Tesla fell in Kelly Blue Book’s most recent Q3 analysis report, yet the results contradict Tesla’s actual Q3 sales volume.
Kelly Blue Book’s (KBB) recent Q3 report is not as cut and dry as it first appears. The report states that “shopping for Tesla plunged in the third quarter,” most luxury buyers instead looked to BMW, which dominated the segment. Yet, with sales data from both companies contradicting KBB’s results, conclusions are confounding.
KBB’s Q3 analysis primarily focuses on the metric of “consideration.” The company measures consumer consideration via surveys that “also weave in shopping behavior to determine how vehicle brands and models stack up with segment competitors when it comes to consumer shopping.” Based on this metric, KBB found that BMW remained the #1 luxury brand while Tesla fell behind Lexus, Cadillac, Audi, and Mercedes-Benz, coming in last in the segment. Toyota took the top spot for non-luxury brands.
Looking back to the Q3 sales data from this year, the discrepancy between KBB’s results and actual sales quickly becomes apparent. Tesla had a solid third quarter of the year, delivering 343,830 vehicles worldwide, a dramatic improvement from the dip seen in Q2 of this year. Conversely, while BMW saw a modest growth of 3.8% in Q3 in the U.S., the auto group saw sales decline by 0.9% worldwide.
So what do these sales numbers mean for KBB’s conclusions? While Tesla doesn’t have a shortage of demand (check the wait times for vehicles), do these results indicate a lessening interest in the brand? Furthermore, was there a strong correlation between “customer consideration” and the vehicles they ultimately bought?
When contacted for comment, KBB pointed to a statement from analyst Venessa Ton who touched on Tesla’s apparent decline; “Increased competition from other automakers offering more new electric vehicles, price hikes, and a lack of new products all may have contributed to Tesla’s considerable decline. However, we have seen Tesla’s shopping numbers drop before, and they always eventually rebound. It will be interesting to see if they rebound more slowly or quickly this time around.”
With these conflicting reports from Q3, it isn’t easy to come to a viable conclusion from KBB’s survey results. Still, it will be interesting to see if the results are replicated in Q4. Nonetheless, Q4 is proving to be another pivotal quarter that may show how customers are breaking into the EV market as it continues to expand.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
News
Ark Invest sees potential in xAI as the world adopts more AI models
Ark’s new stake in xAI bets on Musk’s future plans. Will the newly merged companies deliver the next AI breakthrough?

Ark Invest reinvested in X Corp in Q1 2025 through its Ark Venture Fund, which converted into a position in xAI, Elon Musk’s artificial intelligence company.
In March, xAI acquired X, intertwining the two companies’ futures. The stock merger values xAI at $80 billion and X at $33 billion. After xAI acquired X, Elon Musk noted that the combined company would unlock “immense potential.” Ark Invest believes in Musk’s vision for xAI and X Corp.
“…the deal created a new combined entity called XAI Holdings Corp., a strategic union that integrates xAI’s cutting-edge foundational models with X’s massive user base of over 600 million strong to unlock a platform that blends real-time communication with AI-enhanced discovery, truth-seeking, and personalized knowledge delivery.
“We believe this merger will be a significant catalyst for consumer AI adoption and foundational model monetization,” Ark noted.
Musk is reportedly planning a valuation adjustment for xAI. CNBC’s David Faber noted in April that Musk hinted at a new funding round for his artificial intelligence startup during an investor call.
The merger supports Musk’s vision to transform X into an “everything app,” where people can communicate, make monetary transactions, catch up on news, and more. xAI is already working on providing financial services. It recently partnered with TWG Global and Palantir to integrate AI with financial services.
In addition, XAI Holdings also has X Money, a payment system that could rival Venmo, Zelle, and Apple Pay. X Corp. secured a Visa partnership in January and money-transmitter licenses in 42 states, including California, in September 2024.
X Money faces opposition in New York from Manhattan Democrats Assemblymember Micah Lasher and state Sen. Brad Hoylman-Sigal, who sent a letter Monday to the state’s Department of Financial Services, urging rejection of X Corp.’s money-transmitter license. The lawmakers cited Musk’s leadership as a risk to consumer data and financial infrastructure.
Ark’s investment in xAI underscores confidence in its AI-driven future, amplified by the XAI Holdings merger. As xAI leverages X’s platform to scale AI innovation, Ark’s stake positions it to benefit from a transformative shift in consumer AI and fintech, despite ongoing challenges.
News
Starlink Direct to Cell to boost remote businesses in Chile
Entel teams up with Starlink Direct to Cell to power SMEs & industries in Chile’s remote regions. Remote businesses get a major tech upgrade.

