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There’s no such thing as bad EV publicity

(Credit: Tesla)

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Overall, I’d say it has been a good week for electric vehicles.

The Porsche Taycan had more than just a moment in the spotlight, really. It kicked up all sorts of discussion about where EVs are headed and brought in some healthy debate about where things should be headed. I believe there’s an old saying that goes, “There’s no such thing as bad publicity,” which is probably debatable; however, as far as EV awareness goes, even the most skeptical takes on Porsche vs. Tesla vs. the rest arguably does more to spread consumer curiosity than the most expensive and extensive marketing campaigns.

I know the Taycan has been discussed to death at this point, but I do find it interesting what its final debut meant in the big picture. Despite everything that the $TSLAQ crowd tries to drag Tesla through the mud about, here is a luxury sports car maker with a decades-long, hard-earned reputation spending serious time and effort developing an amazing electric car. It’s not a compliance car to meet some sort of regulatory requirement. It’s not just an “option” built to prove the company is eco friendly or whatever term makes people feel warm and fuzzy about their purchase. It was built to be an EV worthy of sharing the stage with its award-winning, legendary, gas-powered brethren.

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I think Elon Musk’s subsequent attentions to the Taycan added to the publicity benefits EVs were experiencing as well. Silliness aside, Tesla’s new challenge to take on the Taycan’s Nürburgring record validated what Porsche had achieved and validated Tesla’s success in spreading its message that EVs really are the future of automotive transportation. Tesla fans are no longer just cheering on the brand’s drag race wins over legacy cars. There’s a new “normal” on its way where electric is competing with electric, and the finer details about the cars will matter rather than just the source of power.

The timing of these recent events seems to be well placed in light of, say, Europe’s upcoming regulations regarding CO2 reductions for vehicles. Reading the news about various car makers’ struggles to comply with the rules and the foot dragging that’s been going on, it seems to me like there’s at least some confidence that serious efforts to make good electric cars is underway.

Personally, it took a while to understand the hubbub about EVs because of the poor efforts of car makers in the past. They sounded impractical, held very little value once purchased, and could only be driven until the batteries went bad, essentially. I mean, if it weren’t for writing about Tesla as a reporter, I would have thought any EV built to meet government regulations was going to be crud and held off as long as possible before buying one. Sometimes I wonder if European customers worry about the same thing after so many legacy car makers have come out with lackluster EVs, assuming their budget doesn’t allow for a Tesla.

The Taycan seems to give some hope that “compliance” may be out the window soon. Now that there’s another serious EV out there, everyone else risks looking…lazy? Uninterested in customer satisfaction? Innovatively challenged? With both Tesla and Porsche blowing through stereotypes, other car makers have to shelve their excuses and figure things out.

Then there’s Rivian continuing to make progress towards entering the arena as well. Most recently, the startup announced a $350 million dollar investment from Cox Automotive meant to focus on customer experience. It’s the third big investment for the company that’s working on some serious electric pickup trucks and SUVs. I know we still have yet to see their cars enter production, but the prototypes and show models are pretty impressive already. They’re yet another company putting legacy auto on notice that the compliance days are over.

Ford seems to have gotten the message with its $500 million dollar Rivian investment, so there are sprinkles of hope here and there I suppose. Perhaps Audi’s tiny-range e-tron that was recently announced will produce enough customer results to encourage production of really good EVs with a win-win balance. All customers get great cars, and car makers can find a better price point by reducing the parts that cost the most, i.e., the batteries. Just brainstorming here…

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But regardless, considering the Tesla and Porsche banter and Rivian’s news this week, I’d say EVs came out with winning headlines overall. “Power” to the future? Sorry… I’m a sucker for cheesy 80s mantras.

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Elon Musk

Tesla primes Cybercabs for 4K streaming and high bandwidth gaming with Starlink integration

Tesla is now shipping Cybercabs from Giga Texas with Starlink hardware built in as standard.

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tesla cybercab with no manual controls showing a movie with two employees inside

Tesla’s Cybercabs are now leaving Gigafactory Texas with Starlink hardware on the rear hatch in significant numbers, according to drone footage captured Tuesday by longtime Austin drone observer Joe Tegtmeyer. Production at the factory ramped back up after the Labor Day weekend, and his flyover of the outbound lot showed rows of gold Cybercabs alongside Model Y Long Wheelbase units, many carrying the satellite module for the first time as standard equipment rather than a one off retrofit.

Tesla first showed Starlink built into an actual Cybercab on August 10, when the Robotaxi account posted images of a single gold unit with the antenna integrated into the roofline above the taillights and called it the first Cybercab with Starlink integration. That followed a July reveal where Tesla and Starlink jointly posted a cutaway diagram of the antenna placement without a working vehicle to back it up. Ashok Elluswamy, Tesla’s VP of AI software, said at the time that the connection isn’t required for the car to drive itself. It exists mainly for navigation, customer service and keeping tabs on the fleet.

