It is tough being Tesla. In a world where cars are becoming electric, just as the company initially intended when its mission began 18 years ago, Tesla is the top dog at the moment. Every car company in the world is nipping at its heels in an attempt to catch up to Elon Musk’s car company. However, recent developments have inspired me to look at a different kind of competition that Tesla is facing, something that feels somewhat unjust in the grand scheme of things. Unfortunately, it’s not from another car company, it’s from federal investigators and Tesla skeptics who continue to magnify the company’s accidents, all because there is the possibility that a car involved in an accident may have been operating on Autopilot.
Earlier this week, a Model Y was involved in a crash in Michigan. What turned out to be a case of reckless driving was initially blamed on the possibility of Autopilot by mainstream media sources. Unfortunately for them, their credibility regarding Tesla vehicles continues to be chipped away as they sacrifice long-term trustworthiness in the field of electric vehicles for short-term viewership. A Tesla was in fact in an accident in Detroit, and yes, the NHTSA was investigating it. There’s no reason to go any more broad than that.
Unfortunately, Tesla’s rollout of Autopilot and Full Self-Driving has put the company at risk for these types of stories. Anytime a Tesla crashes, the first thing that is planted in people’s minds is the possibility that the car may have been using the semi-autonomous driving functionalities. Why? Human beings are still responsible for operating the car even when the vehicle is utilizing the state-of-the-art technology. It is in no way the car’s fault when the driver is still responsible for the ultimate operation of the vehicle. It’s like blaming a fork for obesity, in my eyes.
While it is unfortunate that there have been deaths due to Autopilot, there are instances where gross negligence from the driver is truly the cause of an accident. For example, in a case where speed and reckless driving is truly the factor, there needs to be an immediate clarification by investigating officers. Perhaps Tesla could provide some clarification to authorities in some kind of system where officers could give the VIN of a vehicle involved, and Tesla could determine immediately whether the car was operating using its driver assistance features. Obviously, there may be a better way. But in the short-term, especially in the early days of the FSD Beta, the credibility of the vehicle’s systems is extremely important for future rollouts.
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Statistically, Tesla vehicles are much safer than human drivers, to begin with. Recent Q4 2020 Safety Report statistics from Tesla show that one accident occurred with Autopilot every 3.45 million miles. The national average is 484,000 miles. Isn’t that enough to prove Autopilot is a better option than human driving? By the way, it only gets more accurate and precise with every mile driven thanks to its Neural Networks that attain new data.
The exposure Tesla receives after one of these tragic accidents is likely what is the most frustrating. Immediately, people jump to conclusions and assume the car was responsible for the issues. It’s interesting though because I can’t ever recall a single instance of media jumping all over an issue with SuperCruise or any of the other numerous driver assistance systems that are out on the market today. I am sure there has been coverage, I just can’t recall any instance where it has been a national headline like Tesla seems to be included in on a regular basis.
In all honesty, it is just extremely frustrating to know that there is so much focus on Tesla’s shortcomings instead of its broad successes. I am a TSLA investor, but I am also extremely critical of the company at times, and I believe it is because of my holdings. There are times I would do things differently. I was vocal about my distaste for not telling any Model Y LR RWD reservation holders that their cars weren’t going to be made. I am upset that there is relatively no communication with Model S Plaid reservation holders regarding their steering wheels. I am not a fan that we’ve been told Semi/Roadster production is imminent on numerous occasions but we are still sitting here with neither of those vehicles. I get the bottlenecks, but I think those things have just frustrated me personally.
I’m glad Tesla spends $0 on advertising. The news outlets & media don’t deserve Teslas money. It’s better used growing the company & for things like building next-gen factories. Ford and GM alone will spend over $5B this year on US advertising. The bias is clear and money talks.
— Sawyer Merritt ?? (@SawyerMerritt) March 17, 2021
However, I am also going to admit when things are just plain unfair, and Tesla is a victim of that on so many occasions. I don’t know if that has to do with oil money lining the pockets of MSM, or it is just an attempt to derail a company that has really disrupted the automotive industry. I won’t speculate. There is, of course, a reason for the investigations that could be beneficial. It could just be an attempt to learn from the mistakes of Tesla and pass them along for future instances. Unfortunately, there will be more accidents with self-driving software, and it will go far beyond Tesla. However, Tesla is the only company with a robust self-driving program, so the microscope almost needs to be on them at times, but that’s where this whole situation really gets sticky.
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SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.
Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.
CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”
Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!
SpaceX makes sci-fi real. https://t.co/C7Ht0U12ba
— Elon Musk (@elonmusk) August 25, 2026
The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.
SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.
Environmental Responsibility
SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:
- Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
- Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
- Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”
SpaceX shares rose about 2.5 percent on the news.
Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.
Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.
🚨 Cybertruck prices went up as Tesla bumped them 7%
– Tesla Cybertruck AWD is now $74,990
– Tesla Cybertruck Premium AWD now $84,990
– Tesla Cyberbeast now $99,990 https://t.co/MYJbaw56GL— TESLARATI (@Teslarati) August 25, 2026
Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.
The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.
Cybertruck Sales: Is It the Product or Pricing?
Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.
Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.
Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.
I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.
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Energy
Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
— Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.
SpaceX announces new Starbase for ‘thousands of Starship launches annually’
Tesla just made Cybertruck more expensive
