Elon Musk
Tesla’s ‘Project Alicorn’ and what it means for the Robotaxi platform
Tesla plans to launch its Robotaxi ride-hailing service in June, and it’s already taking massive steps to do so.
Tesla has been planning its launch of the Robotaxi ride-hailing suite for years, but now that the company is nearing the operation of a ride-hailing platform for the first time next month, more details are coming forward.
It appears that Tesla has codenamed the Robotaxi suite, along with its ride-hailing app, as ‘Alicorn,’ a mythical creature that combines the characteristics and features of both a unicorn and a pegasus. But why this name?
It potentially could be pointing toward the vehicle’s use as both a passenger car for personal use, as well as a way to bring in passive income, something CEO Elon Musk first talked about in April 2019 when he indicated your car could work while you sleep, bringing in between $10,000 and $30,000 annually.
This would all be earned by your car being used as a driverless Robotaxi.
Tesla doubles down on Robotaxi launch date, putting a big bet on its timeline
Project Alicorn and What It Means for the Robotaxi
The name Alicorn was not recognized until a decompilation of the Tesla mobile app by Tesla App Updates on X last night. Evidently, Tesla is preparing for the June launch of the Robotaxi by inputting some new features into the smartphone app, something that we reported on recently.
Tesla will not launch a Robotaxi app that operates separately from the standard app. Everything will be ingrained into the main Tesla app that you use to access your car.
In the bigger picture, Tesla adding these specific coding strings means that it is preparing for the launch of the Robotaxi ride-hailing service, something that it has reiterated for all of this year.
Tesla plans to launch the Robotaxi platform in Austin in June, which hints at the timing of the coding to be an indicator that the company is truly ready to get things moving. While the initial rollout will be conservative and will include between 10 and 20 cars, according to Musk, the company is certainly confident that more cities will be enabled later this year for Robotaxi operation.
Ultimately, most of the fleet would ideally be made up of cars that have been purchased by consumers.
Your Tesla as a Robotaxi
Specific coding within the decompiled version of the new Tesla app revealed the ability to call the vehicle owner, meaning Tesla is undoubtedly preparing for vehicles to be driven with operators but without any intervention. Full Self-Driving will take care of the driving.
🚨 As noted by @Tesla_App_iOS, alicorn_button_title_call_driver is present in the new app version’s coding.
This supports an idea Tesla revealed years ago, that people could use their cars to generate revenue by adding them to the Robotaxi platform. https://t.co/QguKUmFVOf pic.twitter.com/E0Otu5OxXV
— TESLARATI (@Teslarati) May 7, 2025
The account explained it:
“You could turn on the rideshare option and start making money, and your car would pick people up and drop them off while you sit in the driver’s seat, but FSD would be doing all the work, and it would just send jobs to your car. Very similar to what you saw in the teaser video not that long ago. Customers would also have the ability to call the driver as well in this scenario.”
Eventually, Teslas will have no drivers and will only operate with Full Self-Driving as Robotaxi technology.
Elon Musk
Tesla Diner is throwing a birthday party with a Franz-signed special treat
Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.
Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.
One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.
As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.
If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.
Tesla Diner is turning 1 on July 21st, so we’re throwing a party
Come swing by for a day full of fun:
– Cybercab on display
– Birthday menu
– @Tesla_Optimus
– Face painting for kids & adults
– Photo booth
– Servers on roller skates delivering your order
– Light show
– Skypad DJ… pic.twitter.com/TD8pOjihYs— Tesla North America (@tesla_na) July 18, 2026
Elon Musk
Elon Musk says your Tesla will start to learn your individual preferences
Elon Musk said today on X that Teslas will start to learn your individual preferences. This is something that he seemed to hint toward earlier this month when he said parking was by far the biggest reason drivers intervene with Full Self-Driving.
Musk made the comment in response to notable Tesla influencer Whole Mars, who said that his vehicle will sometimes disobey the settings he has enabled for his car. He responded to the post, stating that “The car will start to remember your specific interventions and match each person’s individual preferences.”
The car will start to remember your specific interventions and match each person’s individual preferences
— Elon Musk (@elonmusk) July 18, 2026
This is something that could be perhaps one of the biggest ways Tesla could minimize or even work closer toward eliminating interventions altogether. While FSD does a lot of things really well, many people intervene a vast majority of the time not due to major or critical safety errors.
Instead, many take over because the car is doing something that they do not like as a preference; it might park in a parking spot that is not preferred by the driver, it might linger too long in the left lane on the highway (a personal favorite), or it could even take a route that the driver does not like.
These all lead to interventions, but they are not triggered by a major safety issue. Instead, it’s just preference.
READ OUR REVIEW OF TESLA’S LATEST FSD VERSION:
Tesla Full Self-Driving v14.3.5 Early Impressions: new features and early performance
If Teslas could start to learn the personal preferences of the person who owns them, interventions will truly begin to be less frequent. Some of this is already pretty evident, in my opinion. Teslas use a neural network to learn behaviors and accumulate data to improve performance.
For months now, we’ve tracked FSD’s performance at “Except Right Turn” stop signs, something that is very common in Pennsylvania, but many of our readers located in other parts of the U.S. have never heard of. FSD handles one Except Right Turn stop sign very well, one that I travel past frequently. Others that I do not navigate through as often do not have as confident a performance. It seems like the cars might already be doing this to an extent.
🚨 Tesla Full Self-Driving v14.3 proceeds through an Except Right Turn Stop Sign pic.twitter.com/YemRSlens7
— TESLARATI (@Teslarati) April 8, 2026
That example is also for something that is a street sign and not necessarily a driver preference; however, I still feel it is worth mentioning because it only handles that commonly passed Except Right Turn stop sign with true confidence. Others it still seems to struggle with.
This could be one of Tesla’s big moves toward full autonomy, and it could be a pathway to truly unsupervised driving. Every day, millions of cars on the road travel at a human driver’s personal preferences with no incident. Why can’t autonomous vehicles still cater to a passenger’s preferences while being autonomous? Tesla seems to have the idea that it would be possible.
Elon Musk
SpaceX announces new Starship 13 test flight target date
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.