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Virgin Galactic reaches space in rocket-powered plane, eyes space tourism in 2019
Virgin Galactic, the space tourism company founded by entrepreneur Richard Branson, has successfully made it to space for the first time with VSS Unity, their SpaceShipTwo-class rocket-powered plane, during the craft’s 4th test flight. This accomplishment makes Virgin the first US-based venture to carry humans to the edge of space since the Space Shuttle program ended in 2011, edging out others with similar goals such as SpaceX and Blue Origin. After taking off at 7:11 am this morning and detaching from WhiteKnightTwo, its custom airliner mothership, pilots Mark “Forger” Stucky and Rick “CJ” Sturckow reached a height 51.4 miles high in the craft to the edge of the stratosphere where they experienced weightlessness and the curvature of the Earth. This success brings the company one step closer to civilian tourist trips, something Branson hopes to achieve as early as 2019.
Our SpaceShipTwo traveling among the moon and stars 🌗 💫 🚀 pic.twitter.com/fDKdguHWoW
— Virgin Galactic (@virgingalactic) December 13, 2018
Unlike a traditional rocket which takes off from the ground, VSS Unity is flown to 43,000 feet underneath a specially designed airliner before being dropped and subsequently lighting up its rocket engines to power it vertically to an even higher altitude. After a 60-second engine burn speeds the craft to nearly three times the speed of sound, it continues its ascent, coasting until it reaches maximum altitude. A special “feather” system is then used for reentry, wherein the craft folds its wings and behaves like a traditional space capsule until the air thickens again, at which time the wings unfold again and behave like a space plane, gliding back to Earth and landing on a landing strip.
Becoming a passenger on one of VSS Unity’s future flights doesn’t come cheap, the price tag being $250,000 per 90-minute flight. However, given the 700 or so paid reservations, including several celebrities, it’s not the money that’s the challenge, it’s the technology. On October 31, 2014, Virgin suffered a crippling setback with the death of co-pilot Mike Alsubry and injury of pilot Peter Siebold when a predecessor craft crashed due to a combination of human error and an engineering flaw. The company received an abundance of criticism focused on whether the danger of space tourism made the rewards worthwhile, but after following recommendations set forth by the National Transportation Safety Board’s report on the incident along with further design and safety enhancements, they forged ahead to make today’s event a reality. Branson started Virgin Galactic in 2004.
- VSS Unity, a SpaceShipTwo-class space plane, takes in the view. | Credit: Virgin Galactic.
- VSS Unity, a SpaceShipTwo-class space plane, takes in the view. | Credit: Virgin Galactic.
- The pilots of VSS Unity, a SpaceShipTwo-class space plane, returning from their trip to space. | Credit: Virgin Galactic.
At 51.4 miles high, VSS Unity reached the technical definition of space, earning its pilots commercial astronaut wings by the US Federal Aviation Administration, although the usual international standard is the 62-mile “Karman line”. A typical NASA “sounding rocket”, a small rocket generally launched with equipment on board to take measurements and scientific experiments during an approximately 30-minute sub-orbital flight only, reaches anywhere from 30-80 miles above the Earth. That said, the lower altitude of VSS Unity also provides an opportunity for research, serving the dual-purpose of science and recreation. Four research payloads from NASA’s Flight Opportunities Program were on board its historic test flight as well as a test dummy, making the trip revenue-earning for the first time as well.
Virgin Galactic has more tests of VSS Unity planned before moving to Spaceport America in New Mexico where it will set up its tourism operation. Branson hopes to compete directly with Blue Origin, the rocket company founded by Amazon’s Jeff Bezos which also plans to ferry customers to space. Bezos’s venture will use a more traditional, reusable ground-based rocket, the New Shepard, that lands after returning from sub-orbit similar to SpaceX’s Falcon 9 first stages. Unlike Virgin, crewed flights and “pre-sales” have not yet been part of Blue Origin’s process, but plenty of information is available for potential customers on its website.
The parent company of Virgin Galactic (Virgin) has another space-based venture in its wings: Virgin Orbit. Using a system similar to NASA’s Pegasus rocket, a small rocket complete with payload will launch from a modified Boeing 747-400 airliner, the combo being called LauncherOne and Cosmic Girl, respectively. The company has its sights set on the small satellite industry, identifying a need that’s not currently being met by other launch providers, and its business model centers on proving low-cost access to space for existing companies, students, entrereneurs, and other types hoping to use space as part of their research or business endeavors.
Watch the below video clip for more on Virgin Galactic’s historic flight to space:
News
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
News
Tesla ends in-house wrap service that always seemed like a short-term program
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.


