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Tesla is looking to build on-site housing for Gigafactory 1 employees, says Elon Musk
At some point in the future, some employees working at Tesla’s Gigafactory 1 in Nevada would be able to simply walk or bike to their homes after a shift at the massive facility. Tesla is looking to expand Gigafactory 1, with Elon Musk recently stating during a conversation with NV Gov. Brian Sandoval that he envisions the company to hire more than 20,000 people for the factory. To help house this upcoming influx of workers, Musk noted that Tesla is looking to create an on-site housing compound in Gigafactory 1’s premises.
Tesla’s NV Gigafactory is less than 30% complete, but it already employs roughly 7,000 people. During a technology and innovation summit held at the factory on Tuesday, Elon Musk stated that in order for Gigafactory 1 to hit its target number of employees, the area needs to offer more infrastructure, such as schools, buildings, roads, and affordable housing. As a way to address the need for more housing units for Gigafactory 1’s future workers, Musk noted that Tesla is considering a project that involves building a housing compound for its employees.
“The biggest constraint on growth here is housing and infrastructure. We’re looking at creating a housing compound on site at the Gigafactory, using kind of high-quality mobile homes,” Musk stated.
Nevada’s real estate market was affected by the arrival of Gigafactory 1. The state of Nevada took a blow during the housing crash and recession, and by 2010, the state had a 14% unemployment rate, with more than 175,000 Nevada residents being unemployed. When Brian Sandoval became governor after winning the 2010 race, Nevada was ranked as one of the worst states in terms of bankruptcies and home foreclosures. To push the state’s recovery, Sandoval worked to attract tech companies to set up shop in the state. One of these companies was Tesla, which chose Nevada as the site for its Gigafactory 1.
Gigafactory 1 is located about 25 miles east of Reno, NV. For now, many of the facility’s employees live in Reno, as well as several surrounding cities linked to the battery factory via I-80 and the newly-completed Hwy 50, such as Carson City, Fernley, and Sparks. Real-estate prices in areas around Gigafactory 1 have risen over the past years. In Reno alone, the average monthly rent is now $1,318 per month, a 58% increase over rental rates six years ago. In the Reno/Sparks area, median home prices recently hit an all-time high, reaching $389,000 in July. Considering Musk’s new guidance, Gigafactory 1’s employees would almost triple once the facility is complete. Thus, there is definitely a need for practical, affordable housing around the facility.
It remains to be seen what type of housing Tesla would introduce for Gigafactory 1’s employees. That said, the housing initiative does go in line with some ideas that Elon Musk recently expressed. During his now-infamous podcast with Joe Rogan, for one, Musk teased the concept of a smart home with a more efficient air conditioning system. Musk’s side venture, The Boring Company, has also developed the Boring Bricks, which are designed as a cost-effective way to construct homes. Considering Elon Musk’s penchant for the creative, there is a good chance that Tesla’s on-site housing compound at Gigafactory 1 might feature some notable elements as well.
The concept of the mill towns, or settlements that are built around factories, have been around since the late 1800’s. In recent years, some of Silicon Valley’s most prominent companies have explored a rather similar concept. Last year, for example, Google and Facebook issued a proposal to build self-contained towns near their respective headquarters. These towns would feature amenities such as their own grocery stores, shops, cafes, movie theaters, gyms, and hundreds of apartments that can accommodate the companies’ expanding employee base. If Elon Musk’s words would prove to be true, it might only be a matter of time before a sort of “Tesla town” emerges just outside of Reno, Nevada.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
