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Opinion: The Tesla Cybertruck accelerated the Ford F-150 Lightning’s release, like it or not
During the Ford F-150 Lightning’s unveiling, the veteran automaker proudly presented a vehicle that has the potential to carry the company well into the age of electric cars. But inasmuch as the F-150 Lightning is impressive and worthy of its flagship EV status, Ford may have a competitor and unlikely ally to thank for its release. This competitor is the steel beast from Silicon Valley, the Tesla Cybertruck.
A different landscape
It should be noted that just a few years ago, the EV landscape was much different for Ford and its fellow veteran automakers. In 2019, it appeared that the electric pickup market was destined to be yet another niche segment populated by expensive EVs that were out of reach for the conventional buyer. Back then, the Rivian R1T seemed to be the electric pickup truck to beat, after it debuted in late 2018 and impressed the car community with its novel features.
Inasmuch as Rivian captured the attention of EV enthusiasts, legacy auto, at least from the perspective of a layman, seemed to be quite uninterested in the battery-electric truck market. This was one of the reasons why Ford inspired a ton of headlines in January 2019 when then-president of global markets and now-CEO Jim Farley announced that the F-Seres was getting electrified. “We’re going to be electrifying the F-Series — battery electric and hybrid,” he said.
It was a shock to the United States’ automotive industry, with longtime industry observer and Autoline This Week host John McElroy highlighting the gravity of Farley’s statement. “When he says ‘battery-electric,’ what I’m taking that to mean is a battery electric vehicle. Pure electric. They’ve said they would have a hybrid plug-in version of the F-150. But this is different than what they’ve talked about in the past,” McElroy said.
A noncommittal stance
But while Ford’s announcement showed that it could talk the talk, the company didn’t necessarily walk the walk. Even after Ford showed off the capabilities of the electric F-150 by having the vehicle pull a freight train loaded with other F-150s, the company proved very elusive about its plans for the vehicle. Speaking to Yahoo Finance’s The First Trade following the electric F-150’s 1-million-pound demonstration, Ford Chief Product Development Officer Hau Thai-Tang was asked about the upcoming vehicle’s release.
The Ford executive’s answers about the all-electric truck were very reserved. When pressed further, the executive simply remarked that the battery-electric F-150 was “still a couple of years out,” though he did highlight that the F-150 Hybrid would be released first.
This noncommittal stance was prevalent for much of 2019. Ford’s longtime rival, General Motors, also announced then that it had a program for an all-electric pickup truck. During a quarterly earnings call, GM CEO Mary Barra stated that the company intends to “create an all-electric future that includes a complete range of EVs, including full-size pickups. She also noted that details about GM’s battery-electric pickup would be shared “when competitively appropriate.”
A watershed moment
But something happened at the end of 2019. In November 2019, Tesla took the wraps off its all-electric pickup truck. It was a vehicle that Elon Musk has been mentioning for years, and in the months leading up to its unveiling, the CEO had been setting the public’s expectations. Musk noted that the Cybertruck would probably be polarizing, and he even stated that if it were to flop, Tesla would simply make a more conventional pickup truck. The Cybertruck proved to be everything that Musk said it was, and more. With its angular design and unpainted steel body, the Cybertruck was unlike any vehicle on the road, and it barely looked like a pickup truck.
Its appearance, together with the Armor Glass demonstration that ended with the Cybertruck’s driver’s side windows getting cracked, resulted in the futuristic vehicle becoming a meme overnight. Tesla fans learned to love it, and critics made sure to point out how strange and ugly it looked. But amidst all the memes about the Cybertruck’s looks and its failed Armor Glass demonstration lay something notable—Tesla’s all-electric pickup truck had some serious specs.
While the Cybertruck’s looks were amusing to critics, its specs were very real, and most of all, it was cheap for the features that it offers. Starting at less than $40,000 and capable of towing 14,000 pounds, it was a threat to the status quo, especially as it could become attractive to businesses and people who value low operating costs and a rapid return of investment. After all, Tesla may be known for its delays, but the company never overpromises on its vehicles’ capabilities.
An accelerated shift
Something seemed to change after the Cybertruck was unveiled. Just months after the Cybertruck’s launch, GM revealed its Ultium batteries, which was announced together with a number of new all-electric models. By October 2020, GMC launched the Hummer EV, a gargantuan all-electric pickup truck designed for serious off-roading. GM may never admit it, but signs pointed to the Hummer EV’s development being rushed. The automaker unveiled the vehicle with a CGI video and a prototype that barely moved.
