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Tesla is going mainstream with every milestone: US car buyers just need to know about it
Just recently, Tesla’s Model S, Model 3, and Model X made a big splash at cars.com’s 2020 American-made Index, an annual survey that ranks vehicles which “contribute most to the US economy” through factory jobs, manufacturing plants, and parts sourcing. Tesla’s Model S3X line took numbers 3, 4, and 9 in the Top 10 list, which is impressive on its own right. However, these results could have easily been better, if more respondents to cars.com’s study had been more aware about Tesla, its products, and its operations.
A look at the results of cars.com’s Top 10 American-made Index list shows that there is still an information divide between Tesla’s electric vehicles and mainstream car buyers. Topping the Top 10 rankings of the survey are the Ford Ranger and the Jeep Cherokee, which are iconic for being American cars but are hardly more US-based than Tesla’s trifecta of electric vehicles. In fact, a case could even be made that the Model S, Model 3, and Model X are more American than the Ranger and Cherokee, considering that Tesla’s vehicles are made in the US using American labor and (for the most part) components.
This year marks the first time that Tesla supplied cars.com with the information necessary to qualify for the annual survey. According to Kelsey Mays, cars.com’s senior consumer affairs and vehicle evaluations editor, the location where a vehicle is made is becoming increasingly important these days, especially in the light of the ongoing pandemic.
“We live in a global economy, but cars.com’s research found 70% of American shoppers consider a car’s U.S. economic impact a significant or deciding factor in their vehicle purchase. The COVID-19 pandemic is increasing Americans’ desire to buy local, with 37% reporting they are more likely to buy an American-made vehicle in light of the economic disruption of COVID-19,” Mays said.
This is where the information gap between Tesla and mainstream American car buyers still exists. According to cars.com, only about 10% of American car buyers recognized Tesla as “California-made” in 2019, and this year, the number has increased to 18%. The motoring firm added that only half of the survey’s total respondents were aware that Tesla was an American company, and only a third of those who participated knew that the Model S was built in the United States. These show that for a significant number of mainstream car buyers, Tesla’s vehicles are still an unfamiliar concept, and one that is not associated with the US the same way as Ford’s pickups and Jeep’s off-roaders.
While it is impressive that the number of American buyers recognizing Tesla as a US-focused company is growing over the past years as per cars.com’s survey results, it appears that Tesla could still do so much more to emphasize the fact that its vehicles are made in the US. Granted, the company is very firm in its stance against traditional advertising, but there are ways to disseminate information about the company and its products without resorting to conventional marketing tricks.
These could go a long way towards ensuring that more people remain informed about what Tesla really is and what its products can do. After all, Tesla’s electric vehicles still made a strong impact on cars.com’s Top 10 American-made Index, even with a significant number of respondents being uninformed about the company or the nature of its operations.
Fortunately, the company’s next two vehicles would likely raise more awareness about Tesla’s US-based roots. Following the Model Y crossover, Tesla is poised to ramp the production of the Semi, a Class 8 long-hauler, and the Cybertruck, a pickup. Both these vehicles are poised to be operated by drivers who personify the ideals of workers that value utility and practicality. And these, ultimately, could help make Tesla be recognized better as a company that makes American cars by American workers using American resources.
This very point was emphasized by Jay Leno in a previous statement about Tesla and the flak it receives from critics. Speaking with CNBC’s The Exchange, Leno candidly stated that he does not really get where all the criticism of Tesla is coming from, considering the company’s milestones over the years.
“In the mid-teens, there were 350 car companies in the United States. Every year since then, two or three of them dropped out… There’s a whole bunch that just disappeared. So here comes a brand new car company, so that’s impressive. It’s a tough business to get into; and the fact that Tesla is making a go of it and quite successfully, I think is impressive and should be applauded. We’re becoming like the British — we like noble failures. I would watch, listen to these radio talk shows just tear Tesla apart; and I go, ‘Here’s a guy, building an American car in America, using American labor. Why are you not rooting for it to be successful? Why do you wish it would fail?’ I don’t quite understand,” he said.
