:
A new Supercharger is coming soon to Roswell, New Mexico!!
Tesla is currently planning a Cyber-UFO themed station at the Whataburger on N Main St.
The site will feature 8 charging stalls, located under a CyberCanopy with RGB fixtures and a 20.88kW solar array. pic.twitter.com/4BOyM1iuTx
— MarcoRP (@MarcoRPi1) April 2, 2025
Here are some better pictures of the design:
-
- Credit: MarcoRP | X
-
- Credit: MarcoRP | X
Tesla’s Head of Charging for North America, Max de Zegher, confirmed that the site will be inspired by the events near Roswell in 1947. He noted that Tesla “wants to build a few Superchargers cool enough to be worth of the trip itself.”
This will undoubtedly be one of those locations, and along with the Tesla Drive-in Diner Supercharger in Santa Monica, it seems the company could be moving toward some more unique designs for the future, making the charging experience more fun and interesting for owners:
We want to build a few Superchargers cool enough to be worthy of the trip itself. Wish we could have kept it under wraps for longer, but submittal was needed for Planning Approval. We can’t hide anything from @MarcoRPi1! 🙂 pic.twitter.com/X2WaKDd408
— Max de Zegher (@MdeZegher) April 2, 2025
Tesla rolls out new, more affordable trim of the Model Y Juniper in U.S.
“Nothing Magnificent about Tesla (TSLA),” claims Jim Cramer
Tesla is building a new UFO-inspired Supercharger in the heart of Alien country
-
News2 weeks agoTesla aiming to produce first “legion” of Optimus robots this 2025
-
Elon Musk1 week agoTesla CEO Elon Musk’s simple message to vandals
-
News2 days agoTesla shares Optimus’ improved walk in new update video
-
News2 weeks agoTesla’s Giga Berlin director responds to anti-Musk criticism
-
Elon Musk1 week agoTesla vandal who lit Las Vegas repair center on fire arrested
-
Elon Musk1 week agoElon Musk clarifies Trump tariff effect on Tesla: “The cost impact is not trivial”
-
Elon Musk1 week agoTesla vehicles hit by ATV, suspect caught by Sentry Mode
-
Elon Musk2 weeks ago
Elon Musk to file lawsuit against former US Rep Jamaal Bowman: “I’ve had enough”