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Tesla’s success ushers in a new era of electric flight

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Electric flight may not be as far away as we once thought. In the next decade, aircraft are set to see dramatic changes as companies both large and small work to bring fully electric and hybrid flight to market. Airlines, manufacturers, and startups all seem to be moving towards this goal (see below). The race is clearly on and it will change the way we think about flight.

Yet as it was for the introduction of electric vehicles, the first aircraft is short range and seat just a few passengers. Their applications today are limited but to think the industry will stay in this nascent stage would be a mistake. Successes in these small and short-range aircraft will translate forward into larger and longer-range aircraft. The companies that find success here will emerge as leaders in a new era of electric flight.

Companies working on electric flight

 

On the Market Today:

First, it’s important to appreciate that only recently have small electric powered aircraft gone from concepts to commercial use.

Pipistrel’s Alpha Electro is one of these all-electric aircraft. It’s meant primarily for pilot training and just received its airworthiness certification from the FAA in April 2018, becoming the first in the USA to do so. The Alpha Electro only seats two people and is good for an hour of flight plus reserves. That might not sound like much but it could be disruptive. Pipistrel says the aircraft cuts beginner pilot training costs by as much as 70% while producing zero emissions and low noise.

In China, the Ruixiang RX1E is a similar style trainer sold there commercially. They also have a new, longer-range model that was recently tested, the RX1E-A. With a two-hour flight time the new version doubles its previous capabilities. At this size of aircraft the technology is getting close to parity with comparable gasoline-powered aircraft, like the Cessna 162 which has a flight time of about three hours.

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Full parity might be here sooner than you think. Coming small electric aircraft have better specs and more seating, with many nearly ready for certification (pictured below). Pipistrel has their Panthera (top right), which will hold four passengers and will come in options for combustion, hybrid, and all-electric powertrains. There’s also BYE Aerospace in Colorado, which has a four-seater in development and just completed the first test flight of the two-seater Sun Flyer 2 — it has a flight time of 3 hours. Ruixiang also announced they have a 4-seater aircraft in development. The other important consideration is that their initial costs appear to be comparable to combustion options as well.

Pipistrel Alpha Electro (top left), Pipistrel Panthera (top right), Ruixiang RX1E-A (bottom left), BYE Aerospace Sunflyer 2 (bottom right)

Looking at these options, some will say that an electric aircraft is an isolated niche and for now, that’s mostly correct. These are small aircraft with limited applications. Yet when the Nissan Leaf and even the Tesla Roaster first came out many believed electric cars were a niche technology too. The range was too short, seating was too small, and costs were too high to realistically consider the technology going mainstream. Now we are in the midst of a market transformation, with automakers pouring billions into their EV programs and countries announcing they are phasing out combustion vehicles.

 

Market Transformation – Near-Term Preproduction:

The next major step for electric flight appears to be in small commuter aircraft. Aircraft that weigh less than 12,500 lbs, carry 5 to 20 passengers and travel up to 750 miles. In addition to regional commuter needs, they may also serve recreational and business purposes. If small aircraft are like the Tesla Roadster then these are like the Model S. They have more seats, longer range, and are made in higher volumes.

The use case of short range regional commuters is almost perfect for electrification. Much of their flight is spent just getting up to altitude, where cruising achieves the greatest efficiency. The time spent cruising however is relatively short and the result is that such regional flights are inherently less efficient than those over greater distances. On the plus side the high operating costs are a great opportunity for electrification. Consider that a turbine engine achieves an efficiency of around 55% at cruising, but on ascent that efficiency can drop by half (~25%). By comparison, an electric motor has efficiencies greater than 95%.

One of the companies working to electrify these regional aircraft is Wright Electric, based out of Los Angeles. They recently announced plans to bring to market a 9-seat electrified aircraft with a range of at least 340 miles. According to their website that would cover the distance of nearly 44% of all flights. The announcement is part of their new partnership with JetEx, a fixed-base operator based in Saudi Arabia with operations in over 30 countries. I recently spoke with Wright Electric’s CEO Jeff Engler about their coming aircraft and where he see’s the industry going. The first thing that surprised me is that their aircraft could be on the market very soon.

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“We are certain that the first flight test will take place next year. It could be on the market in just over two years.” – Jeff Engler, CEO of Wright Electric

That means that sometime towards the end of 2020 or beginning of 2021 they could be in their air, operating with paying customers.

Wright Electric / JetEx

 

Their aircraft is intended for intercity travel and recreational activities Jeff said, but it’s not the end goal. In fact, their approach may be familiar to fans of electric cars.

“Our plan is similar to the Tesla approach, in the sense that they started with the Roadster and then scaled up to larger more mass market vehicles.  Our first plane to market will be a premium aircraft meant to travel short distances with a small number of passengers… perfect for intercity flights and recreational activities like skydiving. This initial program is the springboard for development of larger longer-range aircraft”. – Jeff Engler, CEO of Wright Electric

In regards to the technology Jeff said they are developing the hybrid and all electric powertrains concurrently. He noted that battery advancements will dictate the transition to fully electric flight but in the interim, hybrid solutions will significantly reduce fuel costs, noise, and pollution. With restrained enthusiasm, he was cautiously optimistic about the coming advances in battery technology. Yet battery technology isn’t holding them up.

