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Opinion: The Tesla Cybertruck accelerated the Ford F-150 Lightning’s release, like it or not
During the Ford F-150 Lightning’s unveiling, the veteran automaker proudly presented a vehicle that has the potential to carry the company well into the age of electric cars. But inasmuch as the F-150 Lightning is impressive and worthy of its flagship EV status, Ford may have a competitor and unlikely ally to thank for its release. This competitor is the steel beast from Silicon Valley, the Tesla Cybertruck.
A different landscape
It should be noted that just a few years ago, the EV landscape was much different for Ford and its fellow veteran automakers. In 2019, it appeared that the electric pickup market was destined to be yet another niche segment populated by expensive EVs that were out of reach for the conventional buyer. Back then, the Rivian R1T seemed to be the electric pickup truck to beat, after it debuted in late 2018 and impressed the car community with its novel features.
Inasmuch as Rivian captured the attention of EV enthusiasts, legacy auto, at least from the perspective of a layman, seemed to be quite uninterested in the battery-electric truck market. This was one of the reasons why Ford inspired a ton of headlines in January 2019 when then-president of global markets and now-CEO Jim Farley announced that the F-Seres was getting electrified. “We’re going to be electrifying the F-Series — battery electric and hybrid,” he said.
It was a shock to the United States’ automotive industry, with longtime industry observer and Autoline This Week host John McElroy highlighting the gravity of Farley’s statement. “When he says ‘battery-electric,’ what I’m taking that to mean is a battery electric vehicle. Pure electric. They’ve said they would have a hybrid plug-in version of the F-150. But this is different than what they’ve talked about in the past,” McElroy said.
A noncommittal stance
But while Ford’s announcement showed that it could talk the talk, the company didn’t necessarily walk the walk. Even after Ford showed off the capabilities of the electric F-150 by having the vehicle pull a freight train loaded with other F-150s, the company proved very elusive about its plans for the vehicle. Speaking to Yahoo Finance’s The First Trade following the electric F-150’s 1-million-pound demonstration, Ford Chief Product Development Officer Hau Thai-Tang was asked about the upcoming vehicle’s release.
The Ford executive’s answers about the all-electric truck were very reserved. When pressed further, the executive simply remarked that the battery-electric F-150 was “still a couple of years out,” though he did highlight that the F-150 Hybrid would be released first.
This noncommittal stance was prevalent for much of 2019. Ford’s longtime rival, General Motors, also announced then that it had a program for an all-electric pickup truck. During a quarterly earnings call, GM CEO Mary Barra stated that the company intends to “create an all-electric future that includes a complete range of EVs, including full-size pickups. She also noted that details about GM’s battery-electric pickup would be shared “when competitively appropriate.”
A watershed moment
But something happened at the end of 2019. In November 2019, Tesla took the wraps off its all-electric pickup truck. It was a vehicle that Elon Musk has been mentioning for years, and in the months leading up to its unveiling, the CEO had been setting the public’s expectations. Musk noted that the Cybertruck would probably be polarizing, and he even stated that if it were to flop, Tesla would simply make a more conventional pickup truck. The Cybertruck proved to be everything that Musk said it was, and more. With its angular design and unpainted steel body, the Cybertruck was unlike any vehicle on the road, and it barely looked like a pickup truck.
Its appearance, together with the Armor Glass demonstration that ended with the Cybertruck’s driver’s side windows getting cracked, resulted in the futuristic vehicle becoming a meme overnight. Tesla fans learned to love it, and critics made sure to point out how strange and ugly it looked. But amidst all the memes about the Cybertruck’s looks and its failed Armor Glass demonstration lay something notable—Tesla’s all-electric pickup truck had some serious specs.
While the Cybertruck’s looks were amusing to critics, its specs were very real, and most of all, it was cheap for the features that it offers. Starting at less than $40,000 and capable of towing 14,000 pounds, it was a threat to the status quo, especially as it could become attractive to businesses and people who value low operating costs and a rapid return of investment. After all, Tesla may be known for its delays, but the company never overpromises on its vehicles’ capabilities.
An accelerated shift
Something seemed to change after the Cybertruck was unveiled. Just months after the Cybertruck’s launch, GM revealed its Ultium batteries, which was announced together with a number of new all-electric models. By October 2020, GMC launched the Hummer EV, a gargantuan all-electric pickup truck designed for serious off-roading. GM may never admit it, but signs pointed to the Hummer EV’s development being rushed. The automaker unveiled the vehicle with a CGI video and a prototype that barely moved.
