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Tesla navigates through more skepticism over its self-driving systems

(Credit: Tesla)

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It is tough being Tesla. In a world where cars are becoming electric, just as the company initially intended when its mission began 18 years ago, Tesla is the top dog at the moment. Every car company in the world is nipping at its heels in an attempt to catch up to Elon Musk’s car company. However, recent developments have inspired me to look at a different kind of competition that Tesla is facing, something that feels somewhat unjust in the grand scheme of things. Unfortunately, it’s not from another car company, it’s from federal investigators and Tesla skeptics who continue to magnify the company’s accidents, all because there is the possibility that a car involved in an accident may have been operating on Autopilot.

Earlier this week, a Model Y was involved in a crash in Michigan. What turned out to be a case of reckless driving was initially blamed on the possibility of Autopilot by mainstream media sources. Unfortunately for them, their credibility regarding Tesla vehicles continues to be chipped away as they sacrifice long-term trustworthiness in the field of electric vehicles for short-term viewership. A Tesla was in fact in an accident in Detroit, and yes, the NHTSA was investigating it. There’s no reason to go any more broad than that.

Unfortunately, Tesla’s rollout of Autopilot and Full Self-Driving has put the company at risk for these types of stories. Anytime a Tesla crashes, the first thing that is planted in people’s minds is the possibility that the car may have been using the semi-autonomous driving functionalities. Why? Human beings are still responsible for operating the car even when the vehicle is utilizing the state-of-the-art technology. It is in no way the car’s fault when the driver is still responsible for the ultimate operation of the vehicle. It’s like blaming a fork for obesity, in my eyes.

While it is unfortunate that there have been deaths due to Autopilot, there are instances where gross negligence from the driver is truly the cause of an accident. For example, in a case where speed and reckless driving is truly the factor, there needs to be an immediate clarification by investigating officers. Perhaps Tesla could provide some clarification to authorities in some kind of system where officers could give the VIN of a vehicle involved, and Tesla could determine immediately whether the car was operating using its driver assistance features. Obviously, there may be a better way. But in the short-term, especially in the early days of the FSD Beta, the credibility of the vehicle’s systems is extremely important for future rollouts.


This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future.

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Statistically, Tesla vehicles are much safer than human drivers, to begin with. Recent Q4 2020 Safety Report statistics from Tesla show that one accident occurred with Autopilot every 3.45 million miles. The national average is 484,000 miles. Isn’t that enough to prove Autopilot is a better option than human driving? By the way, it only gets more accurate and precise with every mile driven thanks to its Neural Networks that attain new data.

The exposure Tesla receives after one of these tragic accidents is likely what is the most frustrating. Immediately, people jump to conclusions and assume the car was responsible for the issues. It’s interesting though because I can’t ever recall a single instance of media jumping all over an issue with SuperCruise or any of the other numerous driver assistance systems that are out on the market today. I am sure there has been coverage, I just can’t recall any instance where it has been a national headline like Tesla seems to be included in on a regular basis.

In all honesty, it is just extremely frustrating to know that there is so much focus on Tesla’s shortcomings instead of its broad successes. I am a TSLA investor, but I am also extremely critical of the company at times, and I believe it is because of my holdings. There are times I would do things differently. I was vocal about my distaste for not telling any Model Y LR RWD reservation holders that their cars weren’t going to be made. I am upset that there is relatively no communication with Model S Plaid reservation holders regarding their steering wheels. I am not a fan that we’ve been told Semi/Roadster production is imminent on numerous occasions but we are still sitting here with neither of those vehicles. I get the bottlenecks, but I think those things have just frustrated me personally.

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However, I am also going to admit when things are just plain unfair, and Tesla is a victim of that on so many occasions. I don’t know if that has to do with oil money lining the pockets of MSM, or it is just an attempt to derail a company that has really disrupted the automotive industry. I won’t speculate. There is, of course, a reason for the investigations that could be beneficial. It could just be an attempt to learn from the mistakes of Tesla and pass them along for future instances. Unfortunately, there will be more accidents with self-driving software, and it will go far beyond Tesla. However, Tesla is the only company with a robust self-driving program, so the microscope almost needs to be on them at times, but that’s where this whole situation really gets sticky.

A big thanks to our long-time supporters and new subscribers! Thank you.

I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla launches its new branded Supercharger for Business with first active station

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Credit: Tesla

Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.

The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.

It features graphics of Florida animals, like alligators:

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Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:

“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.

Tesla launches new Supercharger program that business owners will love

The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.

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The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:

“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”

It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.

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Tesla reveals its Cybertruck light bar installation fix

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u/Kruzat, see page for license, via Wikimedia Commons

Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.

Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.

Tesla recalls 6,197 Cybertrucks for light bar adhesive issue

The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”

Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.

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Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:

The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.

However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”

The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.

This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.

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Tesla is already expanding its Rental program aggressively

The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

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Credit: Grok

Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.

Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.

Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.

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The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.

The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:

“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”

It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.

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The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.

Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.

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