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Tesla won’t be ‘king of the hill’ forever, but it will be for the foreseeable future
Tesla is the “king of the hill” in the electric vehicle sector, former company board member Steve Westly said on CNBC’s Power Lunch yesterday. However, Westly, who joined Tesla in 2007 and left several years later, doesn’t believe the automaker will remain at the helm of the EV industry forever. Driven by growing competition from both low-end and high-end automakers, Westly says Tesla’s time at the top is dependent on its competition, because other markets, like Europe, have pushed Tesla to the wayside in favor of other companies.
While it is safe to say Tesla won’t be at the top of the EV industry “forever,” it is certainly also safe to say that they will lead the sector for a considerable amount of time. With legacy automakers dragging their feet and releasing electric vehicle models for the first time in 2021 and beyond, they sit years behind Tesla, whose only focus is building sustainable, high-performance battery electric vehicles. Meanwhile, companies like Ford and GM continue to drag their feet in the mission of developing a lineup of EVs, and European car companies face issues related to production, transitioning away from ICE, and software. Volkswagen is the automaker that comes to mind with the latter issue.
Westly cited GM going all-electric by 2035, Volkswagen indicating that they’re “all in” on EVs, and Volvo, who announced an all-EV lineup by 2030, as indicators that Tesla won’t be the king forever.
But what have any of these car companies done to prove that Tesla won’t be on the top in 2030? 2035? 2050, even?
It is true that Tesla has fallen a tad in terms of European EV sales figures, but it’s not for no reason. Tesla has not yet started the operation of Giga Berlin, its introductory European production facility that could bring at least 500,000 cars to the market every year. Refusing to export Model Y variants from the United States or China, Europe is stuck with the Model S, Model X, and the Model 3, but only for a few months as Giga Berlin is set to begin production during Summer 2021.
While it is true that Tesla is facing competition from both economical EV brands and luxury manufacturers, this fact alone is a testament to the wide range of EVs that the company is able to offer. Not only is Tesla manufacturing the Model 3 and Model Y, which are more than affordable to many families across the world, but it is also making a point to continue the production and sale of its two, more luxurious models: the Model S and Model X. Not necessarily a huge contributor to the company’s yearly production and delivery targets, both of the vehicles were put off as “sentimental” projects by Elon Musk several years ago. However, a recent refresh to both of these cars seems to indicate that the flagship Tesla vehicles are not going anywhere anytime soon.
In the United States, Tesla reigns supreme with the Model 3 and Model Y. In China, the only car to dethrone the Model 3 is an inexpensive, low-range GM project known as the Wuling HongGuang Mini EV that boasts between 80 and 110 miles of range per charge. In Europe, Tesla was once the “King of the Hill.” But, the lack of a production facility ultimately dethroned the company’s title as the highest-selling EV brand on the continent most thirsty for electric powertrains. When Giga Berlin begins production, this will likely change, and Tesla will reopen its potential to compete with the brands that have ruled the European EV sector for the last few years.
Tesla has continued to grow and expand its footprint through a few challenging years, which indicates that, despite the proven adversity that will likely always exist, the company is robust enough to deflect most of the challenges that come its way. Despite production bottlenecks in 2017 with the Model 3, continued issues in 2018, and the COVID-19 pandemic in 2020, Tesla has sustained a growth pattern that most automotive startups can only dream about. The point that Westly made about Tesla not being “King of the Hill” forever is true, but the foreseeable future belongs to Tesla. Until a company comes along and proves otherwise, Elon Musk’s EV company will remain at the helm, as long as it continues to develop a series of mind-blowing EV products that offer range, performance, and aesthetics that are unmatched by any car company within the last decade.
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Tesla officially publishes Q4 2025 vehicle delivery consensus
By releasing these numbers directly, Tesla establishes a clear, transparent benchmark ahead of its actual results.
Tesla has taken the rather unusual step of officially publishing its company-compiled Q4 2025 delivery consensus on the Investor Relations site. As per analyst estimates, Tesla is expected to deliver 422,850 vehicles and deploy 13.4 GWh of battery storage systems this Q4 2025.
By releasing these numbers directly, Tesla establishes a clear, transparent benchmark ahead of its actual results, making it harder for narratives to claim a “miss” based on outlier estimates.
Official consensus sets the record straight
Tesla’s IR press release detailed the consensus from 20 analysts for vehicle deliveries and 16 analysts for energy deployments. As per the release, full-year 2025 consensus delivery estimates come in at 1,640,752 vehicles, an 8.3% decline from 2025’s FY deliveries of 1,789,226 cars.
Tesla noted that while it “does not endorse any information, recommendations or conclusions made by the analysts,” its press release does provide a notable reference point. Analysts contributing to the company compiled consensus include Daiwa, DB, Wedbush, Oppenheimer, Canaccord, Baird, Wolfe, Exane, Goldman Sachs, RBC, Evercore ISI, Barclays, Wells Fargo, Morgan Stanley, UBS, Jefferies, Needham, HSBC, Cantor Fitzgerald, and William Blair.
