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Tesla’s success ushers in a new era of electric flight

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Electric flight may not be as far away as we once thought. In the next decade, aircraft are set to see dramatic changes as companies both large and small work to bring fully electric and hybrid flight to market. Airlines, manufacturers, and startups all seem to be moving towards this goal (see below). The race is clearly on and it will change the way we think about flight.

Yet as it was for the introduction of electric vehicles, the first aircraft is short range and seat just a few passengers. Their applications today are limited but to think the industry will stay in this nascent stage would be a mistake. Successes in these small and short-range aircraft will translate forward into larger and longer-range aircraft. The companies that find success here will emerge as leaders in a new era of electric flight.

Companies working on electric flight

 

On the Market Today:

First, it’s important to appreciate that only recently have small electric powered aircraft gone from concepts to commercial use.

Pipistrel’s Alpha Electro is one of these all-electric aircraft. It’s meant primarily for pilot training and just received its airworthiness certification from the FAA in April 2018, becoming the first in the USA to do so. The Alpha Electro only seats two people and is good for an hour of flight plus reserves. That might not sound like much but it could be disruptive. Pipistrel says the aircraft cuts beginner pilot training costs by as much as 70% while producing zero emissions and low noise.

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In China, the Ruixiang RX1E is a similar style trainer sold there commercially. They also have a new, longer-range model that was recently tested, the RX1E-A. With a two-hour flight time the new version doubles its previous capabilities. At this size of aircraft the technology is getting close to parity with comparable gasoline-powered aircraft, like the Cessna 162 which has a flight time of about three hours.

Full parity might be here sooner than you think. Coming small electric aircraft have better specs and more seating, with many nearly ready for certification (pictured below). Pipistrel has their Panthera (top right), which will hold four passengers and will come in options for combustion, hybrid, and all-electric powertrains. There’s also BYE Aerospace in Colorado, which has a four-seater in development and just completed the first test flight of the two-seater Sun Flyer 2 — it has a flight time of 3 hours. Ruixiang also announced they have a 4-seater aircraft in development. The other important consideration is that their initial costs appear to be comparable to combustion options as well.

Pipistrel Alpha Electro (top left), Pipistrel Panthera (top right), Ruixiang RX1E-A (bottom left), BYE Aerospace Sunflyer 2 (bottom right)

Looking at these options, some will say that an electric aircraft is an isolated niche and for now, that’s mostly correct. These are small aircraft with limited applications. Yet when the Nissan Leaf and even the Tesla Roaster first came out many believed electric cars were a niche technology too. The range was too short, seating was too small, and costs were too high to realistically consider the technology going mainstream. Now we are in the midst of a market transformation, with automakers pouring billions into their EV programs and countries announcing they are phasing out combustion vehicles.

 

Market Transformation – Near-Term Preproduction:

The next major step for electric flight appears to be in small commuter aircraft. Aircraft that weigh less than 12,500 lbs, carry 5 to 20 passengers and travel up to 750 miles. In addition to regional commuter needs, they may also serve recreational and business purposes. If small aircraft are like the Tesla Roadster then these are like the Model S. They have more seats, longer range, and are made in higher volumes.

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The use case of short range regional commuters is almost perfect for electrification. Much of their flight is spent just getting up to altitude, where cruising achieves the greatest efficiency. The time spent cruising however is relatively short and the result is that such regional flights are inherently less efficient than those over greater distances. On the plus side the high operating costs are a great opportunity for electrification. Consider that a turbine engine achieves an efficiency of around 55% at cruising, but on ascent that efficiency can drop by half (~25%). By comparison, an electric motor has efficiencies greater than 95%.

One of the companies working to electrify these regional aircraft is Wright Electric, based out of Los Angeles. They recently announced plans to bring to market a 9-seat electrified aircraft with a range of at least 340 miles. According to their website that would cover the distance of nearly 44% of all flights. The announcement is part of their new partnership with JetEx, a fixed-base operator based in Saudi Arabia with operations in over 30 countries. I recently spoke with Wright Electric’s CEO Jeff Engler about their coming aircraft and where he see’s the industry going. The first thing that surprised me is that their aircraft could be on the market very soon.

“We are certain that the first flight test will take place next year. It could be on the market in just over two years.” – Jeff Engler, CEO of Wright Electric

That means that sometime towards the end of 2020 or beginning of 2021 they could be in their air, operating with paying customers.

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Wright Electric / JetEx

 

Their aircraft is intended for intercity travel and recreational activities Jeff said, but it’s not the end goal. In fact, their approach may be familiar to fans of electric cars.

“Our plan is similar to the Tesla approach, in the sense that they started with the Roadster and then scaled up to larger more mass market vehicles.  Our first plane to market will be a premium aircraft meant to travel short distances with a small number of passengers… perfect for intercity flights and recreational activities like skydiving. This initial program is the springboard for development of larger longer-range aircraft”. – Jeff Engler, CEO of Wright Electric

In regards to the technology Jeff said they are developing the hybrid and all electric powertrains concurrently. He noted that battery advancements will dictate the transition to fully electric flight but in the interim, hybrid solutions will significantly reduce fuel costs, noise, and pollution. With restrained enthusiasm, he was cautiously optimistic about the coming advances in battery technology. Yet battery technology isn’t holding them up.

