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Lucid teases Air Pure, Touring trim unveiling on November 15

Credit: Lucid Groupt

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Lucid Group released details regarding the unveiling of the Pure and Touring trim levels of its introductory electric sedan, the Air, today. Lucid teased the vehicles through a video it released on its Twitter.

The vehicles are set to be unveiled on November 15 at 1:00 P.M. EST, ahead of the first Air Touring delivery, which will take place on the same day at the company’s studio in Beverly Hills.

After launching several luxury and highly-priced trims over the past year, Lucid is now looking to launch two more configurations of the Air all-electric sedan at prices that are slightly more affordable.

Lucid Air Pure

The Lucid Air Pure, the company’s base mode, will have a starting price of $87,400 and will launch with a dual-motor, all-wheel-drive configuration. Specs for this trim level and EPA-estimated range ratings will be released on November 15.

The Pure was initially geared for a price lower than $70,000 in the United States with the EV tax credit. However, nearly every vehicle on the market has increased in price since then, and car companies have adjusted due to increased costs across the supply chain.

Tesla Model S Long Range Plus now boasts 409 miles per charge: report

Lucid Air Touring

Additionally, the Lucid Air Touring will also be unveiled during the event.  Starting at $107,400, the Touring trim level features “a fine balance of performance, luxury, design, and space.” It features the Air’s single-piece glass canopy that spans from the base of the windshield and extends over the heads of front passengers. Lucid also plans to release more details regarding this trim level on November 15.

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Air Touring availability was pushed back to Q4 2022 earlier this year, so it will be interesting to see if Lucid aligns with that after the unveiling event later this month. The company has struggled to ramp production and deliveries of its vehicles, but it is going through normal growing pains that nearly every car company in history has experienced.

Lucid’s Project Gravity

While many may have thought the teaser Lucid published on Twitter could have been a potential unveiling of the Gravity SUV, it does not seem to be the case. However, Lucid did state in its press release that it would release additional details about Project Gravity, which was revealed in 2021. Lucid CEO/CTO Peter Rawlinson said the company plans to launch the Gravity SUV in the latter half of 2023.

The event will take place during the LA Auto Show Week, and Lucid has several things planned for spectators:

  • During the week of November 15, all five trim levels – from Air Pure to Air Sapphire – will be on display for media, customers, and fans at the Lucid Studio Beverly Hills. Lucid will also celebrate the global premiere at the Beverly Hills Studio the evening of Tuesday, November 15, with a celebration event for select media, customers, and VIPs.
  • Derek Jenkins, Senior Vice President of Design and Brand, will be featured at CDN Forum LA taking place during Automobility at the Los Angeles Auto Show on Thursday, November 17. Lucid is also a sponsor of CDN’s LA Design Night that evening at the Los Angeles Convention Center. Both the recently unveiled Lucid Air Pure and Air Sapphire, the world’s most powerful sedan, will be on display.
  • Peter Rawlinson, CEO and CTO, will deliver the opening keynote at the Automotive News World Congress on Friday, November 18, discussing why efficiency is the new imperative for electric vehicles and how it has been central to all aspects of the development of every Lucid vehicle.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Elon Musk

Tesla CEO Elon Musk’s $1 trillion pay package hits first adversity from proxy firm

ISS said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”

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tesla elon musk

Tesla CEO Elon Musk’s $1 trillion pay package, which was proposed by the company last month, has hit its first bit of adversity from proxy advisory firm Institutional Shareholder Services (ISS).

Musk has called the firm “ISIS,” a play on its name relating it to the terrorist organization, in the past.

The pay package aims to lock in Musk to the CEO role at Tesla for the next decade, as it will only be paid in full if he is able to unlock each tranche based on company growth, which will reward shareholders.

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However, the sum is incredibly large and would give Musk the ability to become the first trillionaire in history, based on his holdings. This is precisely why ISS is advising shareholders to vote against the pay plan.

The group said that Musk’s pay package will lock him in, which is the goal of the Board, and it is especially important to do this because of his “track record and vision.”