This was very different from the strategy of Tesla and Rivian, of course, both of whom unveiled fully-working trucks. Tesla even had the Cybertruck take attendees for a test ride for several hours following its unveiling. GM Chief Engineer Al Oppenheiser admitted as such in a statement to EV publication Green Car Reports. Oppenheiser revealed that the Hummer EV was only 18 months into its development cycle when it was unveiled, which was a very short time for a legacy automaker.
“Interestingly enough, we don’t have a vehicle yet. We’re building our first test vehicle as we speak; the vehicle you see in the video is our display vehicle,” he said. GM, of course, eventually started demonstrating the Hummer EV’s capabilities in real-life settings later on. But by then, it was practically evident that the automaker was moving as fast as it could to enter the all-electric pickup truck market with a competitive edge.
Ford seemed to have accelerated its battery-electric truck program as well, and now the Ford F-150 Lightning is here. And unlike the Hummer EV, it seems to be ready to go. The Rouge facility seems ready to produce the vehicle, though the ongoing chip shortage is still looming in the background. There’s also the issue of securing enough batteries for the vehicle, considering that the F-150 is expected to demand equally large battery packs to hit its targeted 300 miles of range.
Overall, it appears that the rush is now on to produce the first mainstream electric pickup truck. And so far, it appears that the battle will be waged by the Ford F-150 Lightning and the Tesla Cybertruck, considering their comparable starting prices. But while the F-150 Lightning loses out in key features such as range and towing capacity, it does have the pedigree and reputation of a tried and tested pickup brand and a design that is as conventional as it is comfortable. And that, ultimately, could be a trump card for the electric revolution as a whole.
The battle is on for America’s most popular automotive segment.
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Tesla confirms Robotaxi expansion plans with new cities and aggressive timeline
Tesla plans to launch in Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas. It lists the Bay Area as “Safety Driver,” and Austin as “Ramping Unsupervised.”
Tesla confirmed its intentions to expand the Robotaxi program in the United States with an aggressive timeline that aims to send the ride-hailing service to several large cities very soon.
The Robotaxi program is currently active in Austin, Texas, and the California Bay Area, but Tesla has received some approvals for testing in other areas of the U.S., although it has not launched in those areas quite yet.
However, the time is coming.
During Tesla’s Q4 Earnings Call last night, the company confirmed that it plans to expand the Robotaxi program aggressively, hoping to launch in seven new cities in the first half of the year.
Tesla plans to launch in Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas. It lists the Bay Area as “Safety Driver,” and Austin as “Ramping Unsupervised.”
These details were released in the Earnings Shareholder Deck, which is published shortly before the Earnings Call:
🚨 BREAKING: Tesla plans to launch its Robotaxi service in Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas in the first half of this year pic.twitter.com/aTnruz818v
— TESLARATI (@Teslarati) January 28, 2026
Late last year, Tesla revealed it had planned to launch Robotaxi in Las Vegas, Phoenix, Dallas, and Houston, but Tampa and Orlando were just added to the plans, signaling an even more aggressive expansion than originally planned.
Tesla feels extremely confident in its Robotaxi program, and that has been reiterated many times.
Although skeptics still remain hesitant to believe the prowess Tesla has seemingly proven in its development of an autonomous driving suite, the company has been operating a successful program in Austin and the Bay Area for months.
In fact, it announced it achieved nearly 700,000 paid Robotaxi miles since launching Robotaxi last June.
🚨 Tesla has achieved nearly 700,000 paid Robotaxi miles since launching in June of last year pic.twitter.com/E8ldSW36La
— TESLARATI (@Teslarati) January 28, 2026
With the expansion, Tesla will be able to penetrate more of the ride-sharing market, disrupting the human-operated platforms like Uber and Lyft, which are usually more expensive and are dependent on availability.
Tesla launched driverless rides in Austin last week, but they’ve been few and far between, as the company is certainly easing into the program with a very cautiously optimistic attitude, aiming to prioritize safety.
Investor's Corner
Tesla (TSLA) Q4 and FY 2025 earnings call: The most important points
Executives, including CEO Elon Musk, discussed how the company is positioning itself for growth across vehicles, energy, AI, and robotics despite near-term pressures from tariffs, pricing, and macro conditions.
Tesla’s (NASDAQ:TSLA) Q4 and FY 2025 earnings call highlighted improving margins, record energy performance, expanding autonomy efforts, and a sharp acceleration in AI and robotics investments.