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The beauty of hybrid options is that as batteries improve they can be seamlessly integrated into the design, allowing more of the flight to be electric. For their electric hybrid, Wright Electric likes to use the term “helper motor”. A helper motor can run hard during takeoff and ascent to help bring the aircraft up to altitude, thereby reducing the burden on the combustion engines, improving overall efficiency, and reducing fuel consumption. Once at altitude, the combustion engines can take over, where they operate most efficiently.

Even without being fully electric hybrid aircraft would have surprising benefits to fuel economy, pollution, and noise. Wright Electric has estimated the potential for reducing fuel use by nearly 2/3’s, while fellow electric aircraft startup Zunum Aero indicated 40% to 80% operating savings. Zunum Aero also noted a potential 70% reduction in community noise.

 

More Regional Commuter Aircraft are Coming Too:

Wright electric isn’t the only one working in this space. Other startups are also pushing the industry forward and they’ve partnered with established manufacturers and airlines to help make it happen. It’s similar to the approach Tesla took early on by partnering with established companies like Daimler and Toyota, and even in their recent developments of the Semi.

Zunum Aero is another one of the leaders in the electric aircraft space, based out of the west coast near Seattle. They are developing a 12-seat hybrid-electric, with a targeted range of over 700 miles. First test flights are targeted for 2019 and commercial operation is planned for 2022 (pictured below). Their partners include Boeing and JetBlue and just last week JetSuite announced they would order up to 100 of Zunum’s hybrid aircraft.

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Eviation Aircraft is an Israel based company and has great ambitions for their first aircraft named “Alice”. It will be a 9-seat 650 mile aircraft and most importantly “all-electric”. They are targeting brining it to market by 2021. Is all-electric flight on that scale possible by 2021? They’ve said the aircraft will use a 950 kWh battery and just recently signed Kokam as their battery supplier, so they seem to be serious. I hope they make it happen. Alice is gorgeous.

Zunum Aero (top), Eviation Aircraft (bottom)

 

Other Exciting Developments Coming Soon:

In the heavyweight division Airbus, Siemens, and Rolls-Royce have their own partnership, working together on their E-Fan X after the successful small electric E-Fan program. The E-Fan X will be a hybrid demonstrator aircraft based on the 100-seat BAe146. The first test flight is planned for 2020 and they are looking to bring a similarly sized hybrid aircraft to market sometime around 2030. Originally they were going to bring a small electric trainer based on the E-Fan to market in 2017 or 2018 but said the pace of development has set their ambitions upwards. There’s also Airbus’s subsidiary A3 which is working on a small all-electric vertical takeoff and landing aircraft.

E-Fan X

Vertical takeoff and landing aircraft are extremely interesting. They could be the biggest disrupters of all (covered in more detail in a follow up article, part 2). They too seem to be much closer than people think. For flying short distances they don’t actually need massive advancements in battery technology. Norway’s Avinor, their national aircraft operator, seems to indicate the mid 2020’s for practical operation.

Companies like Uber, Lilium, Kittyhawk, A3, and many more are developing electric aircraft capable of vertical takeoff and landing. They look more like flying cars than airplanes and that seems to be the point. These “air-taxis” are meant for hyper-local travel. Something you would hop onto downtown and take to get to across the city or to another nearby city. Lilium is a relatively new startup, founded in 2015, but has already made significant advancements in the space. They’ve already had their first full-scale test flight which is viewable below. Watching it lift off is almost magical.  They brought on former Ferrari designer Frank Stephenson to head their design program and raised $90M to proceed with further development.

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Lilium VTOL

 

Final Thoughts and Intro to Part 2

For fully electric flight a lot depends on batteries, but the technology is already finding applications in short-range, small aircraft. Increasing larger hybrid aircraft are also set to see their application in the real world in just a few years and will yield substantial benefits of their own. These moves should not be discounted. They are a prelude of what’s to come.

At this point, you may be wondering exactly what are the benefits of electric flight. That’s the focus of the second part of this article, coming out soon. They are substantial and will drive the industry forward with haste.

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As an engineer working to improve sustainability and energy use, I have a passion for renewables, research, and data analytics. I'm based out of Toronto Ontario and you can contact me on LinkedIn or Twitter.

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Tesla Sweden uses Megapack battery to bypass unions’ Supercharger blockade

Just before Christmas, Tesla went live with a new charging station in Arlandastad, outside Stockholm, by powering it with a Tesla Megapack battery.

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Credit: Tesla Charging/X

Tesla Sweden has successfully launched a new Supercharger station despite an ongoing blockade by Swedish unions, using on-site Megapack batteries instead of traditional grid connections. The workaround has allowed the Supercharger to operate without direct access to Sweden’s electricity network, which has been effectively frozen by labor action.

