First look at Tesla’s booth at the 2018 LA Auto Show

[Credit: Christian Prenzler/Teslarati]

Stepping inside the halls of the 2018 LA Auto Show, it is evident that the electric car revolution is gaining ground. Plug-in hybrids are abounding, and vehicles from upstart companies such as Rivian are present. Right at the entrance of the LA Convention Center’s South Hall, though, lies Tesla’s booth, showcasing the company’s electric cars and its energy products.

Just like its exhibits last year, Tesla brought over its three electric car offerings to the 2018 LA Auto Show — a white Model S, a red Model 3, and a midnight silver Model X. Amidst the new electric cars and plug-in hybrids from other manufacturers, Tesla’s electric car lineup carried an air of experience and authority, seemingly invoking the idea that while the company is but a neophyte in the automotive market, it is a veteran in the EV sphere.

The Tesla Model S, Model 3, and Model X grace the 2018 LA Auto Show. [Credit: Christian Prenzler/Teslarati]

Apart from its lineup of electric vehicles, Tesla’s “House of the Future” also returned to the LA Auto Show. The section of Tesla’s booth showcased the company’s residential energy products such as solar panels and the Powerwall 2. The mock model home also serves as a backdrop for the Model S, 3, and X.

Also notable in Tesla’s booth is the presence of the Solar Roof tiles. During Elon Musk’s appearance at the Recode Decode podcast earlier this month, he noted that the shingles, which are currently being produced at the Gigafactory 2 in Buffalo, NY, are now installed in about “a few hundred roofs” today, with production set to ramp soon. For its booth this year, Tesla opted to showcase the smooth and textured variants of the solar shingles.

Tesla’s energy products are showcased at the 2018 LA Auto Show. [Credit: Christian Prenzler/Teslarati]

The presence of Tesla’s entire lineup of consumer products in the LA Auto Show hints at the company’s upcoming production ramp for both its electric cars and energy solutions. Musk has noted, for one, that 2019 would likely see the unveiling of Tesla’s next vehicle, the Model Y, which he curiously referred to as a “midsize SUV” during the Recode Decode podcast. In the third quarter earnings call, Musk stated that the Solar Roof tiles would see a production ramp in 2019 as well.

“We’ll also start going into volume production of the solar tile roof next year. That’s quite a long development cycle for — because anything that’s roof has got to last 30 years. So even if you do accelerate life testing as fast as possible, there’s still a minimum amount of time required to do that. And there’s a lot of engineering that goes into how do you put on the solar tile roof with a — and not be really labor-intensive in doing so. So there’s a lot of engineering not just in the tile but in the way it’s done,” Musk said.

Tesla’s booth at the 2018 LA Auto Show is located near the entrance to the LA Convention Center’s South Hall, beside the booths of Audi and Genesis. Tickets to the event could be accessed here.

See a preview of the 2018 LA Auto Show in the video below.

First look at Tesla’s booth at the 2018 LA Auto Show
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