Connect with us

News

Ford bumps its EV investment to $30B, F-150 Lightning grabs 70k pre-orders

2022 Ford F-150 Lightning Platinum, Lariat, XLT. Pre-production model with available features shown. Available starting spring 2022.

Published

on

Ford has announced that it will boost its electric vehicle investment to $30 billion, up from its previous figure of $22 billion, the company said on Wednesday. Ford is anticipating at least 40% of its vehicle production lines to be manufacturing electric cars by the end of the decade, and the F-150 Lightning, the EV version of its best-selling pickup has accumulated 70,000 preorders just a week after its unveiling event.

Ford now intends to spend at least $30 billion on electric car development by the end of 2025, increasing its spending figure by $8 billion. CEO Jim Farley said that EVs could usher in a new era of growth for Ford and that it’s “our biggest opportunity for growth and value creation since Henry Ford started to scale the Model T.”

Ford also announced that it had picked up a total of 70,000 reservations for the all-electric F-150 Lightning. Just two days after the event, Jim Farley had announced that preorders had reached 44,500, and received a congratulations from Tesla CEO Elon Musk.

Ford F-150 Lightning unveiled: Price, Release date, Range, Features and more

Now making it clear that electrification is its clear-cut focus moving forward, Ford’s bump in its EV investment plan will bring new opportunities to the legacy automaker for long-term growth as EVs begin to gain momentum in auto markets across the globe. After beginning deliveries of the all-electric Mustang Mach-E, a crossover that carries the name of Ford’s legendary muscle car, Ford has plans to produce the F-150 Lightning starting next year in a string of variants that will offer all buyers something specific for their taste. Past the passenger market, Ford also electrified its popular Transit van, simply calling it the E-Transit. Ford’s focus for electrifying its fleet and contributing to a healthier environmental relationship with its vehicles goes past passenger vehicles, as businesses and entities who choose to go with the popular light-cargo van will also utilize Ford’s electric architecture for business needs.

Advertisement

Ford evidently has the support of President Joe Biden as well, who spoke at the company’s Dearborn, Michigan, plant last week in support of the company’s transition to electrification. Biden, who labeled himself as a “car guy” at the beginning of his speech, had the opportunity to ride in the F-150 Lightning as well, who was impressed by the performance and speed of Ford’s introductory electric pickup that will compete with the Tesla Cybertruck, Rivian R1T, and GMC Hummer EV.

Supporting the company’s expansion to electrification, Ford also formed a joint venture with South Korean company SK Innovation last week. The companies venture, called BlueOvalSK, will give Ford the ability to manufacture battery cells at two U.S.-based plants for Ford and Lincoln vehicles.

Ford stock was up over 6% at 12:30 PM in New York, trading at $13.61.

Disclosure: Joey Klender is a TSLA Shareholder, he does not own any Ford stock and has no intentions to initiate any positions within 72 hours.

What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.

Advertisement

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

News

Tesla to make app change for easier communication following Service

“Looking into it. After a service visit is complete, we close the in-app messaging option after 2 hours. We will change this to 24hours or more.”

Published

on

tesla service
Credit: Tesla

Tesla will enhance the ability to communicate through the mobile app with Service after work has been done on your car.

One of the biggest weaknesses of Tesla’s automotive division has been Service, as Service Centers are not necessarily plentiful, and wait times, in some regions of the country, are over a month in duration.

Getting in touch with Service after a car has work done to it is also difficult. Calling showrooms in some regions has proven to be difficult to enable direct communication between the customer and the company.

If something is not resolved properly, Tesla keeps the in-app messaging option active for two hours after the service visit is complete.

However, that doesn’t resolve everything, as some issues may arise again more than two hours later. Then the issue of communication presents itself once again.

Advertisement

Tesla is going to extend that time frame to a day or more, according to Raj Jegannathan, Tesla’s AI/IT-Infra, Cybersecurity, IT Apps & Vehicle Service VP.

Tesla has made several changes over the past few years to attempt to improve its Service. Recently, for Collision repair, it started offering a $45-per-day loaner program with free FSD, free tolls, and free Supercharging.

It also recently started sharing local and regional leader contact information so customers have the ability to reach out when they have complaints or disagree with warranty claims, changes in estimates, or initial diagnostics.

Advertisement

Tesla creates clever solution to simplify and improve its Service

However, this is only available at a few showrooms and is currently a pilot program.

These improvements are aimed at resolving communication breakdown, which appears to be a problem that many owners experience.

Tesla is one of the few companies that also operates a fleet of Mobile Repair vehicles, which will perform service at your house or place of business. However, the size of it has gone down by 11 percent year over year.

Advertisement
Continue Reading

News

Tesla is overhauling its Full Self-Driving subscription for easier access

The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.

