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Legacy automakers are on an EV marketing blitz as competition grows

(Credit: General Motors)

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General Motors (GM) has announced that it will partner with Netflix to have its EV offerings displayed in shows on the streaming platform, but they are far from the only automaker looking to show off its upcoming EVs.

GM is no stranger to marketing its EVs in fun and strange ways. Since its Superbowl ad about EVs in Norway stole the show back in 2021, the company has been dedicated to making marketing partnerships and creative ads that it hopes will bring new demand. Now, the auto giant has doubled down, partnering with Netflix to show off its new EVs.

“EVs on Screen” was created to “give EVs the stage they deserve,” says the GM press release. This will include appearances on the “Love is Blind,” “Queer Eye,” and “Unstable” Netflix series that have each garnered significant attention. Vehicles like the Cadillac Lyriq, the Chevy Bolt, and the GMC Hummer EV are all expected to make appearances “where appropriate,” says Netflix.

While no financial details about the Netflix deal were made public, there is no doubt that GM made a big bet on putting its vehicles in front of the eyes of consumers. Yet, with similar focuses on EV marketing coming from around the industry, the deal certainly isn’t without precedent.

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Other automakers are making similar moves in advertising EVs, even vehicles that have yet to hit the road. Mid last year, BMW unveiled its EV commercial series featuring Arnold Schwarzenegger, whereby the famed bodybuilder dressed as the Greek god, Zeus, showing off the German brand’s newest electric models.

Nissan, whose ads have often focused on the automaker’s participation in Formula E, has also recently launched its EV ad series, “EVs that Electrify.” While more subdued than the offerings from BMW and the General, it still shows a dedication to guiding consumers to the future of mobility.

This leads to the question, why such a focus on EV marketing? Particularly when the marketing focuses on vehicles that are not yet available? For GM, the answer was simple; it’s a chance for exposure and to build the public’s understanding of EVs. “Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer Deborah Wahl.

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In complete opposition, Tesla has remained starkly outside of the traditional marketing sphere, instead opting for what supporters call a higher dedication to vehicle engineering or what critics call a higher dedication to Elon Musk’s Twitter account. Though Tesla’s success, particularly in the North American market, does seem to speak for itself.

It’s unclear if this new EV marketing push will garner the attention that legacy brands are searching for, but at the very least, the hunger for electric vehicles does seem to be building. But with an increasing number of competitive electric vehicles entering the market this year, there is no doubt that the effect of these ads will become obvious fairly quickly.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla best-rated car brand in UK, beats Toyota in reliability: survey

The survey asked readers to rate their cars across metrics like efficiency, reliability, practicality, safety, comfort, and performance.

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Credit: Tesla China

Tesla critics would typically paint the company’s electric vehicles as reliability nightmares with subpar build quality and cheap materials. As per a survey from the U.K., however, the opposite is true, as Tesla is not just the country’s overall best-rated car brand, it is also the second most reliable carmaker.

The survey was conducted by HonestJohn.co.uk, which asked its readers to rate their cars across several metrics, such as efficiency, reliability, practicality, safety, comfort, and performance. Over 6,000 respondents participated in the recent survey.

UK’s Overall Best-Rated Car Brand

Based on the respondents of the Honest John Satisfaction Index survey, Tesla was the U.K.’s best-rated car brand for 2025 with a satisfaction index rating of 89.41%. In second place is Japanese premium carmaker Lexus, which garnered a satisfaction index rating of 86.32%. In third place is Porsche, which garnered a satisfaction index rating of 84.79%.

Tesla’s Reliability Surprise

While Tesla’s high customer satisfaction index scores in the survey were not that shocking, the company’s rankings in reliability are especially surprising. Tesla critics typically accuse Tesla of producing vehicles that are not reliable or are prone to imperfections like panel gaps. But as can be seen in the U.K. survey, Tesla’s reliability has actually improved a lot. 

Tesla’s reliability rating in the Honest John survey was an impressive 95.29%. That’s just below Lexus, which was the number one at 97.01%. Tesla was also above Toyota, which was in third place with a reliability rating of 94.65%.

