

Lifestyle
Each step of Elon Musk’s first Tesla Master Plan visualized in concept video
Back in 2006, Elon Musk discreetly published his first Master Plan for Tesla, a company was then pushing hard to create its first vehicle, the original Tesla Roadster. The plan was ambitious, and it forecasted massive growth for the small, upstart carmaker. It was, at that time, at least, highly optimistic, and perhaps a little more than improbable.
Elon Musk’s first Master Plan is aimed at accomplishing a notable part of Tesla’s overall mission: to accelerate the advent of sustainable energy. The plan involved four stages, starting with the creation of a low-volume, high-priced vehicle (the original Tesla Roadster), a medium volume car at a lower price (the Model S and Model X), and culminating in the creation of a high-volume car (the Model 3), and solar power (Tesla Energy).
If all this sounds a bit familiar, it is because Tesla has accomplished each step of this plan today. The original Tesla Roadster was successful, and it opened the doors to the Model S and X. The Model 3 is saturating multiple territories across the globe, and Tesla Energy is ramping, albeit at a more understated pace compared to the company’s electric car business.
This journey was recently highlighted in a concept video from Tesla enthusiast Viv (@flcnhvy) on Twitter. Commemorating the upcoming 13th anniversary of Elon Musk’s first Master Plan, the video shows every step of the company’s journey from the original Tesla Roadster all the way to the Model 3 ramp. The video is brief, but it does depict the remarkable journey of an ambitious Silicon Valley startup that decided to help push the world towards sustainability.
Elon Musk published his second Master Plan three years ago, and so far, the company continues to make some progress towards turning each of its steps a reality. Master Plan, Part Deux is not as product-focused as the first Plan, being comprised of the introduction of Solar Roofs with seamlessly integrated battery storage, an expansion of the company’s vehicle lineup across all major segments, the development of an autonomous driving solution that’s 10x safer than a human driver, and the launch of the Tesla Network’s Robotaxi service.
So far, Tesla has started a deliberate rollout of its Solar Roof tiles, though mass installations for the product are yet to get underway. The expansion of the company’s vehicle lineup has also begun, as evidenced by the Model Y, the Pickup Truck, the Tesla Semi, and the next-generation Roadster. Full Self-Driving also draws closer with each Autopilot update, and the launch of the Tesla Network seems inevitable with the rollout of Hardware 3. Master Plan, Part Deux might not be complete yet, but all its pieces are already in place.
So what’s next for Tesla after Elon Musk’s second Master Plan is accomplished? A hint of this might have been dropped during the company’s second-quarter earnings call. While addressing a question from Colin William Rusch, an analyst from Oppenheimer & Co. Inc., the CEO mentioned a “Master Plan Part 3.” This, according to Musk, could start, at least in some way, when Tesla holds its Battery Day.
“To some degree, the Battery Day will be kind of like master plan part 3, which is like, okay, how we get from kind of in the tens of gigawatt-hours per year to multiple terawatt-hours per year. That’s a pretty giant-scale increase. And so yes, it’s an increase of sort of roughly 100. Like if we’re at 28 gigawatt-hours right now — well, actually, there is more than that when you count the factories in Japan. So call it like a little over 30 to 35 or something like that. And how do we get to like two terawatt-hours a year?” Musk remarked.
Watch a tribute to Elon Musk’s first Master Plan and how it was accomplished in the video below.
Lifestyle
Tesla brings perhaps the coolest interior feature to cars in latest update
Tesla adds on to the “fun” aspect of its vehicles.

Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.
The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.
Tesla Model Y’s ambient lighting design changes revealed in leaked video
With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:
Turn your Tesla into a rave cave with the new Light Sync feature 🎶
Rolling out now in software update 2025.26+ pic.twitter.com/IIsQxZ9jDP
— Tesla (@Tesla) July 29, 2025
To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”
Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.
Elon Musk
xAI, Musk Foundation helps schools near Memphis supercomputer site
Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area.
Reports of xAI and the Musk Foundation’s work were recently posted by local news media.
xAI’s school visits lead to facility repairs
Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.
In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.
“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.
Musk Foundation donation
Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students.
The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”
“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.
The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”
Lifestyle
EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.
The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry.
A strategic fit
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.
That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.
“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”
Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”
Enabling the next wave
Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.
“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.
The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.
Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.
In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”
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