Elon Musk
Tesla’s ‘Project Alicorn’ and what it means for the Robotaxi platform
Tesla plans to launch its Robotaxi ride-hailing service in June, and it’s already taking massive steps to do so.
Tesla has been planning its launch of the Robotaxi ride-hailing suite for years, but now that the company is nearing the operation of a ride-hailing platform for the first time next month, more details are coming forward.
It appears that Tesla has codenamed the Robotaxi suite, along with its ride-hailing app, as ‘Alicorn,’ a mythical creature that combines the characteristics and features of both a unicorn and a pegasus. But why this name?
It potentially could be pointing toward the vehicle’s use as both a passenger car for personal use, as well as a way to bring in passive income, something CEO Elon Musk first talked about in April 2019 when he indicated your car could work while you sleep, bringing in between $10,000 and $30,000 annually.
This would all be earned by your car being used as a driverless Robotaxi.
Tesla doubles down on Robotaxi launch date, putting a big bet on its timeline
Project Alicorn and What It Means for the Robotaxi
The name Alicorn was not recognized until a decompilation of the Tesla mobile app by Tesla App Updates on X last night. Evidently, Tesla is preparing for the June launch of the Robotaxi by inputting some new features into the smartphone app, something that we reported on recently.
Tesla will not launch a Robotaxi app that operates separately from the standard app. Everything will be ingrained into the main Tesla app that you use to access your car.
In the bigger picture, Tesla adding these specific coding strings means that it is preparing for the launch of the Robotaxi ride-hailing service, something that it has reiterated for all of this year.
Tesla plans to launch the Robotaxi platform in Austin in June, which hints at the timing of the coding to be an indicator that the company is truly ready to get things moving. While the initial rollout will be conservative and will include between 10 and 20 cars, according to Musk, the company is certainly confident that more cities will be enabled later this year for Robotaxi operation.
Ultimately, most of the fleet would ideally be made up of cars that have been purchased by consumers.
Your Tesla as a Robotaxi
Specific coding within the decompiled version of the new Tesla app revealed the ability to call the vehicle owner, meaning Tesla is undoubtedly preparing for vehicles to be driven with operators but without any intervention. Full Self-Driving will take care of the driving.
🚨 As noted by @Tesla_App_iOS, alicorn_button_title_call_driver is present in the new app version’s coding.
This supports an idea Tesla revealed years ago, that people could use their cars to generate revenue by adding them to the Robotaxi platform. https://t.co/QguKUmFVOf pic.twitter.com/E0Otu5OxXV
— TESLARATI (@Teslarati) May 7, 2025
The account explained it:
“You could turn on the rideshare option and start making money, and your car would pick people up and drop them off while you sit in the driver’s seat, but FSD would be doing all the work, and it would just send jobs to your car. Very similar to what you saw in the teaser video not that long ago. Customers would also have the ability to call the driver as well in this scenario.”
Eventually, Teslas will have no drivers and will only operate with Full Self-Driving as Robotaxi technology.
Elon Musk
Tesla stock gets latest synopsis from Jim Cramer: ‘It’s actually a robotics company’
“Turns out it’s actually a robotics and Cybercab company, and I want to buy, buy, buy. Yes, Tesla’s the paper that turned into scissors in one session,” Cramer said.
Tesla stock (NASDAQ: TSLA) got its latest synopsis from Wall Street analyst Jim Cramer, who finally realized something that many fans of the company have known all along: it’s not a car company. Instead, it’s a robotics company.
In a recent note that was released after Tesla reported Earnings in late January, Cramer seemed to recognize that the underwhelming financials and overall performance of the automotive division were not representative of the current state of affairs.
Instead, we’re seeing a company transition itself away from its early identity, essentially evolving like a caterpillar into a butterfly.
The narrative of the Earnings Call was simple: We’re not a car company, at least not from a birds-eye view. We’re an AI and Robotics company, and we are transitioning to this quicker than most people realize.
Tesla stock gets another analysis from Jim Cramer, and investors will like it
Tesla’s Q4 Earnings Call featured plenty of analysis from CEO Elon Musk and others, and some of the more minor details of the call were even indicative of a company that is moving toward AI instead of its cars. For example, the Model S and Model X will be no more after Q2, as Musk said that they serve relatively no purpose for the future.
Instead, Tesla is shifting its focus to the vehicles catered for autonomy and its Robotaxi and self-driving efforts.
Cramer recognizes this:
“…we got results from Tesla, which actually beat numbers, but nobody cares about the numbers here, as electric vehicles are the past. And according to CEO Elon Musk, the future of this company comes down to Cybercabs and humanoid robots. Stock fell more than 3% the next day. That may be because their capital expenditures budget was higher than expected, or maybe people wanted more details from the new businesses. At this point, I think Musk acolytes might be more excited about SpaceX, which is planning to come public later this year.”