Elon Musk
NASA sends humans to the Moon for the first time since 1972 – Here’s what’s next
NASA’s Artemis II launched four astronauts toward the Moon on the first crewed lunar mission since 1972.
NASA’s Space Launch System rocket launches carrying the Orion spacecraft with NASA astronauts Reid Wiseman, commander; Victor Glover, pilot; Christina Koch, mission specialist; and CSA (Canadian Space Agency) astronaut Jeremy Hansen, mission specialist on NASA’s Artemis II mission, Wednesday, April 1, 2026, from Operations and Support Building II at NASA’s Kennedy Space Center in Florida. NASA’s Artemis II mission will take Wiseman, Glover, Koch, and Hansen on a 10-day journey around the Moon and back aboard SLS rocket and Orion spacecraft launched at 6:35pm EDT from Launch Complex 39B. (NASA/Bill Ingalls)
NASA launched four astronauts toward the Moon on April 1, 2026, marking the first crewed lunar mission since Apollo 17 in December 1972. The Artemis II mission lifted off from Kennedy Space Center aboard the Space Launch System rocket at 6:35 p.m. EDT, sending commander Reid Wiseman, pilot Victor Glover, mission specialist Christina Koch, and Canadian astronaut Jeremy Hansen on a 10-day journey around the far side of the Moon and back.
The mission does not include a lunar landing. It is a test flight designed to validate the Orion spacecraft’s life support systems, navigation, and communications in deep space with a crew aboard for the first time. If the crew reaches the planned distance of 252,000 miles from Earth, they will set a new record for the farthest any human has ever traveled, surpassing even the Apollo 13 distance record.
As Teslarati reported, SpaceX holds a central role in what comes next. The Starship Human Landing System is under contract to carry astronauts to the lunar surface for Artemis IV, now targeting 2028, after NASA restructured its mission sequence due to delays in Starship’s orbital refueling demonstration. Before any Moon landing happens, SpaceX must prove it can transfer propellant between two Starships in orbit, something no rocket program has done at this scale.
The last time humans left Earth’s orbit was 53 years ago. Gene Cernan and Harrison Schmitt of Apollo 17 were the final people to walk on the Moon, a record that stands to this day. Elon Musk has long argued that returning is not optional. “It’s been now almost half a century since humans were last on the Moon,” Musk said. “That’s too long, we need to get back there and have a permanent base on the Moon.”
The Artemis program involves 60 countries signed onto the Artemis Accords, and this mission sets several firsts beyond distance. Glover becomes the first person of color to travel beyond low Earth orbit, Koch the first woman, and Hansen the first non-American astronaut to reach the Moon’s vicinity. According to NASA’s live mission updates, the spacecraft’s solar arrays deployed successfully after liftoff and the crew completed a proximity operations demonstration within the first hours of flight.
Artemis II is step one. The Moon landing and the permanent lunar base come later. But after more than five decades, humans are heading back.
News
Tesla removes Model S and X custom orders as sunset officially begins
In a significant development that marks the beginning of the end for two of its longest-running models, Tesla has removed the custom order configurator for the Model S sedan and Model X SUV from its website.
Tesla has officially started the “honorable discharge” of the Model S and Model X with a massive move, removing the two vehicles from Custom Orders and only offering inventory options.
It is the latest move Tesla has made to pull the Model S and Model X from its lineup, a decision CEO Elon Musk announced during its last quarterly earnings call.
Tesla brings closure to flagship ‘sentimental’ models, Musk confirms
In a significant development that marks the beginning of the end for two of its longest-running models, Tesla has removed the custom order configurator for the Model S sedan and Model X SUV from its website.
As of April 1, visitors to tesla.com/model-s and tesla.com/modelx are now redirected exclusively to limited inventory listings rather than a design studio, allowing buyers to select paint, wheels, interior options, or performance upgrades. Only pre-built vehicles currently in stock are available for purchase or lease.
