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Tesla is going mainstream with every milestone: US car buyers just need to know about it

(Photo: Tesla Photographer/Instagram)

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Just recently, Tesla’s Model S, Model 3, and Model X made a big splash at cars.com’s 2020 American-made Index, an annual survey that ranks vehicles which “contribute most to the US economy” through factory jobs, manufacturing plants, and parts sourcing. Tesla’s Model S3X line took numbers 3, 4, and 9 in the Top 10 list, which is impressive on its own right. However, these results could have easily been better, if more respondents to cars.com’s study had been more aware about Tesla, its products, and its operations. 

A look at the results of cars.com’s Top 10 American-made Index list shows that there is still an information divide between Tesla’s electric vehicles and mainstream car buyers. Topping the Top 10 rankings of the survey are the Ford Ranger and the Jeep Cherokee, which are iconic for being American cars but are hardly more US-based than Tesla’s trifecta of electric vehicles. In fact, a case could even be made that the Model S, Model 3, and Model X are more American than the Ranger and Cherokee, considering that Tesla’s vehicles are made in the US using American labor and (for the most part) components. 

This year marks the first time that Tesla supplied cars.com with the information necessary to qualify for the annual survey. According to Kelsey Mays, cars.com’s senior consumer affairs and vehicle evaluations editor, the location where a vehicle is made is becoming increasingly important these days, especially in the light of the ongoing pandemic. 

Tesla Model 3 (Source: Maiden Voyage: A Voyage Without Carbon | Twitter)

“We live in a global economy, but cars.com’s research found 70% of American shoppers consider a car’s U.S. economic impact a significant or deciding factor in their vehicle purchase. The COVID-19 pandemic is increasing Americans’ desire to buy local, with 37% reporting they are more likely to buy an American-made vehicle in light of the economic disruption of COVID-19,” Mays said. 

This is where the information gap between Tesla and mainstream American car buyers still exists. According to cars.com, only about 10% of American car buyers recognized Tesla as “California-made” in 2019, and this year, the number has increased to 18%. The motoring firm added that only half of the survey’s total respondents were aware that Tesla was an American company, and only a third of those who participated knew that the Model S was built in the United States. These show that for a significant number of mainstream car buyers, Tesla’s vehicles are still an unfamiliar concept, and one that is not associated with the US the same way as Ford’s pickups and Jeep’s off-roaders.

While it is impressive that the number of American buyers recognizing Tesla as a US-focused company is growing over the past years as per cars.com’s survey results, it appears that Tesla could still do so much more to emphasize the fact that its vehicles are made in the US. Granted, the company is very firm in its stance against traditional advertising, but there are ways to disseminate information about the company and its products without resorting to conventional marketing tricks. 

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Credit: Twitter | @zfescht

These could go a long way towards ensuring that more people remain informed about what Tesla really is and what its products can do. After all, Tesla’s electric vehicles still made a strong impact on cars.com’s Top 10 American-made Index, even with a significant number of respondents being uninformed about the company or the nature of its operations. 

Fortunately, the company’s next two vehicles would likely raise more awareness about Tesla’s US-based roots. Following the Model Y crossover, Tesla is poised to ramp the production of the Semi, a Class 8 long-hauler, and the Cybertruck, a pickup. Both these vehicles are poised to be operated by drivers who personify the ideals of workers that value utility and practicality. And these, ultimately, could help make Tesla be recognized better as a company that makes American cars by American workers using American resources

This very point was emphasized by Jay Leno in a previous statement about Tesla and the flak it receives from critics. Speaking with CNBC’s The Exchange, Leno candidly stated that he does not really get where all the criticism of Tesla is coming from, considering the company’s milestones over the years. 

