News
Tesla engineers share Model 3 steering, drivetrain, and suspension secrets
The Tesla Model 3 is practically taking over the electric car market, establishing a strong presence in every region where it is released. A key reason behind this lies in the fact that the Model 3 happens to be a really fine automobile that just happens to be electric. It’s quick on its feet, handles nimbly despite its weight, and it provides a ride that is both sporty and comfortable.
One of the UK’s most established motoring magazines, Autocar, spoke with a number of Tesla engineers to gain some insights on the design and development process of the Model 3. The result was an extensive discussion in how a clean-sheet design and a serious commitment to safety could make all the difference when creating a car that is, for all intents and purposes, intended to reinvent the automobile.
Tires
Immediately emphasized by the Tesla engineers was that the Model 3’s chassis and suspension were designed using a ‘first principles’ clean-sheet approach. This started with the Model 3’s tires, which the engineers fondly described as the “unsung heroes” of the vehicle, being critical to its feel and drivability. The development of the Model 3’s tires began back in 2015, when Tesla started working with manufacturers to create the ideal tires for the electric sedan.
The engineers noted that the tires of a high-performance electric car like the Model 3 are challenged in different ways compared to gas-powered automobiles. This is due to a number of factors, including the vehicle’s weight and its instant torque. Since the bulk of an EV’s mass is situated lower down compared to a vehicle with an internal combustion engine, there is less vertical force buildup on the outside pair of tires to generate grip when cornering.
To address this, Tesla focused on tread stiffness, even developing new compounds to deliver a good combination of cornering grip and low rolling resistance for the Model 3’s tires. Sound-absorbing foam placed inside the tire cavity further increases comfort during driving by suppressing noise. The Model 3’s rear wheels hold some interesting secrets as well. The engineers revealed that each rear wheel of the electric sedan has six degrees of freedom, with five links and one damper, though the links are split to allow superior control over forces that are transmitted through the vehicle’s tire contact patch.

Safety Systems and Steering
The Model 3 has earned a perfect 5-Star Safety Rating from the NHTSA, the Euro-NCAP, and the ANCAP. This comes as no surprise, considering that the vehicle is designed from the ground up to emphasize safety. The Model 3’s front suspension, for example, was specifically designed to provide maximum protection in small-overlap frontal collision crash tests.
Sacrificial links that are designed to snap when the front wheel and suspension get damaged are also integrated into the vehicle, allowing the Model 3’s front wheels to rotate. This moves the front wheels outside the Model 3’s body, while pushing the car, its occupants, and its battery pack from the point of impact. These safety systems extend to the Model 3’s dual-motor AWD variants as well.
Tesla designed the Model 3’s electric power steering system to have a rapid 10:1 ratio. The power steering is equipped with full redundancy with separate power feeds taken directly from the vehicle’s high-voltage battery. The engineers also mentioned two electronic modules and two inverters providing “hot backup” to the system if one fails.
Brakes
The Model 3’s braking system is quite unique, in the way that Tesla opted to equip the electric sedan with more expensive four-pot brake calipers at the front wheels instead of a single-piston sliding mechanism. This gives the Model 3 superior pedal response, and it opened the door for the electric car maker to design its own piston seals that fully retract the brake pads after braking; thus, boosting available driving range and cutting drag. Such a system adds to the Model 3’s efficiency, which has proven superior to other premium electric vehicles like the Audi e-tron and the Jaguar I-PACE.
Elon Musk has mentioned multiple times in the past that brake pads in a Tesla will last for the lifetime of a vehicle. This is no exaggeration, according to the Tesla engineers, who noted that the Model 3’s discs and brake pads are designed to last for around 150,000 miles. This is made possible by the Model 3’s regenerative braking system, which allows drivers to slow down the vehicle without using its physical brakes. As for rust issues, the engineers pointed out that Tesla has developed new anti-corrosion techniques for its electric cars.

Suspension
Perhaps the most interesting tidbit discussed by the Tesla engineers involved the Model 3’s suspension. In true Elon Musk fashion, Tesla actually used concepts from NASA when it was refining the suspension settings of the electric sedan. The electric car maker based the Model 3’s suspension settings on a study by the space agency about how long the human body can be subjected to a certain frequency without feeling uncomfortable. Considering that the vertical frequency of a suspension’s movement affects comfort and drivability, Tesla engineers settled on a vertical frequency that is equivalent to a brisk walk or a slow run to give the Model 3’s chassis a comfortable, sporty feel.
The Model 3’s suspension has impressed a number of industry experts, among them being automotive veteran and teardown expert Sandy Munro of Munro and Associates. During his teardown of the vehicle, Munro noted that the Model 3 has areas of improvement in its body and finish, but everything from the electric car’s suspension, all the way down to its tires, is flawless. In a segment on YouTube’s Autoline TV, Munro mentioned that the person who tuned the Model 3’s suspension could easily be an “F1 Prince.”
During the electric car maker’s second-quarter earnings call, Elon Musk mentioned that the “story for Tesla’s future is fundamentally Model 3 and Model Y.” While the Model S and Model X were made to prove that electric vehicles could be superior alternatives to gas-powered premium sedans and SUVs, the more affordable Model 3 — and in extension, the Model Y — would likely be the cars that could reinvent the automobile and encourage mass-market car buyers to rethink what a vehicle could be like. Based on the Model 3’s success so far, it appears that Tesla is so far succeeding in this endeavor.
H/T to JPR007.
News
SpaceX soars with its first launch as a public company, marking a new era
SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.
Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.
The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.
Watch Falcon 9 launch 24 @Starlink satellites to orbit from California https://t.co/meDwb05qOE
— SpaceX (@SpaceX) June 15, 2026
This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.
The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.
As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.
SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.
Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.
As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.
Investor's Corner
Musk’s biggest bettor Ron Baron reveals massive SpaceX IPO bet
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
News
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.