What Honest John Says

In its rankings for the U.K.’s most reliable car brands, Honest John highlighted that while Tesla tended to be hit or miss with things like build quality in the past, the company has matured a lot in recent years. 

“While we were always impressed by the technology within Tesla’s range of exclusively electrically powered cars, build quality seemed to be a little hit and miss, to say the least. Evidently, matters have improved significantly in this regard according to our readers’ feedback as not only has the brand scored well for reliability across its four-strong range but the Tesla Model 3 was also rated as the most satisfying car to own overall,” the publication wrote. 

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Tesla Unveils Model Y RWD 110 customized for Singapore

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(Credit: Tesla Singapore)

Tesla unveiled the Model Y RWD 110 for Singapore’s Category A certificate of entitlement (COE) rules. This custom SUV tweaks the updated Model Y, which was launched in Singapore in January.

Tesla tuned the Model 3 RWD 110 for Singapore before, and that customized version’s success spurred this Model Y adaptation. The Model Y RWD 110 runs at 110kW, down from 255kW in the standard RWD. It qualifies for Singapore’s Category A COE, unlike the Model Y 255kW version, which sits in Category B.

Category A COEs are for mass-market cars. They score lower premiums than Category B COEs. BMW and Mercedes-Benz register vehicles as Category A COEs in Singapore as well.

In Singapore, buyers need to pay the COE to register a car. The latest tender showed an SGD 22,388 gap between Category A and B premiums.

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The Model Y RWD 110’s road tax is significantly reduced from SGD 3,478 to SGD 1,562 yearly. The Strait Times calculated that the cheaper Model Y in Singapore would save SGD 19,160 over a 10-year COE.

The Model Y RWD 110 matches the 255kW version otherwise. The more affordable Model Y’s battery size holds steady. Its energy use, equipment, and design stay the same.

Tesla prices the Model Y RWD 110 at SGD 103,476 before COE. The Model Y RWD 110 costs SGD 3,026 less than the 255kW version, excluding COE costs. It uses a 62.5kWh lithium iron phosphate battery.

Tesla has released cheaper versions of its cars before. For instance, it rolled out a more affordable Model 3 in Mexico last year. The cheaper Tesla Model 3 in Mexico did not use the same materials and had different features to reduce costs.

Tesla might consider releasing custom, cheaper versions of its vehicles in other countries. Industry sources in China hint at a “lower-priced Model Y” for the Chinese auto market, which keeps the Juniper’s battery and chassis

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Tesla US Gigafactories shields from Trump’s 25% Tariffs

Tesla US Gigafactories Shielded from Trump’s 25% Tariffs

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Credit: Elon Musk/X

Tesla stocks climbed after U.S. President Donald Trump announced tariffs on imported cars and auto parts, standing out in the United States auto industry.

Automaker stocks tanked after President Trump slapped 25% tariffs on foreign autos and parts. Tesla slightly dodged the tariff blow thanks to local production. Its gigafactories in China and Germany don’t supply Tesla vehicles to the United States market. The company builds all U.S.-sold EVs in Fremont, California, or at Giga Austin in Texas.

TD Cowen analyst Itay Michaeli sees the American EV automaker as a winner in Trump’s tariffs games.

“Tesla [is] a relative beneficiary given [its] 100% U.S. production footprint, substantial U.S. sourcing, and with Model Y competing in a midsize crossover segment where close to ~50% of vehicles could be subject to tariffs,” Michaeli wrote on Thursday.

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Rivian and Lucid also make all vehicles sold in the United States domestically. Ford hits 77% U.S. production, while Stellantis sits at 57%. Nissan and GM each clock in at 52%.

Trump’s 25% tariff on non-U.S.-made vehicles kicks in next week, on April 2, 2025. Elon Musk confirmed that Trump’s tariff will still affect Tesla, despite its plants in America.

Musk posted on X about tariff impacts. He said foreign-sourced parts will drive up costs. It’s not a small hit. Tesla warned of this in a letter to the U.S. Trade Representative. “Certain parts and components are difficult or impossible to source within the United States,” the letter stated, even with “aggressive localization.”

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