Tesla has experienced notable challenges connecting its new charging stations to Sweden’s power grid due to industrial action led by Seko, a major Swedish trade union, which has blocked all new electrical connections for new Superchargers. On paper, this made the opening of new Supercharger sites almost impossible.

Despite the blockade, Tesla has continued to bring stations online. In Malmö and Södertälje, new Supercharger locations opened after grid operators E.ON and Telge Nät activated the sites. The operators later stated that the connections had been made in error. 

More recently, however, Tesla adopted a different strategy altogether. Just before Christmas, Tesla went live with a new charging station in Arlandastad, outside Stockholm, by powering it with a Tesla Megapack battery, as noted in a Dagens Arbete (DA) report. 

Because the Supercharger station does not rely on a permanent grid connection, Tesla was able to bypass the blocked application process, as noted by Swedish car journalist and YouTuber Peter Esse. He noted that the Arlandastad Supercharger is likely dependent on nearby companies to recharge the batteries, likely through private arrangements.

Eight new charging stalls have been launched in the Arlandastad site so far, which is a fraction of the originally planned 40 chargers for the location. Still, the fact that Tesla Sweden was able to work around the unions’ efforts once more is impressive, especially since Superchargers are used even by non-Tesla EVs.

Esse noted that Tesla’s Megapack workaround is not as easily replicated in other locations. Arlandastad is unique because neighboring operators already have access to grid power, making it possible for Tesla to source electricity indirectly. Still, Esse noted that the unions’ blockades have not affected sales as much.

“Many want Tesla to lose sales due to the union blockades. But you have to remember that sales are falling from 2024, when Tesla sold a record number of cars in Sweden. That year, the unions also had blockades against Tesla. So for Tesla as a charging operator, it is devastating. But for Tesla as a car company, it does not matter in terms of sales volumes. People charge their cars where there is an opportunity, usually at home,” Esse noted. 

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Elon Musk

Elon Musk’s X goes down as users report major outage Friday morning

Error messages and stalled loading screens quickly spread across the service, while outage trackers recorded a sharp spike in user reports.

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Credit: Linda Yaccarino/X

Elon Musk’s X experienced an outage Friday morning, leaving large numbers of users unable to access the social media platform.

Error messages and stalled loading screens quickly spread across the service, while outage trackers recorded a sharp spike in user reports.

Downdetector reports

Users attempting to open X were met with messages such as “Something went wrong. Try reloading,” often followed by an endless spinning icon that prevented access, according to a report from Variety. Downdetector data showed that reports of problems surged rapidly throughout the morning.

As of 10:52 a.m. ET, more than 100,000 users had reported issues with X. The data indicated that 56% of complaints were tied to the mobile app, while 33% were related to the website and roughly 10% cited server connection problems. The disruption appeared to begin around 10:10 a.m. ET, briefly eased around 10:35 a.m., and then returned minutes later.

Credit: Downdetector

Previous disruptions

Friday’s outage was not an isolated incident. X has experienced multiple high-profile service interruptions over the past two years. In November, tens of thousands of users reported widespread errors, including “Internal server error / Error code 500” messages. Cloudflare-related error messages were also reported.

In March 2025, the platform endured several brief outages spanning roughly 45 minutes, with more than 21,000 reports in the U.S. and 10,800 in the U.K., according to Downdetector. Earlier disruptions included an outage in August 2024 and impairments to key platform features in July 2023.

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Tesla wins top loyalty and conquest honors in S&P Global Mobility 2025 awards

The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.

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Credit: Tesla Malaysia/X

Tesla emerged as one of the standout winners in the 2025 S&P Global Mobility Automotive Loyalty Awards, capturing top honors for customer retention and market conquest.

The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.

Tesla claims loyalty crown

According to S&P Global Mobility, Tesla secured its 2025 “Overall Loyalty to Make” award following a late-year shift in consumer buying patterns. This marked the fourth consecutive year Tesla has received the honor. S&P Global Mobility’s annual analysis reviewed 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025, as noted in a press release.

In addition to overall loyalty, Tesla also earned the “Highest Conquest Percentage” award for the sixth consecutive year, highlighting the company’s continued ability to attract customers away from competing brands. This achievement is particularly notable given Tesla’s relatively small vehicle lineup, which is largely dominated by just two models: the Model 3 and Model Y.

Ethnic market strength and conquest

Tesla also captured top honors for “Ethnic Market Loyalty to Make,” a category that highlighted especially strong retention among Asian and Hispanic households. According to the analysis, Tesla achieved loyalty rates of 63.6% among Asian households and 61.9% among Hispanic households. These figures exceeded national averages.

S&P Global Mobility executives noted that loyalty margins across categories were exceptionally narrow in 2025, underscoring the significance of Tesla’s wins in an increasingly competitive market. Joe LaFeir, President of Mobility Business Solutions at S&P Global Mobility, shared his perspective on this year’s results.

“For 30 years, this analysis has provided a fact-based measure of brand health, and this year’s results are particularly telling. The data shows the market is not rewarding just one type of strategy. Instead, we see sustained, high-level performance from manufacturers with broad portfolios. In the current market, retaining customers remains a critical performance indicator for the industry,” LaFeir said.

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