Connect with us
Ford Ford

News

Ford CEO Farley gives bold prediction regarding EV price parity with gas cars

Credit: Ford Performance Instagram

Published

on

Ford CEO Jim Farley gave a bold prediction regarding EV price parity, stating that he does not believe it will come until after the end of the decade, which holds somewhat brash consequences for the adoption of sustainable powertrains as automakers aim to lower costs.

Since the beginning of the more widespread production of electric vehicles, many people have stated that the biggest bottleneck in widespread adoption is the lack of price parity, or price equality, they have with gas cars.

Gas-powered cars are still much more affordable in terms of the number of options available, but that is not to say that there is not any EV out there that falls below the average transaction price for a new car, which according to Kelley Blue Book, was $55,089 last month. That’s down $10,096 from a year ago. In the overall market, it was $48,275, and there are plenty of EVs out there that are under that price.

However, EVs still need to be to a point where there are numerous options out there for $15,000, $20,000, and even $25,000, and there simply are not suitable options with acceptable range ratings out there for consumers. Ford’s Farley believes the date may be well into the future.

At an Investor Conference that Farley spoke at on Wednesday, he said that EVs will continue to be more expensive than gas counterparts until second and third-generation versions go into production after 2025.

Advertisement

However, the real parity won’t occur until between 2030 and 2035, Farley said, because those cost savings will take place due to “dramatically lower labor content,” and the vehicles will be built with less complexity and with fewer parts.

Automakers won’t be the only ones to suffer, either, in Farley’s estimation. While Ford has 600,000 subscribers in its software business, which has grown from 200,000 at the same time last year, true profitability in the EV side of its business will come from direct-to-consumer sales through online platforms and further growth of the software subscriptions.

Companies will also have to work together if sustainability is truly the ultimate goal. It comes down to more than just a business perspective, and companies have to be willing to set aside competitive advantages to help one another.

“Cooperation is essential,” Farley said. Cooperation is just what Ford is doing as it announced a special partnership with Tesla, which will open its Supercharger Network to the Detroit-based company in an early move that eventually will lead to adopting its Charging Connector in a few years.

Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.

Advertisement

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

News

Tesla Service just made a simple change for iOS users that makes a big difference

The Live Activities will now provide owners with a quick view of the service status on their vehicle, including the expected arrival time of the repair technician, the actual arrival time, and the estimated completion time.

Published

on

Credit: Tesla

Tesla has improved the transparency and communication it has with customers when their vehicles are being serviced with a very simple addition to its app.

The addition will only impact iOS users as it utilizes Apple’s Live Activities feature, which is utilized for other Tesla features, most notably during Supercharging to alert owners of their state of charge, charging rate, session cost, and time remaining.

Now, Tesla is using the Live Activities feature of iOS to alert customers of the status of a repair through Service, something that definitely improves the overall interaction between the owner and the company.

The Live Activities will now provide owners with a quick view of the service status on their vehicle, including the expected arrival time of the repair technician, the actual arrival time, and the estimated completion time.

Credit: @robkten | X

It also uses Apple’s Dynamic Island for an even more streamlined look at repair status.

The change was first noticed by Not a Tesla App. Some owners have said that the change has been available for about two months, but we had also not noticed it until now.

Advertisement

Tesla has been working to improve its Service division, especially over the past few months, as Raj Jegannathan, Vice President of IT/AI-Infra, Apps, Infosec, and Vehicle Service Operations, has revealed the company is working to make things easier for owners.

It is no secret that getting in touch with Tesla Service is easier said than done. In fact, CEO Elon Musk has even had to step up on X to get some issues resolved.

Elon Musk is stepping up for Tesla Service in a big way

But Tesla has done a good job of confronting the shortcomings, especially when it comes to communication between the Service Center and owners.

It started a pilot program at select service locations that shared local and regional leader contact information so customers could reach out if they had an issue with diagnostic, warranty, or estimate issues.

