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Tesla formally wins final environmental approval to open Gigafactory Berlin
The wait is finally over. After a long process that saw delays, controversies, and other drama, Tesla Gigafactory Berlin has won its final environmental approval from Germany. An official document confirming the update was published by the State of Brandenburg, outlining the next steps that the electric vehicle maker needs to do to start vehicle production in its Germany-based electric vehicle factory.
As per the state’s press release, the approval for Giga Berlin covers several activities, such as the production of up to 500,000 vehicles per year. The approval also includes battery cell production activities within the Giga Berlin complex, which should allow Tesla to manufacture its in-house cells from within Germany.
“The project, which was approved with the 536-page decision, includes the plant for the production of up to 500,000 vehicles per year, aluminum smelting plants and an aluminum foundry, plants for surface treatment, heat generation, and storage. The facility also includes battery cell production, an operational wastewater treatment plant, a fire brigade equipment house, a high-bay warehouse, as well as laboratories and workshops,” the press release read.
It should be noted that while it may have taken two years to get to this point, Gigafactory Berlin’s formal approval was still completed in a quick manner, at least relatively speaking. The past two years, after all, required the State Office of the Environment to not only inspect and approve the factory itself, but also the entire industrial area with several large-scale facilities. Environment Minister Alex Vogel expressed his thanks to the state’s employees and other authorities for Giga Berlin’s quick approval process.
“As a high-performing state administration, you have always focused on the technical requirements, the high level of protection of the environment, the protection of the general public and the neighborhood from dangers, even under the pressure of great public interest and unreasonable harassment as well as the legal certainty of the procedure. In times of climate crisis, the availability of water will play an increasingly important role for future developments and settlements. Above all, digitization can help to simplify and accelerate processes without restricting environmental standards and participation rights,” Vogel said.
District Administrator Rolf Lindemann emphasized that Giga Berlin benefits the region. The fact that the project faced much adversity, and was still able to achieve a milestone such as a final environmental approval in a relatively short time, proves that the project’s potential is vast. He also noted that Giga Berlin, as well as those that have been working with Tesla over the past two years to approve the project, shall face whatever challenges lie ahead with vigor.
“The Oder-Spree district described the Tesla Gigafactory as a real stroke of luck for the development of our region. We have therefore mobilized all our strength to help turn this unique opportunity into a visible success. It wasn’t always easy, and we’re anything but done when it comes to the final form of the overall project. But we all have reason to be proud of what we have achieved so far, despite all prophecies of doom.
“That is why we will face the further challenges that lie ahead with confidence and with undiminished vigor. I am referring to the official support of the further expansion stages, the completion of the battery factory and of great importance, especially for local politics: as far as possible, a stress-free integration of the Gigafactory into the traffic infrastructure . However, in order to be able to meet the sustainability aspect and smooth mobility in connection with production, it is of course necessary to start building housing close to the location and to create the associated social infrastructure. We trust in the same support from the state government that we have been able to rely on in the past,” Lindemann said.
While Giga Berlin’s final environment approval has been secured, Tesla still has to ensure that it meets the state’s requirements. These are highlighted by the mammoth size of its approval documents, which comprise over 23,700 pages in 66 files. More than 400 ancillary provisions are included, involving topics such as requirements for groundwater protection as well as water-saving and wastewater-reducing measures, species protection measures, limit values for air pollutants and regulations on their measurement as well as occupational safety requirements. Other specific rules on the plant’s operations, particularly with regards to how it affects the area’s groundwater, were also highlighted in the press release.
“There are 113 air pollution control requirements, which include respective chimney heights for each exhaust air stream. In addition, 22 requirements determine the methods and intervals at which the exhaust air is to be measured. 96 requirements for drinking water protection, waste water disposal and rainwater specify, among other things, limit values for discharge into the waste water pressure line and corresponding cleaning processes. When using building materials, it is important to ensure that no harmful substances get into the groundwater. With groundwater monitoring, both the formation of new groundwater and the quality of the groundwater must be checked regularly. In view of the tense water situation, not least due to climate change, it should be possible to react to changes as early as possible.
“After the inspection by the approval authority, the entire system falls under the provisions of the Hazardous Incidents Ordinance (12th BImSchV) and must therefore take special precautions to prevent incidents and limit the effects of incidents, as well as maintain an appropriate safety distance from adjacent protected objects. Tesla must draw up an incident concept and comply with special information obligations,” the press release read.
The state noted that Tesla may now start or continue with the further construction of Giga Berlin and that objections to the project now have “no suspensive effect.” It should be noted, however, that before Tesla can actually put its Model Y production facility into operation, several ancillary provisions must be met first. These provisions, which include the installation of measuring devices for air pollutants and precautions for fire protection and accidents, will be checked by the responsible authorities. Once Tesla completes this step, Model Y production for customer vehicles could finally commence.
Needless to say, all eyes are now focused on how quickly Tesla can meet the requirements for Giga Berlin’s operational permit.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
