Lifestyle
Here’s another Tesla Model S Shooting Brake wagon, by Italian tuner ARES Design
Italian sports car design house, ARES Design, is working on its own version of the Tesla Model S Shooting Brake. The all-electric wagon will boast a redesigned carbon fiber and aluminum bodywork, a custom interior, and is expected to be available for purchase later this year.
According to a press release issued by the Italian firm, the idea for the electric car’s modification came after ARES Design CEO Danny Bahar noticed some areas of improvement for his Tesla Model S. While Bahar loved the technology and performance of his car, he was limited by the vehicle’s hatchback design. The CEO also noted that the excellent car is massively let down by its interior, which is nowhere near on-par with the best in the auto industry.
With ARES Design’s announcement, there are now three separate aftermarket firms creating their own versions of the Tesla Model S shooting brake. So far, only one company, Qwest Norfolk, has managed to show off a working version of the car, and as we noted in a previous report, the vehicle has already been seen multiple times in the wild. Another company working on the concept is Dutch coachbuilder RemetzCar, which has shown off sketches of its own Model S shooting brake design.
Tesla Model S Shooting Brake by ARES Design
Among the three aftermarket firms that are creating Model S shooting brakes, however, ARES Design might very well be the company that could pull off the most remarkable vehicle. The Italian tuning house, after all, boasts years of experience in refining cars from across the world. In its official website alone, ARES’ projects with the Mercedes-Benz G-Class, the Porsche 911 GT3 Targa and the Bentley Mulsanne all show the tuning house’s mastery in modifying and enhancing the level of luxury in the vehicles they work on. It would be this experience and attention to detail that the firm will be applying to the Tesla Model S shooting brake.
With this idea in mind, ARES Design went on to design a shooting brake modification for the Tesla Model S. Similar to the carbon-fiber construction of Qwest Norfolk’s one-off vehicle; the Italian tuning house will utilize both carbon fiber and aluminum to create the redesigned rear of the electric car. Based on the press image that the aftermarket firm has released of the vehicle, the changes it plans to implement on the car are quite extensive, and they look really good.
Quest Norfolk’s Tesla Model S ‘Shooting Brake’ spotted Supercharging in the wild
Perhaps the most notable aspect of ARES’ Tesla Model S shooting brake, however, is its completely redesigned interior. Being a tuning house that works on some of the world’s most luxurious vehicles, the Italian aftermarket firm plans to completely redesign the interior of the Model S with handcrafted artisan interior panels in carbon fiber and leather. Custom-made Nappa leather and Alcantara will also be utilized for the car’s upholstery and inserts.
Unlike its previous projects, the Italian tuning house will not be performing any upgrades on the Tesla Model S’ electric drivetrain. ARES’ Tesla Model S shooting brake will be sold for $247,000 to $309,000, which, while pricey, is considerably more affordable compared to the company’s other offerings. The ultra-luxury electric car is expected to be on sale early summer of 2018.
Elon Musk
Tesla is sending its humanoid Optimus robot to the Boston Marathon
Tesla’s Optimus robot is heading to the Boston Marathon finish line
Tesla’s Optimus humanoid robot will be stationed at the Tesla showroom at 888 Boylston Street in Boston, right along the final stretch of the Boston Marathon today, ready to cheer on runners and pose for photos with spectators.
According to a Tesla email shared by content creator Sawyer Merritt on X, Optimus will be at the Boston Boylston Street showroom on April 20, coinciding with Marathon Monday weekend. The Boston Marathon finishes on Boylston Street, and the surrounding area draws hundreds of thousands of spectators along with international broadcast coverage. Placing Optimus there puts it in front of a massive public audience at zero advertising cost.
Just got this email. @Tesla’s Optimus robot is coming to Boston.
“Join us from April 19 to 20, 2026, at Tesla Boston Boylston Street showroom to meet Optimus, our humanoid robot, for Marathon Monday. Optimus will be cheering with you on the sidelines and posing for photos.” pic.twitter.com/chxoooO2xV
— Sawyer Merritt (@SawyerMerritt) April 18, 2026
The Tesla showroom is at 888 Boylston Street, between Gloucester Street and Fairfield Street. The final mile of the marathon runs directly along Boylston Street, with runners passing the big stores before reaching the finish line at Copley Square.
Optimus was first announced at Tesla’s AI Day event on August 19, 2021, when Elon Musk presented a vision for a general-purpose robot designed to take on dangerous, repetitive, and unwanted tasks. In March 2026, Optimus appeared at the Appliance and Electronics World Expo in Shanghai, where on-site staff stated that mass production of the robot could begin by the end of 2026. Before that, it showed up at the Tesla Hollywood Diner opening in July 2025 and at a Miami showroom event in December 2025.
