It’s the question that puzzles pundits and makes short-sellers see red: Why isn’t Tesla broke yet? The company has posted losses almost every quarter since its founding, but not only does it remain in business, it steadily rolls out new products and opens up new markets, as Tesla fanboys cheer and the stock (over the long term) has soared.
Many have sought an answer to this consequential question – the latest is the Youtube channel The Rest of Us, in a charmingly childlike animated video that explains Tesla’s unique financial model in the simplest of terms.
Above: Exploring the financials at Tesla (Youtube: The Rest of Us)
In short, Tesla isn’t broke because it isn’t running out of cash. Theoretically, losses can continue indefinitely, as long as the kitty is regularly replenished. But where does the cash come from? Some comes from the sale of vehicles – Tesla earns a healthy margin on each car it sells (despite the disingenuous claims of some naysayers), and it sometimes even gets cash in the form of deposits before it even builds a vehicle (a clever financial feat that’s the envy of other automakers).
However, even as Tesla rakes in piles of money from product sales, it shovels out much more. Whence cometh the cash to top up Tesla’s reserves? Some is borrowed (debt financing), but more comes from the stock market (equity financing). Why do investors keep buying shares in a company that perennially loses money? Because savvy investors don’t base their decisions on what a company is doing today, but on its prospects for the future. Tesla is focused on the future like no other automaker, and has steadily invested huge sums to prepare for a future in which it sees huge opportunities.
Many articles about Tesla and other high-flying tech companies use terms such as “burn rate,” which can give the false impression that the cash that’s coming in just disappears, frittered away, heedlessly tossed to the winds, flushed down the…you get the idea.
Back in 2016, Vincent Paver, writing in Medium, made some good points as he explained that, far from throwing its cash in the fireplace, Tesla has invested much of it in capital goods – handy things like factories, machine tools, robots and charging facilities. Paver points out that, at the time of writing, Tesla had “burned” $1.6 billion over the last 12 months, but the book value of its equipment had increased by $2.8 billion over the same period. Other expenditures, such as vehicle development costs and employee training, may not result in tangible bricks-and-mortar assets, but they are also investments, as they allow Tesla to create new products that it can sell for more lovely cash.
Paver concludes that what we have here is not a company that is recklessly flinging away money, but one that is “in a capital-intensive business, and is [investing] substantial but appropriate sums of money on equipment and capacity expansion, tied directly to strong end user demand.”
And there you have the real key to why the callow California carmaker hasn’t gone belly-up, and won’t if current trends continue. The demand for Tesla’s products is strong – the backlog of Model 3 orders remains huge, and Models S and X continue to sell at a steady pace. Yes, not being able to produce vehicles fast enough to meet demand is a problem, but the reverse would be much worse. If Tesla’s waiting list disappears, and sales figures start going down, then it will truly be time to worry about the company’s cash flow.
Paver calls Tesla “a rare example of a public company aggressively chasing a market opportunity many multiples greater than its current scale.” Elon Musk’s new compensation plan, which was recently approved by shareholders, envisions the automaker growing to a market cap of $650 billion, which would make Tesla one of the five largest companies in the US. If and when that happens, rest assured that plenty more cash will be burned along the way.
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Note: Article originally published on evannex.com by Charles Morris
Elon Musk
California snubs Tesla in its newly passed EV incentive that favors Rivian and Lucid
California passed a $135 million EV incentive that rewards Rivian and Lucid while sidelining Tesla
California just drew a line in the EV incentive sand to put Tesla on the wrong side of it. The state recently passed a $135 million program offering first-time electric vehicle buyers a direct incentive with no application required, but the rules were written in a way that leaves Tesla at a structural disadvantage compared to Rivian and Lucid.
The program caps eligible vehicles at $50,000 for new EVs and $25,000 for used ones. That pricing threshold rules out a significant portion of Tesla’s lineup, though some lower-priced Model 3 and Model Y configurations would still qualify. California-based automakers are exempt from the price cap entirely, regardless of what their vehicles cost. Rivian, headquartered in Irvine, and Lucid, based in the San Francisco Bay Area, both benefit from that exemption. Rivian’s R2 starts at roughly $45,000 but has versions above the cap. Lucid’s Air and Gravity start at $70,990 and $79,990 respectively, well above any threshold a non-California company would face.
California hits Tesla Cybercab and Robotaxi driverless cars with new law
Tesla built its reputation and a significant portion of its early market share in California, where EV adoption has consistently led the nation. The company operates its original factory in Fremont, California, and the state was home to Tesla’s headquarters for most of its existence. That changed in 2021 when Tesla moved its corporate headquarters to Austin, Texas. Since then, the relationship between the company and California Governor Gavin Newsom has been openly adversarial, with Musk and Newsom trading public criticism on multiple occasions.
California’s EV incentive landscape has shifted repeatedly in recent years, and Tesla has previously lost eligibility for state-level programs as its vehicles exceeded income-adjusted price thresholds. The federal $7,500 EV tax credit, which Tesla models have qualified for and lost depending on policy cycles, is no longer available after it expired without renewal, making state-level programs more meaningful to buyers than they have been in years.
