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Tesla won’t be ‘king of the hill’ forever, but it will be for the foreseeable future
Tesla is the “king of the hill” in the electric vehicle sector, former company board member Steve Westly said on CNBC’s Power Lunch yesterday. However, Westly, who joined Tesla in 2007 and left several years later, doesn’t believe the automaker will remain at the helm of the EV industry forever. Driven by growing competition from both low-end and high-end automakers, Westly says Tesla’s time at the top is dependent on its competition, because other markets, like Europe, have pushed Tesla to the wayside in favor of other companies.
While it is safe to say Tesla won’t be at the top of the EV industry “forever,” it is certainly also safe to say that they will lead the sector for a considerable amount of time. With legacy automakers dragging their feet and releasing electric vehicle models for the first time in 2021 and beyond, they sit years behind Tesla, whose only focus is building sustainable, high-performance battery electric vehicles. Meanwhile, companies like Ford and GM continue to drag their feet in the mission of developing a lineup of EVs, and European car companies face issues related to production, transitioning away from ICE, and software. Volkswagen is the automaker that comes to mind with the latter issue.
Westly cited GM going all-electric by 2035, Volkswagen indicating that they’re “all in” on EVs, and Volvo, who announced an all-EV lineup by 2030, as indicators that Tesla won’t be the king forever.
But what have any of these car companies done to prove that Tesla won’t be on the top in 2030? 2035? 2050, even?
It is true that Tesla has fallen a tad in terms of European EV sales figures, but it’s not for no reason. Tesla has not yet started the operation of Giga Berlin, its introductory European production facility that could bring at least 500,000 cars to the market every year. Refusing to export Model Y variants from the United States or China, Europe is stuck with the Model S, Model X, and the Model 3, but only for a few months as Giga Berlin is set to begin production during Summer 2021.
While it is true that Tesla is facing competition from both economical EV brands and luxury manufacturers, this fact alone is a testament to the wide range of EVs that the company is able to offer. Not only is Tesla manufacturing the Model 3 and Model Y, which are more than affordable to many families across the world, but it is also making a point to continue the production and sale of its two, more luxurious models: the Model S and Model X. Not necessarily a huge contributor to the company’s yearly production and delivery targets, both of the vehicles were put off as “sentimental” projects by Elon Musk several years ago. However, a recent refresh to both of these cars seems to indicate that the flagship Tesla vehicles are not going anywhere anytime soon.
In the United States, Tesla reigns supreme with the Model 3 and Model Y. In China, the only car to dethrone the Model 3 is an inexpensive, low-range GM project known as the Wuling HongGuang Mini EV that boasts between 80 and 110 miles of range per charge. In Europe, Tesla was once the “King of the Hill.” But, the lack of a production facility ultimately dethroned the company’s title as the highest-selling EV brand on the continent most thirsty for electric powertrains. When Giga Berlin begins production, this will likely change, and Tesla will reopen its potential to compete with the brands that have ruled the European EV sector for the last few years.
Tesla has continued to grow and expand its footprint through a few challenging years, which indicates that, despite the proven adversity that will likely always exist, the company is robust enough to deflect most of the challenges that come its way. Despite production bottlenecks in 2017 with the Model 3, continued issues in 2018, and the COVID-19 pandemic in 2020, Tesla has sustained a growth pattern that most automotive startups can only dream about. The point that Westly made about Tesla not being “King of the Hill” forever is true, but the foreseeable future belongs to Tesla. Until a company comes along and proves otherwise, Elon Musk’s EV company will remain at the helm, as long as it continues to develop a series of mind-blowing EV products that offer range, performance, and aesthetics that are unmatched by any car company within the last decade.
What do you think? Let us know in the comments below, Tweet me or e-mail me.
https://youtu.be/eeizzrlFaZM
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Lucid and Uber team with Nuro for new robotaxi program with Gravity SUV
The plan currently is to launch it to the public in the Bay later this year.
Lucid and Uber are teaming up with Nuro to launch an autonomous robotaxi program utilizing the automaker’s Gravity SUV. The project will be unveiled at CES 2026, introducing an in-cabin rider experience completely designed by Uber, the world’s largest ride-sharing service.
Back in 2025, the partnership between the three companies was announced, aiming to launch a unique ride-sharing platform using over 20,000 Lucid vehicles equipped with the Nuro Driver technology. The vehicles are owned and operated by Uber.
The companies have already initiated some testing in the San Francisco Bay Area, which is a big step in the right direction for the project. The plan currently is to launch it to the public in the Bay later this year. Nuro will lead the testing using robotaxi engineering prototypes that are supervised by autonomous vehicle operators.
Currently, there are over 100 robotaxis in the Engineering Test Fleet.
The Gravity vehicles are fitted with a next-gen sensor array featuring high-res cameras, solid-state LiDAR sensors, and radars that will provide a 360-perception model, as well as a “purpose-built roof-mounted halo designed to maximize sensor visibility,” which is seen on top of the Gravity unit above.
The halo also has integrated LEDs to help riders more easily identify the correct vehicle by displaying their initials. The halo will also provide clear status updates from pickup through dropoff.
These units for the robotaxi program between the three companies will start being produced later this year at Lucid’s Arizona AMP-1 factory.