Advertisement

Tesla also enabled an extended in-app messaging option, which gives owners 24 hours to contact Service regarding any complaints they might have. Previously, the messaging option was only available for two hours.

The small change made to utilize Live Updates gives Tesla owners the opportunity to peek at their Service status without being overly communicative and pestering employees. It’s a small change, but it’s a good one.

Unfortunately, it is not available for Android users quite yet.

Continue Reading

News

Tesla job postings seem to show next surprise market entry

The company has several job postings for various roles, including Associate Sales Manager, Advisors in Sales and Delivery, and Service Technicians.

Published

on

Credit: Felipe Marambio | LinkedIn

Tesla’s recent job postings on its Careers website seem to show its next market entry, and it is a bit of a surprise.

Moving forward, Tesla is basically looking to expand its footprint wherever possible. It has already made a major splash in various global markets, and it has managed to make its way to several regions where things were more difficult and delayed.

Most notably, this includes India, where Tesla just recently started operations.

However, the company is now looking to expand in the Western Hemisphere, and recent job postings from Tesla show that it has its eyes set on a new South American market: Colombia.

The company has several job postings for various roles, including Associate Sales Manager, Advisors in Sales and Delivery, and Service Technicians.

Advertisement

The locations include Medellin and Bogota, two of Colombia’s most populated and important regions.

Tesla’s presence in South America is extremely limited, and if it decides to launch in Colombia in the coming weeks, it will only be the second country on the continent where the company has a dedicated presence.

Advertisement

Tesla has only two Supercharger locations in all of South America, both in Chile, and both are located near Santiago, a major city situated in the center of the country. One major thing Tesla will need to do after launching in more countries across South America is to establish a more dedicated charging presence.

Tesla Superchargers follow Model 3 and Model Y to South American country

It is surprising Tesla has not tried to enter Argentina or Brazil, but demand has to be there, and South America is not necessarily a hotbed for electric vehicles.

However, last year saw significant growth in the market for EV demand, with a 187 percent increase year over year, led by Brazil and Uruguay. These statistics come from Bloomberg.

Advertisement
Continue Reading

Investor's Corner

Tesla Q3 deliveries could exceed expectations: Wolfe Research

“Q3 is poised to be a strong quarter,” the firm noted.

Published

on

Credit: Tesla China

Tesla (NASDAQ:TSLA) could deliver a stronger-than-expected third quarter, as per Wolfe Research, which stated that the EV maker’s vehicle deliveries could reach between 465,000 and 470,000 units this Q3 2025. 

Such results would represent a 22% increase from Q2, topping consensus estimates of 445,000. “Q3 is poised to be a strong quarter,” the firm noted.

U.S. and China demand

In the U.S., Wolfe attributed part of the volume lift to consumers accelerating purchases ahead of the expiration of a $7,500 federal EV tax credit. The firm is also optimistic about China’s deliveries, which the firm noted is trending above prior expectations. Wolfe estimated 165,000–170,000 deliveries in China for the third quarter, or about 10,000 more than its earlier forecast, as noted n a Yahoo Finance report.

The firm noted that these figures do not yet include meaningful contributions from the newly launched Model Y L. “We estimate 165-170k deliveries in Q3, or ~10k above our prior est,” Wolfe stated, though these volumes “largely do not reflect the recent launch of the Model Y L.”

Earnings outlook

Wolfe noted that it expects Tesla’s Q3 earnings per share to fall between $0.55 and $0.60, which is above the current consensus of $0.49 per share. The firm forecasts automotive gross margins, excluding regulatory credits, of about 16.5% to 17%. 

Advertisement

Looking ahead, Wolfe warned that Q4 could prove more challenging due to U.S. demand being pulled forward by tax incentives. Still, Wolfe suggested that factors like stronger seasonal demand in China and Europe could become tailwinds that could help the company’s volumes in the fourth quarter. The ramp and rollout of the Model Y L and upcoming affordable models could also help bolster the company’s Q4 volumes.

Continue Reading

Trending