Lifestyle
Each step of Elon Musk’s first Tesla Master Plan visualized in concept video
Back in 2006, Elon Musk discreetly published his first Master Plan for Tesla, a company was then pushing hard to create its first vehicle, the original Tesla Roadster. The plan was ambitious, and it forecasted massive growth for the small, upstart carmaker. It was, at that time, at least, highly optimistic, and perhaps a little more than improbable.
Elon Musk’s first Master Plan is aimed at accomplishing a notable part of Tesla’s overall mission: to accelerate the advent of sustainable energy. The plan involved four stages, starting with the creation of a low-volume, high-priced vehicle (the original Tesla Roadster), a medium volume car at a lower price (the Model S and Model X), and culminating in the creation of a high-volume car (the Model 3), and solar power (Tesla Energy).
If all this sounds a bit familiar, it is because Tesla has accomplished each step of this plan today. The original Tesla Roadster was successful, and it opened the doors to the Model S and X. The Model 3 is saturating multiple territories across the globe, and Tesla Energy is ramping, albeit at a more understated pace compared to the company’s electric car business.
This journey was recently highlighted in a concept video from Tesla enthusiast Viv (@flcnhvy) on Twitter. Commemorating the upcoming 13th anniversary of Elon Musk’s first Master Plan, the video shows every step of the company’s journey from the original Tesla Roadster all the way to the Model 3 ramp. The video is brief, but it does depict the remarkable journey of an ambitious Silicon Valley startup that decided to help push the world towards sustainability.
Elon Musk published his second Master Plan three years ago, and so far, the company continues to make some progress towards turning each of its steps a reality. Master Plan, Part Deux is not as product-focused as the first Plan, being comprised of the introduction of Solar Roofs with seamlessly integrated battery storage, an expansion of the company’s vehicle lineup across all major segments, the development of an autonomous driving solution that’s 10x safer than a human driver, and the launch of the Tesla Network’s Robotaxi service.
So far, Tesla has started a deliberate rollout of its Solar Roof tiles, though mass installations for the product are yet to get underway. The expansion of the company’s vehicle lineup has also begun, as evidenced by the Model Y, the Pickup Truck, the Tesla Semi, and the next-generation Roadster. Full Self-Driving also draws closer with each Autopilot update, and the launch of the Tesla Network seems inevitable with the rollout of Hardware 3. Master Plan, Part Deux might not be complete yet, but all its pieces are already in place.
So what’s next for Tesla after Elon Musk’s second Master Plan is accomplished? A hint of this might have been dropped during the company’s second-quarter earnings call. While addressing a question from Colin William Rusch, an analyst from Oppenheimer & Co. Inc., the CEO mentioned a “Master Plan Part 3.” This, according to Musk, could start, at least in some way, when Tesla holds its Battery Day.
“To some degree, the Battery Day will be kind of like master plan part 3, which is like, okay, how we get from kind of in the tens of gigawatt-hours per year to multiple terawatt-hours per year. That’s a pretty giant-scale increase. And so yes, it’s an increase of sort of roughly 100. Like if we’re at 28 gigawatt-hours right now — well, actually, there is more than that when you count the factories in Japan. So call it like a little over 30 to 35 or something like that. And how do we get to like two terawatt-hours a year?” Musk remarked.
Watch a tribute to Elon Musk’s first Master Plan and how it was accomplished in the video below.
Lifestyle
Tesla hit by Iranian missile debris in Israel
A Tesla in Israel absorbed a direct hit from missile debris, and the glassroof held.
On March 30, 2026, Lara Shusterman was in Netanya, Israel when Iranian ballistic missiles triggered air raid sirens across the city. While she remained in safety, her 2024 Tesla Model Y did not escape untouched. A heavy piece of missile debris struck the car’s massive glass roof, leaving a deep crater but without shattering. In a Facebook post to the Tesla Israel community the following morning, Shusterman described what happened: “The glass did not shatter into dangerous shards. She stopped the damage and pushed the metal part to the ground.” She closed by thanking Elon Musk and the Tesla team for building what she called “security and a sense of trust even in extreme situations.”
Netanya is a coastal city in central Israel, roughly 18 miles north of Tel Aviv and has been among the areas most frequently struck during Iran’s ongoing missile campaign, following coordinated U.S. and Israeli strikes on Iranian military infrastructure. Falling shrapnel from intercepted missiles is a common occurrence.
- Tesla Model Y glass roof shattered from a piece of falling Iranian missile debris
- A piece of Iranian missile debris that struck Lara Shusterman’s Tesla Model Y in Netanya, Israel on March 30, 2026, after being intercepted by Israeli air defenses.
- Tesla Model Y glass roof shattered from a piece of falling Iranian missile debris
The incident is a testament to Tesla’s structural engineering. Tesla’s glass roof is designed to support over four times the vehicle’s own weight. That strength has shown up in real-world accidents too. In 2021, a Model Y in California was struck by a falling tree during a storm, with the glass roof holding firm and the cabin remaining intact. In another widely reported incident, a Tesla Model Y plunged 250 feet off the cliff at Devil’s Slide in California in January 2023, with all four occupants, including two young children, surviving.
Disturbing details about Tesla’s 250-foot cliff drop emerge amid initial investigation
Tesla officially launched sales in Israel in early 2021 and captured over 60 percent of Israel’s EV market in the first year. The brand’s foothold in Israel remains significant. Tens of thousands of Teslas are now on Israeli roads, making incidents like Shusterman’s easy to corroborate. On the same week her Model Y took the hit, the U.S. Space Force awarded SpaceX a $178.5 million contract to launch missile tracking satellites, a separate but fitting reminder of how intertwined the Musk ecosystem has become with the realities of modern conflict.
