The first quarter of 2021 proved something most of the electric vehicle community probably expected: the Tesla Model 3 was the best-selling EV through the first three months of the year.
After Tesla delivered 184,800 cars in Q1, a record-setting performance in terms of the company’s individual performance, it was realized by many that the California-based automaker would not need its flagship vehicles to assist in its industry-dominating efforts. While Tesla continued routine and accelerated production of the Model 3 and Model Y, the Model S and Model X took a backseat during Q1 2021. Tesla didn’t produce the two vehicles, and CEO Elon Musk indicated that his company was still ironing out some small discrepancies in designing the two, more-expensive EVs that it offers. However, that didn’t slump demand of the Model 3 or Model Y, and the two cars made up for an overwhelming majority of the company’s Q1 delivery figures.
(Photo: Andres GE)
While Tesla’s Q1 delivery statistics were a new record in the short but storied record books that the 18-year old company has, global statistics also fell in the company’s favor. While the Model 3 has continued to dominate markets like the United States and has battled with local, affordable rivals like the Wuling HongGuang Mini EV in China, the Model 3 secured its position as the most popular EV in the world in Q1, a statistic that likely doesn’t surprise many of those who are well-versed in the world of electric vehicles.
Starting at $38,990, the Model 3 was Tesla’s first mass-market vehicle. After grinding and pushing through what Elon Musk called “Production Hell,” Tesla solved production and manufacturing shortcomings to effectively build and deliver the Model 3. The vehicle brought Tesla to the mainstream and became one of the many ways that the company introduced the idea of affordable electric passenger transport to the industry. As a result, many other carmakers have attempted to derail the Model 3’s success with their own effective and affordable EVs, but nothing has matched the performance, range, affordability, and quality of the Model 3.
According to newly-released figures from the EV Sales Blog, Tesla sold 75,888 Model 3 units in March alone, making it Earth’s most popular EV during the third month of the year. However, add January and February into the mix, and cumulative Q1 statistics also fall in favor of the affordable Model 3 sedan, accounting for 126,716 units during the first quarter of 2021. The figure accounts for 11% of the global EV market share for the year, leading the Wuling HongGuang Mini EV in second, with an impressive 96,674 units sold in Q1.
Credit: EV Sales Blog
The Model 3 wasn’t Tesla’s only claim to fame through the first quarter; the Model Y also made an appearance on the hypothetical podium with a third-place finish. The all-electric Model Y crossover has only been delivered by Tesla for a little more than a year, but its youthful timeframe didn’t attribute to any lackluster sales figures. Just a year into its campaign, the Model Y accumulated 56,064 sales in Q1 2021, a commanding lead over the fourth-place BYD Han EV, with only 21,354 units sold.
The newly-released figures are a testament to the Model 3’s sustained popularity, even nearly four years after the car began initial deliveries. Tesla’s rollout of affordable vehicles has further established its dominance in a quickly growing EV sector. With plans to begin producing even more affordable models in the future, there appears to be no ceiling on Tesla’s potential.
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Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek.
In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla factory manager’s “red line”
Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report.
“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.
“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”
Giga Berlin’s wage increase
IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”
In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report.
“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated.
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Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report
From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.
Model Y dominates among young buyers
Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.
Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.
The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.
The Tesla boom
Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.
Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.
Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year.
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Tesla FSD fleet is nearing 7 billion total miles, including 2.5 billion city miles
As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles.
Tesla’s Full Self-Driving (Supervised) fleet is closing in on almost 7 billion total miles driven, as per data posted by the company on its official FSD webpage.
These figures hint at the massive scale of data fueling Tesla’s rapid FSD improvements, which have been quite notable as of late.
FSD mileage milestones
As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles. Tesla owner and avid FSD tester Whole Mars Catalog also shared a screenshot indicating that from the nearly 7 billion miles traveled by the FSD fleet, more than 2.5 billion miles were driven inside cities.
City miles are particularly valuable for complex urban scenarios like unprotected turns, pedestrian interactions, and traffic lights. This is also the difference-maker for FSD, as only complex solutions, such as Waymo’s self-driving taxis, operate similarly on inner-city streets. And even then, incidents such as the San Francisco blackouts have proven challenging for sensor-rich vehicles like Waymos.
Tesla’s data edge
Tesla has a number of advantages in the autonomous vehicle sector, one of which is the size of its fleet and the number of vehicles training FSD on real-world roads. Tesla’s nearly 7 billion FSD miles then allow the company to roll out updates that make its vehicles behave like they are being driven by experienced drivers, even if they are operating on their own.
So notable are Tesla’s improvements to FSD that NVIDIA Director of Robotics Jim Fan, after experiencing FSD v14, noted that the system is the first AI that passes what he described as a “Physical Turing Test.”
“Despite knowing exactly how robot learning works, I still find it magical watching the steering wheel turn by itself. First it feels surreal, next it becomes routine. Then, like the smartphone, taking it away actively hurts. This is how humanity gets rewired and glued to god-like technologies,” Fan wrote in a post on X.