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Opinion: The Tesla Cybertruck accelerated the Ford F-150 Lightning’s release, like it or not
During the Ford F-150 Lightning’s unveiling, the veteran automaker proudly presented a vehicle that has the potential to carry the company well into the age of electric cars. But inasmuch as the F-150 Lightning is impressive and worthy of its flagship EV status, Ford may have a competitor and unlikely ally to thank for its release. This competitor is the steel beast from Silicon Valley, the Tesla Cybertruck.
A different landscape
It should be noted that just a few years ago, the EV landscape was much different for Ford and its fellow veteran automakers. In 2019, it appeared that the electric pickup market was destined to be yet another niche segment populated by expensive EVs that were out of reach for the conventional buyer. Back then, the Rivian R1T seemed to be the electric pickup truck to beat, after it debuted in late 2018 and impressed the car community with its novel features.
Inasmuch as Rivian captured the attention of EV enthusiasts, legacy auto, at least from the perspective of a layman, seemed to be quite uninterested in the battery-electric truck market. This was one of the reasons why Ford inspired a ton of headlines in January 2019 when then-president of global markets and now-CEO Jim Farley announced that the F-Seres was getting electrified. “We’re going to be electrifying the F-Series — battery electric and hybrid,” he said.
It was a shock to the United States’ automotive industry, with longtime industry observer and Autoline This Week host John McElroy highlighting the gravity of Farley’s statement. “When he says ‘battery-electric,’ what I’m taking that to mean is a battery electric vehicle. Pure electric. They’ve said they would have a hybrid plug-in version of the F-150. But this is different than what they’ve talked about in the past,” McElroy said.
A noncommittal stance
But while Ford’s announcement showed that it could talk the talk, the company didn’t necessarily walk the walk. Even after Ford showed off the capabilities of the electric F-150 by having the vehicle pull a freight train loaded with other F-150s, the company proved very elusive about its plans for the vehicle. Speaking to Yahoo Finance’s The First Trade following the electric F-150’s 1-million-pound demonstration, Ford Chief Product Development Officer Hau Thai-Tang was asked about the upcoming vehicle’s release.
The Ford executive’s answers about the all-electric truck were very reserved. When pressed further, the executive simply remarked that the battery-electric F-150 was “still a couple of years out,” though he did highlight that the F-150 Hybrid would be released first.
This noncommittal stance was prevalent for much of 2019. Ford’s longtime rival, General Motors, also announced then that it had a program for an all-electric pickup truck. During a quarterly earnings call, GM CEO Mary Barra stated that the company intends to “create an all-electric future that includes a complete range of EVs, including full-size pickups. She also noted that details about GM’s battery-electric pickup would be shared “when competitively appropriate.”

A watershed moment
But something happened at the end of 2019. In November 2019, Tesla took the wraps off its all-electric pickup truck. It was a vehicle that Elon Musk has been mentioning for years, and in the months leading up to its unveiling, the CEO had been setting the public’s expectations. Musk noted that the Cybertruck would probably be polarizing, and he even stated that if it were to flop, Tesla would simply make a more conventional pickup truck. The Cybertruck proved to be everything that Musk said it was, and more. With its angular design and unpainted steel body, the Cybertruck was unlike any vehicle on the road, and it barely looked like a pickup truck.
Its appearance, together with the Armor Glass demonstration that ended with the Cybertruck’s driver’s side windows getting cracked, resulted in the futuristic vehicle becoming a meme overnight. Tesla fans learned to love it, and critics made sure to point out how strange and ugly it looked. But amidst all the memes about the Cybertruck’s looks and its failed Armor Glass demonstration lay something notable—Tesla’s all-electric pickup truck had some serious specs.
While the Cybertruck’s looks were amusing to critics, its specs were very real, and most of all, it was cheap for the features that it offers. Starting at less than $40,000 and capable of towing 14,000 pounds, it was a threat to the status quo, especially as it could become attractive to businesses and people who value low operating costs and a rapid return of investment. After all, Tesla may be known for its delays, but the company never overpromises on its vehicles’ capabilities.
An accelerated shift
Something seemed to change after the Cybertruck was unveiled. Just months after the Cybertruck’s launch, GM revealed its Ultium batteries, which was announced together with a number of new all-electric models. By October 2020, GMC launched the Hummer EV, a gargantuan all-electric pickup truck designed for serious off-roading. GM may never admit it, but signs pointed to the Hummer EV’s development being rushed. The automaker unveiled the vehicle with a CGI video and a prototype that barely moved.
