News
Tesla Model S police cruiser not to blame for mishap, says Fremont PD
The Fremont Police Department released a statement on Thursday evening clarifying reports that its Tesla Model S cruiser ran out of battery during a high-speed pursuit on Interstate 680.
On Monday, the Tesla Model S gained national attention as a journalist contacted the department requesting information regarding a high-speed chase from the Irvington District of Fremont, California to Washington Boulevard. The chase eventually ended up on Interstate 680, heading south toward San Jose, CA. The journalist released a portion of the police scanner recordings from the chase, where the officer driving the Model S told other units in the pursuit that he would have to abandon due to his battery running low.
However, the suspect then drove onto the shoulder of the interstate, passing a vehicle in an increasingly unsafe manner. The Sargeant of the Fremont PD then made the decision to halt the pursuit of the vehicle as it was becoming more of a public safety risk. All three police units disengaged the vehicle, and the chase was stopped after about 10 miles.
When the Sargeant made the announcement to stop pursuing the vehicle, the Tesla Police Cruiser was at a nearby charging station. The statement from the Fremont PD stated, “at no time did the battery of the Tesla become a factor in our ability to pursue the suspect or perform our duties. This situation, while embarrassing, is no different from cases where a patrol car runs low (or even dry) of fuel.”
Fremont’s statement noted that the journalist who released the initial story contacted the department with questions and subsequently published the article. It reached the national spotlight due to public interest. Fremont Police were sure to clarify the fact that the Tesla having to drop out of the chase could have happened to any vehicle and that they recommend each officer have at least half of a tank of gas or half a battery charge when they begin their shift. “While not policy, we recommend officers begin their shift with at least a half tank of gas or in this case, a battery charge of 50%. On this date, our officer driving the Tesla noted approximately 50% of battery life when he began his shift,” they said. The fact that the vehicle had to stop was in no way the fault of the Model S.
In fact, the department has been so pleased with their Tesla cruiser, they have already had initial talks about buying a second vehicle, most likely a Model X. “So far, the vehicle is performing extremely well, and has exceeded our expectations. We are already in initial conversations about testing a second vehicle, likely an SUV model, and we look forward to providing our initial results in the near future,” Captain Sean Washington said.
The Fremont PD stated that their Model S police cruiser has outperformed their expectations and they are extremely happy with its performance, as they have tracked the performance of the vehicle since its induction into the police force. “Over the last six months, data on range, performance, equipment, and other elements has been gathered by officers through its use as a patrol vehicle. During this time we have documented two police pursuits, where the vehicle met and exceeded expectations.”
Fremont is the location of the original Tesla Factory. The company bought the facility in 2010. Previously, it was the home of General Motors from 1962 to 1982 and eventually, Toyota also produced vehicles there. Tesla and Toyota worked conjunctively to work toward producing electric vehicles. Tesla officially opened the factory as its own on October 27, 2010.
Read the full statement from the Fremont Police Department below:
Our Department has unfortunately been in the news this week for an incident involving our electric police patrol vehicle (Tesla Model S). We first deployed the Tesla in March of this year as a fully outfitted patrol vehicle. Over the first six months, the performance feedback and initial data collection has been very positive and we are in early discussions of expanding the program. During a pursuit last Friday night, the battery charge began to run low, and we’d like the opportunity to clarify and provide additional context with regard to what occurred.
On Friday afternoon, a patrol officer checked out our Tesla patrol vehicle at the start of his shift and noticed the battery was half-charged. A typical battery at full charge ranges from 220-240 miles and during an 11 hour patrol shift, Fremont patrol officers drive approximately 70-90 miles. While not policy, we recommend officers begin their shift with at least a half tank of gas or in this case, a battery charge of 50%. On this date, our officer driving the Tesla noted approximately 50% of battery life when he began his shift. While the vehicle is routinely charged between shifts, on Friday the vehicle had just been returned from our Corporation Yard. The vehicle is regularly returning at the end of every shift with 40-60%, if not more, of the battery charge remaining.
Nine hours into the officer’s shift, at 11:05 p.m., he became involved in a vehicle pursuit that lasted a total of 8 minutes. The pursuit began in our Irvington District and traveled on Washington Blvd., before merging southbound onto I680 towards San Jose. Within minutes, two additional Fremont patrol units were behind the Tesla and in the pursuit. Additionally, the California Highway Patrol (CHP) was notified and responding. As standard protocol, once CHP has sufficient units, they take over our pursuits on the freeway.
The pursuit spanned approximately 10 miles and at times exceeded 110 mph. Regular updates regarding the speed, location, general traffic and roadway conditions were provided by the second officer in the pursuit. Just before the pursuit ended at 11:13 p.m., the officer driving the Tesla responsibly notified his cover units he was going to have to back out of the pursuit because his battery was running low. Just after they passed the Montague Expressway exit, the suspect drove on the left shoulder of the road to pass a vehicle. At that time, the Fremont Police Sergeant monitoring the pursuit gave orders to terminate to ensure public safety. All three units deactivated their emergency equipment and returned to normal driving conditions. At that point, the Tesla was driven to a nearby charging station and the additional Fremont units returned to the City. CHP located the unoccupied vehicle in the area of I680 and the Berryessa exit. At no time did the battery of the Tesla become a factor in our ability to pursue the suspect or perform our duties. This situation, while embarrassing, is no different from cases where a patrol car runs low (or even dry) of fuel.
In recent years police radio traffic has become readily accessible through phone applications and its common practice for news media and even community members to monitor and even record. On Monday, a local journalist contacted our Department requesting additional details regarding the pursuit. The journalist subsequently wrote an article and released a portion of our radio traffic. Since that time, the Department has received numerous media inquiries regarding the vehicle’s battery. Unfortunately, public interest in the original story propelled it into the national spotlight.
Over the last six months, data on range, performance, equipment, and other elements has been gathered by officers through its use as a patrol vehicle. During this time we have documented two police pursuits, where the vehicle met and exceeded expectations. Our final results and data will ultimately help us determine if the EV technology meets current patrolling applications and cost effectiveness. We remain dedicated to our continued research into the benefits of using electric vehicles and the effects they have on our environment. We hope to share our initial data and feedback soon.
Captain Sean Washington stated, “So far, the vehicle is performing extremely well, and has exceeded our expectations. We are already in initial conversations about testing a second vehicle, likely an SUV model, and we look forward to providing our initial results in the near future.”
For more information on our electric vehicle pilot program, visit www.fremontpolice.org/electricvehicle.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
