News

Tesla’s vertical integration and preparation were keys to avoiding chip shortage: Reuters

A Tesla employee at the company's facility in Fremont, California. (Credit: YouTube/RoadShow)

Published

3 years ago

January 4, 2022

Joey Klender

Tesla seemed to be made of Teflon in 2020 and 2021, as the company seemed to avert the semiconductor chip shortage with relative ease, while longstanding and prestigious automakers scaled back production due to the lack of supplies. Tesla, a company run like no other, avoided these chip shortages by using its vertical integration and preparation, along with some other strategic moves, to solidify its company’s position as the big winner of the uncertain 2020 and 2021 global automotive market.

After reporting that it had crushed Wall Street consensus expectations regarding Q4 2021 deliveries, Tesla shares skyrocketed over 13% yesterday. The unlikely, small-but-mighty car company now based out of Austin, Texas, after a more than a decade-long relationship with Northern California, which had its ups and downs, averted crisis over the past two years, and continued its streak of manufacturing growth, by keeping itself stocked on the various chips and semiconductors that keep its vehicles moving.

Strategies like delivering some cars with missing parts, like USB ports or Bluetooth chips, or even axing lumbar support in some cars, helped make things easier to build. These strategies, along with various price raises to address higher part costs and expedited shipping measures, helped keep the balance sheet healthy. Customers may have paid more for their cars than they would have in early 2021, but it did not affect sales figures like one might expect. Tesla beat Wall Street estimates by 16% when it released delivery figures for the final quarter of 2021.

Momentum started when Tesla stated in its Q2 2021 Earnings Call that it had developed a series of 19 microcontrollers in-house that would help avoid the chip shortage. “Our team has demonstrated an unparalleled ability to react quickly and mitigate disruptions to manufacturing caused by semiconductor shortages,” the company wrote in its Shareholder Deck for Q2. “Our electrical and firmware engineering teams remain hard at work designing, developing, and validating 19 new variants of controllers in response to ongoing semiconductor shortages.”

RELATED:

Tesla delivers record 241,300 cars in Q3, handily beating consensus estimates

This is just one part of Tesla’s vertical integration, which helps the company avoid the massive shipping bottlenecks that kept cars away from customers for the majority of 2021. Other companies were forced to delay production and deliveries; there just were not enough chips to go around. However, Tesla’s key advantage over other OEMs was the fact that many elements of its products are designed in-house, down to the most complex portions of a design. “We’re designing and building so much more of the car than other OEMs, who will largely go to the traditional supply base and like I call it, catalog engineering. So it is not very adventurous,” CEO Elon Musk said during the Q3 2020 Earnings Call.

Reuters spoke to a Tesla insider who is involved in the engineering of the company’s chips, which shed light on how effective the vertical integration advantage is. “We design circuit boards by ourselves, which allow us to modify their design quickly to accommodate alternative chips like powerchips,” the employee told Reuters.

The series of in-house chips, which were easily modified to accommodate other types of chips that Tesla was in need of, was not the only strategy the automaker used to avoid bottlenecks. Tesla also prepared by not halting the number of chips it had ordered from suppliers, a move that other car companies did not replicate. Instead, Tesla never reduced its production forecast because of the pandemic or supply chain shortages, which may have been its most crucial move. “They’ve just been smarter about it than other companies in terms of making sure there’s buffer stock,” a supplier executive for Tesla indicated.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

News

Tesla Model Y seen testing under wraps in India ahead of launch

Tesla appears to be getting closer to launching vehicle sales in India, as a few wrapped Model Y units have recently been spotted.

Published

20 hours ago

April 20, 2025

Zachary Visconti

Following years of back and forth between Tesla and the Indian government, the automaker is finally expected to launch sales in the country in the coming months, and one of the company’s vehicles was spotted testing over the weekend.

On Sunday, a privacy-wrapped Model Y was seen driving in India and was posted on Reddit, as Tesla prepares to debut vehicle sales in the country for the first time. The news comes a little over a month after Tesla began certifying the Model Y and Model 3 for sale in the country, and as the U.S. manufacturer gets ready to launch the nation’s first store in Mumbai.

The appearance of the refreshed Model Y comes just a few days after another recent sighting in the country, in which a wrapped unit was seen driving on the Mumbai Pune Express Way.

Credit: shameelck | Reddit

🚨 A Tesla Model Y has been spotted testing under a camo wrap in India on Mumbai's Pune Express Wayhttps://t.co/M082A3zoZE https://t.co/9UAHieBbqt
— TESLARATI (@Teslarati) April 15, 2025

Tesla’s vehicles can regularly be seen under privacy wraps such as this one ahead of their launch, often with the company’s vehicles before they’re officially unveiled. As such, many have speculated following the sighting that Tesla could either be preparing to launch the RWD variant launched in some markets in recent weeks, or the Performance version of the SUV, which is widely expected to debut sometime this year.