Published

on

Credit: Tesla

Tesla is overhauling its Full Self-Driving subscription and how it markets it to customers after several owners and fans of the company complained about the accessibility of the monthly access to its driver assistance suite.

Tesla Full Self-Driving is the automaker’s semi-autonomous driving suite, which is widely regarded as the most robust and capable on the market today. Owners can purchase the suite outright for $8,000, or they can subscribe to the program for $99 per month, an option it enabled a few years ago.

However, it is not super easy to subscribe to the subscription model, nor is it even recognized on the company’s Online Design Studio. Without some research or prior knowledge, a consumer might not even know they could pay monthly to experience Full Self-Driving.

That is set to change, according to Tesla’s AI/IT Infrastructure, Cybersecurity, IT Apps, and Vehicle Service head Raj Jegannathan, who said the company is planning to change that.

Instead of having customers only have the option to pay outright for the suite, Tesla is now planning to offer the subscription model in its Online Design Studio, making it easier to activate that option:

Advertisement

It will be the second major change Tesla makes to how it sells Full Self-Driving to customers, the first being videos of real-life operation of FSD in the Design Studio. Previously, the site only showed animations of Full Self-Driving’s capabilities.

Tesla added the videos of FSD handling some tricky situations, as well as general operation of the suite, to the Design Studio in recent weeks.

Tesla makes big change to encourage Full Self-Driving purchases

Advertisement

The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.

Many cannot justify paying for the suite outright, especially as it adds $8,000 to the cost of their car. After they experience its capabilities for themselves, they might.

Both moves appear to be an effort to increase the take rate of Full Self-Driving, particularly as autonomy takes center stage at Tesla.

With the rollout of Robotaxi and some teased capabilities of the upcoming v14 iteration of Full Self-Driving, Tesla is gearing up to continue advancing its self-driving technology.

Advertisement
Continue Reading

News

Tesla talks Semi ramp, Optimus, Robotaxi rollout, FSD with Wall Street firm

Published

on

Credit: Tesla

Tesla (NASDAQ: TSLA) recently talked about a variety of topics with Wall Street firm Piper Sandler, as the firm released a new note on Friday about their meeting with the company’s Investor Relations team.

According to the note from Piper Sandler, Tesla talked in detail about the Semi program, Optimus, and its potential valuation given its capabilities, the rollout of Robotaxi in Austin, and Full Self-Driving progress in the United States.

Tesla Semi Ramp

The Tesla Semi is set to enter mass production in 2026 at a dedicated factory near the company’s Gigafactory in Reno, Nevada.

The Semi has already been in pilot program testing, as Tesla has partnered with a few companies, like Frito-Lay and PepsiCo., to perform regional logistics. It has been met with excellent reviews from drivers, and it has helped give Tesla a good idea of what to expect when it makes its way to more companies in the coming years.

Piper Sandler said that it is evident Tesla is preparing for a “major ramp,” but it is keeping its expectations low:

Advertisement

“We’ve never expected much from this product, but we’d love to be proven wrong (Tesla is clearly prepping for a major ramp).”

Tesla Optimus and its value internally and externally

Optimus has been working in Tesla factories for some time, but its expectations as a product offering outside of the company internally have major implications.

Its role within Tesla factories, for now, is relatively low, but Optimus is still doing things to assist. By this time next year, Piper Sandler said Optimus should have bigger responsibilities:

“By this time in 2026, Optimus should be moving/staging parts within Tesla’s facilities.”

Outside of Tesla, Optimus could be a major beneficiary for companies as it could be a more affordable way to handle tedious tasks and manual labor. The firm believes that if Optimus can work 18-hour shifts, a cost of $100,000 per unit “would be justified.”

Advertisement

Tesla Robotaxi Expansion

The big focus of the firm with Robotaxi was Tesla’s expansion of the geofence in Austin this week. It was substantial, bringing the Robotaxi’s total service area to around 170 square miles, up from the roughly 90 square miles that rival Waymo is offering in the city.

Tesla Robotaxi geofence expansion enters Plaid Mode and includes a surprise

Tesla has doubled its geofence three times since its launch in late June, and it also revealed that its fleet of vehicles has expanded by 50 percent. It did not give a solid number of how many vehicles are operating in the fleet.

Tesla Full Self-Driving v14 launch

Tesla’s Full Self-Driving suite is set to have a fresh version, v14, rolled out in either September or October, and there are some pretty high expectations for it.

CEO Elon Musk said:

Advertisement

“The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less.”

There is also some expectation that v14 could be the public release of what Tesla is running in Austin for Robotaxi. The firm confirmed this in their note by stating it “should enable Tesla owners to use software that is on par with Robotaxis in Austin.”

The only real hold up would be regulator skepticism, but Tesla can alleviate this with strong data.

The firm maintained its ‘Overweight’ rating and the $400 price target it holds on the stock.

Advertisement
Continue Reading

Trending