News
Tesla’s manufacturing advantage lies in legacy auto’s stranded assets
Tesla’s focus on manufacturing has solved a vast number of issues that the electric automaker has encountered in its first few years of mass-scale vehicle production. With only two operational vehicle production facilities and several more on the way, Tesla’s biggest advantage in production doesn’t necessarily come down to efficiencies and solving bottlenecks. Instead, it has to do with something completely out of its control: Legacy Auto’s stranded assets.
Large vehicle manufacturers have pumped out millions of vehicles per year in sometimes between 50 and 100, sometimes more, global facilities. Volkswagen, for example, has 136 production plants across the world. This massive production operation lead to 9.3 million VW cars being delivered in 2020, a slight decrease from the nearly 11 million in 2019. However, the COVID-19 pandemic surely wiped away some of its productivity and sales.
But Volkswagen is also in limbo, much like many other automakers. Despite being one of the world’s top brands, a decline is on the way if the German company can’t figure out its electric car software issues. Even if it does, it still has 136 production plants and only a few of them build electric cars. However, all of the company’s plants will need to be transitioned into EV production facilities, a far cry away from the current gas-powered powertrains it currently builds at 98% of its properties.
It’s not just Volkswagen
Mercedes-Benz has 93 locations in 17 countries. BMW has 31 facilities in 15 countries. Ford has 65 plants all across the world.
These plants have been everything to the world’s largest car brands for decades. While the automotive industry has been powered on petrol for 99% of the auto industry’s history, EVs are slowly but surely making their way into the picture. Eventually, with so many plants for the legacy automakers, they will all build electric powertrains. But unfortunately, what has been a strength for so many car companies in the past will soon become a burden as EVs take over market share, become more appealing and more sought after by consumers, and gas cars are few and far between because electrification has taken over. The biggest, most successful, most popular badges on vehicles worldwide will soon have a serious problem on their hands if they do not think about a plan to transition these facilities into EV manufacturing plants.
Time is of the essence
Volkswagen did complete ICE production at its Zwickau plant in Mosel, Germany, in June 2020. After the company announced that the final gas-powered engine had rolled off production lines at the plant, it then came down to training all technicians, assembly workers, and production engineers on how to deal with electric powertrains.
The company stated that 20,500 total days of training time would be given to those who hold jobs at Zwickau, giving the employees no reservations about the direction the German automaker was headed toward. The entire process of transitioning the plant took six to eight months.
This is great, but when a company has 136 plants, that’s a lot of time, many people to train, and a lot of money to spend. Eventually, the plants that have pumped out billions of dollars worth of ICE cars will be rendered useless unless companies begin to update their hardware, train the employees, and prepare for an electric future.
Is delaying EV projects a result of stranded assets?
Companies are smart; there are plenty of reasons why these car companies have long been at the top of the industry. Knowing that the trillions of dollars that they have pumped into building a global powerhouse of production facilities could all be a waste as ICE cars are slowly being phased out is alarming, but perhaps this is why so many companies have avoided focusing on EVs: the thought of modifying so many plants is terrifying.
Nevertheless, it will need to be done eventually. But right now, especially in such a trying economic time, manufacturers are trying to save their faces and their balance sheets by keeping this narrative that EVs are not that important, that gas cars will still dominate, and that consumers should continue to buy petrol-powered machines. Manufacturers continue to push consumers in a direction, even if they know it doesn’t align with climate issues or sustainability because they know that their plants will need major updating. This takes time and money, and car companies don’t have a lot of that.
Tesla Model Y loses another rival after BMW cancels iX3’s US launch
For these legacy automakers, it makes more sense to push gas cars onto consumers and set aside any notions of an EV being a better option, simply because they haven’t made one that is worth a damn…yet.
How is this Tesla’s Advantage?
Tesla is sitting in a prime position to dominate the EV sector for years to come. It is no secret that the company’s vehicles are the highest quality electric cars on the planet; range and performance and contributed to this for several years. However, EVs are the way of the future, and while Tesla has to build new plants to build EVs, it isn’t building them at the massive scale that ICE manufacturers are building their cars. EVs are still a relatively small portion of the worldwide automotive market, and Tesla’s growth is on par with the industry as a whole, mostly because they are controlling it for the time being.