The practical impact for buyers is more nuanced than the headline suggests. California residents purchasing a Tesla under $50,000 for the first time can still access the incentive. But the exemption written for California-based manufacturers is a structural advantage that rewards where a company plants its headquarters flag rather than where it builds its products, and Tesla moved that flag to Texas.
Elon Musk
SpaceX’s newest logo confirms everything about what it’s become
SpaceX officially absorbed xAI under the SpaceXAI brand, completing the largest private merger in history.
SpaceX made its corporate transformation official in May 2026 when Elon Musk posted on X that xAI would cease to exist as a standalone company. “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX,” he wrote.
A new SpaceXAI logo was announced today, visually embedding the xAI letters inside the SpaceX identity, which can be seen as a deliberate design choice that signals the merger is not a partnership but a full absorption and XAi a core function of the same company. The same way Starlink is not a separate brand but a SpaceX product. The announcement closed the loop on a process that began February 2, 2026, when SpaceX acquired xAI in the largest private merger in history, valued at $1.25 trillion. SpaceX at $1 trillion and xAI at $250 billion.
We are now @SpaceXAI. pic.twitter.com/ema66xDWC9
— SpaceXAI (@SpaceXAI) July 6, 2026
The reason SpaceX bought xAI was stated plainly by Musk at the time of the deal: to build orbital data centers. SpaceX had simultaneously filed with the FCC to launch up to one million satellites designed to function as AI compute nodes in low Earth orbit, escaping what Musk described as the energy constraints limiting AI development on Earth.
xAI provided the AI software stack, with Grok, the X platform, and the Colossus supercomputer infrastructure in Memphis with over 220,000 NVIDIA GPUs, while SpaceX provided the rockets, Starlink, and the capital base to fund it. The two companies needed each other. xAI was burning $2.5 billion in losses on $250 million in revenue. SpaceX was generating an estimated $8 billion in profit on $15 billion in revenue and needed an AI narrative to command the valuation it was targeting for its IPO.
What SpaceX has done, regardless of how the orbital AI vision ultimately plays out, is walk into a public market as something no company has been before: a rocket manufacturer, satellite internet provider, AI software company, social media platform, and supercomputer operator under one ticker. Whether that combination is worth $2 trillion depends entirely on which of those businesses you believe in most.
Investor's Corner
Tesla challenges startups to score a gig inside its most advanced European factory
Tesla is challenging startups to bring their best battery tech directly to Gigafactory Berlin.
Tesla has issued an open challenge to startups across Europe, inviting them to bring their best battery technology directly to the floor of Gigafactory Berlin. The program, called the JUNI x Tesla Battery Cell Giga Challenge, opened applications this month with a deadline of July 24, 2026, and is targeting startups with solutions that can make battery cell manufacturing faster, cheaper, safer, and more scalable at an industrial level.
The timing of the challenge is directly tied to Tesla’s most aggressive European battery investment yet. On May 12, 2026, Giga Berlin plant manager André Thierig announced a $250 million investment to scale the factory’s annual 4680 cell production capacity from 8 GWh to 18 GWh, more than doubling the previous target set just months earlier in December 2025. Thierig confirmed the expansion on X, saying the investment “will enable 18 GWh of annual 4680 cell production and create more than 1,500 new jobs.” Combined with a previously announced battery investment at the Grunheide site now approaches $1.2 billion.
Today, we announced a $ 250m investment for our Giga Berlin Cell factory. This will enable 18GWh of annual 4680 cell production and create more than 1500 new jobs. Good news during challenging times for the German industry. pic.twitter.com/ou4SWMfWh9
— André Thierig (@AndrThie) May 12, 2026
The challenge is looking specifically for startups with proven solutions across five categories: materials, equipment, operations, automation, and artificial intelligence. Applications are screened directly by Tesla’s cell manufacturing team in Grunheide, and the strongest submissions move through technical discussions, a pitch day in front of Tesla stakeholders, and potentially a paid pilot project with the cell team. Tesla is not looking for ideas at concept stage. The program requires applicants to demonstrate working prototypes, test data, or prior pilots before being considered.
The historical context matters here. Elon Musk first announced plans for what he called the world’s largest battery cell production facility alongside the Giga Berlin car factory back in 2020, targeting up to 250 GWh of annual capacity. Those plans were shelved in 2022 when Tesla shifted its battery investment focus to the United States to take advantage of Inflation Reduction Act incentives. The revival of cell production at Giga Berlin, now backed by over $1 billion in committed capital, represents a return to an ambition that was set aside for three years. As Teslarati has reported, the 4680 format is central to Tesla’s long-term cost reduction strategy across vehicles, energy storage, including the Tesla Semi and Cybercab.
By opening the challenge to outside startups, Tesla is acknowledging that reaching 18 GWh at Grunheide will require technology it does not currently have in-house, and it is willing to pay for the right solutions. For a startup in the battery supply chain, a paid pilot with Tesla’s European cell team is as close to a direct commercial path as the industry offers.
Tesla FSD is about to know your specific house and neighborhood better than any map
The secret behind Tesla’s Cybercab Gold goes well beyond just the color