Tesla CEO Elon Musk confirmed the change directly on X, posting: “Custom orders of the Tesla Model S & X have come to an end. All that’s left are some in inventory.”
Custom orders of the Tesla Model S & X have come to an end. All that’s left are some in inventory.
We will have an official ceremony to mark the ending of an era. I love those cars.
This was me at production launch 14 years ago: pic.twitter.com/6kvCf9HTHc
— Elon Musk (@elonmusk) April 1, 2026
We will have an official ceremony to mark the end of an era.” Accompanying the statement was a throwback photo from the Model S production launch in 2012, underscoring the emotional weight of the decision.
Musk had first signaled the phase-out during the company’s Q4 2025 earnings call in January, describing it as time for an “honorable discharge” of the programs to free up resources at the Fremont factory for Optimus humanoid robot production and autonomous vehicle initiatives.
The Model S, introduced in 2012, and the Model X, which followed in 2015, were instrumental in establishing Tesla as a premium electric vehicle leader.
The sedan offered class-leading range and acceleration, while the SUV’s signature falcon-wing doors became an iconic feature. Together, they proved EVs could compete in the luxury segment. Yet sales volumes have dwindled in recent years as Tesla prioritized higher-volume Model 3 and Model Y vehicles.
The flagships now represent a tiny fraction of overall deliveries, making continued custom production inefficient as the company accelerates toward robotaxis and next-generation platforms.
Prospective buyers are urged to act quickly. Remaining U.S. inventory vehicles—some nearly new—may include incentives such as lifetime free Supercharging, Full Self-Driving (Supervised) capability, and premium connectivity, depending on configuration.
Leasing options start around $1,699 per month for select Model X units, though exact pricing and availability fluctuate. International markets, including Europe and China, have already seen similar restrictions in recent months.
The move aligns with Tesla’s broader strategy to streamline its lineup and redirect manufacturing capacity toward autonomy and AI-driven products. While some enthusiasts lament the loss of personalization, the company views the transition as necessary progress.
Tesla has indicated that once the current inventory sells out, new Model S and Model X vehicles will no longer be offered.
For loyal owners and fans, the promised “official ceremony” may provide a fitting send-off. In the meantime, the website change serves as a clear signal: the era of bespoke flagship Teslas has quietly concluded, and the focus has fully shifted to the future.
Elon Musk
SpaceX files confidentially for IPO that will rewrite the record books
SpaceX files confidentially for a record-breaking IPO targeting a $1.75T valuation and $80B raise, driven by Starlink growth and its xAI merger.
Elon Musk’s rocket and satellite company submitted its draft registration to the U.S. Securities and Exchange Commission today for an initial public offering, targeting June at a $1.75 trillion valuation. This would be the largest in history.
SpaceX has filed confidentially with the SEC, first reported by Bloomberg. SpaceX would be valued above every S&P 500 company except Nvidia, Apple, Alphabet, Microsoft, and Amazon.
The filing uses a confidential process that allows companies to work through SEC disclosures privately before initiating a public roadshow. With a June target, official details through a formal prospectus is expected to go public in April or early May, after which SpaceX must wait at least 15 days before beginning investor marketing.
While SpaceX is best known for its Falcon 9 and Starship rockets, the $1.75 trillion valuation is anchored by Starlink, its satellite internet service. Starlink ended 2025 with 9.2 million subscribers and over $10 billion in revenue, which is a figure analysts project could reach a staggering $24 billion by the end of 2026. A February all-stock merger with xAI, Musk’s artificial intelligence venture, further boosted the valuation.
SpaceX officially acquires xAI, merging rockets with AI expertise
Bank of America, Goldman Sachs, JPMorgan Chase, and Morgan Stanley are lined up as senior underwriters. SpaceX is also considering a dual-class share structure to preserve insider voting control, and plans to allocate up to 30% of shares to retail investors, which is roughly three times the typical norm.
NASA sends humans to the Moon for the first time since 1972 – Here’s what’s next
Tesla removes Model S and X custom orders as sunset officially begins
SpaceX files confidentially for IPO that will rewrite the record books
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