Elon Musk
NASA sends humans to the Moon for the first time since 1972 – Here’s what’s next
NASA’s Artemis II launched four astronauts toward the Moon on the first crewed lunar mission since 1972.

NASA’s Space Launch System rocket launches carrying the Orion spacecraft with NASA astronauts Reid Wiseman, commander; Victor Glover, pilot; Christina Koch, mission specialist; and CSA (Canadian Space Agency) astronaut Jeremy Hansen, mission specialist on NASA’s Artemis II mission, Wednesday, April 1, 2026, from Operations and Support Building II at NASA’s Kennedy Space Center in Florida. NASA’s Artemis II mission will take Wiseman, Glover, Koch, and Hansen on a 10-day journey around the Moon and back aboard SLS rocket and Orion spacecraft launched at 6:35pm EDT from Launch Complex 39B. (NASA/Bill Ingalls)
NASA launched four astronauts toward the Moon on April 1, 2026, marking the first crewed lunar mission since Apollo 17 in December 1972. The Artemis II mission lifted off from Kennedy Space Center aboard the Space Launch System rocket at 6:35 p.m. EDT, sending commander Reid Wiseman, pilot Victor Glover, mission specialist Christina Koch, and Canadian astronaut Jeremy Hansen on a 10-day journey around the far side of the Moon and back.
The mission does not include a lunar landing. It is a test flight designed to validate the Orion spacecraft’s life support systems, navigation, and communications in deep space with a crew aboard for the first time. If the crew reaches the planned distance of 252,000 miles from Earth, they will set a new record for the farthest any human has ever traveled, surpassing even the Apollo 13 distance record.
As Teslarati reported, SpaceX holds a central role in what comes next. The Starship Human Landing System is under contract to carry astronauts to the lunar surface for Artemis IV, now targeting 2028, after NASA restructured its mission sequence due to delays in Starship’s orbital refueling demonstration. Before any Moon landing happens, SpaceX must prove it can transfer propellant between two Starships in orbit, something no rocket program has done at this scale.
The last time humans left Earth’s orbit was 53 years ago. Gene Cernan and Harrison Schmitt of Apollo 17 were the final people to walk on the Moon, a record that stands to this day. Elon Musk has long argued that returning is not optional. “It’s been now almost half a century since humans were last on the Moon,” Musk said. “That’s too long, we need to get back there and have a permanent base on the Moon.”
The Artemis program involves 60 countries signed onto the Artemis Accords, and this mission sets several firsts beyond distance. Glover becomes the first person of color to travel beyond low Earth orbit, Koch the first woman, and Hansen the first non-American astronaut to reach the Moon’s vicinity. According to NASA’s live mission updates, the spacecraft’s solar arrays deployed successfully after liftoff and the crew completed a proximity operations demonstration within the first hours of flight.
Artemis II is step one. The Moon landing and the permanent lunar base come later. But after more than five decades, humans are heading back.
Elon Musk
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
Tesla’s Optimus robot left the Hollywood Diner within months of opening. Now Musk is planning its return with a bigger role and a major Gen 3 upgrade underway.
Tesla’s Optimus robot was one of the most talked-about features when the Tesla Diner opened on Santa Monica Boulevard in Hollywood on July 21, 2025. Dubbed “Poptimus” by Tesla fans, the Gen 2 robot stood upstairs at the retro-futuristic, drive-in theater and Tesla Supercharging station, scooping popcorn into bags and handing them to guests with a wave.
The diner itself had been years in the making. Elon Musk first floated the idea in 2018 with a tweet about building an “old-school drive-in, roller skates & rock restaurant” at a Hollywood Supercharger. What eventually opened was a unique two-story neon-lit space, with 80 EV charging stalls, and Optimus serving as a live demonstration of where Tesla’s ambitions were headed.
If our retro-futuristic diner turns out well, which I think it will, @Tesla will establish these in major cities around the world, as well as at Supercharger sites on long distance routes.
An island of good food, good vibes & entertainment, all while Supercharging! https://t.co/zmbv6GfqKf
— Elon Musk (@elonmusk) July 21, 2025
But Optimus did not stay long, and was gone by December 2025.
Now, the robot is set to return with a more demanding job. Musk has ambitions for Optimus to take on a food runner role in 2026, delivering meals directly to cars at the Supercharger stalls. While the latest Gen 3 Optimus is likely to initially take on its previous popcorn-serving role, it wouldn’t be out of the question for Optimus to see a quick promotion. With improved hand dexterity that features 50 total actuators and 22 degrees of freedom per hand, and significantly more powerful processing through Tesla’s latest AI5 chip that includes Grok-powered voice interaction, Musk described Optimus at the Abundance Summit on March 12, 2026, as “by far the most advanced robot in the world, Nothing’s even close.”
Back to work
See you at Tesla Diner tomorrow pic.twitter.com/H3tTajrUbu
— Tesla Optimus (@Tesla_Optimus) March 30, 2026
That confidence is backed by a major manufacturing shift. At the Q4 2025 earnings call in January, Musk announced Tesla would discontinue the Model S and Model X and convert those Fremont production lines to build Optimus. “It’s time to basically bring the Model S and X programs to an end,” he said, calling for a pivot that reflects where the Tesla’s future lies.