This was very different from the strategy of Tesla and Rivian, of course, both of whom unveiled fully-working trucks. Tesla even had the Cybertruck take attendees for a test ride for several hours following its unveiling. GM Chief Engineer Al Oppenheiser admitted as such in a statement to EV publication Green Car Reports. Oppenheiser revealed that the Hummer EV was only 18 months into its development cycle when it was unveiled, which was a very short time for a legacy automaker.
“Interestingly enough, we don’t have a vehicle yet. We’re building our first test vehicle as we speak; the vehicle you see in the video is our display vehicle,” he said. GM, of course, eventually started demonstrating the Hummer EV’s capabilities in real-life settings later on. But by then, it was practically evident that the automaker was moving as fast as it could to enter the all-electric pickup truck market with a competitive edge.
Ford seemed to have accelerated its battery-electric truck program as well, and now the Ford F-150 Lightning is here. And unlike the Hummer EV, it seems to be ready to go. The Rouge facility seems ready to produce the vehicle, though the ongoing chip shortage is still looming in the background. There’s also the issue of securing enough batteries for the vehicle, considering that the F-150 is expected to demand equally large battery packs to hit its targeted 300 miles of range.
Overall, it appears that the rush is now on to produce the first mainstream electric pickup truck. And so far, it appears that the battle will be waged by the Ford F-150 Lightning and the Tesla Cybertruck, considering their comparable starting prices. But while the F-150 Lightning loses out in key features such as range and towing capacity, it does have the pedigree and reputation of a tried and tested pickup brand and a design that is as conventional as it is comfortable. And that, ultimately, could be a trump card for the electric revolution as a whole.
The battle is on for America’s most popular automotive segment.
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Elon Musk
Tesla mulls revamping $25k car, strange report claims

Tesla is reportedly mulling the potential revamp of its $25,000 vehicle project, a strange report claims.
It seems unlikely, especially since Tesla launched two new, more affordable models last week with the Model 3 and Model Y Standard trims.
However, a report from European media outlet 36kr claims Tesla has started to advance two vehicle projects, internally codenamed E41 and D50, in China.
People familiar with the matter reportedly told the outlet that “some design and verification reports of the new projects are inherited from the current Model Y and Model 3.”
Tesla axed one of the Model Y’s best features in ‘Standard’ trims: here’s why
These new simplified models would be priced between $5,000 and $5,500 cheaper than what the new ‘Standard’ trims cost. The report also claims that these vehicles would be launched only if the new ‘Standard’ models “fall short of sales expectations.”
$TSLA 🇺🇸 BREAKING 🚨 Tesla is reportedly restarting work on its NV91 and NV93 projects for models smaller than the Model Y 💥
The NV91 project refers specifically to the $25,000 vehicle that CEO Elon Musk had mentioned, a model that was halted in Feb.2024 despite being… pic.twitter.com/L8TDvzmNwm
— Ming (@tslaming) October 14, 2025
This report suggests that potentially more affordable models are being offered, but this seems unlikely, considering Tesla launched the two Standard models just last week, and the only truly affordable model it is working on will be the Cybercab.
However, there is potential for a car to launch that undercuts the newest configurations of the Model 3 and Model Y. As of now, it just seems as if it is something that is far-fetched.
When Tesla’s patent for the unboxed process was published just last month, it seemed more than obvious that the vehicle it would be used for was the Cybercab.
The language used in the patent itself was geared toward more streamlined and quality production and manufacturing, which Tesla must implement to meet the likely demand for the vehicle.
It will be easier to scale vehicles with the unboxed process, and the Cybercab has been routinely mentioned with the sub-$30,000 price tag, even by CEO Elon Musk.
He said during the Q3 2024 Earnings Call:
“I think having a regular 25K model is pointless. It would be silly. Like it would be completely at odds with what we believe…It’s fully considered cost per mile is what matters. And if you try to make a car that is essentially a hybrid, manual, or automatic car, it’s not going to be as good as a dedicated autonomous car. So, yes, Cybercab is just not going to have steering wheels and pedals.”
Elon Musk
SpaceX aces Starship’s 11th launch with success in every mission objective

SpaceX aces its eleventh Starship test launch on Monday evening, marking the company’s second consecutive takeoff that crossed off each of the planned mission objectives.
