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Tesla updates Supercharger pricing structure, rolls out in-car payment feature
Tesla has updated the pricing structure for its Supercharger network, including terms for its existing idle fee policy. The idle fee update will impact all Model S, Model X, and Model 3 drivers that utilize the company’s high-powered, global charging network, regardless of whether they are enrolled in free unlimited Supercharging or not.
Supercharger idle fees, first introduced in late 2016 as a means to deter vehicle owners from occupying a charging stall when the vehicle has already met its intended state of charge, have been updated to further encourage owners to move their vehicles from stalls and improve the Supercharging experience for all drivers. Tesla has updated the flat idle fee of $0.40/minute to take into account station occupancy, as follows:
Supercharger Idle Fee
(updated September 19, 2018)
- Supercharger 50% occupied: $0.50/minute idle fee
- Supercharger 100% occupied: $1.00/minute idle fee
Tesla notes in its Supercharger FAQ that drivers will be granted a 5-minute grace period during which time a fee will not be incurred. Once this grace period passes, the driver will be charged for the 5-minutes and each additional minute after that. Vehicle owners will continue to receive reminders through Tesla’s app when the vehicle is nearing its intended state of charge.
In-car Payment
Additionally, Tesla has begun to roll out an over-the-air software update (not Version 9) that will include a new in-car payment feature. The new functionality will provide Model S, Model X, and Model 3 owners who leverage pay-per-use Supercharging with the ability to pay from within their vehicle, by inputting credit card information directly into the center touchscreen. The feature will also enable drivers to pay for any incurred idle fees.
The in-car payment functionality is an extension of the credit card section within an owner’s Tesla Account page, or previously known as the MyTesla page. Credit card information entered through the in-car payment feature will automatically be registered to the vehicle owner’s Tesla account and also serve as payment for any incurred idle fees or Supercharger use fees.
Also introduced in today’s Supercharger pricing structure update is a $50.00 cap wherein Supercharger access will automatically be disabled if there’s an outstanding balance due for Supercharger fees, either incurred through idle fees or Pay Per Use, and when a credit card is not on file. Supercharger access will instantly re-enable once the balance is paid. Tesla will also have the ability to grant Supercharger access to a vehicle, remotely, in the event of an emergency.
The pricing update and software release are being implemented in North America first, followed by a global rollout.
It’s About the Greater Good
Although the latest Supercharger update may be unwelcomed by some Tesla owners that have previously benefitted from the company’s good faith gesture to extend its charging network, largely unenforced, to its drivers, the change is an improvement to its policy that has a significant benefit to the overall community.
When the Silicon Valley-based electric carmaker first created its Supercharger network, the intention was to make long-distance travel an enjoyable and seamless experience for all drivers. But as Supercharger abuse became more rampant, combined with a massive increase in the number of Model S, Model X and Model 3 on the roads, being able to institute some sort of Supercharger fair-use enforcement policy became desperately needed. This is in spite of Tesla’s continued global scale out of its Supercharger and Destination charging network.
A Model X spotted occupying three Supercharger stalls at the Newark, DE Supercharger station went viral in 2016 after sparking outrage across the Tesla community.
Related: Calling all Tesla Supercharger abusers: Don’t ruin it for the rest of us
Today’s update to Tesla’s Supercharger policy will undoubtedly be one of many in the years to come, as the company continues to adjust and iterate toward a customer experience-focused model that’s also financially feasible.
A Tesla spokesperson tells Teslarati, “Based on feedback from the Tesla owner community, we are adjusting the idle fees associated with our Supercharging program to continue providing the best Supercharging experience as the size of our fleet grows. As has always been the case, our Supercharging and associated fees charged on the network are not meant to be a profit center for Tesla, and we hope to never need to bill for idle fees.”
More information can be found on Tesla’s Supercharger page.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
