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Tesla’s cobalt-free battery strategy is making Elon Musk an actual “iron man”

(Credit: Tesla)

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Tesla quietly revealed in its Q1 report that nearly half the vehicles it produced in the first quarter of 2022 were equipped with cobalt-free lithium iron phosphate (LFP) batteries. The news, however, was overshadowed in the news cycle, particularly by Tesla’s $19 billion revenue and CEO Elon Musk’s acquisition of social media platform Twitter. 

LFP batteries are not a new innovation, but it has not been used as much in areas outside China. According to data from Benchmark Mineral Intelligence (BMI), only 3% of electric vehicle batteries in the United States and Canada and 6% in the European Union are iron-based. In China, however, LFP batteries command 44% of the EV market. 

Tesla currently uses LFP batteries in its base vehicles, though Elon Musk has hinted that the EV company will be using more cobalt-free cells in more products. Considering the prolific nature of Tesla and its influence on the market, it would not be surprising if other EV makers also began exploring the option of using LFP batteries for their own cars. 

Amusingly enough, by playing a notable part in LFP battery adoption, it appears that Elon Musk has effectively become an “iron man” of sorts. 

According to a Reuters review of the EV market, Tesla is not alone in its support for LFP batteries. Over a dozen companies are reportedly considering building LFP battery cell plants in the United States and Europe in the next three years. And things will likely only pick up from there. Mujeeb Ijaz, the founder of US battery startup Our Next Energy, noted that LFP has a future in the EV industry. 

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“I think lithium iron phosphate has a new life. It has a clear and long-term advantage for the electric vehicle industry,” he said. 

There was a reason why LFP batteries took this long to gain ground. While LFP cells use cheaper materials, and while they could be consistently charged fully without much degradation, they tend to be larger, heavier, and generally hold less energy than nickel-cobalt-manganese (NCM) cells. Thus, electric cars that use LFP batteries tend to have shorter range. 

Tesla’s decision to use LFP batteries for its base vehicles could be considered a strategic move. Since the company is electively the undisputed leader in the electric vehicle sector, the roughly 150,000 cars it produced last quarter that were equipped with LFP batteries took a number of analysts and specialists by surprise. And similar to other innovations from the company, such as its use of megacasts, it appears that other carmakers will soon be following suit. 

EV startup Fisker, for one, noted that it is planning on using LFP batteries for its lower-range SUVs. CEO Henrik Fisker noted that the company is in discussions with battery suppliers from the United States, Canada, or Mexico. Fisker noted that LFP batteries are perfect for vehicles that are used by city-dwellers. 

“If I never leave Los Angeles, I never leave San Francisco, I never leave London … I think that’s where LFP comes in really well,” he said. 

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Audi CEO Markus Duesmann, in comments that were shared last March, also spoke highly of LFP cells’ potential. “It may well be that we will see LFP in a larger portion of the fleet in the medium term. After the war, a new situation will emerge; we will adapt to that and choose battery technologies and specifications accordingly,” he said. 

Even BMW, which is arguably lagging in the electric vehicle race considering the pace of rivals such as Volkswagen and Daimler, is looking towards LFP batteries. Recent comments from BMW chief procurement officer Joachim Post indicated that the German automaker was analyzing the merits of iron-based cells. “We’re looking at different technologies to minimize the use of resources and also we’re looking at optimizing chemistry,” the executive said. 

*Quotes courtesy of Reuters.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Model 3 and Model Y dominates U.S. EV market in 2025

The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.

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Credit: Tesla

Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.

The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.

Model 3 and Model Y are still dominant

According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.

The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.

Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.

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Tesla’s challenges in 2025

Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.

Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue. 

Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas. 

Q4 2025 Kelley Blue Book EV Sales Report by Simon Alvarez

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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards

“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.

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Credit: Tesla Europe & Middle East

Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.

The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.

Model 3 and Model Y lead their respective segments

As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.

Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win. 

“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.

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Euro NCAP leadership shares insights

Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.

Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.

“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”

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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk

Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.

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Credit: Grok Imagine

Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.

Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.

No more FSD one-time purchases

As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription. 

FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.

Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays. 

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Musk’s compensation plan and FSD subscription targets

Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.

The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.

If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin. 

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