Entel will provide Starlink Direct to Cell services to businesses in Chile and Peru, boosting connectivity in underserved regions.
Entel is Chile’s leading telecommunications provider. Its strategic collaboration leverages Starlink’s Direct to Cell service by offering advanced internet solutions to small and medium-sized enterprises (SMEs) and large corporations.
The partnership targets industries like mining, agriculture, and forestry, which often face connectivity challenges in remote areas. By tapping into Starlink’s low-latency satellite constellation, Entel aims to bridge these gaps, driving innovation and competitiveness.
The collaboration with Entel follows Starlink’s April expansion in Brazil, where its internet was integrated into John Deere’s agricultural equipment. Through its mobile app, Starlink provided Brazilian farmers with live video feeds, sensor data, and real-time sharing.
Entel’s Starlink Direct to Cell service includes value-added features such as 24/7 network monitoring, proactive management, and dedicated technical support. An observability feature will allow businesses to track real-time connectivity performance through web or mobile applications, enhancing operational efficiency.
The service’s accessibility to SMEs is a key focus. Starlink Direct to Cell is expected to empower small businesses to engage in e-commerce, improve customer communication, and expand digital operations.
Starlink’s Direct to Cell expansion into Peru underscores Entel’s regional ambitions, positioning it as a leader in Latin America’s business connectivity landscape. While details of the Peruvian rollout remain forthcoming, the move aligns with the region’s post-COVID-19 economic recovery. Reliable internet is critical for businesses to adopt cloud-based technologies and access global markets.
Starlink’s growing influence in Latin America highlights its role in transforming connectivity for underserved areas. Entel’s partnership strengthens its portfolio and helps businesses navigate a digital economy. As industries in Chile and Peru leverage Starlink’s capabilities, the collaboration could set a precedent for regional telecom providers, fostering innovation and economic growth across diverse sectors.
Elon Musk
Bill Gates estimates DOGE cuts will cost children’s lives, Elon Musk responds
Musk responded with choice words towards Gates.

During a recent interview with the New York Times, Microsoft cofounder Bill Gates shared a lot of criticism towards Tesla CEO Elon Musk and his work with the Trump administration’s Department of Government Efficiency (DOGE). Musk, for his part, responded with choice words towards Gates.
Bill Gates on DOGE
In his NYT interview, Gates lamented the fact that funding has been cut for programs that are supposed to help children abroad. Referencing the DOGE cuts made to the money going to Gaza Province in Mozambique, Gates stated that the people doing the cutting are not the most knowledgeable.
“They cut the money to Gaza Province in Mozambique. That is really for drugs, so mothers don’t give their babies H.I.V. But the people doing the cutting are so geographically illiterate, they think it’s Gaza and condoms. Will they go meet those babies who got H.I.V. because that money was cut? Probably not,” Gates noted, adding that there will be “millions of additional deaths of kids” because of the cuts.
The Microsoft cofounder also admitted that he was surprised at the cuts that the Trump administration has implemented through the guidance of DOGE. As per Gates, he expected U.S.A.I.D. to receive a cut of about 20%, but the administration cut far more. “The reductions to U.S.A.I.D. are stunning. I thought there’d be, like, a 20% cut. Instead, right now, it’s like an 80% cut. And yes, I did not expect that,” he said.
Gates and Musk
Considering the nature of the interview, it was no surprise that Elon Musk himself was brought up as a topic. When the Times noted that Musk was not giving much away to the needs of the world’s poor, Gates stated that the Tesla CEO was ultimately the one who pushed for the cuts on U.S.A.I.D.’s budget. These cuts, Gates argued, effectively involve Musk in the deaths of the world’s poorest children.
“Well, he’s the one who cut the U.S.A.I.D. budget. He put it in the wood chipper, because he didn’t go to a party that weekend… the world’s richest man has been involved in the deaths of the world’s poorest children,” Gates stated. Musk, in response, stated in a post on social media platform X that “Gates is a huge liar.”
Musk and Gates have not really gotten along, thanks in no small part to the Microsoft co-founder putting a $500 million short bet against Tesla. In Walter Isaacson’s Elon Musk biography, Gates stated that he was shocked that Elon Musk was super mean to him after the Tesla CEO found out that he shorted Tesla. “Once he heard I’d shorted the stock, he was super mean to me, but he’s super mean to so many people, so you can’t take it too personally,” Gates noted.
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