News
Tesla’s manufacturing advantage lies in legacy auto’s stranded assets
Tesla’s focus on manufacturing has solved a vast number of issues that the electric automaker has encountered in its first few years of mass-scale vehicle production. With only two operational vehicle production facilities and several more on the way, Tesla’s biggest advantage in production doesn’t necessarily come down to efficiencies and solving bottlenecks. Instead, it has to do with something completely out of its control: Legacy Auto’s stranded assets.
Large vehicle manufacturers have pumped out millions of vehicles per year in sometimes between 50 and 100, sometimes more, global facilities. Volkswagen, for example, has 136 production plants across the world. This massive production operation lead to 9.3 million VW cars being delivered in 2020, a slight decrease from the nearly 11 million in 2019. However, the COVID-19 pandemic surely wiped away some of its productivity and sales.
But Volkswagen is also in limbo, much like many other automakers. Despite being one of the world’s top brands, a decline is on the way if the German company can’t figure out its electric car software issues. Even if it does, it still has 136 production plants and only a few of them build electric cars. However, all of the company’s plants will need to be transitioned into EV production facilities, a far cry away from the current gas-powered powertrains it currently builds at 98% of its properties.
It’s not just Volkswagen
Mercedes-Benz has 93 locations in 17 countries. BMW has 31 facilities in 15 countries. Ford has 65 plants all across the world.
These plants have been everything to the world’s largest car brands for decades. While the automotive industry has been powered on petrol for 99% of the auto industry’s history, EVs are slowly but surely making their way into the picture. Eventually, with so many plants for the legacy automakers, they will all build electric powertrains. But unfortunately, what has been a strength for so many car companies in the past will soon become a burden as EVs take over market share, become more appealing and more sought after by consumers, and gas cars are few and far between because electrification has taken over. The biggest, most successful, most popular badges on vehicles worldwide will soon have a serious problem on their hands if they do not think about a plan to transition these facilities into EV manufacturing plants.
Time is of the essence
Volkswagen did complete ICE production at its Zwickau plant in Mosel, Germany, in June 2020. After the company announced that the final gas-powered engine had rolled off production lines at the plant, it then came down to training all technicians, assembly workers, and production engineers on how to deal with electric powertrains.
The company stated that 20,500 total days of training time would be given to those who hold jobs at Zwickau, giving the employees no reservations about the direction the German automaker was headed toward. The entire process of transitioning the plant took six to eight months.
This is great, but when a company has 136 plants, that’s a lot of time, many people to train, and a lot of money to spend. Eventually, the plants that have pumped out billions of dollars worth of ICE cars will be rendered useless unless companies begin to update their hardware, train the employees, and prepare for an electric future.
Is delaying EV projects a result of stranded assets?
Companies are smart; there are plenty of reasons why these car companies have long been at the top of the industry. Knowing that the trillions of dollars that they have pumped into building a global powerhouse of production facilities could all be a waste as ICE cars are slowly being phased out is alarming, but perhaps this is why so many companies have avoided focusing on EVs: the thought of modifying so many plants is terrifying.
Nevertheless, it will need to be done eventually. But right now, especially in such a trying economic time, manufacturers are trying to save their faces and their balance sheets by keeping this narrative that EVs are not that important, that gas cars will still dominate, and that consumers should continue to buy petrol-powered machines. Manufacturers continue to push consumers in a direction, even if they know it doesn’t align with climate issues or sustainability because they know that their plants will need major updating. This takes time and money, and car companies don’t have a lot of that.
Tesla Model Y loses another rival after BMW cancels iX3’s US launch
For these legacy automakers, it makes more sense to push gas cars onto consumers and set aside any notions of an EV being a better option, simply because they haven’t made one that is worth a damn…yet.
How is this Tesla’s Advantage?
Tesla is sitting in a prime position to dominate the EV sector for years to come. It is no secret that the company’s vehicles are the highest quality electric cars on the planet; range and performance and contributed to this for several years. However, EVs are the way of the future, and while Tesla has to build new plants to build EVs, it isn’t building them at the massive scale that ICE manufacturers are building their cars. EVs are still a relatively small portion of the worldwide automotive market, and Tesla’s growth is on par with the industry as a whole, mostly because they are controlling it for the time being.
Tesla won’t have to build 136 plants. It won’t have to transition old factories that are pumping out useless powertrains. It will have to build more, but that won’t halt production altogether, especially considering the two factories it has now are handling demand without much of an issue.
Tesla’s plants are going to be assets for centuries to come. Meanwhile, other automakers have focused on the global scaling of their vehicle fleets, only realizing that their strategically placed production plants will all be useless in a few years unless companies begin transitioning their once high-powered manufacturing facilities to EV-based production lines.