Tesla won’t have to build 136 plants. It won’t have to transition old factories that are pumping out useless powertrains. It will have to build more, but that won’t halt production altogether, especially considering the two factories it has now are handling demand without much of an issue.
Tesla’s plants are going to be assets for centuries to come. Meanwhile, other automakers have focused on the global scaling of their vehicle fleets, only realizing that their strategically placed production plants will all be useless in a few years unless companies begin transitioning their once high-powered manufacturing facilities to EV-based production lines.
What do you think? Leave a comment down below. Got a tip? Email us at tips@teslarati.com or reach out to me at joey@teslarati.com.
News
Tesla puts Giga Berlin in Plaid Mode with new massive investment
The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.
Tesla is pushing forward with significant upgrades at its Gigafactory Berlin-Brandenburg in Grünheide, Germany, signaling renewed confidence in its European operations despite past market challenges.
The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.
In April, plant manager André Thierig announced a 20 percent increase in Model Y production starting in July, following a record Q1 output of more than 61,000 vehicles. To support the ramp-up, Tesla plans to hire approximately 1,000 new employees beginning in May and convert 500 temporary workers to permanent positions.
The move is expected to lift weekly production significantly, addressing rebounding demand in Europe after a challenging 2025.
Today, we announced a $ 250m investment for our Giga Berlin Cell factory. This will enable 18GWh of annual 4680 cell production and create more than 1500 new jobs. Good news during challenging times for the German industry. pic.twitter.com/ou4SWMfWh9
— André Thierig (@AndrThie) May 12, 2026
The expansion builds on earlier progress. In 2025, Tesla secured partial approvals to add roughly 2 million square feet of factory space, raising potential annual vehicle capacity from around 500,000 toward 800,000 units, with longer-term ambitions approaching one million vehicles per year. Logistical improvements, new infrastructure, and battery-related facilities are already underway on company-owned land.
Battery production is the latest major focus. On May 12, Thierig revealed an additional $250 million investment in the on-site cell factory. This more than doubles the planned 4680 battery cell capacity to 18 gigawatt-hours annually—up from the 8 GWh target set in December 2025—while creating over 1,500 new battery-related jobs.
Total cell investments at the site now exceed previous figures, bringing the factory closer to full vertical integration: cells, packs, and vehicles produced under one roof. Tesla describes this as unique in Europe and a step toward stronger supply chain resilience.
The plans come amid regulatory and community hurdles. Earlier expansion proposals faced protests over environmental concerns and water usage, leading to phased approvals beginning in 2024. Tesla has navigated these by emphasizing sustainable practices and economic benefits, including thousands of local jobs in Brandenburg.
With nearly 12,000 employees already on site and production steadily climbing, Gigafactory Berlin is poised for growth. The combined vehicle and battery expansions position the plant as a key hub for Tesla’s European ambitions, potentially making it one of the continent’s largest manufacturing complexes if local support continues.
As EV demand recovers, these investments underscore Tesla’s commitment to scaling efficiently in Germany while addressing regional supply chain needs.
News
Honda gives up on all-EV future: ‘Not realistic’
Mibe believes the demand for its gas vehicles is certainly strong enough and has changed “beyond expectations.” As many drivers went for EVs a few years back, hybrids are becoming more popular for consumers as they offer the best of both worlds.
Honda has given up on a previous plan to completely changeover to EVs by 2040, a new report states. The company’s CEO, Toshihiro Mibe, said that the idea is “not realistic.”
Mibe believes the demand for its gas vehicles is certainly strong enough and has changed “beyond expectations.” As many drivers went for EVs a few years back, hybrids are becoming more popular for consumers as they offer the best of both worlds.
Mibe said (via Motor1):
“Because of the uncertainty in the business environment and also the customer demand, is changing beyond our expectation and, therefore, we have judged that it’ll be difficult to achieve. That ratio [100-percent electric in 2040] is not realistic as of now. We have withdrawn this target.”