This was very different from the strategy of Tesla and Rivian, of course, both of whom unveiled fully-working trucks. Tesla even had the Cybertruck take attendees for a test ride for several hours following its unveiling. GM Chief Engineer Al Oppenheiser admitted as such in a statement to EV publication Green Car Reports. Oppenheiser revealed that the Hummer EV was only 18 months into its development cycle when it was unveiled, which was a very short time for a legacy automaker.
“Interestingly enough, we don’t have a vehicle yet. We’re building our first test vehicle as we speak; the vehicle you see in the video is our display vehicle,” he said. GM, of course, eventually started demonstrating the Hummer EV’s capabilities in real-life settings later on. But by then, it was practically evident that the automaker was moving as fast as it could to enter the all-electric pickup truck market with a competitive edge.
Ford seemed to have accelerated its battery-electric truck program as well, and now the Ford F-150 Lightning is here. And unlike the Hummer EV, it seems to be ready to go. The Rouge facility seems ready to produce the vehicle, though the ongoing chip shortage is still looming in the background. There’s also the issue of securing enough batteries for the vehicle, considering that the F-150 is expected to demand equally large battery packs to hit its targeted 300 miles of range.
Overall, it appears that the rush is now on to produce the first mainstream electric pickup truck. And so far, it appears that the battle will be waged by the Ford F-150 Lightning and the Tesla Cybertruck, considering their comparable starting prices. But while the F-150 Lightning loses out in key features such as range and towing capacity, it does have the pedigree and reputation of a tried and tested pickup brand and a design that is as conventional as it is comfortable. And that, ultimately, could be a trump card for the electric revolution as a whole.
The battle is on for America’s most popular automotive segment.
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Elon Musk
Why automakers keep turning down Elon Musk’s Tesla Full Self-Driving offer
Elon Musk confirms no automaker has ever accepted Tesla’s offer to license Full Self-Driving software.
Elon Musk gave a brief answer on X Monday that confirmed that Tesla’s standing offer to license Full Self-Driving to other automakers still has zero takers. Sawyer Merritt wrote that “Tesla has for years openly invited other automakers to license FSD. None of them have accepted,” responding to a prediction from Boom Supersonic founder Blake Scholl that Tesla would eventually open FSD the way it opened its Supercharger network to rival brands. Musk’s reply to Merritt was one word: “Exactly.”
It is not the first time Musk has made this point. He said something similar in November, when he called legacy automakers reluctance to adopt FSD “crazy,” and Tesla has floated the offer publicly since at least 2021. Scholl’s prediction touches on something real. Once NACS became the de facto charging standard, adoption from Ford, GM, Rivian and others followed within about a year. FSD licensing was supposed to work the same way once Tesla built enough of a lead that switching made sense for everyone.
Tesla has for years openly invited other automakers to license FSD. None of them have accepted. https://t.co/kgz4idpoUM
— Sawyer Merritt (@SawyerMerritt) September 22, 2026
The case for licensing now is stronger than it was two years ago. Waymo and Zoox are logging hundreds of thousands of unsupervised autonomous miles, along with Tesla’s own Robotaxi fleet. Every automaker still selling driver assist systems that lag FSD has given the robotaxi conversation to Tesla, Waymo and Zoox by default. Licensing FSD would let a GM or a Ford compete on the same field without spending a decade and billions of dollars building a stack from scratch, the same argument Tesla made when it opened the Supercharger network to bring more EVs onto its chargers.
But FSD is not a connector standard. As one reply to Musk’s post pointed out, licensing FSD is not a software license the way NACS was a plug spec. It requires adopting Tesla’s eight camera layout and its onboard compute architecture, meaning a licensee’s cars would effectively become Tesla hardware wearing someone else’s badge. That is the visible obstacle. The less visible one is data. A licensed FSD stack would report back the same telemetry Tesla collects from its own fleet, giving Tesla a continuous read on how a competitor’s cars are actually driven, where they struggle, and how often drivers intervene. For an automaker trying to build its own autonomy program, or simply trying to keep its build quality and safety record private, handing Tesla that visibility could be a bigger cost than the hardware bill. It is the reason the Supercharger comparison only goes so far. Opening a charging plug cost Tesla very little. Opening FSD would cost a rival something it cannot get back.
