Tesla is testing the new 2021 Model S “Refresh” on the street in preparations for its release, new photographs show.
Rumors of a revamped Model S and Model X design have been flowing through the community since December. Tesla shut down Model S and Model X production lines at the Fremont production factory in December 2020. The Fremont facility is the only location that the S sedan and X SUV are produced, as Tesla’s other currently-operational production plant, Giga Shanghai in China only builds the Model 3 and Y. Fremont also handles 3 and Y production, but it appears to be business as usual at the plant, as no revisions have been made to either car since the Model 3’s refresh in late 2020.
Teslarati sighted the Model S refresh outside of the Fremont Factory over the weekend. Tesla was using the test track it purchased from the Union Pacific Railroad in 2013, which sits near the Fremont Factory, to test the Model S Refresh. These photographs revealed several changes in the exterior shape, like a wider body used to hold wider wheels, a refined central air intake vent, a new rear bumper, and modified fog lights.
The changes were definitely noticeable, but they were from a distance, so not all of the revisions that Tesla may have made could be spotted. However, new, closer photographs have been captured, giving enthusiasts a closer look at what could be a “Refreshed” Model S.
These photographs were taken on E. Warren Ave, a street that runs East to West and sits directly South of Tesla’s Fremont Factory. As you can see from the photographs, the car runs on public roads near the factory, testing the vehicle’s durability and performance while handling everyday streets.
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- Photo: Teslarati
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- Photo: Teslarati
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- Credit: Google Maps
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- Photo: Teslarati
The two photos give a clearer indication of what Teslarati reported yesterday. The changes to the exterior are relatively minor as the shape of the Model S is basically the same. However, there are numerous improvements to the car that will reap positive benefits to the battery, aerodynamic performance, and the look of the car. One of the most notable changes is what appears to be a revised version of the Arachnid wheel that the Model S Refresh is seen with in the picture.
Comparing the photograph that shows the Model S at an angle with another similar photograph of the flagship sedan, we can see the fog light is shaped differently and seems to include a new shape that is more modern and sleek.
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- Photo: Teslarati
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- Credit: CNBC
The front lip has a larger opening, helping to cool the battery pack down, leading to longevity and more efficient cooling. The inclusion of a diffuser also appears to be sitting under the front lip of the car. On the Plaid Model S at the Nürburgring, the diffuser was located under the rear of the car. This helps improve aerodynamics by displacing air more efficiently.
Tesla has a knack for having release candidates drive around Northern California before its official release. Before the Model 3 was launched by Tesla in the Summer of 2017, several release candidates were spotted driving around Palo Alto, and Elon Musk even released a video of the Model 3 before the final design was approved. Additionally, the Model Y was spotted with testing apparatuses attached to the vehicle in December 2019, three months before the car was initially delivered to its first owner in March 2020.
There is no planned release date for the new Model S as of yet. However, there is certainly something going on at the Fremont factory, as some Body In White vehicles were spotted covered in the parking lot of the production facility last week. The covered bodies looked to maintain an irregular shape, but there were no doors or windows installed. Some anticipate the announcement of the Refresh to be made on Wednesday during the Tesla Earnings Call for Q4 2020, but that remains to be seen.
The Kilowatts also shared their thoughts on the sighting of the Model S Refresh, so be sure to check out their video below.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
