Connect with us

News

Tesla is going mainstream with every milestone: US car buyers just need to know about it

(Photo: Tesla Photographer/Instagram)

Published

on

Just recently, Tesla’s Model S, Model 3, and Model X made a big splash at cars.com’s 2020 American-made Index, an annual survey that ranks vehicles which “contribute most to the US economy” through factory jobs, manufacturing plants, and parts sourcing. Tesla’s Model S3X line took numbers 3, 4, and 9 in the Top 10 list, which is impressive on its own right. However, these results could have easily been better, if more respondents to cars.com’s study had been more aware about Tesla, its products, and its operations. 

A look at the results of cars.com’s Top 10 American-made Index list shows that there is still an information divide between Tesla’s electric vehicles and mainstream car buyers. Topping the Top 10 rankings of the survey are the Ford Ranger and the Jeep Cherokee, which are iconic for being American cars but are hardly more US-based than Tesla’s trifecta of electric vehicles. In fact, a case could even be made that the Model S, Model 3, and Model X are more American than the Ranger and Cherokee, considering that Tesla’s vehicles are made in the US using American labor and (for the most part) components. 

This year marks the first time that Tesla supplied cars.com with the information necessary to qualify for the annual survey. According to Kelsey Mays, cars.com’s senior consumer affairs and vehicle evaluations editor, the location where a vehicle is made is becoming increasingly important these days, especially in the light of the ongoing pandemic. 

Tesla Model 3 (Source: Maiden Voyage: A Voyage Without Carbon | Twitter)

“We live in a global economy, but cars.com’s research found 70% of American shoppers consider a car’s U.S. economic impact a significant or deciding factor in their vehicle purchase. The COVID-19 pandemic is increasing Americans’ desire to buy local, with 37% reporting they are more likely to buy an American-made vehicle in light of the economic disruption of COVID-19,” Mays said. 

This is where the information gap between Tesla and mainstream American car buyers still exists. According to cars.com, only about 10% of American car buyers recognized Tesla as “California-made” in 2019, and this year, the number has increased to 18%. The motoring firm added that only half of the survey’s total respondents were aware that Tesla was an American company, and only a third of those who participated knew that the Model S was built in the United States. These show that for a significant number of mainstream car buyers, Tesla’s vehicles are still an unfamiliar concept, and one that is not associated with the US the same way as Ford’s pickups and Jeep’s off-roaders.

Advertisement

While it is impressive that the number of American buyers recognizing Tesla as a US-focused company is growing over the past years as per cars.com’s survey results, it appears that Tesla could still do so much more to emphasize the fact that its vehicles are made in the US. Granted, the company is very firm in its stance against traditional advertising, but there are ways to disseminate information about the company and its products without resorting to conventional marketing tricks. 

Credit: Twitter | @zfescht

These could go a long way towards ensuring that more people remain informed about what Tesla really is and what its products can do. After all, Tesla’s electric vehicles still made a strong impact on cars.com’s Top 10 American-made Index, even with a significant number of respondents being uninformed about the company or the nature of its operations. 

Fortunately, the company’s next two vehicles would likely raise more awareness about Tesla’s US-based roots. Following the Model Y crossover, Tesla is poised to ramp the production of the Semi, a Class 8 long-hauler, and the Cybertruck, a pickup. Both these vehicles are poised to be operated by drivers who personify the ideals of workers that value utility and practicality. And these, ultimately, could help make Tesla be recognized better as a company that makes American cars by American workers using American resources

This very point was emphasized by Jay Leno in a previous statement about Tesla and the flak it receives from critics. Speaking with CNBC’s The Exchange, Leno candidly stated that he does not really get where all the criticism of Tesla is coming from, considering the company’s milestones over the years. 

“In the mid-teens, there were 350 car companies in the United States. Every year since then, two or three of them dropped out… There’s a whole bunch that just disappeared. So here comes a brand new car company, so that’s impressive. It’s a tough business to get into; and the fact that Tesla is making a go of it and quite successfully, I think is impressive and should be applauded. We’re becoming like the British — we like noble failures. I would watch, listen to these radio talk shows just tear Tesla apart; and I go, ‘Here’s a guy, building an American car in America, using American labor. Why are you not rooting for it to be successful? Why do you wish it would fail?’ I don’t quite understand,” he said.

Advertisement

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

Elon Musk

Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration

Published

on

Credit: CNBC

Tesla has finally clarified the situation regarding the viral crash in Texas where a Model 3 slammed into a home.

CEO Elon Musk replied to reports on Monday that stated the crash was due to the company’s Full Self-Driving or Autopilot suite, which seemed unlikely to those who are familiar with it. Video showed the car slamming into a house at an excessive rate of speed, making it highly unlikely the crash was due to the suite’s operation, as it does not travel at those speeds in residential areas.

Musk said:

“This makes no sense. FSD drives slowly through neighborhood streets, and this was a high-speed crash!”

Tesla’s Head of AI, Ashok Elluswamy, added context, revealing that the company’s data shows the driver “manually overrode self-driving by pressing the accelerator all the way to 100%.”

He revealed the speed reached by the car was 73 MPH, and the accelerator was still pressed “even after the crash.”

Authorities are reportedly investigating “whether Tesla’s Autopilot system played a role after a Model 3 left the roadway…slammed through a brick house at high speed and fatally struck Matha Avila as she sat inside,” the New York Post reported.

The National Highway Traffic Safety Administration (NHTSA) is now investigating the crash. Tesla will work with the agency to provide them with whatever information they need in order to clarify the cause of the crash.

