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Opinion: The Tesla Cybertruck accelerated the Ford F-150 Lightning’s release, like it or not
During the Ford F-150 Lightning’s unveiling, the veteran automaker proudly presented a vehicle that has the potential to carry the company well into the age of electric cars. But inasmuch as the F-150 Lightning is impressive and worthy of its flagship EV status, Ford may have a competitor and unlikely ally to thank for its release. This competitor is the steel beast from Silicon Valley, the Tesla Cybertruck.
A different landscape
It should be noted that just a few years ago, the EV landscape was much different for Ford and its fellow veteran automakers. In 2019, it appeared that the electric pickup market was destined to be yet another niche segment populated by expensive EVs that were out of reach for the conventional buyer. Back then, the Rivian R1T seemed to be the electric pickup truck to beat, after it debuted in late 2018 and impressed the car community with its novel features.
Inasmuch as Rivian captured the attention of EV enthusiasts, legacy auto, at least from the perspective of a layman, seemed to be quite uninterested in the battery-electric truck market. This was one of the reasons why Ford inspired a ton of headlines in January 2019 when then-president of global markets and now-CEO Jim Farley announced that the F-Seres was getting electrified. “We’re going to be electrifying the F-Series — battery electric and hybrid,” he said.
It was a shock to the United States’ automotive industry, with longtime industry observer and Autoline This Week host John McElroy highlighting the gravity of Farley’s statement. “When he says ‘battery-electric,’ what I’m taking that to mean is a battery electric vehicle. Pure electric. They’ve said they would have a hybrid plug-in version of the F-150. But this is different than what they’ve talked about in the past,” McElroy said.
A noncommittal stance
But while Ford’s announcement showed that it could talk the talk, the company didn’t necessarily walk the walk. Even after Ford showed off the capabilities of the electric F-150 by having the vehicle pull a freight train loaded with other F-150s, the company proved very elusive about its plans for the vehicle. Speaking to Yahoo Finance’s The First Trade following the electric F-150’s 1-million-pound demonstration, Ford Chief Product Development Officer Hau Thai-Tang was asked about the upcoming vehicle’s release.
The Ford executive’s answers about the all-electric truck were very reserved. When pressed further, the executive simply remarked that the battery-electric F-150 was “still a couple of years out,” though he did highlight that the F-150 Hybrid would be released first.
This noncommittal stance was prevalent for much of 2019. Ford’s longtime rival, General Motors, also announced then that it had a program for an all-electric pickup truck. During a quarterly earnings call, GM CEO Mary Barra stated that the company intends to “create an all-electric future that includes a complete range of EVs, including full-size pickups. She also noted that details about GM’s battery-electric pickup would be shared “when competitively appropriate.”
A watershed moment
But something happened at the end of 2019. In November 2019, Tesla took the wraps off its all-electric pickup truck. It was a vehicle that Elon Musk has been mentioning for years, and in the months leading up to its unveiling, the CEO had been setting the public’s expectations. Musk noted that the Cybertruck would probably be polarizing, and he even stated that if it were to flop, Tesla would simply make a more conventional pickup truck. The Cybertruck proved to be everything that Musk said it was, and more. With its angular design and unpainted steel body, the Cybertruck was unlike any vehicle on the road, and it barely looked like a pickup truck.
Its appearance, together with the Armor Glass demonstration that ended with the Cybertruck’s driver’s side windows getting cracked, resulted in the futuristic vehicle becoming a meme overnight. Tesla fans learned to love it, and critics made sure to point out how strange and ugly it looked. But amidst all the memes about the Cybertruck’s looks and its failed Armor Glass demonstration lay something notable—Tesla’s all-electric pickup truck had some serious specs.
While the Cybertruck’s looks were amusing to critics, its specs were very real, and most of all, it was cheap for the features that it offers. Starting at less than $40,000 and capable of towing 14,000 pounds, it was a threat to the status quo, especially as it could become attractive to businesses and people who value low operating costs and a rapid return of investment. After all, Tesla may be known for its delays, but the company never overpromises on its vehicles’ capabilities.