“In the mid-teens, there were 350 car companies in the United States. Every year since then, two or three of them dropped out… There’s a whole bunch that just disappeared. So here comes a brand new car company, so that’s impressive. It’s a tough business to get into; and the fact that Tesla is making a go of it and quite successfully, I think is impressive and should be applauded. We’re becoming like the British — we like noble failures. I would watch, listen to these radio talk shows just tear Tesla apart; and I go, ‘Here’s a guy, building an American car in America, using American labor. Why are you not rooting for it to be successful? Why do you wish it would fail?’ I don’t quite understand,” he said.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla (TSLA) Q3 2025 earnings: Wall Street’s reactions

Tesla’s third-quarter 2025 results delivered the highest quarterly revenue in company history, and Wall Street analysts are taking notice. 

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Credit: Tesla

Tesla’s third-quarter 2025 results delivered record quarterly revenues, and Wall Street is taking notice. 

The automaker reported $28.1 billion in revenue, topping estimates of $26.4 billion, while non-GAAP EPS landed at $0.50 versus $0.54 expected. Despite the slight earnings miss, Tesla’s free cash flow surged to nearly $4.0 billion and total cash on hand jumped to $41.6 billion, a new high.

The following are some of Wall Street’s reactions to Tesla’s third-quarter results.

Mizuho

Mizuho analyst Vijay Rakesh maintained an “Outperform” rating on Tesla and raised the firm’s price target to $485 from $460 per share, pointing to Tesla’s next-generation autonomy roadmap. “We see 2026E better with stronger FSD traction and deliveries. TSLA is focusing on AI5/HW5 with ~40x gains gen/gen, while ramping Robotaxis and FSD into 2026E–27E.”

Rakesh also highlighted that Mizuho sees Tesla as “well-positioned” to lead “physical AI with Cybercab/FSD traction, humanoid longer term, offset by near-term demand headwinds.”

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Wedbush

Wedbush analyst Dan Ives reiterated his “Outperform” rating and $600 price target on Tesla. As per the analyst, “Tesla reported its FY3Q25 results featuring beats on the top-line while missing bottom-line expectations as the company benefitted from a pull-forward in its delivery segment with greater strength across EMEA and APAC while making gradual progress with its autonomous and energy businesses.” 

He also pointed to Musk’s upcoming compensation vote as a key inflection point: “We believe it will be approved by a wide margin despite some opposition,” Ives noted. “That will be incremental to keeping Musk as a war-time CEO as the company enters a critical AI expansion phase.”

Baird

Baird analyst Ben Kallo reiterated his “Outperform” rating and $548 per share price target for Tesla following the company’s Q3 2025 earnings results. He praised Tesla’s energy segment for delivering record results. 

“Energy demand is particularly high given grid constraints in several regions and a rapid build-out of infrastructure. We expect this piece of the business to capture more attention in the remainder of 2025 and moving into 2026 with the tipping points for longer-term initiatives (Optimus, robotaxi, etc.) more opaque,” Kallo noted.

Deepwater

Meanwhile, Deepwater’s Gene Munster struck a more measured tone. “The September numbers and earnings call were largely uneventful,” Munster said, adding that Tesla’s decision to move cautiously with robotaxis in Austin is the right one. 

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“Shares of TSLA traded down following Elon’s comment that he remains paranoid about the safety of Robotaxi given any accidents would represent a significant step back in terms of the public’s confidence in the fleet,” he wrote. Munster, however, emphasized that Tesla’s cash position is a major strength: “They have enough cash to will Elon’s vision into reality. It may take a lot longer than many expect, but they’ve got the cash to get there.”

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Investor's Corner

Tesla’s massive Q3 update reaffirms it’s not just a car company anymore

From record global deliveries to new AI breakthroughs, Megablock energy tech & next-gen Superchargers, Tesla showed why it’s still miles ahead.

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Credit: Tesla Asia/X

Tesla’s third-quarter update showcased a flurry of milestones across its vehicles, AI, and energy divisions. The company achieved record deliveries and energy storage deployments while launching new products in North America, EMEA, and Asia-Pacific. 

Tesla also emphasized its focus on scaling AI-powered autonomy and virtual power plant technology as part of its push towards Master Plan Part IV.