What do you think? Leave a comment down below. Got a tip? Email us at tips@teslarati.com or reach out to me at joey@teslarati.com.
Elon Musk
Tesla uses Model S and X ‘sentimental’ value to enforce massive pricing move
By slashing production and creating immediate scarcity, the company has transformed these remaining vehicles into limited-edition relics. The price hike is not driven by rising material costs or new features.
Tesla is using the “sentimental” value that CEO Elon Musk talked about with the Model S and Model X to enforce one of the most massive pricing moves it has ever applied as it begins to phase out the flagship vehicles.
Tesla quietly executed one of its most calculated pricing plays yet. After officially ending production of the Model S and Model X, the company raised prices on every remaining new and demo unit by roughly $15,000.
The refreshed starting prices now sit at:
- $109,990 for the Model S AWD
- $124,900 for the Model S Plaid
- $114,900 for the Model X AWD
- $129,900 for the Model X Plaid
NEWS: Tesla has raised the price on all remaining new (and demo) Model S and Model X vehicles left in inventory by $15,000.
New starting prices:
• Model S AWD: $109,990
• Model S Plaid: $124,900
• Model X AWD: $114,900
• Model X Plaid: $129,900 pic.twitter.com/qBEhsYAfXr— Sawyer Merritt (@SawyerMerritt) April 5, 2026
Every vehicle comes fully loaded with the Luxe Package, Full Self-Driving Supervised, four years of premium connectivity and service, and lifetime free Supercharging. What looks like a simple inventory adjustment is, in reality, a masterclass in monetizing nostalgia.
These are not ordinary cars. For many owners, the Model S and Model X represent the purest expression of Tesla’s original promise—the sleek, over-engineered flagships that proved electric vehicles could be faster, quieter, and more desirable than their gasoline counterparts.
Tesla removes Model S and X custom orders as sunset officially begins
They are the vehicles that carried Elon Musk’s vision from Silicon Valley startup to global automaker.
The final units rolling off the line carry an emotional weight that numbers alone cannot capture. Buyers are not simply purchasing transportation; they are acquiring a piece of Tesla history, the last examples of the very models that defined the brand’s first decade.
Tesla, with this move, understands this sentiment deeply.
By slashing production and creating immediate scarcity, the company has transformed these remaining vehicles into limited-edition relics. The price hike is not driven by rising material costs or new features.
It is driven by the knowledge that a certain segment of buyers, loyalists, collectors, and enthusiasts, will pay a premium precisely because these cars are about to disappear. The strategy converts emotional attachment into margin.
Where other automakers might discount outgoing models to clear lots, Tesla is betting that sentiment is worth more than volume.
The move also quietly rewards existing owners. Scarcity instantly boosts resale values for the hundreds of thousands of Model S and X already on the road, reinforcing brand loyalty among the very people who helped build Tesla’s reputation.
In the end, Tesla’s pricing decision reveals a sophisticated understanding of its audience. As the company pivots toward next-generation platforms, it has found a way to extract one final, lucrative chapter from its heritage.
For buyers willing to pay the new prices, the premium is not just for the car; it is for the feeling of owning the last true originals. Tesla has turned sentiment into strategy, and in the process, reminded everyone that even in the EV era, emotion remains a powerful line on the balance sheet.
News
Tesla broadens most-wanted Model Y to eight new markets
This rollout targets Asia’s booming EV adoption, driven by family buyers seeking practicality without sacrificing performance or luxury. It positions Tesla against rising local competitors offering affordable three-row options.
Tesla has broadened the availability of the most-wanted Model Y trim to eight new Asian markets, expanding the footprint of what is one of the most highly requested vehicle configurations in the U.S.
Tesla has officially launched ordering for the Model Y L, its long-wheelbase six-seater electric SUV, across eight key Asian territories: Japan, South Korea, Hong Kong, Macau, Singapore, Thailand, Malaysia, and the Philippines.
The announcement signals a major expansion for the family-oriented variant first introduced in China in August 2025. In Thailand, Malaysia, and the Philippines, the vehicle had already been previewed at several motor shows, so fans in the area were familiar with the Model Y L and its distinct differences to the standard-sized trims.
