BMW Group is on track to double its EV Sales this year, while ICE vehicle sales continue to decline.
BMW is one of the numerous brands that has seen a dramatic decrease in ICE vehicle sales over the past year. In Q3 alone, BMW Group saw a 1.4% decrease in overall sales, adding to an overall reduction of 9.9% compared to last year. At the same time, the German auto group’s EV sales grew by 121.6% in Q3 and 114.8% compared to the previous year. This puts BMW Group on track to double EV sales compared to last year by the end of 2022.
While BMW doesn’t provide model-specific sales statistics, its press release does highlight some of its best sellers. The MINI Cooper SE is one such success story, selling almost 30,000 units since January of this year. At the same time, the brand reports that every EV model they sell saw sales growth this year, including the BMW i4, i7, iX, iX3, and iX1.
BMW’s brands will launch numerous new EV models to continue this EV sales growth in the coming year. BMW will unveil the BMW i5, an EV variant of the historic 5 series brand. Rolls-Royce will be launching its first-ever electric model, the Rolls-Royce Spectre. And while not specified in the press release, a production version of the MINI Aceman has been rumored to be in the works.
BMW’s goal is to have 2 million electric vehicles on the road by 2025. And they are not only being forced to move in this direction by legislation forcing ICE vehicles out of production but also by competitors, especially Tesla, who continue to give the German auto group a run for their money.
The question coming to mind for many ICE vehicle brands is now more palpable than ever; when will ICE production end, and when will EVs take their place? The brand’s most iconic nameplate, the 3 series, remains without an EV option, and a fully electric M car has yet to make an appearance. But with the Tesla Model 3 a now ever-looming threat, BMW will have to shift quickly or face even more sales decreases in the future.
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