Musk has made a different case in public. During Tesla’s Q2 earnings call, he said the company can’t afford robotaxis stranded in what he called “Bermuda Triangles of lack of cellular connectivity,” and he separately claimed on X that Starlink will eventually reach every Tesla built, calling it the only way to deliver high bandwidth to billions of vehicles. He has also pitched the antenna as an entertainment upgrade, telling riders they would be able to stream 4K video or play games during a trip.

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The rollout has moved fast since. Robotaxi service opened to the public in Austin on September 3, and Cybercabs had already been spotted with Starlink hardware in Houston and near Miami International Airport in the weeks before Tuesday’s factory footage showed the module shipping at volume rather than on scattered test units. Whether the satellite link earns its keep is still an open question. Tesla’s unsupervised service currently runs in dense metro geofences in Texas and Florida, markets where cellular coverage is already strong, which is not where the rural dead zones Musk describes tend to show up.

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Lifestyle

Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory

Tesla launched a $350 tailgate track and a $985 lockable Bed Gear Box for Cybertruck.

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Tesla Cybertruck construction site

Tesla’s Cybertruck team added two more items to the Tesla Shop, targeting job site crews and owners who use the truck bed for actual work rather than just showing it off. The official Cybertruck X account posted the Tailgate Utility Track and the Bed Gear Box within minutes of each other, part of a five item batch that also included a reflective jacket, a spray paint hat and an updated reflective tee.

The Tailgate Utility Track runs $350 and turns the folded down tailgate into another mounting surface. It’s a single aluminum track with a T-slot for sliding accessories and two L-track attachment points, plus two load stops included in the box. The pitch is straightforward: strap down oversized cargo, like lumber or a cooler, that hangs off the back of the bed without it sliding out mid-drive. It bolts onto the existing tailgate and works on every Cybertruck trim.

The Bed Gear Box costs $985 and is a different kind of accessory. It’s a lockable aluminum storage box, 55.78 inches long, 19.8 inches wide and 7.79 inches tall, that mounts to the bed’s L-track rails and comes with two internal bins for smaller items. According to Tesla, at just over 57 pounds empty, it’s meant to stay in place rather than come in and out with each trip, giving owners a factory-fit alternative to loose totes for tools, recovery gear or emergency supplies. Tesla’s listing notes that Long Range and Dual Motor AWD Cybertrucks need the L-Tracks accessory installed separately before the Gear Box will mount, since L-tracks come standard only on certain configurations.

Tesla Cybertruck bed gear box accessory

Tesla Cybertruck bed gear box accessory

Both accessories lean on the idea Tesla has been building toward since Elon Musk first described the Cybertruck’s third-party attachment strategy at the 2023 shareholder meeting, when he said the truck would ship with mounting points so outside companies, and Tesla itself, could keep adding gear without redesigning the bed. That’s the same L-track backbone underneath the tailgate shield and jumpseats Tesla launched last year, and the off-road armor package that arrived through the same X account in 2025.

Owners looking to round out the rest of the L-track ecosystem, cargo dividers, MOLLE panels, bed racks and similar gear, can find a wider range of options through our Cybertruck accessories collection.

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Elon Musk

Elon Musk says he knows how to save Earth for a billion years

Elon Musk says sentient AI satellites launched from the Moon could keep Earth livable forever.

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Elon Musk spent part of his weekend describing a plan to keep the planet livable for roughly a billion years, and it starts with satellites that can think for themselves.

In a post on X, Musk argued that swapping fossil fuels for solar and wind power will not be enough to protect humanity from what he called extremely severe extinction events, the kind that occur roughly every 100 million years. His fix is what he called sentient satellites, or solar-powered satellites, controlled by AI, that would sit in a fixed spot between Earth and the Sun after being launched off the Moon using a giant electromagnetic catapult instead of rockets.

The satellites’ onboard AI would make continuous, small adjustments rather than waiting on human instructions. The mass driver is Musk’s proposed way of getting the raw material there cheaply by using an electromagnetic launch track built on the Moon, where lower gravity and no atmosphere make it far easier to fling cargo into space than it is from Earth.

Musk shared a Grok generated estimate suggesting roughly 5 percent of Florida’s land, or about 1.68 million acres, could face regular flooding by 2070 under a high sea level rise scenario, and said humanity has about 50 years to act before coastal living looks very different than it does today.

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This is not the first time Musk has floated the idea. He raised a similar concept in November, describing a solar powered AI satellite constellation that could make tiny adjustments to incoming sunlight to fine tune Earth’s temperature. Musk has also tied planetary risk to his broader vision at SpaceX, where his compensation package is explicitly linked to establishing a self-sustaining Mars colony, one he has described as an insurance policy against the kind of extinction event he referenced this weekend, and where he has said humans could set foot within five to seven years.

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