He continued, highlighting the company’s true transition away from vehicles to its Cybercab, Optimus, and AI ambitions:
“I know it’s hard to believe how quickly this market can change its attitude. Last night, I heard a disastrous car company speak. Turns out it’s actually a robotics and Cybercab company, and I want to buy, buy, buy. Yes, Tesla’s the paper that turned into scissors in one session. I didn’t like it as a car company. Boy, I love it as a Cybercab and humanoid robot juggernaut. Call me a buyer and give me five robots while I’m at it.”
Cramer’s narrative seems to fit that of the most bullish Tesla investors. Anyone who is labeled a “permabull” has been echoing a similar sentiment over the past several years: Tesla is not a car company any longer.
Instead, the true focus is on the future and the potential that AI and Robotics bring to the company. It is truly difficult to put Tesla shares in the same group as companies like Ford, General Motors, and others.
Tesla shares are down less than half a percent at the time of publishing, trading at $423.69.
Elon Musk
SpaceX secures win as US labor board drops oversight case
The NLRB confirmed that it no longer has jurisdiction over SpaceX.
SpaceX scored a legal victory after the National Labor Relations Board (NLRB) decided to dismiss a case which accused the company of terminating engineers who were involved in an open letter against founder Elon Musk.
The NLRB confirmed that it no longer has jurisdiction over SpaceX. The update was initially shared by Bloomberg News, which cited a letter about the matter it reportedly reviewed.
In a letter to the former employees’ lawyers, the labor board stated that the affected employees were under the jurisdiction of the National Mediation Board (NMB), not the NLRB. As a result, the labor board stated that it was dismissing the case.
As per Danielle Pierce, a regional director of the agency, “the National Labor Relations Board lacks jurisdiction over the Employer and, therefore, I am dismissing your charge.”
The NMB typically oversees airlines and railroads. The NLRB, on the other hand, covers most private-sector employers, as well as manufacturers such as Boeing.
The former SpaceX engineers have argued that the private space company did not belong under the NMB’s jurisdiction because SpaceX only offers services to “hand-picked customers.”
In an opinion, however, the NMB stated that SpaceX was under its jurisdiction because “space transport includes air travel” to get to outer space. The mediation board also noted that anyone can contact SpaceX to secure its services.
SpaceX had previously challenged the NLRB’s authority in court, arguing that the agency’s structure was unconstitutional. Jennifer Abruzzo, the NLRB general counsel under former United States President Joe Biden, rejected SpaceX’s claims. Following Abruzzo’s termination under the Trump administration, however, SpaceX asked the labor board to reconsider its arguments.
SpaceX is not the only company that has challenged the constitutionality of the NLRB. Since SpaceX filed its legal challenge against the agency in 2024, other high-profile companies have followed suit. These include Amazon, which has filed similar cases that are now pending.
Elon Musk
Elon Musk’s xAI plants flag in Bellevue AI hotspot
The lease places xAI’s new office in one of the region’s fastest-growing tech hubs.
Elon Musk’s artificial intelligence company xAI has leased a full floor at Lincoln Square South in downtown Bellevue, WA, as per city permit filings.
The lease places xAI’s new office in one of the region’s fastest-growing tech hubs.
Public records indicate that xAI leased roughly 24,800 square feet in Lincoln Square South. The location was previously occupied by video game company Epic Games. Lincoln Square South is part of the Bellevue Collection, which is owned by Kemper Development Co.
The lease was first referenced in January by commercial real estate firm Broderick Group, which noted that an unnamed tenant had secured the space, as stated in a report from the Puget Sound Business Journal. Later filings identified xAI as the occupant for the space.
xAI has not publicly commented on the lease.
xAI hinted at plans to open an office in the Seattle area back in September, when the startup posted job openings with salaries ranging from $180,000 to $440,000. At the time, the company had narrowed its location search to cities on the Eastside but had not finalized a lease.
xAI’s Bellevue expansion comes as Musk continues consolidating his businesses. Last week, SpaceX acquired xAI in a deal that valued the artificial intelligence startup at $250 billion. SpaceX itself is now valued at roughly $1.25 trillion and is expected to pursue an initial public offering (IPO) later this year.
Musk already has a significant presence in the region through SpaceX, which employs about 2,000 workers locally. That initiative, however, is focused largely on Starlink satellite development.
Bellevue has increasingly become a center for artificial intelligence companies. OpenAI has expanded its local office footprint to nearly 300,000 square feet. Data infrastructure firms such as Crusoe and CoreWeave have also established offices downtown.