Instead of going all-electric, Honda still wants to oblige by its hopes to be net carbon neutral by 2050. It will do this by focusing on those popular hybrid powertrains, planning to launch 15 of them by March 2030.
Honda will invest 4.4 trillion yen, or almost $28 billion, to build hybrid powertrains built around four and six-cylinder gas engines.
There are so many companies abandoning their all-electric ambitions or even slowing their roll on building them so quickly. Ford, General Motors, Mercedes, and Nissan have all retreated from aggressive EV targets by either cancelling, delaying, or pausing the development of electric models.
Hyundai’s 2030 targets rely on mixed offerings of electric, hybrid & hydrogen vehicles
Early-decade pledges from multiple brands proved overly ambitious as infrastructure lags, battery costs remain high in some markets, and many buyers prefer hybrids for their convenience and range. Toyota has long championed hybrids, while others have quietly extended internal-combustion timelines.
For Honda—historically known for reliable gasoline engines—this shift leverages its core strengths while buying time to refine electric technology. Whether the hybrid-heavy strategy will protect market share in an increasingly competitive landscape remains to be seen, but one thing is clear: the gas engine is far from dead at Honda, unfortunately.
Elon Musk
Delta Airlines rejects Starlink, and the reason will probably shock you
In a pointed exchange on X, Elon Musk defended SpaceX’s uncompromising approach to Starlink’s in-flight internet service, explaining why Delta Air Lines walked away from a deal.
SpaceX frontman Elon Musk explained on Wednesday why commercial airline Delta got cold feet over offering Starlink for stable internet on its flights — and the reason will probably shock you.
In a pointed exchange on X, Elon Musk defended SpaceX’s uncompromising approach to Starlink’s in-flight internet service, explaining why Delta Air Lines walked away from a deal.
Delta rejected Starlink because it insisted on routing all connectivity through its branded “Delta Sync” portal rather than allowing a simple Starlink experience.
Instead, the airline partnered with Amazon’s Project Kuiper—rebranded as Amazon Leo—for high-speed Wi-Fi on up to 500 aircraft, with rollout targeted for 2028. At the time of the announcement, Kuiper had roughly 300 satellites in orbit, while Starlink operated more than 10,400.
The use of the “Delta Sync” portal would not work for SpaceX, as Musk went on to say that:
“SpaceX requires that there be no annoying ‘portal’ to use Starlink. Starlink WiFi must just work effortlessly every time, as though you were at home. Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning strategy.”
Musk doubled down in a follow-up post:
“Yes, SpaceX deliberately accepted lower revenue deals with airlines in exchange for making Starlink super easy to use and available to all passengers.”
Not exactly. SpaceX requires that there be no annoying “portal” to use Starlink.
Starlink WiFi must just work effortlessly every time, as though you were at home.
Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning…
— Elon Musk (@elonmusk) May 13, 2026
SpaceX has structured its airline agreements to prioritize zero-friction access—no captive portals, no SkyMiles logins, no paywalls or ads blocking basic connectivity.
While this means forgoing higher-margin deals that would let carriers monetize the service more aggressively, it ensures Starlink feels like home broadband at 35,000 feet. Passengers on partner airlines such as United, Qatar Airways, and Air France have already praised the service for enabling seamless video calls, streaming, and work mid-flight without interruptions.
Delta’s choice reflects a different philosophy. By keeping Wi-Fi behind its Delta Sync ecosystem, the airline aims to drive loyalty program engagement and control the digital passenger journey. Yet, critics argue this short-term control comes at the expense of immediate competitiveness.
Airlines already installing Starlink are pulling ahead in customer satisfaction surveys, while Delta passengers face years of reliance on slower, legacy systems until Leo launches.
SpaceX’s decision to trade revenue for simplicity will pay off in the longer term, as Starlink is already positioning itself as the default high-speed option for carriers that value passenger satisfaction over incremental fees.
Musk’s focus on creating not only a great service but also a reasonable user experience highlights SpaceX’s prowess with Starlink as it continues to expand across new partners and regions.
Tesla puts Giga Berlin in Plaid Mode with new massive investment
Honda gives up on all-EV future: ‘Not realistic’