An accelerated shift
Something seemed to change after the Cybertruck was unveiled. Just months after the Cybertruck’s launch, GM revealed its Ultium batteries, which was announced together with a number of new all-electric models. By October 2020, GMC launched the Hummer EV, a gargantuan all-electric pickup truck designed for serious off-roading. GM may never admit it, but signs pointed to the Hummer EV’s development being rushed. The automaker unveiled the vehicle with a CGI video and a prototype that barely moved.
This was very different from the strategy of Tesla and Rivian, of course, both of whom unveiled fully-working trucks. Tesla even had the Cybertruck take attendees for a test ride for several hours following its unveiling. GM Chief Engineer Al Oppenheiser admitted as such in a statement to EV publication Green Car Reports. Oppenheiser revealed that the Hummer EV was only 18 months into its development cycle when it was unveiled, which was a very short time for a legacy automaker.
“Interestingly enough, we don’t have a vehicle yet. We’re building our first test vehicle as we speak; the vehicle you see in the video is our display vehicle,” he said. GM, of course, eventually started demonstrating the Hummer EV’s capabilities in real-life settings later on. But by then, it was practically evident that the automaker was moving as fast as it could to enter the all-electric pickup truck market with a competitive edge.
Ford seemed to have accelerated its battery-electric truck program as well, and now the Ford F-150 Lightning is here. And unlike the Hummer EV, it seems to be ready to go. The Rouge facility seems ready to produce the vehicle, though the ongoing chip shortage is still looming in the background. There’s also the issue of securing enough batteries for the vehicle, considering that the F-150 is expected to demand equally large battery packs to hit its targeted 300 miles of range.
Overall, it appears that the rush is now on to produce the first mainstream electric pickup truck. And so far, it appears that the battle will be waged by the Ford F-150 Lightning and the Tesla Cybertruck, considering their comparable starting prices. But while the F-150 Lightning loses out in key features such as range and towing capacity, it does have the pedigree and reputation of a tried and tested pickup brand and a design that is as conventional as it is comfortable. And that, ultimately, could be a trump card for the electric revolution as a whole.
The battle is on for America’s most popular automotive segment.
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News
Tesla Europe builds momentum with expanding FSD demos and regional launches
Needless to say, it appears that Tesla is putting in some serious effort into boosting sales in Europe this year.
Tesla has been notably active across Europe in recent weeks, expanding its Full Self-Driving (Supervised) ride-along program, entering a new market, and showcasing its newest vehicles across multiple regions.
Needless to say, it appears that Tesla is putting in some serious effort into boosting sales in Europe this year.
Tesla Europe recently announced the expansion of its FSD (Supervised) ride-along experiences, inviting the public to experience the system on local roads. Initially available in Italy, France, and Germany when it launched, the program has now expanded to Hungary, Finland, and Spain.
The ride-along program allows participants to ride in the passenger seat and observe how FSD Supervised handles real-world traffic scenarios, including dense urban driving and other challenging conditions. Tesla has positioned the initiative as a way to familiarize European drivers and regulators with the system’s capabilities in everyday use. The program has received positive reviews so far, with many being impressed by FSD’s real-world capabilities.
Tesla also recently launched operations in Slovakia with a pop-up store and multi-day public event in Bratislava, as noted in an EV Wire report. The launch, held from January 16 to 18 at the Eurovea Mall Promenade, featured test drives, vehicle displays, including the Cybertruck, as well as family-focused attractions such as a mini-Tesla racetrack.
Local observers noted that Tesla Optimus was also shown at the event, while the Tesla Owners Slovakia club welcomed the brand with a coordinated light show near the Slovak National Theater. Tesla Europe later shared its appreciation for Slovakia in a post on its official social media account on X, stating, “Thanks, Slovakia, for the amazing last 3 days & for giving us such a warm welcome!”
Tesla’s Slovakia entry follows a familiar pattern used by the company in other European markets. Tesla opened a pop-up store in Bratislava as an initial step, with plans for a permanent showroom and a potential service center at a renovated site previously occupied by a Jeep and Dodge dealership. Tesla has used a similar approach in markets such as Czechia and Lithuania, where permanent facilities followed within a few months of pop-up launches.
Slovakia already has six Supercharging sites totaling 46 Superchargers, including two locations in Bratislava, providing early infrastructure support for Tesla owners. Tesla staff program manager Supratik Saha described the Slovakia launch as a strategic expansion in the heart of the EU, citing the country’s strong automotive manufacturing base and appetite for advanced technology.
