News
Tesla Model S Plaid totaled by Service Center employee, leaving owner without answers
Update 9/9/22 12:32 P.M. EST: Jeff contacted me personally and told me Tesla has officially shipped a Model S Plaid identical to his now-totaled vehicle. “I just got a call from Tesla, a clone of my Model S Plaid is on the truck heading for Texas as I text you today.”
A $155,000 Tesla Model S Plaid was totaled several days after the owner dropped the vehicle off for a Service appointment. Now, the owner is attempting to find answers.
After dropping his Model S Plaid with only a few thousand miles off at the Plano, Texas Tesla Service Center on Wednesday, August 24, owner Jeff said he received a call on Tuesday, August 30, from an employee. “We have some bad news,” Jeff heard over the phone. “Your car was totaled.”
“I thought it was a joke,” Jeff told Teslarati in an interview. “I found out very soon it was not a joke.”
After arriving at the Service Center the next day, on Wednesday, August 31, Jeff found his black Model S Plaid in the parking lot. The rear passenger door smashed in, and visibility into the vehicle was limited due to many airbags in the car being deployed. The vehicle had been t-boned by another car traveling just two blocks from the Service Center, located at 5800 Democracy Drive in Plano. The repair had already been completed and an employee was driving the vehicle around to ensure it was completed properly.
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- Credit: Teslarati
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- Credit: Teslarati
However, the driver of the Model S Plaid, a 31-year-old employee of the Plano Service Center, failed to yield the right of way at a stop sign and was hit by another car. The Model S Plaid was totaled in the accident.
Initially, Jeff was interested in receiving a new car, of course, and there happened to be an exact match of what his Plaid Model S once was at another showroom in the State. He was offered that vehicle on Wednesday, but by Thursday, that had changed. Tesla said they would likely go through insurance, meaning it would take nearly three weeks to get Jeff his vehicle.
The Legalities of the Situation
Teslarati spoke to insurance experts and liability attorneys, who told us the situation in which the vehicle was totaled and determining liability is what truly matters. The fact that this is a customer’s car and an employee crashed it is irrelevant until liability is determined.
We obtained the police report through the City of Plano, which revealed the employee at the Tesla Service Center was at fault. Jeff also told us that when he spoke to the employee driving the vehicle at the time of the accident, they admitted that the accident was his fault.
The report states that the driver of the Model S was officially charged with Failure to Yield the Right of Way at a Stop Sign. The investigating officer describes the accident in the report:
“UNIT 1 WAS STOPPED AT A STOP SIGN IN LANE 2 E/B DEMOCRACY DRIVE FOR PARKWOOD BLVD. UNIT 1 THEN PROCEEDED THROUGH THE INTERSECTION. UNIT 2 WAS N/B PARKWOOD BLVD IN THE RIGHT LANE. DUE TO UNIT 1 FAILING TO YIELD RIGHT OF WAY AT A STOP SIGN TO UNIT 2, THE FRONT END OF UNIT 2 STRUCK THE RIGHT BACK QUARTER OF UNIT 1.”
Illustration of the accident: Unit 1 is the Tesla Model S, while Unit 2 is the Audi A5. Unit 1 is the vehicle at fault, City of Plano officials told Teslarati. (Credit: Teslarati)
The report, obtained by Teslarati, shows there was a second occupant in the Tesla at the time of the crash. The driver is 33. The passenger is 31. Additionally, the Audi A5 that collided with the Tesla was being driven by a 62-year-old who was taken to Plano Presbyterian Hospital.
What’s Next
Tesla has been tight-lipped to Jeff, saying they would be in touch with him regarding the accident within the next three weeks. Tesla may have been attempting to determine liability as its employee who was driving the vehicle may not necessarily be responsible for the accident, especially considering he was t-boned while navigating through an intersection. However, the report filed by the investigating officer determined that the driver of the Tesla was at fault, and the fact that the employee also expressed to Jeff that the accident was his fault would eliminate Tesla’s need to determine this.
Jeff said Tesla has not offered a loaner or a formal replacement vehicle currently, which makes his situation much more complicated. Teslarati reported last month that Tesla had abolished its policy of offering loaners and Uber credits for some service appointments. However, Jeff’s vehicle is totaled, he is without a replacement, and the accident did not happen while he was driving the car, or even in possession of the Model S Plaid.
As of Tuesday, September 6, Tesla has yet to contact Jeff regarding the accident or any information on a replacement vehicle.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.
Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.
The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.
Watch Falcon 9 launch 24 @Starlink satellites to orbit from California https://t.co/meDwb05qOE
— SpaceX (@SpaceX) June 15, 2026
This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.
The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.
As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.
SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.
Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.
As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
SpaceX soars with its first launch as a public company, marking a new era
Musk’s biggest bettor Ron Baron reveals massive SpaceX IPO bet