Tesla’s well-calculated display of Optimus gives the public a low-pressure first encounter with a robot that Tesla is preparing to soon deploy at scale. The company has previously indicated plans to manufacture Optimus robots at its Fremont facility at up to 1 million units annually, with an Optimus production line at Gigafactory Texas targeting 10 million units per year.
Tesla showcases Optimus humanoid robot at AWE 2026 in Shanghai
Musk has said that Optimus “has the potential to be more significant than the vehicle business over time,” and separately that roughly 80 percent of Tesla’s future value will come from the robot program. Whether that holds depends on production execution. For now, Boston gets a preview of what that future looks like, standing at the finish line on Boylston Street while 32,000 runners pass by.
Elon Musk
Tesla’s golden era is no longer a tagline
Tesla “golden era” teaser video highlights the future of transportation and why car ownership itself may be the next thing to change.
The golden age of autonomous ridesharing is arriving, and Tesla is making sure we can all picture a future that looks like the future. A recent teaser posted to X shows a Cybercab parked outside a home, and with a clear message that your everyday life may soon look like this when the driverless vehicles shows up at your door.
Tesla has begun the rollout of its Robotaxi service across US cities, and the production of its dedicated, fully-autonomous Cybercab vehicle. The first Cybercab rolled off the Giga Texas assembly line on February 17, 2026, with volume production now targeted for this month. Additionally, the Robotaxi service built around it is already running, without human drivers, in US cities.
Tesla Cybercab production ignites with 60 units spotted at Giga Texas
The Cybercab is built without a steering wheel, pedals, or side mirrors, designed from the ground up for unsupervised autonomous operation. Musk described the manufacturing approach as closer to consumer electronics than traditional car production, targeting a cycle time of one unit every ten seconds at full scale.
Drone footage from April 13, 2026 captured over 50 Cybercab units on the Giga Texas campus, with several clustered near the crash testing facility. Musk has noted that Tesla plans to sell the Cybercab to consumers for under $30,000, and owners will be able to add their vehicles to the Tesla robotaxi network when not in personal use, potentially generating income to offset the vehicle’s purchase cost. That model changes the math on vehicle ownership in a meaningful way, making a car something closer to a depreciating asset that can also earn by paying itself off and generate a profit.
During Tesla’s Q4 earnings call, the company confirmed plans to expand the Robotaxi program to seven new cities in the first half of 2026, including Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas. The service already runs without safety drivers in Austin, and public road testing of the Cybercab has expanded to five states, including California, Texas, New York, Illinois, and Massachusetts.
Golden era pic.twitter.com/AS6pX2dK8N
— Tesla Robotaxi (@robotaxi) April 16, 2026
Tesla announced its Spring 2026 software update, and it’s the most feature-dense seasonal release the company has put out. The update covers twelve named changes spanning FSD, voice AI, safety lighting, dashcam storage, and pet display customization, among other things.
The centerpiece for owners with AI4 hardware is a redesigned Self-Driving app. The new interface lets owners subscribe to Full Self-Driving with a single tap and view ongoing FSD usage stats directly in the vehicle.
Grok gets its biggest in-car upgrade yet. The update adds a “Hey Grok” hands-free wake word along with location-based reminders, so a driver can now say “remind me to pick up groceries when I get home” without touching the screen. Grok first arrived in vehicles in July 2025, but each update has pushed it closer to genuine daily utility. Musk framed the broader vision clearly at Davos in January, saying Tesla is “really moving into a future that is based on autonomy.”
On safety, the update introduces enhanced blind spot warning lights that integrate directly with the cabin’s ambient lighting, building on the blind spot door warning that arrived in update 2026.8.
Dog Mode has been renamed Pet Mode and now lets owners choose a dog, cat, or hedgehog icon and add their pet’s name to the display.
Dashcam retention now extends up to 24 hours, up from the previous one-hour rolling loop, with a permanent save option for any clip. Weather maps now show rain and snow with better color differentiation and include the past hour of precipitation data along the route.
Tesla has now established a clear rhythm of two major OTA pushes per year. As with last year’s Spring update, that cycle started taking shape in 2025 with adaptive headlights and trunk customization. The 2025 Holiday Update then added Grok to the vehicle for the first time. This Spring follows that structure: the Holiday update introduces new architecture, and the Spring update broadens it across the fleet.
Two notable features still did not make it. IFTTT automations, which launched in China earlier this year, were held back from this North American release for unknown reasons, and Apple CarPlay remains absent, reportedly still delayed by iOS 26 and Apple Maps compatibility issues.
Below is the full list of feature updates released by Tesla.
— Tesla (@Tesla) April 13, 2026
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