Global product rollouts and record regional performance

Tesla’s Q3 highlights revealed strong traction across multiple continents. In North America, the automaker launched the new Model 3 and Model Y Standard variants, each offering over 300 miles of range and starting below $40,000. The Model Y Performance also debuted, highlighting Tesla’s focus on sheer performance and driving dynamics.

In Europe and the Middle East, Model Y topped sales charts in Norway, Switzerland, Iceland, and Finland while reaching number one in the Netherlands and Denmark in September. Giga Berlin celebrated production of its 100,000th refreshed Model Y, including the first European-built Performance units. Tesla confirmed it’s working toward regulatory approval for its FSD Supervised software in Europe.

Across Asia-Pacific, Tesla introduced the Model YL in China, an extended wheelbase, six-seat version of its best-selling crossover SUV, and achieved record deliveries in South Korea, Taiwan, Japan, and Singapore. The company also began Model Y deliveries in India, launched FSD Supervised in Australia and New Zealand, and confirmed South Korea is now its third-largest global market.

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AI, charging, and energy divisions

Tesla’s AI division rolled out version 14 of FSD Supervised, integrating key elements of its Robotaxi model and improving responses to complex driving scenarios. The company expanded its Austin Robotaxi fleet and launched a Bay Area ride-hailing pilot while announcing a U.S. semiconductor manufacturing deal with Samsung to boost AI compute capacity.

Tesla also introduced Grok, an AI vehicle companion, alongside new vehicle software like Low Power Mode and Light Sync. The company also introduced minor but notable convenience improvements, such as the ability to order food directly from the vehicle at the Tesla Diner in LA.

Meanwhile, Tesla’s energy business achieved record storage deployments and revealed “Megablock,” a next-generation industrial product built around Megapack 3s, slated for production in Houston by 2026. The Superharger Network grew 18% year-over-year as well, adding over 3,500 Supercharger stalls and debuting V4 cabinets capable of 500 kW passenger charging and up to 1,200 kW for Tesla Semi trucks.

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Tesla reveals its plans for Hardware 3 owners who are eager for updates

“We have not completely given up on HW3. These customers are very important. They are early adopters. We will definitely take care of you guys.”

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Tesla-Chips-HW3-1
Image used with permission for Teslarati. (Credit: Tom Cross)

Tesla has finally revealed its plans for Hardware 3 owners who are eager to have access to the latest versions of the company’s Full Self-Driving suite.

Tesla’s Hardware 3 vehicles feature an older chip that does not immediately give access to new versions of the FSD suite. Cars like the new Model Y have Hardware 4, often referred to as AI4, while Tesla is already working to develop AI5 chips with suppliers TSMC and Samsung.

However, during the Q3 Earnings Call on Wednesday, Tesla finally gave some information to those Hardware 3 owners who have been anxiously waiting for updates, and hopefully, this will give them some peace of mind.

Tesla (TSLA) Q3 2025 earnings results

The comments came from Chief Financial Officer Vaibhav Taneja, who said that he is also impacted by the HW3 delays because his daily commuter is a HW3 vehicle.

He said:

“We have not completely given up on HW3. These customers are very important. They are early adopters. We will definitely take care of you guys.”

Additionally, Tesla’s Head of AI and Autopilot, Ashok Elluswamy, added that the company plans to offer a v14 Lite version of the Full Self-Driving (Supervised) suite in Q2 of next year.

The company has tried to give HW3 owners more opportunities to trade in their cars for new vehicles, giving them the opportunity to have access to the latest FSD software versions, which are prioritized for HW4 vehicles.

However, it is easier said than done to simply trade in your car and commit to a long-term financial commitment. For this reason, many HW3 owners have grown incredibly frustrated with how Tesla has handled the situation, especially considering they have been told they would be taken care of for several quarters now.

It appears that these owners will be waiting a tad longer for any sort of true progress, unless they have an interest in using the FSD transfer to get a new vehicle without paying for the suite once again.

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