The beauty of hybrid options is that as batteries improve they can be seamlessly integrated into the design, allowing more of the flight to be electric. For their electric hybrid, Wright Electric likes to use the term “helper motor”. A helper motor can run hard during takeoff and ascent to help bring the aircraft up to altitude, thereby reducing the burden on the combustion engines, improving overall efficiency, and reducing fuel consumption. Once at altitude, the combustion engines can take over, where they operate most efficiently.

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Even without being fully electric hybrid aircraft would have surprising benefits to fuel economy, pollution, and noise. Wright Electric has estimated the potential for reducing fuel use by nearly 2/3’s, while fellow electric aircraft startup Zunum Aero indicated 40% to 80% operating savings. Zunum Aero also noted a potential 70% reduction in community noise.

 

More Regional Commuter Aircraft are Coming Too:

Wright electric isn’t the only one working in this space. Other startups are also pushing the industry forward and they’ve partnered with established manufacturers and airlines to help make it happen. It’s similar to the approach Tesla took early on by partnering with established companies like Daimler and Toyota, and even in their recent developments of the Semi.

Zunum Aero is another one of the leaders in the electric aircraft space, based out of the west coast near Seattle. They are developing a 12-seat hybrid-electric, with a targeted range of over 700 miles. First test flights are targeted for 2019 and commercial operation is planned for 2022 (pictured below). Their partners include Boeing and JetBlue and just last week JetSuite announced they would order up to 100 of Zunum’s hybrid aircraft.

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Eviation Aircraft is an Israel based company and has great ambitions for their first aircraft named “Alice”. It will be a 9-seat 650 mile aircraft and most importantly “all-electric”. They are targeting brining it to market by 2021. Is all-electric flight on that scale possible by 2021? They’ve said the aircraft will use a 950 kWh battery and just recently signed Kokam as their battery supplier, so they seem to be serious. I hope they make it happen. Alice is gorgeous.

Zunum Aero (top), Eviation Aircraft (bottom)

 

Other Exciting Developments Coming Soon:

In the heavyweight division Airbus, Siemens, and Rolls-Royce have their own partnership, working together on their E-Fan X after the successful small electric E-Fan program. The E-Fan X will be a hybrid demonstrator aircraft based on the 100-seat BAe146. The first test flight is planned for 2020 and they are looking to bring a similarly sized hybrid aircraft to market sometime around 2030. Originally they were going to bring a small electric trainer based on the E-Fan to market in 2017 or 2018 but said the pace of development has set their ambitions upwards. There’s also Airbus’s subsidiary A3 which is working on a small all-electric vertical takeoff and landing aircraft.

E-Fan X

Vertical takeoff and landing aircraft are extremely interesting. They could be the biggest disrupters of all (covered in more detail in a follow up article, part 2). They too seem to be much closer than people think. For flying short distances they don’t actually need massive advancements in battery technology. Norway’s Avinor, their national aircraft operator, seems to indicate the mid 2020’s for practical operation.

Companies like Uber, Lilium, Kittyhawk, A3, and many more are developing electric aircraft capable of vertical takeoff and landing. They look more like flying cars than airplanes and that seems to be the point. These “air-taxis” are meant for hyper-local travel. Something you would hop onto downtown and take to get to across the city or to another nearby city. Lilium is a relatively new startup, founded in 2015, but has already made significant advancements in the space. They’ve already had their first full-scale test flight which is viewable below. Watching it lift off is almost magical.  They brought on former Ferrari designer Frank Stephenson to head their design program and raised $90M to proceed with further development.

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Lilium VTOL

 

Final Thoughts and Intro to Part 2

For fully electric flight a lot depends on batteries, but the technology is already finding applications in short-range, small aircraft. Increasing larger hybrid aircraft are also set to see their application in the real world in just a few years and will yield substantial benefits of their own. These moves should not be discounted. They are a prelude of what’s to come.

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At this point, you may be wondering exactly what are the benefits of electric flight. That’s the focus of the second part of this article, coming out soon. They are substantial and will drive the industry forward with haste.

As an engineer working to improve sustainability and energy use, I have a passion for renewables, research, and data analytics. I'm based out of Toronto Ontario and you can contact me on LinkedIn or Twitter.

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Ron DeSantis calls out media bias in Tesla crash coverage

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Credit: ABC News

Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.

A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.

Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.

However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.

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Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration

The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.

DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”

The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.

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This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.

High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:

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Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.

DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.

As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.

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Tesla enters two new markets on two different continents in one week

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Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.

These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.

Latvia: Strengthening the Baltic Footprint

In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.

EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.

Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.

Uruguay: Third South American Country

Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.

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The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.

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Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.

Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.

Tesla Superchargers follow Model 3 and Model Y to South American country

Tesla’s Dual Continent Expansion

Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.

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This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.

For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.

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Elon Musk

SpaceX announces new Starship 13 test flight target date

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SpaceX Starship V3 flight 12
SpaceX Starship V3 flight 12 (Credit: SpaceX)

SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.

This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.

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CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.

SpaceX officially announced the new launch window this morning.

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Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.

For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.

Ultimately, it will splash down in the Indian Ocean.

The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.

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