However, it also said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”

The release from ISS called the size of Musk’s pay package “astronomical” and said its design could continue to pay the CEO massive amounts of money for even partially achieving the goals. This could end up in potential dilution for existing investors.

If Musk were to reach all of the tranches, Tesla’s market cap could reach up to $8.5 trillion, which would make it the most valuable company in the world.

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Tesla has made its own attempts to woo shareholders into voting for the pay package, which it feels is crucial not only for retaining Musk but also for continuing to create value for shareholders.

Tesla launched an ad for Elon Musk’s pay package on Paramount+

Musk has also said he would like to have more ownership control of Tesla, so he would not have as much of an issue with who he calls “activist shareholders.”

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Tesla is adding an interesting feature to its centerscreen in a coming update

In a recent dissection of coding, Tesla hacker green noticed that the company is bringing in screenshare with Software Update 2025.38

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Credit: Tesla

Tesla is adding an interesting feature to its center touchscreen in a coming update, according to a noted hacker.

In a recent dissection of coding, Tesla hacker green noticed that the company is bringing in screenshare with Software Update 2025.38. Details on the use case are slim, but he said the feature would export the car screen so it could be viewed remotely.

It would bring up a notification on the screen, along with a four-digit pin that would link the two together:

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As previously mentioned, the use case is unclear, but there are some ideas. One of which is for remote support, which is something Apple has used to help resolve issues with its products.

Support staff and employees routinely tap into customers’ screens to help resolve issues, so this could be a way Tesla could also use it.

This seems especially relevant with Robotaxi, as the screen might be a crucial part of resolving customer complaints when there is no employee in the car.

Additionally, it seems as if it will not be exclusive to those owners who have newer vehicles that utilize the AMD chip. Intel will get support with the new feature as well, according to what green has noticed in the coding.

Finally, it could also be used with all sorts of content creation, especially as Full Self-Driving videos and what the vehicle sees in Driver Visualization.

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As it is released, Tesla will likely release more information regarding what the screensharing mode will be used for.

For right now, many owners are wondering where it could actually work and what advantages it will offer for owners as well as the company itself.

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Elon Musk

SpaceX posts Starship booster feat that’s so nutty, it doesn’t even look real

The Super Heavy booster’s feat was so impressive that the whole maneuver almost looked like it was AI-generated.

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Credit: SpaceX/X

SpaceX has shared a video of a remarkable feat achieved by Starship’s Super Heavy booster during its 11th flight test.

The Super Heavy booster’s feat was so impressive that the whole maneuver, which was captured on video, almost looked like it was AI-generated.

Super Heavy’s picture perfect hover

As could be seen in the video shared by SpaceX, Starship’s Super Heavy booster, which is nearly 400 feet tall, smoothly returned to Earth and hovered above the Gulf of America for a few seconds before it went for its soft water landing. The booster’s picture-perfect maneuver before splashing down all but capped a near-flawless mission for Starship, which is about to enter its V3 era with Flight 12.

The booster’s balance and stability were so perfect that some users on X joked that the whole thing looked AI-generated. Considering the size of Super Heavy, as well as the fact that the booster was returning from space, the hovering display all but showed that SpaceX is dead serious about keeping its dominant lead in the spaceflight sector.

Starship V2’s curtain call

As noted in a Space.com report, Flight Test 11 achieved every major goal SpaceX had set for the mission, including deploying Starlink mass simulators, relighting Raptor engines in space, and executing a stable reentry for both the Starship Upper Stage and the Super Heavy booster. The feat also marked the second time a Super Heavy booster has been reflown, a milestone in SpaceX’s quest to make the entire Starship system fully reusable.

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Starship’s V2 vehicle will now give way to the upgraded Starship V3, which is designed for faster turnaround and higher payload capacity. The Starship program is expected to pursue even more aggressive targets in the coming months as well, with Elon Musk stating on social media platform X that SpaceX will attempt a tower catch for Starship Upper Stage as early as spring 2026.

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