Beyond the EU, the company also marked another milestone with the first Cybertruck deliveries in the United Arab Emirates, signaling continued geographic expansion for Tesla’s newest vehicle. Just like Tesla Slovakia, the Cybertruck also received a warm welcome from the UAE’s EV community.
News
Tesla Sweden maintains Trelleborg port deal despite union blockade
As noted in a report from Dagens Arbete (DA), Tesla was able to maintain its storage agreement with the Port of Trelleborg.
Tesla Sweden is still storing vehicles at the Port of Trelleborg despite the ongoing blockades against the company from the country’s labor unions.
Tesla still at Port of Trelleborg
As noted in a report from Dagens Arbete (DA), Tesla was able to maintain its storage agreement with the Port of Trelleborg. This allows the company to keep vehicles at the port while imports into Sweden continue. This was despite the Transport Workers’ Union’s blockade, which was aimed at halting the loading and unloading of Tesla vehicles in the area.
Local union leader Jörgen Wärja, chairman of Transport and an employee representative on the port company’s board, confirmed that the agreement was still active. “The agreement has not been terminated. You want to have the money instead of having empty warehouses. I understand the reason, but I do not support it,” Wärja said
The local union leader also noted that he visited Tesla’s storage area earlier this week. “There were a lot of cars. I was surprised that there were so many, actually,” he said.
Tesla had been able to bring vehicles into Sweden via passenger ferries at Trelleborg, a method that unions said allowed the company to bypass the blockade, DA noted. According to estimates from IF Metall, the workaround enabled Tesla to deliver thousands of cars to Sweden each year.
Port defends decision
The Port of Trelleborg did not issue a comment on its current agreement with Tesla, but said it had complied with union sympathy measures. Documents reviewed by Swedish media showed that the contract with Tesla was being extended in six-month intervals.
Port CEO Malin Collin noted that the port would not discuss individual customer arrangements. “We do not go into details regarding any customer agreements. We have continuous dialogue with potential tenants, and this is not unique to any location,” Collin wrote in an email.
The CEO added that the port was following legal requirements related to the labor dispute. “We have taken note of the Transport Workers’ Union’s decision on sympathy measures and are of course following applicable legislation and the requirements placed on us as employers,” Collin said.
Jörgen Wärja, for his part, stated that the issue was not whether Tesla’s imports into Sweden could be fully stopped, but whether the port should provide logistical support to the electric vehicle maker during an active conflict. “The port shouldn’t have anything to do with Tesla at all, we believe,” he said. “It’s purely moral. Whether you honor a conflict or not. If you say you support Transport’s sympathetic actions against Tesla, it becomes a double standard.”
Elon Musk
Elon Musk shares insights on SpaceX and Tesla’s potential scale
In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.
Elon Musk outlined why he believes Tesla and SpaceX ultimately dwarf their competitors, pointing to autonomy, robotics, and space-based energy as forces that fundamentally reshape economic scale.
In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.
Space-based energy
In a response to a user on X who observed that SpaceX has a larger valuation than all six US defense companies combined, Musk explained that space-based industries will eventually surpass the total economic value of Earth. He noted that space allows humanity to harness roughly 100,000 times more energy than Earth currently uses, while still consuming less than a millionth of the Sun’s total energy output.
That level of available energy should enable the emergence and development of industries that are simply not possible within Earth’s physical and environmental constraints. Continuous solar exposure in space, as per Musk’s comment, removes limitations imposed by atmosphere, weather, and land availability.
Autonomy and robots
In a follow-up post, Elon Musk explaned that “due to autonomy, Tesla is worth more than the rest of the auto industry.” Musk added that this assessment does not yet account for Optimus, Tesla’s humanoid robot. As per the CEO, once Optimus reaches scaled production, it could increase Earth’s gross domestic product by an order of magnitude, ultimately paving the way for sustainable abundance.
Even before the advent of Optimus, however, Tesla’s autonomous driving system already gives vehicles the option to become revenue-generating assets through services like the Tesla Robotaxi network. Tesla’s autonomous efforts seem to be on the verge of paying off, as services like the Robotaxi network have already been launched in its initial stages in Austin and the Bay Area.
Tesla Europe builds momentum with expanding FSD demos and regional launches
Tesla Sweden maintains Trelleborg port deal despite union blockade