Similarly, Tesla had claims of a fatal accident in Harris County, Texas, a few years ago. Early reports indicated that Full Self-Driving was the cause of the crash. After the National Transportation Safety Board (NTSB) worked with Tesla, the agency proved there was “no use of the Autopilot system at any time during this ownership period of the vehicle, including the time frame up to the last transmitted timestamp on April 17, 2021.”

Tesla alleged “driverless” crash in Texas: What is known so far

“Application of the accelerator pedal was found to be as high as 98.8 percent,” the NTSB said in their findings. The highest recorded speed in the five seconds leading up to the impact was 67 miles per hour. The area where the crash occurred is residential, and Texas State laws have default speed limits of 30 MPH in residential streets.

This appears to be a similar situation. However, an investigation will prove what happened for sure.

Continue Reading

Investor's Corner

SpaceX makes $20 billion move to optimize its balance sheet

Published

on

Credit: SpaceX

SpaceX announced today that it commenced its first-ever public bond offering, marking a significant step in the newly public company’s capital markets strategy.

The company announced an offering of senior unsecured notes expected to raise at least $20 billion.

The move comes just a short time after SpaceX completed one of the largest initial public offerings in history. In mid-June, the company priced shares at $135 and raised more than $85 billion, propelling founder Elon Musk’s net worth past the trillion-dollar mark and giving the firm substantial liquidity.

According to the company’s SEC filing, the net proceeds from the notes will be used primarily to repay in full the outstanding borrowings under its existing bridge loan facility, cover related fees and expenses, and fund general corporate purposes. The offering is being conducted under Rule 144A, as well as Regulation S, targeting qualified institutional buyers and non-U.S. investors. Notes will be unsecured obligations ranking equally with other unsubordinated debt.

The $20 billion bridge loan was used to refinance approximately $17.5 billion in higher-cost “junk” debt tied to X and xAI. SpaceX had merged with xAI in February 2026 in an all-stock deal. The bridge facility, which matures in September 2027, had represented the bulk of SpaceX’s long-term debt.

SpaceX officially acquires xAI, merging rockets with AI expertise

In connection with the bond launch, SpaceX disclosed it held approximately $100.8 billion in cash and cash equivalents as of June 19. Investor calls began on the announcement date, with pricing and launch expected shortly thereafter. Rating agencies have assigned investment-grade ratings to the proposed bonds, reflecting confidence in SpaceX’s dominant position in commercial launches and the growth trajectory of its Starlink internet offering.

The debt raise also allows SpaceX to optimize its balance sheet by replacing short-term, higher-cost bridge financing with longer-date, lower-cost fixed-income securities. This provides greater financial flexibility to support capital-intensive initiatives, including the development of Starship, the expansion of the Starlink constellation, and the integration of AI capabilities following the xAI combination.

SpaceX shares (NASDAQ: SPCX) fell sharply on the news, dropping over 16 percent overall on the market on Monday. The stock had surged initially after debuting but pulled back amid profit-taking and broader market dynamics.

Overall, the bond offering underscores SpaceX’s transition to a mature public company with access to diverse funding sources. It positions the firm to pursue its long-term vision of multiplanetary expansion and AI infrastructure, while maintaining a disciplined approach to its capital structure in a high-growth but capital-heavy industry.

Continue Reading

Elon Musk

SpaceX confirms third massive compute deal at Colossus data center

Published

on

Credit: xAI Memphis

SpaceX confirmed today that it has officially signed its third massive compute deal, providing compute at its Colossus data center in Southaven, Tennessee.

Reflection AI will gain immediate access to NVIDIA GB300 chips at SpaceX’s Colossus 2 data center. In return, Reflection will pay SpaceX $150 million per month starting on July 1, with total payments reaching approximately $6.3 billion if the contract runs through its duration, which is until 2029. Either party can terminate the agreement with 90 days’ notice after the initial three-month period.

CNBC first reported the deal.

This latest partnership highlights SpaceX’s strategy of commercializing its massive Colossus supercomputing infrastructure, originally developed to power Elon Musk’s Grok AI models. The company has rapidly expanded its customer base in the AI sector following its February 2026 merger with xAI, a transaction that valued the combined entity at $1.25 trillion.

SpaceX has previously signed significant compute deals with other major players.

It granted Anthropic exclusive access to the full capacity of its Colossus 1 data center, which exceeds 300 megawatts and includes over 220,000 NVIDIA GPUs. Details from SpaceX’s IPO filings indicate Anthropic will pay $1.25 billion per month through May 2029, potentially generating around $45 billion over the term of the deal.

Additionally, Google agreed to pay SpaceX $920 million per month for compute capacity from October 2026 through June 2029. This 32-month period will provide Google access to roughly 110,000 NVIDIA GPUs, along with supporting processors and memory. Capacity ramps up through September at a reduced fee, with termination options after the first year.

SpaceXA also established arrangements for computing power with Cursor, an AI coding startup. SpaceX acquired them in a $60 billion all-stock deal.

SpaceX makes first acquisition post-IPO

These arrangements position SpaceX’s collective position as an AI infrastructure powerhouse with high-margin revenue potential. The Google deal alone could generate nearly $29.5 billion over its term, while the Reflection contract adds another $6.3 billion.

Combined with the Anthropic arrangement, SpaceX stands to realize tens of billions in revenue from compute leasing in the coming years, which diversifies beyond SpaceX’s traditional rocket launches and Starlink operation.

The deals underscore growing demand for advanced AI training and inference capacity amid chip shortages and surging model development needs. Reflection, valued at $25 billion and focused on “American open intelligence” with government and national security ties, cited recent restrictions on closed models as validation for open-source approaches.

For SpaceX, the partnerships transform capital-intensive data centers into flexible revenue sources while supporting its broader AI ambitions after the company has gone public.

Continue Reading