Executives, including CEO Elon Musk, discussed how the company is positioning itself for growth across vehicles, energy, AI, and robotics despite near-term pressures from tariffs, pricing, and macro conditions.
Key takeaways
Tesla reported sequential improvement in automotive gross margins excluding regulatory credits, rising from 15.4% to 17.9%, supported by favorable regional mix effects despite a 16% decline in deliveries. Total gross margin exceeded 20.1%, the highest level in more than two years, even with lower fixed-cost absorption and tariff impacts.
The energy business delivered standout results, with revenue reaching nearly $12.8 billion, up 26.6% year over year. Energy gross profit hit a new quarterly record, driven by strong global demand and high deployments of MegaPack and Powerwall across all regions, as noted in a report from The Motley Fool.
Tesla also stated that paid Full Self-Driving customers have climbed to nearly 1.1 million worldwide, with about 70% having purchased FSD outright. The company has now fully transitioned FSD to a subscription-based sales model, which should create a short-term margin headwind for automotive results.
Free cash flow totaled $1.4 billion for the quarter. Operating expenses rose by $500 million sequentially as well.
Production shifts, robotics, and AI investment
Musk further confirmed that Model S and Model X production is expected to wind down next quarter, and plans are underway to convert Fremont’s S/X line into an Optimus robot factory with a capacity of one million units.
Tesla’s Robotaxi fleet has surpassed 500 vehicles, operating across the Bay Area and Austin, with Musk noting a rapid monthly expansion pace. He also reiterated that CyberCab production is expected to begin in April, following a slow initial S-curve ramp before scaling beyond other vehicle programs.
Looking ahead, Tesla expects its capital expenditures to exceed $20 billion next year, thanks to the company’s operations across its six factories, the expansion of its fleet expansion, and the ramp of its AI compute. Additional investments in AI chips, compute infrastructure, and future in-house semiconductor manufacturing were discussed but are not included in the company’s current CapEx guidance.
More importantly, Tesla ended the year with a larger backlog than in recent years. This is supported by record deliveries in smaller international markets and stronger demand across APAC and EMEA. Energy backlog remains strong globally as well, though Tesla cautioned that margin pressure could emerge from competition, policy uncertainty, and tariffs.
Tesla is bringing closure to its flagship Model S and Model X vehicles, which CEO Elon Musk said several years ago were only produced for “sentimental reasons.”
The Model S and Model X have been light contributors to Tesla’s delivery growth over the past few years, commonly contributing only a few percentage points toward the over 1.7 million cars the company has handed over to customers annually since 2022.
However, the Model S and Model X have remained in production because of their high-end performance and flagship status; they are truly two vehicles that are premium offerings and do not hold major weight toward Tesla’s future goals.
On Wednesday, during the Q4 2025 Earnings Call, Musk confirmed that Tesla would bring closure to the two models, ending their production and making way for the manufacturing efforts of the Optimus robot:
“It is time to bring the Model S and Model X programs to an end with an honorable discharge. It is time to bring the S/X programs to an end. It’s part of our overall shift to an autonomous future.”
Musk said the production lines that Tesla has for the Model S and Model X at the Fremont Factory in Northern California will be transitioned to Optimus production lines that will produce one million units per year.
Tesla Fremont Factory celebrates 15 years of electric vehicle production
Tesla will continue to service Model S and Model X vehicles, but it will officially stop deliveries of the cars in Q2, as inventory will be liquidated. When they’re gone, they’re gone.
BREAKING: Tesla will wind down Model S and Model X production next quarter, Elon Musk confirms.
“It is time to bring the Model S and Model X programs to an end with an honorable discharge.” pic.twitter.com/Czn7aQjJE1
— TESLARATI (@Teslarati) January 28, 2026
Tesla has been making moves to sunset the two vehicles for the better part of one year. Last July, it stopped taking any custom orders for vehicles in Europe, essentially pushing the idea that the program was coming to a close soon.
Musk said back in 2019:
“I mean, they’re very expensive, made in low volume. To be totally frank, we’re continuing to make them more for sentimental reasons than anything else. They’re really of minor importance to the future.”
That point is more relevant than ever as Tesla is ending the production of the cars to make way for Optimus, which will likely be Tesla’s biggest product in the coming years.
Musk added during the Earnings Call on Wednesday that he believes Optimus will be a major needle-mover of the United States’ GDP, as it will increase productivity and enable universal high income for humans.
Tesla confirms Robotaxi expansion plans with new cities and aggressive timeline
Tesla (TSLA) Q4 and FY 2025 earnings call: The most important points