Tesla has reopened reservations for its long-delayed next-generation Roadster, asking buyers for a $50,000 deposit just days before an October 1 reveal event in Waco, Texas. The move revives a reservation process first launched in 2017 and later paused when Tesla pulled pricing from its website in 2021.
The reservation page requires an immediate $5,000 credit-card payment, described as fully refundable, followed by a $45,000 wire transfer due within 10 days, which is identical to what was expected previously. Reservations are not considered final until the wire clears.
The structure matches the 2017 terms Tesla used when it first collected deposits after unveiling a prototype. Tesla has not published a confirmed retail price or production start date on the order page.
Go buy a Roadster pic.twitter.com/n7rhouAmIS
— TESLARATI (@Teslarati) September 21, 2026
The October 1 event is scheduled in Waco, about 90 minutes north of Tesla’s Austin headquarters and near SpaceX’s McGregor rocket test site. Tesla sent invitations to existing reservation holders and posted a “Go for launch” teaser on September 12.
The Federal Aviation Administration (FAA) established a temporary flight restriction over the McGregor area from September 18 through October 2, consistent with plans for a demonstration involving SpaceX-designed cold-gas thrusters. Elon Musk has previously described the optional package as enabling extreme acceleration or brief hovering. Tesla has said the event will include pricing, specifications, and production targets.
The second-generation Roadster was first shown in November 2017 during Tesla’s Semi launch. Musk promised production in 2020, with claimed performance of 0-60 mph in 1.9 seconds, more than 250 mph top speed, and roughly 620 miles of range.
Those targets have slipped repeatedly.
Tesla later pointed to 2022, 2023, 2024, and 2025-2026 before indicating production would not begin until 2027 or 2028 at Gigafactory Texas. Design work has continued, with reports of a sharper, Cybertruck-influenced look replacing the original curvy prototype.
Original reservation holders who paid $50,000 in 2017, or $250,000 for the Founders Series, have waited nearly nine years without a production car. Some high-profile customers canceled. Tesla’s decision to reopen orders now, after previously shutting them down, tests whether new buyers will commit substantial funds before seeing a finalized production vehicle. The October 1 event is intended to answer remaining questions about what those buyers will actually receive and when.
Tesla’s Full Self-Driving (Supervised) is heading to Czechia after the Czech Ministry of Transport recognised the Dutch RDW’s provisional type approval, making the country the seventh EU member state to clear the system for public roads. Tesla Europe announced on 21 September 2026 that “FSD Supervised is now approved in Czechia” and that rollout “will begin soon.”
The decision marks a notable reversal. Earlier in 2026, Prague had declined to automatically recognise the Netherlands’ April approval, citing concerns over speed-limit compliance, traffic-sign recognition and driver-attention monitoring, and arguing that a coordinated EU approach was preferable. Officials said months of expert review, talks with Tesla and other member states, and real-world data from countries already using the system resolved those issues.
🚨 Tesla FSD heading to Czechia 🇨🇿 pic.twitter.com/mkzlM9QjrB
— TESLARATI (@Teslarati) September 21, 2026
“Safety remains the top priority,” the ministry stated.
FSD Supervised remains a Level 2 driver-assistance system: the driver must stay engaged and is legally responsible. Eligible vehicles need AI4, the company’s most up-to-date hardware version. Tesla is expected to push the feature over the air in the coming days, following the pattern seen after earlier national approvals.
Europe’s rollout began when Dutch regulator RDW issued a provisional EU type approval on 10 April 2026 after extensive testing. Mutual recognition then produced a rapid cascade: Lithuania (20 May), Estonia (29 May), Denmark (9 June), Belgium (10 June) and Slovenia (7 September). Czechia now completes that list of seven.
The approvals cover only a modest share of the EU population, but they add political weight ahead of a 6 October vote by the Technical Committee on Motor Vehicles. A qualified majority, at least 15 of 27 member states representing 65 percent of the EU population, could open the remaining markets, including large ones such as Germany, France, Italy and Spain that have so far preferred to wait for a bloc-wide decision.
For Czech Tesla owners, the immediate prize is access to the same supervised highway and city driving already available in the other six countries. For Tesla, each new market generates additional European driving data and strengthens the case that FSD Supervised can operate safely under the continent’s varied road rules. The Czech approval is therefore both a local milestone and another incremental step toward a wider European launch.
Why automakers keep turning down Elon Musk’s Tesla Full Self-Driving offer
Tesla Roadster is available for order once again following brief hold