🚨 Tesla has launched the Model Y L for order in eight new Asian territories:
– Japan
– South Korea
– Hong Kong
– Macau
– Singapore
– Thailand (previously unveiled at the Bangkok International Motor Show)
– Malaysia (previously unveiled)
– Philippines (previously unveiled) pic.twitter.com/PidNwRxuEU— TESLARATI (@Teslarati) April 3, 2026
Local pricing reflects taxes, incentives, and import duties. Malaysia estimates RM260,000 with Q2 2026 deliveries; Singapore lists S$248,999 (including COE); Macau prices at 398,750 patacas. Similar competitive positioning is expected in Japan, South Korea, Hong Kong, Thailand, and the Philippines, where the Model Y L undercuts many traditional three-row SUVs while offering full EV benefits.
This rollout targets Asia’s booming EV adoption, driven by family buyers seeking practicality without sacrificing performance or luxury. It positions Tesla against rising local competitors offering affordable three-row options.
Notably, the Model Y L remains unavailable in the U.S. market, where demand for a stretched Model Y has been high. Although CEO Elon Musk said that something “way cooler than a minivan” is on the way in the U.S., the dimensions of the Model Y L simply fit the needs of many American families.
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
The Model Y L stands out with its stretched dimensions: 4,976 mm long and a 3,040 mm wheelbase—179 mm and 150 mm longer, respectively, than the standard Model Y. Height increases slightly to 1,668 mm, creating a true three-row, 2+2+2 layout with individual captain’s chairs in the second row for easier third-row access.
Maximum cargo capacity reaches 2,539 liters with seats folded, making it ideal for growing families or those needing versatile space in dense urban environments. But it’s not just a grocery-getter or a kid-hauler: The performance matches Tesla’s reputation.
Dual-motor all-wheel drive delivers 0-100 km/h acceleration in about 5.0 seconds (or 4.5 seconds in some market specs), with a top speed of 201 km/h. The vehicle boasts a WLTP-rated range of up to 681 km, supported by an approximately 88-97 kWh battery pack (market-dependent) and 250 kW DC fast charging.
With deliveries slated for Q2 2026 and strong early interest mirroring China’s rapid pre-orders, the Model Y L could become a bestseller in these dynamic markets. Tesla’s targeted expansion essentially generalizes its commitment to tailoring vehicles to regional needs while advancing sustainable mobility across Asia.
Lifestyle
Tesla hit by Iranian missile debris in Israel
A Tesla in Israel absorbed a direct hit from missile debris, and the glassroof held.
On March 30, 2026, Lara Shusterman was in Netanya, Israel when Iranian ballistic missiles triggered air raid sirens across the city. While she remained in safety, her 2024 Tesla Model Y did not escape untouched. A heavy piece of missile debris struck the car’s massive glass roof, leaving a deep crater but without shattering. In a Facebook post to the Tesla Israel community the following morning, Shusterman described what happened: “The glass did not shatter into dangerous shards. She stopped the damage and pushed the metal part to the ground.” She closed by thanking Elon Musk and the Tesla team for building what she called “security and a sense of trust even in extreme situations.”
Netanya is a coastal city in central Israel, roughly 18 miles north of Tel Aviv and has been among the areas most frequently struck during Iran’s ongoing missile campaign, following coordinated U.S. and Israeli strikes on Iranian military infrastructure. Falling shrapnel from intercepted missiles is a common occurrence.
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- Tesla Model Y glass roof shattered from a piece of falling Iranian missile debris
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- A piece of Iranian missile debris that struck Lara Shusterman’s Tesla Model Y in Netanya, Israel on March 30, 2026, after being intercepted by Israeli air defenses.
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- Tesla Model Y glass roof shattered from a piece of falling Iranian missile debris
Source: Tesla Israel Facebook Group
The incident is a testament to Tesla’s structural engineering. Tesla’s glass roof is designed to support over four times the vehicle’s own weight. That strength has shown up in real-world accidents too. In 2021, a Model Y in California was struck by a falling tree during a storm, with the glass roof holding firm and the cabin remaining intact. In another widely reported incident, a Tesla Model Y plunged 250 feet off the cliff at Devil’s Slide in California in January 2023, with all four occupants, including two young children, surviving.
Disturbing details about Tesla’s 250-foot cliff drop emerge amid initial investigation
Tesla officially launched sales in Israel in early 2021 and captured over 60 percent of Israel’s EV market in the first year. The brand’s foothold in Israel remains significant. Tens of thousands of Teslas are now on Israeli roads, making incidents like Shusterman’s easy to corroborate. On the same week her Model Y took the hit, the U.S. Space Force awarded SpaceX a $178.5 million contract to launch missile tracking satellites, a separate but fitting reminder of how intertwined the Musk ecosystem has become with the realities of modern conflict.
Tesla uses Model S and X ‘sentimental’ value to enforce massive pricing move
Tesla broadens most-wanted Model Y to eight new markets