Tesla’s busy Q4 2025
Tesla seems to be pushing hard to deliver as many vehicles as possible before the end of 2025, despite the company’s future seemingly being determined not by vehicle deliveries, but FSD and Optimus’ rollout and ramp. Still, reports from countries such as China are optimistic, with posts on social media hinting that Tesla’s delivery centers in the country are appearing packed as the final weeks of 2025 unfold.
The Tesla Model Y and Model 3 are also still performing well in China’s premium EV segment. Based on data from January to November, the Model Y took China’s number one spot in the RMB 200,000-RMB 300,000 segment for electric vehicles, selling 359,463 units. The Model 3 sedan took third place, selling 172,392. This is quite impressive considering that both the Model Y and Model 3 command a premium compared to their domestic rivals.
Elon Musk
Tesla’s Elon Musk accepts invitation to Israel’s Smart Transportation Conference
The announcement was shared by the Israeli Prime Minister in a post on social media platform X.
Elon Musk has reportedly accepted an invitation from Israeli Prime Minister Benjamin Netanyahu to participate in the country’s Smart Transportation Conference in March 2026.
The announcement was shared by the Israeli Prime Minister in a post on social media platform X.
A call and an invitation
Netanyahu posted on X about Musk, stating in Hebrew: “Last night, I held a joint conference call from Florida with entrepreneur Elon Musk, Minister of Transportation Miri Regev, and the head of the National AI Headquarters, Erez Askal. In the framework of the conversation, Musk responded to my invitation and Minister Regev’s invitation to participate in the Smart Transportation Conference that will be held in March.”
Netanyahu added that he and Musk discussed continuing initiatives such as the promotion of autonomous vehicle laws and the boosting of AI technologies in Israel. This, according to the Prime Minister, is aimed at making the country a global leader in emerging technologies.
“Additionally, we discussed the continuation of collaborations with Tesla and the promotion of the law pertaining to autonomous vehicles. I spoke at length with Musk about promoting and developing artificial intelligence technologies in Israel, and I said in our conversation: We intend to catapult Israel and turn it into a global leader in the field, just as we did in cyber and other technologies,” Netanyahu added.
Tesla FSD’s upcoming rollout in Israel
Elon Musk’s upcoming conference appearance in Israel could hint at Tesla’s upcoming rollout of FSD and its Robotaxi service in the country. Previous reports have hinted that FSD is nearing regulatory approval in Israel, following strong advocacy from local owners and direct intervention from the government.
Nearly 1,000 Tesla drivers petitioned authorities, highlighting FSD’s potential to enhance road safety. Transport and Road Safety Minister Miri Regev responded positively on X, writing “I’ve received the many referrals from Tesla drivers in Israel! Tesla drivers? Soon you won’t need to hold the steering wheel.”
Minister Regev has instructed the ministry’s Director-General to accelerate the approval process, including necessary tests. A dedicated working group, led by Moshe Ben-Zaken, is also coordinating with regulatory and safety agencies to meet international standards.
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Tesla China delivery centers look packed as 2025 comes to a close
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Tesla’s delivery centers in China seem to be absolutely packed as the final days of 2025 wind down, with photos on social media showing delivery locations being filled wall-to-wall with vehicles waiting for their new owners.
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Full delivery center hints at year-end demand surge
A recent image from a Chinese delivery center posted by industry watcher @Tslachan on X revealed rows upon rows of freshly prepared Model Y and Model 3 units, some of which were adorned with red bows and teddy bears. Some customers also seem to be looking over their vehicles with Tesla delivery staff.
The images hint at a strong year-end push to clear inventory and deliver as many vehicles as possible. Interestingly enough, several Model Y L vehicles could be seen in the photos, hinting at the demand for the extended wheelbase-six seat variant of the best-selling all-electric crossover.
Strong demand in China
Consumer demand for the Model Y and Model 3 in China seems to be quite notable. This could be inferred from the estimated delivery dates for the Model 3 and Model Y, which have been extended to February 2026 for several variants. Apart from this, the Model Y and Model 3 also continue to rank well in China’s premium EV segment.
From January to November alone, the Model Y took China’s number one spot in the RMB 200,000-RMB 300,000 segment for electric vehicles, selling 359,463 units. The Model 3 sedan took third place, selling 172,392. This is quite impressive considering that both the Model Y and Model 3 are still priced at a premium compared to some of their rivals, such as the Xiaomi SU7 and YU7.
With delivery centers in December being quite busy, it does seem like Tesla China will end the year on a strong note once more.
Tesla officially publishes Q4 2025 vehicle delivery consensus
Tesla’s Elon Musk accepts invitation to Israel’s Smart Transportation Conference
