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Tesla trademarks ‘Giga Beer’ and ‘Giga Bier’ for second venture into alcohol business

Credit: @Gfilche/Twitter

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3 years ago

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Tesla has trademarked the rights to use the phrases “Giga Beer” and “Giga Beer,” according to the United States Patent and Trademark Office.

During the “Giga Fest” event held on October 9th at Gigafactory Berlin, Tesla CEO Elon Musk stated that the company will develop a beer, amongst other things, that it will sell under the Tesla brand in the coming years. The Giga Bier appears to come in a Cybertruck-inspired bottle, featuring the sharp edges and futuristic look of the all-electric pickup that Tesla plans to begin producing next year.

Tesla’s “Giga Bier” features a Cybertruck-themed bottle

“We’re going to build a train station that’s right on the property. And then we’re going to have graffiti murals all throughout the factory, on the outside and everything. So I think that’s going to be pretty cool. We’ve got some of them already. And we’re even going to have a beer,” Musk said at the event.

According to the USPTO website, Tesla has submitted the trademarks for both “Giga Beer” and “Giga Bier,” hinting toward a possible international expansion outside of Germany and into the United States. Both patents fall under the primary U.S. classes of Soft Drinks and Carbonated Waters, Foods and Ingredients of Foods, and Malt Beverages and Liquors. The patents do not relate to the design of the bottle but instead to the rights to use the names “Giga Beer” and “Giga Bier.”

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If Tesla actually decides to crack open a cold one and develop its own beer, it will be its second venture into the alcohol business. Many are familiar with Tesla’s long story with its Tequila, which initially started as “Teslaquila” and then ventured into the much simpler “Tesla Tequila.” Tesla has sold two batches of its añejo tequila, both sold out in a matter of minutes. Bottles sell online for thousands of dollars, and international customers who could not have the liquor shipped directly to them were instead given a decanter as an alternative.

Tesla Tequila deliveries start just in time for the holidays

As of now, the two trademarks have both been registered in the United States, so there is no evidence that Tesla has reserved the right to use these names in other markets. However, Tesla can reserve the rights to these names if it decides to register an additional trademark application in Germany.

Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Lifestyle

Elon Musk seemingly confirms Cybertruck gift to 13-year-old cancer fighter

Diagnosed in 2018 with a rare form of brain and spine cancer with no cure, the teen has undergone 13 surgeries by the time he was 12.

Published

2 weeks ago

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March 6, 2025

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Credit: Tesla

Elon Musk has seemingly confirmed that he will be sending a Tesla Cybertruck to 13-year-old Devarjaye “DJ” Daniel, a 13-year-old Houston boy fighting brain cancer. The teen was recognized as an honorary Secret Service member by U.S. President Donald Trump during his address to Congress on Tuesday. 

A Chance Meeting

The Tesla CEO’s Cybertruck pledge was mentioned during DJ’s short interview with CNN’s Kaitlan Collins. When Collins asked the 13-year-old what he told the Tesla CEO, DJ answered that he asked for a Cybertruck.

“I said, ‘can you do me a big favor, when you get back to Houston can you send us a Cybertruck down there?’” the cancer fighter stated.

Daniel noted that Musk responded positively to his request, which was highlighted by Collins in a post on X. Musk responded to the post with a heart emoji, suggesting that he really will be sending a Cybertruck to the 13-year-old cancer fighter.

Teen’s Cancer Battle Inspires

Diagnosed in 2018 with a rare form of brain and spine cancer with no cure, Daniel has undergone 13 surgeries by the time he was 12. During his speech, Trump highlighted the 13-year-old’s long battle with his disease. 

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“Joining us in the gallery tonight is a young man who truly loves our police. The doctors gave him five months at most to live. That was more than six years ago. Since that time, DJ and his dad have been on a quest to make his dream come true,” Trump stated.

Daniels officially received an honorary badge from U.S. Secret Service Director Sean Curran, to much applause during the event.

Surprisingly Partisan

While Daniels’ story has been inspiring, Trump’s focus on the 13-year-old cancer fighter has received its own fair share of criticism. MSNBC host Nicolle Wallace, while referencing Daniels’ love for law enforcement, noted that she is hoping the 13-year-old never has to defend the U.S. capitol against Trump supporters. “If he does, I hope he isn’t one of the six who loses his life to suicide,” Wallace stated.

Anti-Musk and Trump accounts on X have also thrown jokes at the cancer fighter’s honorary badge, with some dubbing the 13-year-old as a “DEI hire” that should be looked into by DOGE.

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Lifestyle

Tesla owner highlights underrated benefit of FSD Supervised

Published

2 months ago

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January 31, 2025

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Credit: Tesla

Elon Musk has been pretty open about the idea of FSD being the difference maker for Tesla’s future.

If Tesla succeeds in achieving FSD, it could become the world’s most valuable company. If it doesn’t, then the company would not be able to reach its optimum potential.

FSD Supervised’s safety benefits:

  • But even if FSD is still not perfect today, FSD Supervised is already making a difference on the roads today.
  • This was highlighted in Tesla’s Q4 2024 Vehicle Safety Report.
  • As per Tesla, it recorded one crash for every 5.94 million miles driven in which drivers were using Autopilot technology.
  • For comparison, the most recent data available from the NHTSA and FHWA (from 2023) showed that there was one automobile crash every 702,000 miles in the United States. 

FSD user’s tale:

  • As per an FSD user’s post on social media platform X, FSD Supervised was able to help him drive a relative to a medical facility safely even if he was exhausted.
  • During the trip, the driver only had to monitor FSD Supervised’s performance to make sure the Tesla operated safely.
  • In a vehicle without FSD, such a trip with an exhausted driver would have been quite dangerous. 
  • “This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.
  • “The convenience of sending the hospital’s address directly from my iPhone to my Tesla while still inside my house, then just a single button press once inside, and 40 miles later we were precisely in front of the hospital’s admissions area.This experience really underscores just how transformative this technology can be for society,” Tesla owner JC Christopher noted in his post.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Tesla Optimus “stars” in incredible fanmade action short film

Published

2 months ago

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January 14, 2025

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Credit: @SoKrispyMedia/YouTube

There are few things that prove an enthusiast’s love towards a company more than a dedicated short film. This was highlighted recently when YouTube’s SoKrispyMedia posted a 10-minute action movie starring Optimus, Tesla’s humanoid robot, as well as several of the company’s most iconic products. 

The video: 

  • Shot like a Hollywood action flick, the video featured a rather humorous plot involving a group of thieves that mistakenly targeted a Tesla Model 3 driver. 
  • The Model 3 driver then ended up speaking to Tesla for assistance, and some high-octane and high-speed hijinks ensued.
  • While the short film featured several Tesla products like the Model 3, Superchargers, and the Cybertruck, it is Optimus that truly stole the show.
  • Optimus served several roles in the short film, from an assistant in a Tesla office to a “robocop” enforcer that helped out the Model 3 driver.

Cool inside jokes: 

  • The best Tesla videos are those that show an in-depth knowledge of the company, and SoKrispyMedia definitely had it. 
  • From the opening scenes alone, the video immediately poked fun at TSLA traders, the large number of gray Tesla owners, and the fact that many still do not understand Superchargers.
  • The video even poked fun at Tesla’s software updates, as well as how some Tesla drivers use Autopilot or other features without reading the fine print in the company’s release notes.
  • The video ended with a tour de force of references to Elon Musk products, from the Tesla Cybertruck to the Boring Company Not-a-Flamethrower, which was released back in 2018.

Check out SoKrispyMedia’s Tesla action short film in the video below.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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