Uber chose the Lucid Gravity specifically due to its “unprecedented comfort” and its reputation, as it was named to Car and Driver’s 10 Best for 2026. But Uber is customizing some things for the Gravity so that it is specifically catered to robotaxi riders:
- For the first time, Uber is designing the in-vehicle rider experience, which will include interactive screens with entertainment and climate control options, as well as support contacts and vehicle maneuver requests, like a request to pull over.
- It will also have in-vehicle visualization, showing what the robotaxi sees and its path in real-time. This will be a nice transition for those who are skeptical about driverless vehicles, and will show what the vehicle and its sensors, LiDAR, and cameras see.
- The Gravity is also a sizeable SUV, which will give riders space for themselves and their luggage.
This is the latest application of a ride-hailing platform that leans on autonomy for its operation, essentially phasing out the need for human drivers in various markets, starting with the Bay Area.
More companies are dipping their toes in the project, giving them the opportunity to establish some early momentum, as there are only a handful of companies that are currently operating this in the United States. Uber, Lucid, and Nuro aim to be the next, and initiating this program at this time is big for their chance at success.
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Tesla Cybercab test fleet expands in Austin and Bay Area
In total, the Robotaxi fleet is comprised of 139 total vehicles in both Austin and the Bay Area. The vast majority of these units are Model Y cars, but the Cybercab is the most recent addition to the fleet.
Tesla has expanded its fleet of Cybercab test units in both Austin and the Bay Area of California, as the vehicle is heading toward the first production stages, hopefully early this year.
As the first few units were spotted in Austin late last year, Tesla is now operating seven total Cybercab units in testing, three of which were spotted over the weekend in Texas. Bay Area testing just started on January 3, with both units also being added to the fleet on Saturday and Sunday.
In total, there are seven Cybercabs now operating, according to Robotaxi Tracker, each with different license plates that have been observed over the course of the last several weeks; the first unit was spotted in Austin on December 18.
The future should look like the future, indeed.
The Cybercab really changes the look of the roads, but without the shock factor of the Cybertruck. It’s a pretty good balance, imo.pic.twitter.com/PM0KbjzhxR
— TESLARATI (@Teslarati) December 22, 2025
The expansion of the Cybercab test fleet is a slow but steady process that Tesla is taking to get the car on public roads ahead of its initial production stages.
CEO Elon Musk said last week that Tesla has already started some test production phases of the vehicle at Gigafactory Texas, which is located outside of Austin.
Tesla Cybercab tests are going on overdrive with production-ready units
However, it will likely be some time before Tesla actually adds it to the fleet for rides that are available to the public. Tesla plans to build it without a steering wheel or pedals, so the company will have to reach Level 5 autonomy at that point before customers can hail rides and take it to their destination.
In total, the Robotaxi fleet is comprised of 139 total vehicles in both Austin and the Bay Area. The vast majority of these units are Model Y cars, but the Cybercab is the most recent addition to the fleet.
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Tesla Germany’s “Giga Train’s” improved service gets rave reviews
As per recent reports, Tesla’s free “train”Giga Train” service will increase its daily trips to six starting this week.
Tesla has expanded its employee shuttle service from Berlin Ostbahnhof East Station to the Gigafactory Berlin-Brandenburg. As per recent reports, Tesla’s free “train”Giga Train” service has increased its daily trips to six starting this week.
The service has so far received positive reviews from the facility’s employees, some of whom noted that the upgraded shuttle train has reduced their travel time by a notable margin.
Giga Berlin’s expanded shuttle service
As noted in a rbb24 report, Giga Berlin’s free shuttle train now operates six times daily, up from one previously. The service also goes directly to the Model Y production facility without stopping at other stations. Tesla employee Dené Schunck described the service to rbb24 in a comment: “The shuttle goes directly to the factory site, without any transfers, which reduces the commute time for our employees by almost half,” Schunck stated.
Operated by Ostdeutsche Eisenbahngesellschaft (Odeg) after switching from Niederbarnimer Eisenbahn (NEB), Giga Berlin’s shuttle train, which also stops at Ostkreuz and Erkner, remains free for all riders, including non-Tesla employees. It has been fully funded by Tesla Germany since September 2023.
Employees praised the changes: One Giga Berlin worker stated that it “definitely makes the journey easier” because employees “used to need two hours for the round trip from Berlin, but now it’s significantly faster.”
Tesla Germany’s previous comments
In late 2025, reports emerged stating that Tesla Germany will be expanding its shuttle train service by adding direct rail trips from Berlin Ostbahnhof to Giga Berlin-Brandenburg. In a comment, Tesla Germany stated that the updated service would mirror the shift changes for the Model Y factory’s employees.
“The service includes six daily trips, which also cover our shift times. The trains will run between Berlin Ostbahnhof (with a stop at Ostkreuz) and Erkner station to the Gigafactory,” Tesla Germany noted.
At the time, Tesla Germany also stated that despite construction being done at Fangschleuse and Köpenick stations, the route of the Giga Train has been optimized to maintain a predictable 35-minute travel time. This should provide Tesla Germany’s employees with a convenient way to travel to and from Giga Berlin.
Lucid and Uber team with Nuro for new robotaxi program with Gravity SUV
Tesla Cybercab test fleet expands in Austin and Bay Area