It was also the final launch of the V2 Starship rocket. The twelfth test flight will feature the larger V3 Starship rocket, followed by V4, which will eventually make the first trip to Mars.
The launch was overwhelmingly successful. In its 12th test flight, SpaceX was able to achieve every major mission objective, including the second successful deployment of Starlink satellite simulators and the relight of a Raptor engine while in space. The latter achievement demonstrated “a critical capability for future deorbit burns,” the company said.
The ship officially launched at 6:23 p.m. local time in Starbase, Texas, with all 33 engines igniting and sending the Ship to space.
Liftoff of Starship! pic.twitter.com/sbfmGAEPa6
— SpaceX (@SpaceX) October 13, 2025
Stage separation occurred just over eight minutes later, and Super Heavy started its descent back to the Gulf of America, where it successfully splashed down. The first part of the launch was complete.
Starlink simulators were deployed about twenty-one minutes after launch, as the Pez dispenser sent the faux-satellites out to space without any issue:
Starship has successfully deployed our @Starlink simulators pic.twitter.com/muNMalZkbT
— SpaceX (@SpaceX) October 13, 2025
Perhaps the most anticipated part of the launch was with Starship’s banking maneuver and subsequent splashdown in the Indian Ocean.
Prior to Starship 11’s launch and successful re-entry and splashdown, SpaceX had lost a few vehicles during this portion of the previous flights.
However, the company had made tremendous improvements and has now aced two consecutive launches. On Monday, its approach and splashdown were both overwhelmingly successful:
Splashdown confirmed! Congratulations to the entire SpaceX team on an exciting eleventh flight test of Starship! pic.twitter.com/llcIvNZFfg
— SpaceX (@SpaceX) October 14, 2025
The re-entry phase of this particular Starship launch aimed to gather data on the performance of the heatshield, SpaceX said. The heatshield was intentionally stressed to its limits to determine how much it could withstand without failing.
SpaceX will now turn its focus to the next vehicles, including V3, which is larger, more capable, and will help the company gather even more information about its launches into space:
SpaceX unveils Starship V3, the rocket built to finally reach MARS
The new design features Raptor 3 engines and massive grid fins
Musk says it’s leaner, meaner, and READY for Mars pic.twitter.com/Wj8fBuXPIa
— RT (@RT_com) October 14, 2025
CEO Elon Musk has said the third-generation Starship rocket will be built and tested by the end of the year.
News
Tesla launches new color from Gigafactory Berlin

Tesla has launched a new color at Gigafactory Berlin in Germany, home of the company’s “world-class paint shop,” as Elon Musk once called it.
Bringing a new color to Tesla’s Model Y, there are now five available colors for those who will receive a vehicle from Gigafactory Berlin, with four of them being colors offered in other markets.
However, there is now one distinct color that is only available in Germany: Marine Blue.
🚨 Tesla has launched “Marine Blue” in select European countries
It is the third shade of blue Giga Berlin produces. It costs $1,500 pic.twitter.com/pVDWdNeBSJ
— TESLARATI (@Teslarati) October 10, 2025
Priced at €1,300, Marine Blue will cost the same as both Diamond Black and Stealth Grey, while Quicksilver and Ultra Red are available for double the price.
It is the third shade of blue Tesla offers across its lineup, as Deep Metallic Blue and Glacier Blue are also offered, but in other markets.
Tesla has routinely flexed Giga Berlin for having the most advanced paint shop throughout its factories, and it has produced some interesting colors over the past few years, some of which were truly awesome.
Tesla Giga Berlin is getting a world-class paint shop, new color ‘layers’ to come
In 2020, Musk said, “Giga Berlin will have the world’s most advanced paint shop, with more layers of stunning colors that subtly change with curvature.”
He also detailed the company’s plans to upgrade the Fremont and Shanghai paint shops. Gigafactory Texas was not yet unveiled. Tesla has worked to improve those facilities, especially in Fremont.
It was able to roll out the new Diamond Black color earlier this year.
However, Giga Berlin seems to remain the standard in terms of paint for Tesla. It routinely offers new colors.
For example, back in 2022, Tesla rolled out its familiar Quicksilver color for the Model Y, while also introducing Midnight Cherry Red, a color close to burgundy. However, the company chose to discontinue the color after determining internally that customers no longer wanted to buy it.
Midnight Cherry Red was removed as an option earlier this year, likely to make way for the development of the new Marine Blue.
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