According to local reports, Tesla also signed a five-year lease on Mumbai store at the Bandra Kurla Complex, while a second store is expected to open near the New Delhi airport at Aerocity. Meanwhile, Tesla has also been hiring for the stores in recent months, along with holding a recruitment day in Mumbai last month.

Much of the delay on Tesla’s entry into India came from the country’s high import tariffs on vehicles and other products, while one of the government’s conditions for the country selling cars there was to utilize local suppliers. Last month, a rumor started circulating suggesting that Tesla was partnering with automotive company Tata Group for the local production of components such as castings, forgings, electronics, and more.

Tesla India: Thousands of cars set to hit Mumbai in coming months, claims report

Elon Musk

Tesla doubles down on Robotaxi launch date, putting a big bet on its timeline

Tesla continues to double down on its June goal to launch the Robotaxi ride-hailing platform.

Published

3 days ago

April 18, 2025

Joey Klender

Credit: Tesla

Tesla has doubled down on its potential launch date for the Robotaxi ride-hailing platform, which will utilize the Cybercab and other vehicles in its lineup to offer driverless rides in Austin, Texas.

Tesla said earlier this year that it was in talks with the City of Austin to launch its first Robotaxi rides, and it planned to launch the platform in June.

This has been a widely discussed timeline in the community, with some confident in the company’s ability to offer it based on the progress of the Full Self-Driving suite.

However, others are skeptical of it based on Tesla’s history of meeting timelines, especially regarding its rollout of FSD.

Nevertheless, Tesla was asked when it would be able to offer Robotaxi rides and where, and it clearly is not backing down from that June date:

In Austin, 🔜
— Tesla (@Tesla) April 18, 2025

It is getting to a point where Tesla is showing incredible confidence regarding the rollout of the Robotaxi in June. We have not seen this kind of reiteration regarding the rollout of something regarding autonomy from Tesla at any point in the past.

CEO Elon Musk has even been increasingly confident that Tesla will meet its target. Earlier this week, he said the vehicles will be able to roll off production lines and drive themselves straight to a customer’s house:

Elon Musk continues to push optimistic goal for Tesla Full Self-Driving

There could be some discussion of an acceptable grace period, as the timeline for the Robotaxi rollout could still be considered a success, even if it were a month or two late. However, if it were pushed back further into 2025 or even 2026, skepticism regarding these timelines would continue to persist.

As of right now, it seems Tesla is extremely confident it will meet its goal.

Elon Musk

Tesla Semi fleet from Frito-Lay gets more charging at Bakersfield factory

Published

3 days ago

April 18, 2025

Joey Klender

Tesla Semis showcased at Frito-Lay plant in Modesto, CA

Frito-Lay transformed its Modesto, Calif., site by replacing diesel fleet assets with ZE and NZE alternatives and installing fueling and charging infrastructure for the new fleet as well as on-site renewable energy generation and storage.

Among the several companies that have had the opportunity to add Tesla Semi all-electric Class 8 trucks to their fleets earlier than others, the most notable is arguably Frito-Lay, which has utilized the vehicle for a couple of years now.

However, as their fleet is making more local runs and there are undoubtedly plans to expand to more Semi units, the company has recognized it needs additional Megachargers to give juice to their trucks.

As a result, Frit-Lay decided to build more chargers at their Bakersfield, California facility, according to new permits filed by Tesla:

🚨 Frito-Lay is building an 8-stall Megacharger array at its factory in Bakersfield, California https://t.co/qARfJjogXF pic.twitter.com/gvorIVxsoc
— TESLARATI (@Teslarati) April 18, 2025

There are already chargers at the company’s Modesto, California, factory, but Bakersfield is roughly three hours south of Modesto.

Interestingly, Tesla is calling the chargers “Semi Chargers” in the filing, potentially hinting that it is no longer referring to them as “Megachargers,” as they have been in the past. This is a relatively minor detail, but it is worth taking note of.

In 2022, Frito-Lay began installing these chargers in preparation for the Semi to become one of the company’s main logistics tools for deliveries in California and surrounding states.

Frito-Lay is not the only company that has chosen to utilize the Tesla Semi for these early “pilot” runs. PepsiCo has also been a company that has used the Semi very publicly over the past two years.

Additionally, the Tesla Semi participated in the Run on Less EV trucking study back in late 2023, where it managed to complete a 1,000-mile run in a single day:

Tesla Semi logs 1,000-mile day in Run on Less EV trucking study

Tesla is planning to ramp production of the Semi late this year. On the Q4 2024 Earnings Call, VP of Vehicle Engineering Lars Moravy said the company would be focusing on the first builds of the Semi’s high-volume design late this year before ramping production in the early portion of 2026:

“We just closed out the Semi factory roof and walls last week in Reno, a schedule which is great with the weather. In Reno, you never know what’s going to happen. But we’re prepping for mechanical installation of all the equipment in the coming months. The first builds of the high-volume Semi design will come late this year in 2025 and begin ramping early in 2026.”

Tesla will build these units at a new Semi production facility located in Reno near its Gigafactory. The company is getting closer to finishing construction, as a drone video from this morning showed the facility is coming along at a good pace: